Dr John PaullSchool of Land & FoodUniversity of Tasmaniaj.paull@utas.edu.au

From Clean & Green to Organic: Opportunities and Impediments to Achieving an Organic Tasmania

School of Land & Food ConferenceJune 2017

Image : J Paull, 2016

1

Hec

tare

s

0

15,000,000

30,000,000

45,000,000

60,000,000

02.2

000

08.2

000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

World Organic Agriculture

Data: Willer et al 2000a-20172014

2

The World of Organic Agriculture (hectares)

Density equalising mapPaull & Hennig, 2016

3

Organic Agriculture excludes…

• synthetic fertilisers• synthetic pesticides• GMOs• engineered nanoparticles• irradiation

x54

Consumers buy Organic because…

• better for family• better for me• better for environment• better for animals

x4

ACNielsen, 2005

5

1924: Agriculture Course at Koberwitz (Poland)

Rudolf Steiner (1865-1925)Paull, 2011

6

Ernesto Genoni, 1928, Experimental Circle

1928: Australia’s first organic farmer

Ernesto Genoni (1885-1974)Paull, 2014a

7

Ileen Macpherson (1898-1984)

1934: Australia’s first woman organic farmer

Paull, 2017a

8

Lord Northbourne, 1940, “Organic farming”

1940: coins the term “organic farming” (UK)

Lord Northbourne (1896-1982)Paull, 2014b

9

AOFGS 1944

Australian Organic Farming & Gardening Society (1944-1955)

1944: World’s first organic agriculture advocacy group (Aust.)

Paull, 2008

10

1946: Tasmania’s first Organic Farming advocacy society(The Living Soil Association of Tasmania)

Henry Shoobridge (1874-1963)Paull, 2009

11

Paull, 2017b

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Organic Gardening & Farming Society of Tasmania (1972-2009)

publisheda national journal

c.1976-2000

13

Ulverstone, Tas14

data: Willer & Lernoud, 2017

Rest38%

China3%

Spain4%USA4%

Argentina6%

Australia45%

Organic (ha) - Big 5

World total = 50.9 m ha

15

Data: AgLAw & Mobium 2017

TAS<0.01%

VIC2%

NT5%NSW

11%

WA14%

QLD30%

SA38%

Organic (ha) - Australia

Australia total = 27.1 m haTasmania = 4,003 ha

TAS <0.01%

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TAS4%

VIC21%

NT1%

NSW29% WA

9%

QLD24%

SA13%

Organic (producers) - Australia

Australia total = 2075 producersTasmania = 79 producers

Data: AgLAw & Mobium 2017

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Data: Willer & Lernoud, 2017, Aglaw & Mobium, 2016, DPIPWE, 2016

Organic (ha) - % of Ag land

0%

5%

10%

15%

20%

25%

30%

35%Li

eche

nste

in

Aust

ria

Swed

en

Esto

nia

Switz

erla

nd

.

Falk

land

s .

Aust

ralia

.

Wor

ld .

Mad

agas

car .

Tasm

ania

0.2%0.3%1.1%

7.1%

12.5%13.1%

16.5%16.9%

20.3%

30.2%

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Tasmania issues

• Tas: High transport costs• Tas: High labour costs• Tas: Culture of welfare dependance• Tas: Low institutional interest • Disincentives to employing• Lack of vision • Varieties suited to organics• Tas: Poor health outcomes• Tas: Poor nutrition outcomes• Tas: Low education achievements • Commodities = price taker• Scalability

(opportunities, impediments & motivations)

• Island• Blue sky • Organics = price maker• 21st century• GM & fracking moratoria• Puffery of “clean & green”• Tourism growing• High foreign ownership*(21.8%)

* Hanson, 2016

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✗ Organic mentions=nil

Dairy Australia, 2017

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✗ Organic mentions = nil

DPIPWE, 2016

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Cadbury’s organic range22

Made in Poland

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Bellamy’sHQ: Launceston, TASNo cows, no farms, no processing facilitiesImported ingredientsPackaged in VictoriaMarketed to China

Image: J Paull, China

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China: increasingly savvy consumersImage: J Paull, China

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China: pollutionImage: J Paull, China

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China: sophisticated cuisine and lots of choiceImage: J Paull, China

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China: changing tastesImage: J Paull, China

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China: The luxury of organicImage: J Paull, China

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China: Alternative certificationsImage: J Paull, China

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Korea: 4 shades of Organic

Image: J Paull, Korea

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Biodynamic produced in Egypt sold in Dubai

