Franchise Business Model

www.greencloud.pk

To provide the turnkey solution

for Greenhouse infrastructureTo facilitate our business

associates and Franchisee for

Mutual Growth

To become a part of Green

EnvironmentTo save and generate

energy

Our Mission Business PlanFor GreenCloud

Leveraging out Green

Cloud and other

Recognized brand

names

Reducing risks of

failure

Ensuring Consistent

Quality & Better Prices

Enhancing Green

Energy Business

Image

Ensuring outreach to

all customers in cities,

towns and even remote

villages

Attaining Higher

productivity through

online Store/Better

Motivated Staff

Ensuring win win

situation for all

including our valued

customers

Vision for Franchise Network

Constantly Ensuring

Customers brand

Loyalty

Economies of

Scale

Who? (Introduction

of JV partners)

Strategic Marketing

@ GreenCloud

Agenda

Focus

Franchise Business

Model

How to get Start

SOHO Group as one of the biggest companies owned by Jiangsu

Province, is a comprehensive state-owned enterprises (SOE) with

following core business lines:

Jiangsu SOHO Honry Group

Financial Futures

Listed in Top 200 corporations in China

Total sales income in 2014: RMB 22 billion

Amount of international trade: approx. USD 2.5 billion

Equity Investment

Real EstateInternational & Domestic Trade

Production EntitiesCultural & Art Undertakings

1. Textile Industry:

a. 30% market share of cotton spinning machinery

b. 70% market share of flyer frame

2. Coal Fired Power Plant:

a. 6MW coal and biomass fired power plant for Nishat Mills

Limited: successful operation

b. 9MW coal fired power plant for Nishat Mills Limited

(under installation)

3. SOHO has no of Installations in Steam boilers in:

a. 1X35tons/h + 1x20tons/h coal fired boiler for Liberty

Mills Limited

b. 1x25tons/h coal fired boiler for Masood Textile Mills Ltd

c. 1X20ons/h coal fired + 1x12tons/h rich husk & coal

fired boiler

for Interloop Limited

d. 1x20tons/h coal fired boiler for Nishat Chunian Limited

e. 1x20tons/h coal fired boiler for Hira Terry Limited

f. 1x20tons/h coal fired boiler for Rupali Polyester Limited

g. 1x15tons/h coal fired boiler for NTP Gelatine Limited

h. 1x15tons/h coal fired boiler for Crescent Textile Mills Ltd

i. 1x10tons/h coal fired boiler for Soorty Enterprise

j. 1x4tons/h coal fired boiler for Soorty Limited

k. 2x6 M Kcal/h coal fired boilers for Masood Textile Mills Ltd

l. 1x6 M Kcal/h coal fired boilers for Kohinoor Mills Ltd

m. 1x6 M Kcal/h coal fired boilers for Master Textile Mills Limited

n. 1x6 M Kcal/h coal fired boilers for Crescent Textile Mills Limited

o. 1x6 M Kcal/h coal fired boilers for Abdul Rehman Corporation

p. 1x3 M Kcal/h coal fired boilers for Kalash Private Limited

SOHO ProjectReference in Pakistan

Green Energy & Solar ICT & Data Centre

Peakworx founded in 2009, has business

operations across the globe, with marketing and

support activities. Having experienced Team in

Green Energy, ICT, Infrastructure, Security,

Software Development, Video Conferencing &

Geo Thermal.

Infrastructure

Peakworx Systems Pvt LTD.

Solar Energy Solutions ranging from 1KW to megawatts for

Residential, Commercial, Industrial and Agricultural needs.

LED Lights to reduce the energy demand

EPC for large Solar Projects

Our Green Energy area of business covers the following products and services:

Project List

Pakistan Air Force (PAF)

Sui Northern Gas Pipelines (SNGPL)

Barqab Pvt Ltd

Comsats Institute

Ghani Global Glass

Ramzan PSO

Nishat Mills Limited

Red Petroleum

Vocational Training Institute

Punjab Social Security Health

Digital Plus KPK

Warid

Prima Max

ITS Lahore

PVT Sahiwal

1 Rapid Growing Company

Better Business Vision

and control

Experience and expertise in

Energy business

Highly Motivated staff to meet

defined objectives

Long term commitment with

customers

2

3

4

5

6 Countrywide presence

Strong install base with satisfied

customers

Well equipped workshop manned

by qualified engineers

MVD Factory Trained Staff

7

8

9

Peakworx - Solution Company

Power Shortfall4,000 MW ~ 6,000

MW per day

Power shortagesshortages estimated to

cost the economy 2%

of GDP each year

Price on AverageDifference in production

and sale price on

average Rs.5/unit -

contributing to the

circular debt issue Power StoragePower shortages estimated

to cost the economy 2% of

GDP each year

Worst Energy Crisis

Power Generation in PakistanElectrical Energy Sector Overview

0.21%

2.37%

33.30%

50%

Renewable

40 MWNuclear

462 MW

Thermal

12,478 MW

Hydro

6,480 MW

Solar Market Research

LED Market Research

Philips sales of

Green products

Philips Annual

sales growth 2013

Commercial Industry

Enterprise Consumer

Customer Focus – Market Segment

Comprehensive Solutions for you

Solar Internal

On-Grid System

Solar Off-Grid

System (batteries)

Solar Lighting System

(with LED) & BMS

Solar Water

Pumping System

What is GreenCloud?

