April 11-14, 2017 Minsk, Belarus

F I TUR N ECHFROM DESIGN TO PRODUCTION

THE RD INTERNATIONAL23FURNITURE AND INTERIOREXHIBITION

FIT Your House!

Venue:Roofed Soccer Arena, 20/2 Pobediteley av.Minsk, Belarus

Roofed Soccer Arena is one of the bigest buildings for sport, cultural andentertaining events in Minsk and Belarus.This structure is included into a number of capital demonstration objects andmany delegations from Belarus and other countries visit this place constantly.

F I TUR N ECHF I TUR N ECHFURNITUREAND INTERIOREXHIBITION

The concept of exhibition is devoted to allspecialists toin the furniture field as well asa wide circle inside the interested audienceof final buyers.

F ?OR WHOM THIS EXHIBITION

The newest and technologies in the sphere of trade and production of furniture,solutionscomponents, decor and interior design.,

The key event in the market of the interior industry.

B B format2 & В2С .

�For representatives of the large-scale furniture productions and

owners of small and medium business

�Distributors of furniture and component parts

�Representatives of showrooms and furniture markets

�Producers and suppliers of home decoration and goods for home

�Distributors of finishing materials for decor and interior repair

�Architects and designers

�Developers and marketing specialists

�Homesteads owners

�Representatives of retail restaurant and hotel business, ,

F I TUR N ECHF I TUR N ECHFURNITUREAND INTERIOREXHIBITION

� Bright demonstration of new furniture collections in thematerials andinterior market of Republic of Belarusthe

� The exhibition provides high-quality advertising promot ourion of YBrand and actively stimulate alesto the target audience s Your s

� The unique opportunity to establish personal contacts with heads andtechnologists of furniture product wholesale and retailions as well asbuyers

� Active solution f business challenges: expansion of geography oforsales, comparison and analysis of conditionoffers s in the market Youwork

� Actual cultural and educational projects of the business programfocused on promotion of new solutions, trends and technologies in theinterior design industry

W ?HY EXHIBIT

“The furniture market for our company is absolutely new direction. For ourselves wefound a niche which is free for today it is production of furniture in the lo� style. The, –main activity of our company is the design therefore we transferred design approach, ,to furniture .production

At the moment we have no mass production, each product is developedfurnitureindividually. We actively interact with designers, received a of offers fromnumberfurniture stores and salons”

Evgeny Astrovsky, ead of the ompany , xhibitor 2016H C E ’ZDREVA

F I TUR N ECH is:

� We offer a new format ofNEW!collective thematic exposition ofproducts which will allow the,enterprises to present the productsat exhibition effectively.the

EXPOSITION SUBJECTSFurniture and Interior

� Furniture of serial production.solutions cNon-standard , ustom-made

furniture

� NEW! A special project for furnitureshowrooms and design studios« & »Elegance Style

Kitchen

� Kitchen interiors. Equipment. Sinks.Accessories

Innovations: materials, components, equipment

� Furniture facades, accessories

� Slab, facing and edging materials

� Professional tools

� Processing equipment for furniture production

Decor. nteriorI renovation

� Home decoration, interior light, textiles, ware, gi�s

� Finishing materials, decorative coverings for repairinterior

� Doors and ladders

Minsk Design Week

� Design solutions for roduction,furniture phome decoration, author's objects andaccessories, interior design

F I TUR N ECH

STANDS PARTICIPATION FORMATS,

Equ space inside the exhibition hall main expositionipped ,

Participant gets rentstandard booth, floor carpet, power socket,1 lamp per every 4 sqm, 1 table, 2 chairs, clothes rack,and waste basket

NEW FORMAT!

Equ space inside the exhibition hallipped , collective exposition

Participant gets a booth with rear and side panels, floor carpet, powersocket, 1 lamp per every 4 sqm, 3 badges, waste basket and placementof information about the participant on the web-site and in theexhibition catalog

Minsk Design Week

Participant gets a booth with rear and side panels, floor carpet,1 plug socket, 2 badges, waste basket

Unequipped area inside the exhibition hall, main exposition

Participant gets only rentable unequipped floor area. Electric plugsocket and other equipment and services should be orderedadditionally

F I TUR N ECH

EXPOSITION PLANFurniture & Interior

Kitchen

Innovation: materials, components, equipment

Decor. enovationInterior r

Minsk Design Week

Interactiveground

MinskDesignWeek

ENTRANCE 2ENTRANCE 1

Conference hall 2

Conferencehall 1

Elegance &Style

Elegance &Style

Elegance &Style

Elegance &Style

Elegance &Style

Elegance &Style

I : , ,NNOVATION MATERIALS COMPONENTS EQUIPMENT

D . RECOR ENOVATIONINTERIOR

KITCHEN

M D WINSK ESIGN EEK

Collective participationCollective participation

Collective participationCollective participation

Collective participationCollective participation

Colle

ctiv

e p

art

icip

ati

on

F & IURNITURE NTERIOR

F I TUR N ECH

STATISTICS’2016

exhibitors from 4 countries

visitors

“ to get toI came inspiration for one business idea connected furniture and design. It wasinteresting to look at the new companies making furniture with modern design. It seemed tome that the situation in the industry reminds the huge 3d printer more and more.all timeThat is the ideas "soar in the Internet", and already here equipment and the peopleis with theready to realize real objects. Such idea is very close to meits to ”

