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FROM THE PUBLISHERS OF THE AWARD-WINNING & MAGAZINES Magazine IN PARTNERSHIP WITH WANDERLUST An adventurous road trip along California State Route 1 reveals hidden gems ICONS The sons of Robert August & Bruce Brown carry on “The Endless Summer” spirit CRAFT BEER California is now a hops hub of its own with the most craft breweries in the nation GOOD EATS High-speed food delivery services offer the luxury of time and affordability FALL 2016 PREMIERE ISSUE FALL 2016 PREMIERE ISSUE ICONS The sons of Robert August & Bruce Brown carry on “The Endless Summer” spirit WANDERLUST An adventurous road trip along California State Route 1 reveals hidden gems CRAFT BEER California is now a hops hub of its own with the most craft breweries in the nation GOOD EATS High-speed food delivery services offer the luxury of time and affordability WINTER 2016/2017 Icons From the NBA to Rihanna, Stance has become a canvas for artistic vision Wanderlust Insider tips from some of SoCal’s favorite powder-covered resorts Truck-to-Table OC’s talented chefs continue to move cuisine forward, off-road Style Seven fashion pioneers that have remained true to their roots WINTER 2016/2017 Icons From the NBA to Rihanna, Stance has become a canvas for artistic vision Wanderlust Insider tips from some of SoCal’s favorite powder-covered resorts Truck-to-Table OC’s talented chefs continue to move cuisine forward, off-road Style Seven fashion pioneers that have remained true to their roots

FROM THE PUBLISHERS OF THE AWARD-WINNING · 2017. 1. 8. · READER DEMOGRAPHICS & INTERESTS Pacific Coast Magazine readers own the finest homes in the most exclusive neighborhoods

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Page 1: FROM THE PUBLISHERS OF THE AWARD-WINNING · 2017. 1. 8. · READER DEMOGRAPHICS & INTERESTS Pacific Coast Magazine readers own the finest homes in the most exclusive neighborhoods

FROM THE PUBLISHERS OF THE AWARD-WINNING&

MAGAZINESMagazine

IN PARTNERSHIP WITH

WANDERLUSTAn adventurous road trip

along California State Route 1 reveals hidden gems

ICONSThe sons of Robert August

& Bruce Brown carry on “The Endless Summer” spirit

CRAFT BEERCalifornia is now a hops hub

of its own with the most craft breweries in the nation

GOOD EATSHigh-speed food delivery

services offer the luxury of time and affordability

FALL 2016

P R E M I E R E I SSU E

PC_Cover_Fall2016-CAR.indd 4 9/13/16 4:50 PM

FALL 2016

P R E M I E R E I SSU E

ICONSThe sons of Robert August

& Bruce Brown carry on “The Endless Summer” spirit

WANDERLUSTAn adventurous road trip

along California State Route 1 reveals hidden gems

CRAFT BEERCalifornia is now a hops hub

of its own with the most craft breweries in the nation

GOOD EATSHigh-speed food delivery

services offer the luxury of time and affordability

PC_Cover_Fall2016-ICON.indd 4 9/13/16 4:51 PM

WINTER 2016/2017

IconsFrom the NBA to Rihanna,

Stance has become a canvas for artistic vision

WanderlustInsider tips from some

of SoCal’s favorite powder-covered resorts

Truck-to-TableOC’s talented

chefs continue to move cuisine forward, off-road

StyleSeven fashion pioneers that have remained true

to their roots

PC_Cover_Stance.indd 4 11/29/16 4:41 PM

WINTER 2016/2017

IconsFrom the NBA to Rihanna,

Stance has become a canvas for artistic vision

WanderlustInsider tips from some

of SoCal’s favorite powder-covered resorts

Truck-to-TableOC’s talented

chefs continue to move cuisine forward, off-road

StyleSeven fashion pioneers that have remained true

to their roots

PC2_Cover-SKI.indd 18 11/29/16 4:41 PM

Page 2: FROM THE PUBLISHERS OF THE AWARD-WINNING · 2017. 1. 8. · READER DEMOGRAPHICS & INTERESTS Pacific Coast Magazine readers own the finest homes in the most exclusive neighborhoods

