Foundation Diploma Project Brief - Course Office: 01202 363323 Email: foundation@aub.ac.uk 1

Foundation Diploma in Art & Design: Stage One Project Title DESIGN (Mapping) Units 1- 4: UAL Level 4 Foundation Diploma in Art and Design Deadline End of Project Critique and Stage One Assessments

Tutors Simon Frend, Claire Flexen, Vanessa Collingridge, Hester Poole, Karen Sexton & Camilla Pugh

Location N208, N209 & N202 - see timetable for full details Stage One Rationale The rationale for stage 1 is to introduce you to some of the fundamentals of Art, Design and Media practice using an experimental and risk taking approach, with drawing, defined in its widest sense, at its core. Opportunities are provided for you to explore different methodologies to help diagnose your strengths, weaknesses and interests so that you can make an informed decision regarding the direction of your future studies. Stage 1 broadens and challenges your understanding of the choices available for future specialisation and the contexts within which they are located. At this stage of the course creative risk taking is very much encouraged and should be balanced with the need to build your portfolio. Project Rationale This project will provide you with an insight into the design process typically used by designers and encourage you to compare and contrast this approach with Art and Media practice. This will help you to diagnose your stengths and weakneses, identify ‘where you fit in’ as a creative practitioner, using the venn diagram to the right and select appropriate progression options. Throughout this project, you will be asked to consider how design professionals apply and record their creative process and accordingly, you will asked to experiment with formats other than your sketchbook.

Foundation Diploma Project Brief - Course Office: 01202 363323 Email: foundation@aub.ac.uk 2

Unit aims Unit 1: To enable the candidate to develop a research methods which demonstrates contextual awareness, ability to interpret and evaluate information and can be applied. effectively. Unit 2: To enable the candidate to develop ideas within the context of art and design using a broad range of approaches, appropriately and effectively. Unit 3: To enable the candidate to develop the application of materials and methods to explore and solve creative solutions, safely and effectively. Unit 4: To enable the candidate to develop planning, recording, analytical, reflective and evaluate skills which support their own learning. Project objectives - Understand and use the Design Process effectively to develop and propose innovative solutions to a problem. - Present design proposal(s) in an effective and appropriate manner. - Identify opportunities to build your portfolio. - Use the experience to evaluate Design (in its broadest sense) as a potential progression options. Outline of sessions and tasks Session 1: Objective, to understand and apply the term “mapping” through experimentation. Students work in groups of 3 and are allocated a space in the room to work in/with and undertakes three experimental tasks. Each student has a go at leading the group. - Preliminary: Groups start by discussing what information can be gleaned from their space and experiment with how it might be mapped. - Task 1: Groups select and translate their mapping experiments into 3D, to construct an abstract form that contains space. - Task 2: Groups consider and map the internal space of the form previously created and use this to design a new structure which would be habitable in some way. - Task 3: Take the outcome of the second task and again use a process of mapping to design a new outcome which would fit to the body in some way. Independent Study Task 1: Objective, to understand how design professionals use the design process. Research a designer whose work and/or creative process is interesting and create a case study to present to your group. Ask: - What materials and methods do they use and what do they design? - What is their creative process? - How do they develop their ideas – sketches, maquettes, assemblage, toiles, photography, digitally etc? - What did they study and how did they become a ….? - How do they document and present their work? Session 2: Objective, to share research, generate initial starting points and define personal project. - Students present their case study to their group and exchange finding. - What is Design presentation. - Independent task introduction: You are asked to develop an innovative design solution in response to a starting point selected for you ffrom the chart below. You must use “mapping” processes to develop your outcome and work through the design process in order to develop a design proposal. It is important that you draw your ideas to a conclusion and communicate your design proposal in an appropriate format but it will not be necessary (or possible) to fully ‘make’ the outcome or to use specialist materials or processes.

Foundation Diploma Project Brief - Course Office: 01202 363323 Email: foundation@aub.ac.uk 3

Fits to the body Communicates information

Contains space Packs flat

A child A1 A2 A3 A4

An organisation B1 B2 B3 B4

A location C1 C2 C3 C4

A store D1 D2 D3 D4

- Group Brainstorm - Individual Brainstorm: The process should be spontaneous, rapid fire, open ended and you are encouraged to suggest experimental, radical, lateral and unusual ideas. Do not pre-judge any idea or response at this stage. Just write down everything and open up more in depth discussion where ideas grab you. Use the following suggestions to guide your brainstorm: - Project Development if time allows. Independent Study Tasks 2: Objectives, to identify, problems, initial ideas and contextulise project. Conduct primary research in order to develop your individual design problem. For example, how could you ‘map’ the following: - a specific movement of the body? - your interaction with an object? - the movement and interaction of people in or through a space? - the signage, information or labelling you encounter in a location or along a route? - map a period of time? Conduct secondary research from a range of sources including: - in a newspaper, - from a completely different field (ie outside of art, design & media) - represented by facts, figures, text, - represented through visual imagery, - in the work of relevant designers work Session 3: Objective, to visually interrogate and develop initial ideas. - Thumbnail Sketching and maquettes – Having identified your design problem, you will first be asked to visualise some initial ideas and to develop these through a series of thumbnail sketches. These quick sketches will help you to visualise and interrogate your starting points. You may however, need to cycle back to brainstorming, research and experimentation in order to ensure that you have enough information and lateral ideas to develop personal/innovative ideas. - Project Development as appropriate to project. Independent Study Tasks 3: Objective to understand how design professionals present proposals. - Research presentation methods and formats of design professionals in the field of your project. - Consider what methods and formats are appropriate to your project and plan how you will present your proposal. - If time allows, push your project on.