Dmitry Uids entrepreneur Visitor, ,

5276

119

In 4 days of exhibitiontheat the stand of each company took place

useful contacts50 70From to

F I TUR N ECH

« » 2016F I TUR N ECH

“As a rule, during the crisis, the leaders are begin to think aboutcosts reducing first to. But it is important work out a profitable partqualitatively, these processes should be parallel. I i alsot is mportantto be e dngage in search of new niches, new services and products,approaches customers stafffor and ”

Anna Zaboronok, head of Shopping Center Mebelny“MegaMarket Domashny ochag”

Business program e avents re integratedby the tasks mentioning as technologyaspects of production, andfurnituresolutions in the field of development offurniture business.

In 4 days at exhibition

28

events

45speakers

1047attendees

took place

The annual professional event oriented to thepractical presentations of new and uniquequalities of materials and insolutions furnitureand interior design.

Day of trends and innovations

“At motethe presentation we pro a new collection of facades.About 60 people attended our action: among them were both headsof firms, and designers. All feedbacks about action positive,the arevisitors our duct. During thelooked at quality and design proexhibition we also held negotiations on dealership in the Grodnoregion quite successfully”

Natalia Diaghilev, evelopmentHead of Business ddepartment, “ ”Emove company

E thexperts from Republic ofBelarus, the Russian Federation,

Ukraine, Italy and Poland,

P inrofessionals the furnitureand interior industry

F I TUR N ECH

BUSINESS PROGRAM

"Undoubtedly, design a component of culture of the country therefore it isis , ,interesting to me to watch what occurs in this sphere in Belarus. Such actionsare necessary for exchange and development. At exhibition thisexperience theyear I very much educational block of the Minsk Design Week. It was, pleased byinteresting to listen to Marina Turlay about design and emotions as well asA drey Budko about city spacesn ”

Inna Matsienko, oordinator of cultural projects of the FrenchCEmbassy in Minsk

Many-sided ,and significant event whichcombines exposition object design andoflive professional communication ofdesigners and architects

On the central communication interactive groundof " " daysMinsk Design Week all the exhibitionpass workshops, presentations, cultural andeducational lectures discussions withas well asthe leading and experts of the designmastersindustry

BUSINESS PROGRAM

Minsk Design Week

Show the Project!

Meeting-presentation where young andtalented designers will be able to tellabout the projects to the interestedrepresentatives of productions

«At the exhibition I liked the section with modern design. In fact, it ispossible to see who and how it performs in Minsk, and a�er come to order. Asa buyer, I appreciate when choosing these options (in descending order): thequality, appearance, functionality, cost-originality-brand"

Dmitry Uids entrepreneur Visitor, ,

ADVERTISING CAMPAIGN

Num

ber

of

vie

ws

2015

6584266535

2016Year

TV

Internet

Social Media

Radio

Press

Outdoor advertising

Advertising in metro

Indicators of popularity ofthe exhibition on the leading

Internet resourcesF I TUR N ECH

E-mailing and direct distributionby regular postal service)

Exhibition pleasant impression the visitor at once: music,that affects the on saroma of coffee all hall, smiling participants and animators. Here morewithin the isthan 100 producers and sellers of furniture.

Among the visitors are families with children who choose home furnishings, and,young couples preparing for the general arrangement of the , and studentsflat -designers s are- the whole group . But most of the exhibition visitors professionalswho are looking for useful contacts.

Each day is filled with all kinds of seminars and presentationsexhibition the aboutthe design and furniture business. You can attend events non-stop, for example, inApril 27 presentation materials and technologies fromth there passed the s of"Sidak- ", " ", "Holtsgrupp", "Pan-Invest", as well as a seminar onSP MDF TECHNO FASADcrisis management

MebelMinsk by.

+ (375 ) 329 61 81 87

v.kaz@expoforum.by

91 Pritytskogo str., office 432

Minsk 220140 Belarus

EXPOFORUM, E CXHIBITION OMPANY

ROOFED SOCCER AREA20/2 Pobediteley av.Minsk, Belarus

April 11-14, 2017

Organizer :

Supported by:

Ministry of antimonopoly regulation and tradeof the Republic of Belarus

Belarusian Union of Designers

Belarusian state academy of arts

EXPOFORUM BY.

F I TUR N ECHF I TUR N ECHFURNITUREAND INTERIOREXHIBITION

Vladislav Kazachonok, Project Manager

+ (375 17) 314 34 38

global@expoforum.by

Alexander Nicolaévich, Head of International Department