THE CALIFORNIA LIFESTYLE MAGAZINE

Pacific Coast Magazine celebrates the iconic coastal California lifestyle and its entrepreneurial and creative culture. Our readers have refined tastes and adventurous spirits. Sophisticated, yet laidback, they‘re immersed in the trendsetting California lifestyle everyday…so this magazine is not only for them, it’s about them. Every issue expresses what it’s like to live and work in one of the most spectacular places on the planet.

CIRCULATION AND DISTRIBUTIONPublished quarterly, Pacific Coast Magazine reaches the highest net earners in the most exclusive neighborhoods of coastal Southern California, stretching from Long Beach to San Clemente, with an average home value of $1.85 million.

Issues of Pacific Coast Magazine are distributed to all members of our exclusive mailing list, home delivered and mailed into select coastal communities, and available at events, select businesses and high visibility locations including private yacht clubs, country clubs and Sotheby’s offices in 63 countries.

100,000 COPIES DISTRIBUTED – MORE THAN 350,000 READERS PER ISSUE

385 SECOND STREET, LAGUNA BEACH, CA 92651 | 949-715-4100 | [email protected]

ABOUT THE STANFIELD GROUPPacific Coast Magazine is made possible through a premier corporate sponsorship from HOM Sotheby’s International Realty and Stanfield Real Estate. Stanfield Real Estate specializes in all types of real estate throughout Southern California and has consistently been ranked as the #1 Team in Orange County and among the Top 10 in the nation by the Wall Street Journal. As one of the world’s top producing real estate organizations, Stanfield Real Estate is committed to providing not only the best real estate services, but also the greatest expertise and professional, personalized service to each and every client.

ABOUT HOM SOTHEBY’S INTERNATIONAL REALTY HOM Sotheby’s International Realty is the exclusive coastal and desert Southern California representative of Sotheby’s International Realty, managing their business in the finer coastal markets of Southern California. The global platform of Sotheby’s International Realty, combined with HOM Group’s local expertise and understanding of the region, affords clients with the best of local and international representation and exposure.

>

>

>

>

Page 3: FROM THE PUBLISHERS OF THE AWARD-WINNING · 2017. 1. 8. · READER DEMOGRAPHICS & INTERESTS Pacific Coast Magazine readers own the finest homes in the most exclusive neighborhoods

READER DEMOGRAPHICS & INTERESTSPacific Coast Magazine readers own the finest homes in the most exclusive neighborhoods throughout Orange County’s and south LA county’s coastal communities. Our readers are well educated and interested in travel, entertainment, dining and food, art, outdoor sports, home decor and interior design, outdoor living area landscapes, and real estate market trends.

Average home value . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1.85 million

Annual Household Income . . . . . . . . . . . . . . . . . . . . . . . . . $295,000

Average Household Net Worth . . . . . . . . . . . . . . . . . $2.65 million

Any college . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96%

Married . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56%

Female . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58%

Male . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42%

Average Age. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

Our readers charitable contributions index 241% higher than the national averageThey spend 211% more than the national average on household furnishings and operations

Our readers spend 230% more than the national average on gifts and entertainment

“Affluent investors are heavy

print readers”- IPSOS AFFLUENT SURVEY USA, 2015

“Print readers are top spenders on home

remodeling and decorating”

- IPSOS AFFLUENT SURVEY USA, 2015

“A man who stops advertising to save money, is like a man

who stops a clock to save time.”