Foundation Diploma Project Brief - Course Office: 01202 363323 Email: foundation@aub.ac.uk 4

Session 4: Objective, to conclude development and communicate solutions through a design proposal. - Project Conclusion: You will need to draw your work to a conclusion and iron out any problems. It is important that you draw your ideas to a conclusion and crucially, effectively communicate your design proposal through an appropriate format but it will not be necessary (or possible) to fully ‘make’ the outcome or to use specialist materials or processes. - Present your Proposal: Use your research to coherently, effectively and visually communicate the key aspects of yourdesign proposal, as if you were presenting your outcomes to a client. Your presentation should be mainly visual, however, you should also be prepared to talk through your ideas at the Project Review. Independent Study Tasks 4: Objective, to conclude project. - Finish design proposal Session 5: Objective, to evaluate your project and reflect on learning. - Evaluate: You should review and evaluate your project experience and outcomes using a series of questions which we will discuss as a group. We will analyse the questions and discuss various perspectives, in order to make sense and find meaning in your project experience. - Project Review: This will be an invaluable opportunity to engage with self and peer evaluation of your work and you will receive helpful, positive, supportive feedback. It is therefore imperative that you attend this session, regardless of whether your work is finished or not. - Summary of findings as a group. Resource Requirements

Please bring the following to each session: Portfolio case, drawing materials (including brushes, ruler, scissors and a craft knife etc.) a camera/phone & ALL of your ongoing design project work. Ethical Considerations

There are ethical dimensions to all design projects and it is important that you consider these in the development of your projects. Consideration should be given to questions of equality and diversity such as: - How might different groups perceive your design solution? - Might the content offend or be inappropriate in certain contexts? - Do gender, age, race or sexual orientation etc. need to be considered in proposing solutions? Issues of sustainability might also prompt you to ask questions such as: - What is the relationship between the work and the environment? - What materials/processes have been used and what is the impact on the environment? - What is the lifespan of the design and can it be recycled easily? Health & Safety

During the project you are required to pay due attention to your own safety and the safety of those around you, both on and off campus. Please refer to studio rules and pay particular attention to safe cutting and use appropriate equipment. If in doubt please ask a member of staff for advice. Assessment Evidence

Evidence from this project will be required for your Stage 1 Assessment and you will be required to finish off any work that you have not completed by that date. As a guide, the evidence expected at assessment, generated in response to this brief, will typically consist of:

Foundation Diploma Project Brief - Course Office: 01202 363323 Email: foundation@aub.ac.uk 5

- Relevant primary and secondary research, recorded, analysed and annotated in an appropriate digital and/or analogue format (using the appropriate academic citation). - A collection of developmental A2/A3 worksheets, drawings and sketches etc that visually document the development of your project with annotation where appropriate. - A range of developmental samples, maquettes, prototypes and experiments etc. recorded in an appropriate digital and/or analogue format, as appropriate. - A design proposal presented in an appropriate format. - Evidence of engagement with the Project Review in the form of notes and photos etc. - Reflection, Analysis and Evaluation of the project and wider learning experience, in appropriate format(s) including, visual, written, audio, or video. - Other digital photographs of your project development and conclusion, uploaded to an online portfolio such as Flickr or blog. Resources Interesting Designers: Commes des Garcons, Maison Martin Margiela, Christopher Kane, Paul Rand,Daniel Lieberskind, Zaha Hadid, Iris Van Herpen, Ronan & Erwan Bouroullec, Tom Dixon,Barber Osgerby,Morag Myerscough, Jonathan Ive, Stefan Sagmeister, Chipp Kidd, Jonathan Barnbrook, Alan Fletcher,Orla Kiely,Eley Kishimoto, Peter Saville, Alvar Aalto,Marcel Breuer,Giambattista Bodoni, Issey Miyake, Thomas Heatherwick Useful Websites: Design Council: www.designcouncil.org.uk The Design Museum: http://www.designmuseum.com D&AD White Pencil: http://www.dandad.org/inspiration/inspired-by/the-white-pencil Good Design: www.good-design.org.uk Ecouterre: www.ecouterre.com Tent London: www.inhabit.com/tag/tent-london TED’s TEN: http://www.tedresearch.net Trend Tablet by Lidewij Edelkoort www.trendtablet.com Wallpaper: design, interiors, architecture, fashion, art www.wallpaper.com WGSN www.wgsn.com Suggested Books: Barnwell M (2011) Design, Creativity and Culture An Orientation to Design. Black Dog Publishing, London Asperlund K (2010) The Design Process, Fairchild Books, New York Margolin V and Buchanan R (1995) The Ideas of Design, The MIT Press, Cambridge, Mass 02142 Sparke P (2010) The Genius of Design, Quadrille Publishing Ltd, London Bauhaus: Art as Life (2012) Exhibition catalogue London co-publishers Barbican Art Gallery & Veriag der Bauchandlung Walter KönigFletcher A ( 2001) The Art of Looking Sideways – Phaidon, LondonMyerson, R and Vickers G (2002) – REWIND: forty years of design & advertising, Phaidon Press Sudjic D (2009) The Language of Things, Design Museum, London McQuiston L (1993)Graphic Agitation: Social and Political Graphics since the 60’s - Phaidon, London Dixon T (2000) Rethink Conran,Octopus Ltd, LondonClark S (2011) Textile Design, Laurence King Publishing, London Oei L & De Kegel C (2002) The elements of design, Thames and Hudson, London Other Resources: Urbanized (2011) Gary Hustwitt, Swiss Dots The Genius of Design (2009) Kirby T & Lawson D, BBC - series 5 Better by Design (2000) Powell D & Semour R, Channel 4