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A revolutionary price benchmarking service for the electronics industry CONFIDENTIAL “A tool like Freebenchmarking.com is what purchasing professionals dream about” - Commodity Manager, Leading OEM

Freebenchmarking Presentation 9 19 11v6

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Freebenchmarking.com Gold and Silver reports are the industry standard for cost effective component price benchmarking. Start benefiting from this unprecedented source of market intelligence today

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Page 1: Freebenchmarking Presentation 9 19 11v6

A revolutionary price benchmarking service for the electronics industry

CONFIDENTIAL

“A tool like Freebenchmarking.com is what purchasing professionals dream about”

- Commodity Manager, Leading OEM

Page 2: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 2

Why Freebenchmarking.com?

We deliver accurate, cost effective, component price benchmarking information unavailable from any other source

We are unique – Our analysis is based on actual current pricing from some of the largest OEM and EMS companies in the world

We provide actionable data that results in real bottom line savings quarter after quarter

We provide the ideal supplier negotiation tool with our unprecedented level of detailed price information

Page 3: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 3

Why Freebenchmarking.com?

The only price benchmarking service that delivers customer-specific pricing analysis for your entire component spend

No more guessing if your component pricing is competitive

Fast turn-around on reports – usually 5-7 business days

Industry-leading ROI for component price benchmarking data

Page 4: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 4

Lytica Overview

Developer of Freebenchmarking.com

Leading supply chain services and consulting company

Based in Ottawa, Canada

Founded in 2005 by seasoned electronics industry executives

Serving a wide range of OEM and EMS customers worldwide

Page 5: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 5

Lytica’s Five Key Differentiators

Freebenchmarking.com

- The first - and only – independent, web-based price benchmarking and risk assessment service for the electronics industry.

Advanced Component Engineering

- In-house component and design engineering team

- Unique proprietary tools

- Consultant to component manufacturers

- An R&D program for deeper and broader understanding of components and their application

Proven Cost Reduction Methodology & Process

- Fine tuned method of working with Contract Manufacturers and OEMS to deliver cost reduction

- Through Freebenchmarking.com, we can quantify our success

Supplier Metrics & Risk Assessment

- Supplier metrics program and risk assessment process enabled by core technology

- Presented with Dunn & Bradstreet at Conference Board of Canada’s Supply Chain Conference – March 2010

- Presented Supply Chain Risk at the Ontario Purchasing Managers Association Conference in Toronto – October 2010

Independence

- Policy of accepting no fees or commissions from suppliers – complete independence

- Completely objective and uncompromised in our supply chain recommendations

Page 6: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 6

Lytica Leadership Team

Ken Bradley, President - Former Chief Procurement Officer, Nortel Networks

- Board of Directors, Powerwave Technologies, SynQor Inc.

Tom McLeod, Vice-President, Engineering Services - Former Assistant Vice-President, R&D, Mitel Networks

Michel St. Jacques, Vice-President, Operations Services - Former Vice-President, Supply Management, Nortel Advanced

Components

Rob Griffin, Vice-President, Sales & Marketing - Former Global OEM/EMS Business Development, Maxim Integrated

Page 7: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 7

Freebenchmarking.com

The first – and only – independent, web-based price benchmarking and risk

assessment service for the electronics industry

Page 8: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 8

Unique Methodology

Analysis is based on exact MPN part matching of the entire customer spend

Part matching against our proprietary database of current industry pricing

Confidential, contract based service

Customer data is never revealed and only used in aggregate

Each report contains: - Detailed spend analysis by commodity

- Actionable target pricing specific to your bill of materials

- Complete EOL analysis and alternate source substitutions

- Component duplication analysis and savings

Page 9: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 9

Free Silver Report

Risk free way to “try before you buy” – Total spend comparison against best-in-class

pricing – Total potential savings against best-in-class

pricing – Potential savings by eliminating coding

duplications – Spend competitiveness rating – Total number of end-of-life components – Total number of single-source risks – Total number of recommended substitutes for

single-source components

Page 10: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 10

Gold Report

Price competitiveness - Spend comparison against best-in-class and average pricing

- Spend comparison by commodity

- Target pricing

- Regional analysis – Americans, EMEA, Asia

- Price factors and negotiating leverage

- Coding duplication savings

Risk Assessment - End-of-life components

- Single-source risks

- Substitutes for single-source components

Fees - Single report - $5K

- 4 Report subscription - $18K

- Higher volume discounts – please contact sales

- Full money-back guarantee

Page 11: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 11

Example - Executive Summary – Gold Report

Page 12: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 12

Example - Executive Summary – Gold Report

Page 13: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 13

Gold Report – Detailed Commodity Findings

Page 14: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 14

Target Pricing

Page 15: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 15

Database Cross Section

Our database contains current pricing information from many industry-leading OEM and EMS companies:

- Top global OEMs from these market segments: Communications & Networking

Computing

Military/Aerospace

Consumer

Industrial

- Leading Tier 1 and Tier 2 EMS companies

- Many companies with revenues of $100M to over $70B

- 2500+ component suppliers

Page 16: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 16

Client Revenue Distribution

13%

30%

20%

3%

33% >$10B

$1B - $10B

$500M - $1B

$100M - $500M

<$100M

Page 17: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 17

Global Interest in Freebenchmarking.com

• 100 Countries • 870 Cities

Source: Google analytics, April 27, 2011

Page 18: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 18

Client Results – Single Gold Report

Client 1: Tier 1 EMS Revenue: $10B+ Results: $11M in identified savings $42M in identified duplication savings

Client 2: Datacom OEM Revenue: $850M Results: $799K in identified savings

Client 3: Tier 1 EMS Revenue: $10B+ Results: $284K in identified savings

Client 4: Tier 1 Telecom OEM Revenue: $25B+ Results: $708K in identified savings $439K in identified duplicate savings

Page 19: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 19

iSuppli Feature Comparison

Page 20: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 20

Wide Industry Exposure & Media Interest

"Lytica and the services offered through

FREEBENCHMARKING. COM are effective in driving

cost reduction. Lytica has helped Mitel improve margins

by enabling significant cost reduction in our supply

chain over the last several years"

Michel Leduc, VP Operations

"This is a great methodology, and a very useful tool

for procurement professionals."

Kevin Melia, Non-Executive Chairman

Former VP Operations & CFO, Sun Microsystems

"Your team has hit a home run with Freebenchmarking.com.

Long time coming and worth the wait from my perspective."

Steve Smith, Senior Director

Supply Chain Management

More on Pricing:

Can Benchmarking Help End the Secrecy?

November, 2010

Component benchmarking service for OEMs

gauges price competitiveness – October 2010

Freebenchmarking.com - A Revolutionary

Price Benchmarking Service for Electronic

Components – October 2010

Enabler Tech, Paxcell and Cariken to drive major

market expansion of Freebenchmarking.com

across North America – January 2011

Freebenchmarking.com has developed an innovative

product that will be of real value to many of our portfolio companies."

Sonny Wu,

Managing Director, GSR Ventures, Beijing

Page 21: Freebenchmarking Presentation 9 19 11v6

CONFIDENTIAL 21

Contact Us

For sales & support: Canada & USA 1.877.330.9698 International Calls: 1-613.270.9698

Email: [email protected]

Freebenchmarking.com is a division of Lytica Inc. 200-308 Legget Drive Kanata, Ontario, Canada K2K 1Y6 Rob Griffin Vice-President Sales & Marketing [email protected] +613.271.1414 ext. 236