- HENRY FORD

385 SECOND STREET, LAGUNA BEACH, CA 92651 | 949-715-4100 | [email protected]

Page 4: FROM THE PUBLISHERS OF THE AWARD-WINNING · 2017. 1. 8. · READER DEMOGRAPHICS & INTERESTS Pacific Coast Magazine readers own the finest homes in the most exclusive neighborhoods

DIGITAL MARKETING & SOCIAL MEDIA OPPORTUNITIESReaders of Pacific Coast Magazine print edition are avid digital, social, and mobile users who engage with our content and advertisers on PacificCoastMagazine.com, through our monthly newsletter, and daily across our social media channels.

385 SECOND STREET, LAGUNA BEACH, CA 92651 | 949-715-4100 | [email protected]

COMBINED, THE DIGITAL AUDIENCE OF PACIFIC COAST MAGAZINE AND OUR PREMIERE CORPORATE PARTNERS INCLUDES...• 210,000+ Fan Page Likes on Facebook

• 15,000+ opt-in emaiils

• 14,000+ Followers on Instagram

• 7,500+ Twitter Followers

80% of US social network users prefer to connect to brands

through Facebook—Source: State of Inbound Marketing

Instagram is the fastest growing social network in the U.S.,

15.1% this year versus 3.1% for social as a whole.

—Source: eMarketer

91% of consumers check their email daily

—Source: ExactTarget

PACIFIC COAST MAGAZINE IS PUBLISHED BY FIREBRAND MEDIA LLC, AND MADE POSSIBLE THROUGH A PREMIERE CORPORATE SPONSORSHIP FROM HOM | SOTHEBY’S INTERNATIONAL REALTY AND STANFIELD REAL ESTATE

PacificCoastMagazine.com

Monthly Email Newsletter Social Media

DIGITAL ADVERTISING OPPORTUNITIES START AT $250/MONTH FOR PARTNERS ON SCHEDULES(ASK YOUR REP FOR MORE DETAILS)

Page 5: FROM THE PUBLISHERS OF THE AWARD-WINNING · 2017. 1. 8. · READER DEMOGRAPHICS & INTERESTS Pacific Coast Magazine readers own the finest homes in the most exclusive neighborhoods

385 SECOND STREET, LAGUNA BEACH, CA 92651 | 949-715-4100 | [email protected]

REGIONAL PUBLICATION - COPIES PER ISSUE

Pacific Coast 100,000 CopiesAvg Home Value

$1.85 mil

Coast 49,000

Scattered distribution,

not mailed to gated communities

Modern Luxury (OC) 40,000

Only 53% mailed to home, majority

of rest bulk dropped

Orange Coast 50,000

Covering all OC, not concentrated to prime coastal

areas

100,000

90,000

80,000

70,000

60,000

50,000

40,000

30,000

20,000

10,000

LONG BEACH

SEAL BEACH

HUNTINGTON BEACH

COSTA MESA

NEWPORT BEACH

LAGUNA BEACH

LAGUNA NIGUEL

MONARCH BEACH& DANA POINT

SAN CLEMENTE

UNRIVALED DISTRIBUTION & AUDIENCE TARGETINGNo regional publication can match our powerful distribution due to the strong partnership amongst HOM Sotheby’s International Realty, Stan-field Real Estate and Firebrand Media. Pacific Coast Magazine has hand selected its distribution of 100,000 printed copies per issue to reach the most desirable addresses in the most exclusive neighborhoods of coastal Orange and Southern Los Angeles Counties. Home delivery and select mailing will deliver 93% of these copies, with a small portion going to private yacht clubs, golf country clubs, and other high visibility locations, including Sotheby’s International offices in more than 63 countries.