Solar – LED

Solar Internal On-Grid System Top Roof

Solar Internal On-Grid System On Ground

Solar Solution for Telecom System

Solar Water Pumping System

Off-Grid Solar Power SystemDay Mode

Off-Grid Solar Power SystemNight Mode

GreenCloud Business Model

SOHO Financing Offer 70%:30%

Stockiest Incentive Program

Installer Incentive Program

Shortlist of SOLAR & LED

Manufacturer for GreenCloud

Green Cloud Master Franchisee

Premier Franchisee

Shade Analysis

Introduction

Process of Solar Site Analysis

Tree shadow on Electrical

SystemEffect of ShadingSurvey & Pre sales Process

Shade Analysis Tools in Industry

Solmetric SunEye Sun Path Finder

Solution: Green Cloud

A Mobile App

Attach

lens to

Phone

Create

Client

Create

Array/s Create

Array/s

Create

Array/s Capture

Sky

points

Create

Array/s Select

Equipment

Create

Array/s Energy

Production

Report

An Industry Changing Technology

Accuracy

1. 10% increase in accuracy

2. Superior production forecast through better ambient light

Measurement

Sales closure on the spot

Up to twenty fold reduction in cost to user

Leveraging mobile app

Leveraging of drone technology

An Industry Changing TechnologyWe make at a particular spot

Screens for Equipment Selection

1. System input screen 2-a. System Proposal

3. Client

Report/Contract

2-b. Select Own

Equipment

Typical vs Green Cloud Sales Process

Installer takes measurement.

30 mins

Goes Back to office to analyze results

1 Hr

Manually enters Data in production and

analysis tool 1.5 Hours

Calls up Home

owner to present proposal

Takes measurements

20 mins

In 2 clicks selects

equipment. 5 mins

Proposal complete and ready to make

sale

Spends 3 Hours + loses 60% of clients

Make a sale in 30 mins

Solar Lead through Green Cloud Portal

Advantage to ESCO

ESCO will know the exact equipment

installed at each location.

Energy through Solar vs Net Metering Data Manage

Allowed equipment.

Lineman Safety depends on equipment installed in

home.

Home Owner

Advantage to Consumer

Consumer protection.

Will get accurate information on how much

the system will produce.

The system will show the production from

a particular equipment

Advantages of Using the Tool

Can sell a system on the spot.

Verified production number for the client.

Very low cost tool. Only one time cost.

All data stored online forever.

Beautiful looking reports. (FREE tool)

Installer

Products Quality, Price & Range will be Ensured to

compete Market.

Best after sakes and warranty support will be

ensured.

Franchise will have their own dealers networks in

Town for max penetration.

An online one stop retail shop for solar systems and

Energy Conservation Electronics with showrooms in

all Major cities in Pakistan.

All cities will have franchise showrooms with first &

second line backup technical services and equipped labs.

All sales from online store will be forwarded to relevant

franchise for home delivery and support.

www.greencloud.pk

Free consulting Services and complete installation for

net metering.

In house trained Technical terms for installation and

repair/maintenance

Access to large inventory for bulk Deals.

A one stop shop for all residential, commercial green

energy solutions support by online store

Will offer world's leading brands names in solar panels,

inverters, batteries, charge controllers, pumps, air

conditioners, water heaters, LED lights and accessories.

Will ensure best deals in town with proper warranties

and backup services.

GreenCloud Franchisee Shop

Pre sales, installation and post sales support to

large industrial/commercial (100KW to 10 MW)

deals with up to 70% financing from SOHO Group.

Will offer multiple design offering for very dynamic

residential use.

Why Franchisee?

Franchising is more than Distributorship

Extends to an entire operation or method of business

Greater assistance, control and longer duration

Distributor merely resellers products to retailers or customers

Pre-Opening &

Operational Support

Product Line

What we offer to a Franchisee?

12

What we offer to a Franchisee?

We being the Partner will

support our Franchisee for

Medium & Large Commercial

and Industrial projects (100KW

to 10MW) in all Regions of

Pakistan with Project

Financing through a separate

contract.

