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3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 FORT WORTH WEEKLY KIT 2013 MEDIA

Fort Worth Weekly Media Kit 2013

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Page 1: Fort Worth Weekly Media Kit 2013

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700

Fort Worth Weekly

kit 2013 media

Page 2: Fort Worth Weekly Media Kit 2013

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Valentine's Day Guide February 6 & 13

St. Patrick's Day Section March 6 & 13

EATS Restaurant Guide March 20

Gallery Pages March 13 & 20

Spring Education Guide April 3 & 10

Summer Guide May 22

Music Awards Guide June 19

Summer Education Guide July 17 & 24

Gallery Pages Aug 28 & Sept 4

Best Of 2013 September 25

Fall Education Guide October 6 & 13

Halloween Section October 16, 23, 30

Turkey Awards (Best Of parody) November 20

Holiday Guide November 26

New Year’s Eve Guide December 18 & 24

All issues are supplements or expanded sections except Best Of. Best Of is the full issue, magazine style.Extra distribution destinations include Convention and Visitor Bureaus, bookstores, hotels, convention centers, and more!

SPECIAL ISSUES & GUIDES

EATS 3/20/13Full color, glossy restaurant magazine inserted 3/20, then distributed at destinations year ’round

BEST OF9/25/13Premium issue (stitched, trimmed and wrapped)covering what is best in Tarrant County & distributed at destinations year ’round

SummEr GuidE5/22/13Full color, glossy magazine inserted 5/22, then distributed at destinations from May - Sept

hOlidAyS 11/26/13Full color, glossy magazine inserted 11/26, then distributed at destinations from Nov - Dec

AMERICAN, BURGERS & MORE • PAN-ASIA

N • BARBECU

E •

BISTR

O

& ECLECT CAF INE CAT G • CAJUN •

SOUL FOO COFFEE & MORE • EVE

RYTHIN

G • GERM

AN • ITALIAN • MEDITERRANEAN • MEXICAN, TEX & MORE S H OF THE BORDER

• RU

SSIAN • SEA

FOOD & MORE • SOUTHERN CUISINE • KS & MORE • S

USHI

& JA

PANE

SE •

SWE

ET

S • WINE & SPIRITS

Eats2012

Calendar

Summer

2012summer

2012

Summer Fashion | Fun in the Sun | Get Cultured | Foodies Speak

HOLIDAYS 2012

Shop Local | Entertain Guests | Food & Drink Recipes

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calendar 20121 LEADERBOARD TOP 728 x 90 pixels25K impressions $25050K impressions $425100K impressions $500*Flash or Rich Media files additional $752 2 RECTANGLE 300 x 250 pixels25K impressions $22550K impressions $425100K impressions $475Video ads additional $100

3 SKYSCRAPER 120 x 600 pixels25K impressions $20050K impressions $375100K impressions $425*Flash or Rich Media files additional $75

Fort Worth Weekly can build your web ad at no additional cost to you. Logo and additional art or fonts to be used must be provided. Deadline for art submission is one week prior to run date. Client supplied ads submitted exceeding maximum file size of 150 KB will be adjusted for optimum load time. Standard formats accepted are GIF (static or animated), JPG and SWF. Image resolutions should be 72 pixels per inch and RGB color. See rates for premiums on flash media files.

More than 1.8 million page views and more than 300,000 unique visitors each month

Targeting options: Geo-targeting (Specify zip codes)Day-parting (Specify hours & days)Roadblocking (own 100% of a page for a period of time)

online rates

Web and Facebook promotions and giveaways available.

Banner Sky-

scraper

120 x

600

Banner Sky-

scraper

120 x

600

RectangleRight

300 x 250

Banner Leaderboard Top728 x 90

Banner Pencilbar Bottom 930 x 30

3

1

2

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FULLJUNIOR

3/4V3/4H

1/2V

1/2H

10”w x 11.25”h 7.46”w x 8.41”h 7.46”w x 11.25”h 10”w x 8.398”h 4.92”w x 11.25”h 10”w x 5.54”h

1/3v

1/3H

1/4ST

1/4V1/4H

1/6sq1/8H

4.92”w x 7.45”h

10”w x 3.63”h 2.38”w x 11.25”h4.92”w x 5.54”h

10”w x 2.69”h 2.38”w x 2.69”h4.92”w x 3.63”h2.38”w x 7.44”h

4.92”w x 2.69”h2.38”w x 5.54”h

1/6ST 1/8V

1/12H1/12V 1/16v

REQUIREMENTS• Adsmustbeproducedtospecificpagesizes(i.e.:FULL,1/2h,1/4v)• 30%pressgain,85linescreen,highlights3-8%,shadows72-78%• Minimumresolutionof150dpiforphotos,300dpiforlineart• Blackandwhiteadsmustbesavedasgrayscaleorlineart• AllcoloradsmustbeconvertedtoCMYK.NoRGB,Laborindexcolors.• Pleaseuse100%Black(notCMYKblack)fortext

ACCEPTABLE FILE FORMATS• Adobe Acrobat .pdf file (PDF/X-1a:2001), high resolution with all fonts

embedded,andCMYKcolor• AdobePhotoshopfiles(psd,jpeg,ortif)150dpiminimum, 300dpipreferred

The Fort Worth Weekly is produced on a Macintosh platform and is unable to support Windows or PC-based documents. We cannot accept files in Pagemaker, Corel Draw, InDesign, Freehand, Microsoft Publisher, PowerPoint or Word.