Image: J Paull, UAE

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Willie Smith, Tasmania Vertical integrationOrganic tourism

Image: J Paull, Tasmania

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Organic: more labour intensiveless input intensive

Image: J Paull, Tasmania

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“Bhutan to be the world’s first 100% organic country”Prime Minister

3 of 20 states already declared organic

“Gross National Happiness is more important than Gross National Product” Constitution 2008

c

Vision:

IMoAF, 2017

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Wilson, 2016, 2016

Vision:Russia to supply the world with organic food

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Uptake strategies:• 1 farm @ a time: current approach here• 1 state @ a time: e.g. Sikkim: India’s First Organic• 1 island @ a time: Cicia (Fiji) & Abaiang (Kiribati)• 1 country @ a time: e.g. Bhutan• 1 sector at a time: e.g. Dominican Republic (bananas)

x537

Hec

tare

s

0

75,000

150,000

225,000

300,000

2010 2011 2012 2013 2014 2015 2016 2017

World Organic Forestry

Data: Willer et al 2010-2017

(Tasmania = nil)

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Hec

tare

s

0

125,000

250,000

375,000

500,000

2009 2010 2011 2012 2013 2014 2015 2016 2017

World Organic Aquaculture

(Tasmania = nil)

Data: Willer et al 2009-2017

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Hec

tare

s

0

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

World Organic Wildculture(Tasmania = nil)

Data: Willer et al 2006-2017

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Hec

tare

s

0

25,000,000

50,000,000

75,000,000

100,000,00002

.200

0

08.2

000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

World Total Certified Organic Land 90,600,111 ha

+Organic Aquaculture (2009)

+Organic Wildculture (2006)

+Organic Forestry (2010)

(Tasmania = 4003 ha) 0.004%

Data: Willer et al 2000a-2017

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A$/to

nne

400

420

440

460

480

500

520

540

560

580

600

620

Data 2015-2016

05/01/201509/01/201515/01/201521/01/201528/01/201503/02/201509/02/201513/02/201519/02/201525/02/201504/03/201510/03/201516/03/201520/03/201526/03/201501/04/201509/04/201515/04/201521/04/201528/04/201504/05/201508/05/201514/05/201520/05/201526/05/201502/06/201508/06/201512/06/201518/06/201524/06/201530/06/201506/07/201510/07/201516/07/201522/07/201528/07/201503/08/201507/08/201513/08/201519/08/201525/08/201531/08/201504/09/201510/09/201516/09/201522/09/201529/09/201505/10/201509/10/201515/10/201521/10/201527/10/201502/11/201506/11/201512/11/201518/11/201524/11/201530/11/201504/12/201510/12/201516/12/201522/12/201530/12/201506/01/201612/01/201618/01/201622/01/201629/01/201604/02/201610/02/201616/02/201622/02/2016

Non-GM canola

GM canola

10% price premium for non-GM canola (WA)

Data source : Kahlia Wintle (2016), CBH Group Daily Contract Prices

GMO moratorium: Russia, much of Europe & Tasmania 42

DPIPWE, 2016; Halpin, 2004

A motivation for an Organic Tasmania …

Tasmania Farm Gate: $2.02 billion

+

Price premium for organic 0% - 200%

=

???????

43

Q: Are we on the

threshold of an Organic Tasmania?

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Thank you

Questions

j.paull@utas.edu.au

Image: J Paull, Tasmania

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From Clean & Green to Organic: Opportunities and Impediments to Achieving an Organic TasmaniaJohn PaullSchool of Land and Food, University of Tasmania

Tasmania enjoys a reputation as clean and green. It offers an apparent good fit with a vision of organic production as well as some natural advantages. Tasmania’s moratorium on genetically modified organisms (GMOs) is an advantage for organic production.This paper presents some context for the progress of Tasmania from the puffery of ‘clean and green’ to the standard of organic. Australia leads the world accounting for 45% of the world’s certified organic agricultural land (22.69 m ha of 50.92 m ha.). Tasmania has been an early mover as an advocate of organics with organised advocacy dating from 1946. Despite this enthusiasm, Tasmania only accounts for 0.01% of Australia’s certified organic agricultural land and 4% of Australia’s certified organic producers. Organic accounts for just 0.2% of Tasmania’s agricultural land. Tasmania’s leading organic company does not use Tasmanian ingredients. The organic chocolate products of Cadbury are made in Poland. Recent initiatives in organic and conversion to organic are presented along with some international initiatives of regional conversion to organic.

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