Depending on requirement,

we can place our Sales and

Resident Engineers at

Franchise for support such

projects. (Excluding Lahore,

Islamabad, Karachi &

Peshawar)

All Large size Tender

Business will be taken

care of Peakworx-SOHO

directly.

Franchisee Relationship

Regulated by

Proper

Contracts

1

Royalty

Fee/Manage

ment Fee

3

Territory/Area of

operation

5

Duration of

License and

Renewal

6

IPRs

7

Initial Fee

2

30% Equity

Capital Required

from Franchise

4

Termination

8

Register fee for

applicants

250/- USD

Refundable

Processing fee

150/- USD

Setup Cost

25,000/- USD

First LC Amount

70,000/- USD

Solar Amount

40,000/- USD

None refundable

Processing fee

100/- USD

Franchise Fee

5,000/- USD

Design & Fabrication

expense of franchise shop

15,000/- USD

LED Amount

30,000/- USD

Registration ProcessFor Premier Franchise

Register fee for

applicants

500/- USD

Refundable

Processing fee

300/- USD

Setup Cost

5,00,000/- USD

First LC Amount

4,50,000/- USD

Solar Amount

1,50,000/- USD

None refundable

Processing fee

200/- USD

Franchise Fee

10,000/- USD

Design & Fabrication

expense of franchise shop

50,000/- USD

LED Amount

300,000/- USD

Registration ProcessFor Master Franchise

ObservationsFrom SOHO & Peakworx

That's a lot of Knowledge Products don't exist in a vacuum Product Managers don‘t run LOBs

but they do have a key contribution

beyond their direct responsibilities

1 Green Cloud Strategy

What is the Solution

Incentive Program?

Expectations of the

Partner

Financial Impact to

Partner

How to Get Started2

3

4

5

6 How to Learn More

How to Launch

Stockist PrequalificationPartner Pre-Requisites

1 Financial Backbone

Stock Holding capacity

Able to managed reseller in their territory

Selling model targets business decision

Maker

Sales team is solution focused

2

3

4

5Able to invest 100 million Cash and LC

opening facility at least 500 Million6

Master Franchise PrequalificationPartner Pre-Requisites

1 Financial Backbone




Maker


2

3

4



Premier Franchise PrequalificationPartner Pre-Requisites

Financial Backbone




Maker


2

3

4



1

Approved Vendor PrequalificationPartner Pre-Requisites

Wholesaler of electrical devices

Stock holding capacity


Has existing installed base of customers

in target market

Selling model targets Business

Decision maker

2

3

4

5Sales team is solution focused6

1

Able in invest 1 million cash and LC

opening facility at least 5 Million

Having wholesale network for the same

domain

7

8

Approved Reseller PrequalificationPartner Pre-Requisites

Approved Installer PrequalificationPartner Pre-Requisites

Cloud based

ERP & CRM

Tools & Resources

Oracle Eloque

Blue Kai

For B2B

Responses

B2C

www.greencloud.pk

Our Support

Team

Online & Physical

Support

ERP & CRM

Cloud services

Operational Control Core Focus

Projected Sales sheet fromGreen Cloud Franchise Network

Projected Sales sheet fromGreen Cloud Franchise Network

Stockiest

GP GreenCloud GP Stockiest GP Master Franchise GP Premier Franchise

GP Approved Vendor GP Reseller GP Installer

Promotion budget

allocated by SOHO

for LUMI brand

Business Modalitywould be discuses before contract

Responsibilities - Sharing

To Partner Rewards solution investment

Provides differentiation

Improves profitability

Increases value-add opportunities

To Customer Creates greater intimacy and understanding of

business imperatives

Adds business value to the network

Improves customer satisfaction

To GreenCloud Increases business relevance of networking

Creates budget for Green Cloud Franchise networks

Improves partner profitability

Encourages channel focus on value-add

Grid-Tie Hybrid SystemSui Northern Gas Pipeline Solar Power Project

Solar Water PumpEnvironmental Farm House (Faheem and Co.)

Hybrid SystemPakistan State Oil Petrol Pump Solar Power Project

FranchiseShowroom & Lab

Photo Gallery

Thank You!

Email: [email protected] Website: www.greencloud.pk

LahoreE-379 Near Warid Franchise, Qanchi

Amer Sidhu, Main Feroz Pur Road,

Lahore.

KarachiSuit# 706 – Progressive Plaza,

Beaumont Road, Karachi.

IslamabadSuite# 302-A, 3rd Floor, Evacuee

Trust Complex, Sir Agha Khan

Road, F-5/1 Islamabad.

PeshawarSuite# 666, Dean Trade Centre,

Peshawar Cantt, KPK

Documents

Franchise Business Model