>

Locale 20,000

Smallest circulation, spread throughout

LA, OC and SD

WANDERLUST

An adventurous road trip

along California State Route 1

reveals hidden gems

ICONS

The sons of Robert August

& Bruce Brown carry on

“The Endless Summer” spirit

CRAFT BEER

California is now a hops hub

of its own with the most craft

breweries in the nation

GOOD EATS

High-speed food delivery

services offer the luxury of

time and affordability

FALL 2016P R E M I E R E I SSU E

PC_Cover_Fall2016-CAR.indd 4

9/13/16 4:50 PM

Page 6: FROM THE PUBLISHERS OF THE AWARD-WINNING · 2017. 1. 8. · READER DEMOGRAPHICS & INTERESTS Pacific Coast Magazine readers own the finest homes in the most exclusive neighborhoods

TRENDSETTING PROFILES & FEATURES

38 PACIFIC COAST | FALL 2016 PACIFICCOASTMAGAZINE.COM 39

“The Endless Summer.” It’s an institution that California can

call its own. Whether you surf or not, if you have lived in the

state for any period of time, you have no doubt crossed paths

with its influence in some way. Its creation was a watershed

moment and served as validation for a lifestyle that had been, up

to that point, discounted.

Bruce Brown, Robert August and Mike Hynson’s iconic proj-

ect was a symbol of adventure, daring, the never-ending quest

for beauty and the eternal promise of paradise. “The Endless

Summer” is the little surf film whose global influence gave surf-

ers everywhere an extra push to explore waves on every stretch

of this planet.

It did the same for young filmmakers. The surf and action

sports industry, YouTube, GoPro and many others all owe some

measure of gratitude to this pair of Southern California boys

who followed their passion, inspired millions and realized their

dreams.

BRUCE BROWNA little over 50 years ago, as a young filmmaker with five surf movies under his belt, Bruce Brown made an observation and

ran with it. When Brown was planning travel to Cape St. Francis, South Africa, for his next surf movie project, his travel agent

noted that for $50 less, Brown could book a trip that would take him around the world. “Many surfers ride summer and winter,

but the ultimate thing for most of us would be to have an endless summer of warm water and waves without the summer crowds

of California,” Brown says. “The only way to do this is by traveling around the world, following the summer season as it moves

around the globe.”

BRUCE BROWN AND ROBERT AUGUST’S DREAM TO EXPERIENCE A SUMMER THAT WOULD NEVER END IS BEING CARRIED

FORWARD THROUGH THE NEXT GENERATION.BY DARRYL CADIENTE WITH DONALD NOSEK

From left: Robert August, Bruce Brown, Tommy August and Sam August at Bruce Brown’s

home in Santa Barbara County, 2015. ALL

PH

OTO

S C

OU

RTE

SY

OF

RO

BE

RT

AU

GU

ST

SU

RF

385 SECOND STREET, LAGUNA BEACH, CA 92651 | 949-715-4100 | [email protected]

u Profiles & Featuresu Travel & Entertainmentu Food & Drinku Arts & Culture

u Sporting Lifeu Home Design & Real Estateu Fashion & Style

IN EACH ISSUEEACH ISSUE INCLUDES INFORMATION AND ARTICLES THAT EXPRESS THE ICONIC CALIFORNIA LIFESTYLE, INCLUDING:

44 PACIFIC COAST | FALL 2016 PACIFICCOASTMAGAZINE.COM 45

Recently, my family planned a getaway to Santa Barbara and, like most, our

goal was to drive up the coast in as few hours as possible, sights set solely on

our destination. Then, a friend suggested we stop in Malibu. Another friend

discovered my wife and I had lived here our entire lives and had never been to Venice

Beach. We had to check it out, she insisted. Yet another was shocked that we…

We got the hint. After growing up in Southern California and sailing across the

Pacifi c, we realized we had explored more of the world than we had our own backyard.

So, we decided to brave 10 days in a car with a teenager and our Santa Barbara

getaway became a spontaneous road trip. The drive up historic Pacifi c Coast Highway

reminded us just how amazing our coastline is. Here are a few highlights.

A 10-DAY ROAD TRIP UP PACIFIC COAST HIGHWAY CAN TURN A DRIVE INTO AN ADVENTURE.

