Franchise Opportunity

2003 One painting company in Canada

20061st Painting franchise

Today100+ locations in U.S., Canada and Brazil

Company Background

• 100+ franchises• One of the fastest growing franchises

according to the Entrepreneur 500• 4.9 out of 5 star customer satisfaction• Ranked #1 painting franchise by FBR• Best call center in the service industry!

Five Star Painting Facts

Franchisee Growth

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Costs

Franchise Fee: $40K

Start-up Costs: 15K – 25K (paid at intervals throughout 1st year)

Royalties: 5% declining to 4% at $1 million annual sales

Call Center / Technology: $500.00/month

National Marketing Fund: 1% of gross sales

Five Star Painting Franchise Opportunity

The Industry

Why painting?

Market Size:

$100,000,000,000

Five Star Painting Franchise Opportunity

Marketing

1. Online Marketing (Google, Bing)

2. Paid Lead Generators (HomeAdvisor, Craftjack, etc.)

3. Directories (Angies List, Yellowpages, Whitepages, etc.)

4. Networking (Local Chamber of Commerce, Business Networking International, Realtors, Property Managers, Interior Designers, Contractors etc.)

5. Deal Sites (Living Social, Groupon, Big Deal, etc.)

6. Events / Trade Shows (Home shows, Parade of homes, Community festivals, etc.)

7. Traditional Marketing (print advertising, direct mail, TV, radio, billboards, door hangers, lawn signs, vehicle wraps, etc.)

Marketing Support

How Do People Find Us

Local SEO

LBL

LBL

PPCNational

SEO

Online Dominance: Five Star Painting is found where people are looking.

Marketing Support Custom Websites

1) Mini: 5 page site for organic searches: http://www.bostonnorthshorepaintingcontractors.com/

2) Local: for Local Business Listings (LBL)http://fivestarpainting.com/boston-ma/

3) Landing Pages: 1 page site for PPC: http://lp.fivestarpainting.com/residential/boston/

Traditional Marketing• Print Materials • Vehicle wraps• Trade Shows

Everything needed!

Five Star Painting Franchise Opportunity

Sales and Support Center

Our Competition

ONLY 2 OUT OF 10PAINTERS ANSWER

THEIR PHONE !!(IF & WHEN IT RINGS FOR THEM)

Sales Center

• Calls answered in 4 rings• Automated technology• Online Chat Support• Automate Follow up System• 6:00am-9:00pm MDT Five Star Staff

• Scheduling ability• Integrated Software

Who Would You Choose?

VS

Five Star Painting Franchise Opportunity

Franchisee Support

Training and Support

•1 week field training in Charlotte, NC• Weekly power group calls• Monthly franchise wide webinars• Annual conference• Dedicated coach• Access to Franchisor and leadership group all the time

Customers Organization Reporting Estimating

• Launched in July 1 2012

• Estimating

• Work orders

• Reporting Source tracking Discount report Leads to appointments

Five Star Software

• Proprietary• Powerful• Call center integration• Full CRM tool• Full Reporting• Scalable

Subcontractor Support• Painters will be subcontractors

• They will have their own vehicles, tools, worker’s compensation and insurance

• We will support franchisee in how to find, interview and hire professional painters

• Five Star Franchisees generate leads, manage the estimates, collect from the customer, etc.

National Partnerships

Five Star Painting Franchise Opportunity

Getting Started

Strong Franchisees1. Strong sales or management background

2. Willing to follow a system and develop their area

3. Enjoy speaking and meeting new people

4. Want to make a difference in someone's life

5. Have 65K in liquid capital or available funds

6. Have a strong desire to be successful

Timeline & Milestones

1. Discovery Day a) Spanish Fork, UTb) 1 dayc) Recommended but not required

2. Franchise Payment and Franchise Agreement – following Discover Day.

3. Traininga) Charlotte, NCb) 5 daysc) Held monthly

4. Open for Business!

Contact

Brandon WallengrenVP of Sales and Marketingbrandon@fivestarpainting.com 801-804-6810