The Fort Worth Weekly will provide typesetting and professional ad design assistance to display advertisers at no additional cost. The Fort Worth Weekly does not accept responsibility for the printing quality of client-provided ads. If advertiser chooses to provide a camera-ready ad, it must be in a digital format and follow these guidlines.

ELECTRONIC AD SUBMISSION• Ad files under 5mb should be emailed directly to your Account Executive.• Ad files over 5mb may be uploaded to our FTP site: address: ftp.fwweekly.com username: weeklyftp password: hamilton

4.92”w x 1.74”h2.38”w x 3.63”h

Fort Worth Weekly deadlines for art are the Fridays prior to publication date.

produCtion

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Publisher & [email protected]

Associate Publisher/Adv. [email protected]

Retail Sales [email protected]

General [email protected]

Marketing & Web [email protected]

[email protected]

Associate/A&E Editor

[email protected]

Classified Sales [email protected]

Median Age – 39

Male – 52%

Female – 48%

Attended College or Post Graduate Studies – 72%

Single – 58.7%

Married – 40.5% 3 – Number of times a typical Fort Worth Weekly reader refers back to a particular issue

85 – Number of minutes a Fort Worth Weekly reader reads a particular issue

-Mediamark Research Inc. (MRI) Insert Study May 2011

If you’re interested in being a Distribution point for

the Fort Worth Weekly please e-mail:[email protected]

60,000 copies of the Weekly are distributedthroughoutTarrantCounty includingFortWorth,Arlington, theMidCities,Southlake,Colleyville,andGrapevine,reaching130,000readerseveryweek. 2,000 Distribution points in high trafficareaslike:

OUR REAdERS

Since1994,Fort Worth Weeklyhasprovided a vibrant alternative toNorthTexas’often-timidmainstreammedia outlets by offering incisive,irreverent reportage that keepsreaders well informed and thepowers-that-beworried.

The Weekly’s editorial staff mayhave more decorations per capitathananynewsroom in thecountry:onePulitzerPrizeandGeorgePolkAward for courageous reporting,plus numerous awards from theHoustonandDallaspressclubs,theState Bar, National Women’sPolitical Caucus, Association ofAlternative Newsweeklies, andInvestigative Reporters andEditors. The Weekly makes a difference.Ourstorieshavehelpedexposethecorruption that brought down MCIWorldcom, sparked investigationsofanallegedhigh-societypedophile,and helped victims of humantrafficking, corporate racism, andgovernment-sanctioned pollutionreceivejustice.

CONTACTS

calendar 2012about us

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Sizes OpenRate 4Wk 8Wk 13Wk 26Wk

Fullpage $1,955 $1,646 $1,563 $1,491 $1,388

3/4page 1,525 1,289 1,226 1,171 1,093

Juniorpage (premiumplacement) 1,366 1,175 1,124 1,079 1,015

1/2page 1,015 858 816 780 727

1/3page 712 607 579 555 520

1/4page 582 499 477 458 430

1/6page 394 339 324 312 293

1/8page 344 308 286 275 260

1/12page 282 247 234 229 217

1/16page 250 220 212 205 195

All rates are net, per week, and include alternate week newsletters and 25,000 online banner impressions.

Additional banner impressions are $5 CPM.

cOlO

r

Sizes OpenRate 4Wk 8Wk 13Wk 26Wk

Fullpage $1,855 $1,546 $1,463 $1,391 $1,288

3/4page 1,425 1,189 1,126 1,071 993

Juniorpage (premiumplacement) 1,266 1,075 1,024 979 915

1/2page 965 808 766 730 627

1/3page 662 557 529 505 470

1/4page 532 449 427 408 380

1/6page 369 314 299 287 268

1/8page 319 283 261 250 235

1/12page 257 222 212 204 192

1/16page 225 195 187 180 170Blac

K &

WHiTe

RETAIL BUNdLE RATES

For print-only rates, contact your Account Executive.

bundle rates

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Reach our 12,000 subscribers with special offers and event information – your ad will

link directly to your website, print ad or coupon!

1 In-LineEventAdvertising/perweek1x $2004x $15012x $100

2 Anchor/perweek1x $1254x $10012x $75

Newsletteranchorpixels:280wideX167high

TUESdAyS ThURSdAyS

Contact your Weekly Sales Representative for more details and to place your advertisement today. Or Call

817-321-9700

1

2

neWsletters

Page 8: Fort Worth Weekly Media Kit 2013

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Events & Opportunities(Sponsorship, Logo Placement, Signage,

Display, Tickets, Giveaways)

Visionary AwardsThree VisionaryAward finalists are chosen based on a committee’sassorted artistic criteria and each awarded $500 to spend as theychose. There is also the Rahr Visionary Brew label contest and thepublicvotesonthewinneratthepartyinMarch.

St. Patrick’s 2 day PartyAbackpatiopartyatPoagMahone’sIrishBarwithalargestageandlocalmusic.

BrewFestMarch23–BrewsandmusicalongWest7thCorridor.Closedstreetsw/beer,foodandbrewingdemonstrations.

Friday on the GreenFreemonthlyoutdoorfestivalwithlivemusic,food,drinksandmore.April13-Oct.

Music Awards FestivalAnnualconcertseriesinJuneofnominatedbandsplayingatvariousvenuesalongWest7thStreet.

Music Awards CeremonyAnnualawardsshowannouncingwinnerstwoweeksaftertheFestival.

events