BY TERENCE LOOSE

DANA POINTDANA POINTLAGUNA BEACHLAGUNA BEACH

NEWPORT BEACHNEWPORT BEACH

HUNTINGTON BEACH

LONG BEACH

VENICE BEACHVENICE BEACH

MALIBU

SANTA BARBARA

SAN CLEMENTE

44 PACIFIC COAST | FALL 2016 PACIFICCOASTMAGAZINE.COM 45Cha

d M

ello

n

WANDERLUST

56 PACIFIC COAST | WINTER 2016/2017 PACIFICCOASTMAGAZINE.COM 57

HERE ARE THE LATEST OFFERINGS AND INSIDER TIPS FROM SOME OF SOUTHERN CALIFORNIA’S FAVORITE POWDER-COVERED RESORTS.

S l o p e sHitting the

MOUNTAIN HIGHOnly about an hour and a half from Orange County, Mountain High makes

for a convenient snow-packed day trip. Regular visitors will want to check

out a deal available from Mountain High and Snow Valley: The two have

partnered to offer season pass holders of one resort free skiing at the other,

for up to three nonholiday visits per season. Mountain High is made up of

three resorts: West, East and North, with a total of 59 trails and 14 lifts. West

features technical runs and is open fi ve nights per week during peak season,

while East offers an alpine experience with

gladed tree skiing areas; thrill-seekers won’t

want to miss the Olympic Bowl, Southern

California’s longest, steepest bump run.

While the majority of trails are designed

for advanced and intermediate skiers, North

has 70 acres of beginner and family-oriented

terrain. It’s also home to the 10-lane tubing

park, the biggest facility for that activity in

Southern California.—Katherine Duncan

BIG BEARFarther east, Big Bear Mountain Resorts encompasses Bear Mountain and Snow Summit.

Home to Southern California’s only half-pipes as well as its highest lift-served peak,

located at 8,805 feet, Bear Mountain is an especially popular spot for snowboarders.

While there are plenty of challenges for riders with advanced skills, newcomers are

also welcome: The mountain features the region’s largest beginner area.

Those who plan to ride and/or ski all season can experience more of the region

with the Cali4nia Pass, which links Bear Mountain and Snow Summit with

Mammoth and June mountains. Now in its second year, the pass offers six months

of unlimited skiing and snowboarding with no blackout dates. —Katherine Duncan

WANDERLUST

PETER MORNING

42 PACIFIC COAST | WINTER 2016/2017 PACIFICCOASTMAGAZINE.COM 43

isrupt. It’s the word of the

decade for entrepreneurs.

How do we change the

game? What’s the best way

to shake things up? Where

can we to topple ‘business

as usual’? The idea is easy

to recognize in tech—think

Netfl ix shifting the way we watch TV, or

Facebook revolutionizing communica-

tion—but it can also apply to consumer

goods. Just look at how Lululemon turned

yoga pants into a global phenomenon.

The leadership team of Stance kept all

of this in mind while forming their com-

pany. They were hunting for a consumer

category to upend, seeking a script to

fl ip. That’s when they found hosiery. The

industry felt boring, vanilla and, above all,

old. The displays hadn’t changed in ages

and no single brand dominated the space.

It was a retail success powder keg—per-

fectly primed and waiting for a spark.

BUILDING A BETTER SOCKThe catalyst arrived in the form of Stance

co-founders Jeff Kearl, John Wilson,

Ryan Kingman, Taylor Shupe, and Aaron

Hennings. The crew was young, hungry,

and full of big ideas—traits the hosiery

world hadn’t seen for decades. They set up

a base in San Clemente and hit the throt-

tle with a dual focus. First, they wanted

to build a better sock, a “hero product”

that mattered to active people, much like

FROM THE NBA TO RIHANNA, A SAN CLEMENTE SOCK COMPANY BECOMES A CANVAS FOR ARTISTIC VISION.BY STEVE BRAMUCCI

Stance co-founders (from left to right): Taylor Shupe, Aaron Hennings, Jeff Kearl and John Wilson

How do we change the

game? What’s the best way

How do we change the

decade for entrepreneurs.

How do we change the

game? What’s the best way

decade for entrepreneurs.

How do we change the

isrupt. It’s the word of the

decade for entrepreneurs.

isrupt. It’s the word of the

decade for entrepreneurs.

How do we change the

isrupt. It’s the word of the

decade for entrepreneurs.

ICO

NIC

C

ALIFORNIA LIFEST

YL

E

48 PACIFIC COAST | WINTER 2016/2017 PACIFICCOASTMAGAZINE.COM 49

After photographer Catherine

Gregory saw the movie “Wild,”

based on Cheryl Strayed’s book

of the same name, hiking the

Pacifi c Crest Trail (PCT) intrigued

her. Spanning 2,650 miles from

Mexico to Canada, hikers cross

through the Anza-Borrego desert,

the glaciers of the Sierra Nevadas

and volcanic peaks in the Cascade

Range. Gregory, who lives in San

Clemente, decided that when she

turned 50, she would take her cam-

era, a backpack and head out on

this four month journey of physical

challenge and self-discovery.

Unbeknownst to Gregory, her

niece, Christine Machado, was also interested in hiking the trail and

had started a family hiking group on Facebook. Machado had already

recruited her mom, Gregory’s sister Jill Burkhardt, to join her. When

Gregory saw the post, she decided to join the duo. Since no one could

take four months off from their various jobs, the women decided to

become “PCT section hikers” and complete the trail with day hikes or

overnighters. They agreed upon hiking the section together or sepa-

rately, but each person had to complete every section.

THE PHOTOGRAPHER Catherine Gregory had gotten into

photography six years ago, while

dating a surfer who wanted pho-

tos of himself at Riviera Beach.

Always interested in photography,

she bought a Canon 7D and taught

herself how to shoot. Her photos

began to run in Ghetto Juice,

Surfi ng Magazine and Surfl ine.

Continuing to work her day job

as a marketing director at a com-

mercial lighting and electrical com-

pany, she continued to sharpen her

photography skills. In 2015, she

dated a ski patrol member at Big

Bear and starting shooting inland.

“I spent three days in the June Lake area, and went off on my own

and shot all these beautiful mountain scenes.” Gregory says. “After

that, I was pretty much hooked on spending time in the mountains

and shooting landscape.”

Throughout their adventures, Gregory has taken her camera, cap-

turing not only the beautiful vistas, but also the important milestones

in their journey. “I don’t know if I would ever get on trail without my

camera,” she says. “I want to document what we are doing in a beauti-

INSPIRED BY THE MOVIE “WILD,” A FAMILY HIKES THE PACIFIC CREST TRAIL.BY CHRISTINE FUGATE, PHOTOS BY CATHERINE GREGORY

AN

CLAN

AN

CLANCatherine Gregory watching the sunrise from atop Granite Peak; ABOVE � e crew at Foster Point

32 PACIFIC COAST | WINTER 2016/2017 PACIFICCOASTMAGAZINE.COM 33

LUXURY RESORTS AND WORLD-CLASS RESTAURANTS ARE CHANGING THE LANDSCAPE

OF LOS CABOS, MEXICO.BY STEVE ZEPEZAUER

Make no mistake; there are still plenty of places to party in Cabo San Lucas.

For many years that was its calling card, with epitomical places such as Cabo

Wabo Cantina, The Giggling Marlin and El Squid Roe, to name a few. But

Cabo has matured from its adolescent days of upside-down tequila shots and

two-for-one Jell-O shots, though you can still get those if you want. This mag-

ical place at the southern tip of Baja, California has not only rebounded from

a devastating hurricane in 2014 and years of negative publicity about Mexico

being unsafe for travelers—previous travel warnings about Mexico have ham-

pered tourism destinations despite the fact that these areas remained largely

safe—it is thriving and growing at an unprecedented pace.

The New

Esperenza’s oceanfront amenities include two pools, restaurants and a coveted beach

52 PACIFIC COAST | FALL 2016 PACIFICCOASTMAGAZINE.COM 53

An entrepreneurial industry marked by innovation, driven

by passion, and deeply rooted in community, it makes

sense that craft breweries would become a bumper

crop in California, the birthplace of so many fi rebrands.

According to the Brewers Association, a national trade organization

that champions craft brewers, California—now a hops hub of its own,

with the most craft breweries in the nation—boasts 518 craft breweries

that produce about 3.8 million barrels of craft beer annually, generat-

ing nearly $7 billion in sales.

And brewers are getting more and more creative. Just this sum-

mer, the new Unsung Brewing Co. in Anaheim launched a fl avorful

brand centered around a made-up comic book universe where each

beer is represented by a character and backstory—like Buzzman,

an American Mutant Ale. San Diego companies Stone Brewing and

Ballast Point Brewing and Spirits both just celebrated two decades of

innovative brewing. In honor of the occasion, Stone Brewing staged

one of the largest craft beer festivals in the state, a charity event that

contributed all proceeds to four local nonprofi ts. Meanwhile, Ballast

Point celebrated its 20th anniversary with a homebrew competition at

Del Mar racetrack.

As market share continued to be snapped up by craft brewer-

ies—some 23.4 percent of dollar sales according to American market

research company IRI Worldwide—major brewers took notice and

in 2015, acquired at least 24 of them. Last November, when interna-

tional producer Constellation Brands announced its acquisition of

Ballast Point for $1 billion, it was the largest deal in craft beer history.

But, regardless of whether you love lagers, don’t know your way

around IPAs, or are an affi rmed afi cionado of ales, we submit to you

this roundup of craft brewers who are artfully plying their trade in

California. Although Anchor Brewing Co. in San Francisco and Sierra

Nevada Brewing Co. in Chico are considered the wellspring of the

craft beer movement, since we at Pacifi c Coast call Orange County

home—and are feeling a provincial pride in our craft credentials—

we’ve placed our focus on the OC … and just a bit beyond.SOCAL’S BUMPER CROP OF CRAFT BREWERIES CONTINUES TO GROW.

BY CARRIE WILLIAMS

Anaheim Brewery

Page 7: FROM THE PUBLISHERS OF THE AWARD-WINNING · 2017. 1. 8. · READER DEMOGRAPHICS & INTERESTS Pacific Coast Magazine readers own the finest homes in the most exclusive neighborhoods

ADVERTISING

PACIFIC COAST MAGAZINE RATES

SIZE 1X 4X

FULL PAGE 4/C $6,500 $5,000

HALF PAGE 4/C $3,750 $2,750

1/3 PAGE 4/C $2,250 $1,750

OPENING SPREAD (2pgs) $16,250 $12,000

COVER 4 (BACK) $8,500 $7,000

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BIND-IN PROMO CARD* $1,500 $1,200

POLYBAG INSERT* $4,250 $3,000

* Must also buy at least one FULL PAGE AD for BIND-IN CARD AD. The POLYBAG INSERT AD must be smaller than magazine size specs and less than 12 pages.

385 SECOND STREET, LAGUNA BEACH, CA 92651 | 949-715-4100 | [email protected]

PUBLICATION & CLOSING DATES Pacific Coast Magazine is published quarterly.

SPRING 2017FEBRUARY 13 Space closing and ad materials deadline MARCH 3 Available, in market

SUMMER 2017MAY 15 Space closing and ad materials deadline JUNE 2 Available, in market

FALL 2017AUGUST 14 Space closing and ad materials deadline SEPTEMBER 1 Available, in market

WINTER 2017NOVEMBER 13 Space closing and ad materials deadline DECEMBER 1 Available, in market

PACIFIC COAST MAGAZINE IS PUBLISHED BY FIREBRAND MEDIA LLC, AND MADE POSSIBLE THROUGH A PREMIERE CORPORATE SPONSORSHIP FROM HOM | SOTHEBY’S INTERNATIONAL REALTY AND STANFIELD REAL ESTATE

For additional information, contact yourFirebrand/Pacific Coast Magazine representative or:Denise Adams/[email protected] | ph.949.438.0522

Page 8: FROM THE PUBLISHERS OF THE AWARD-WINNING · 2017. 1. 8. · READER DEMOGRAPHICS & INTERESTS Pacific Coast Magazine readers own the finest homes in the most exclusive neighborhoods

ADVERTISING SPECIFICATIONSThis publication prints computer-to-plate. Printing: Web offset Bindin: Perfect bound Trim Size: 9” width x 10.875” depth Line Screen / Density: 150 line / 300% maximum density

SPREAD TRIM: 18” X 10.875”BLEED: 18.25” X 11.125”LIVE AREA: 17.5” X 10.375”

Ad Dimensions: All live matter must be at least 0.25(1/4”) from the trim and a minimum of 0.125(1/8”) bleed added to all sides.NOTE: All live matter must be at least 1/4” from the TRIM of the magazine. The bleed size listed above is the page trim size with 1/8” minimum bleed added to all sides. It is not the trim size. Make sure that copy does not run into the gutter on two-page spread ads.Prepress Guidelines: Pacific Coast Magazine is a Macintosh format Computer to Plate (CTP) environment, AdobeInDesign is the primary page layout program used. PDF/X1-a and Macintosh-formatted InDesign documents are the preferred material formats. Your files will pass through a preflight operation to confirm all elements are present and correct. If there are problems, we will contact you and work to resolve them (with applicable charges). To minimize problems, please read and follow the guidelines below.Digital file requirements: We accept the following native file formats: Adobe InDesign (preferred) *Adobe Photoshop and *Adobe Illustrator. You must package or collect all support files including fonts. Do not apply style attributes to fonts. Use only standard Adobe fonts in PC-created documents. Convert all PMS spot colors used in any application to CMYK.Images: All images must be submitted (grayscale or CMYK) as native Photoshop PSD, EPS or TIF at 300 dpi. (Images supplied at lower resolution will result in an inferior print quality that will not be the publisher’s responsibility.) Any images supplied as RGB, index, lab or containing color profiles will be converted to CMYK,

which may result in an undesirable color shift. We can’t be responsible for files supplied in formats other than CMYK. Scaling, rotating or other image manipula-tion must be done prior to placement in the page layout program.PDFs: PDF x1a files are acceptable only if they meet size, color and resolution requirements as detailed in the Images section above.Proofs: For color-sensitive materials, a proof created to SWOP specifications is required. Ink jet and laser prints are acceptable for content only. We will not be responsible for color shifts on press if no approved color proof has been supplied.

FTP Site Information email or call: [email protected], 949-715-4100

AD SUBMISSION: Please send or email materials and direct questions to the following:

PACIFIC COAST MAGAZINE c/o Firebrand Media, LLC Attn: Tina Leydecker 385 Second Street, Laguna Beach, CA 92651 Phone: 949-715-4100 Fax: 949-715-4106 [email protected]

FULL PAGETRIM: 9” X 10.875”BLEED: 9.25” X 11.125”LIVE AREA:8.325” X 10.25”

1/2 PAGETRIM:8” X 4.875”

1/3 VERT.TRIM:2.5” X 9.875”

385 SECOND STREET, LAGUNA BEACH, CA 92651 | 949-715-4100 | [email protected]

WANDERLUSTAn adventurous road trip

along California State Route 1 reveals hidden gems

ICONSThe sons of Robert August

& Bruce Brown carry on “The Endless Summer” spirit

CRAFT BEERCalifornia is now a hops hub

of its own with the most craft breweries in the nation

GOOD EATSHigh-speed food delivery

services offer the luxury of time and affordability

FALL 2016

P R E M I E R E I SSU E

PC_Cover_Fall2016-CAR.indd 4 9/13/16 4:50 PM

FALL 2016

P R E M I E R E I SSU E

ICONSThe sons of Robert August

& Bruce Brown carry on “The Endless Summer” spirit

WANDERLUSTAn adventurous road trip

along California State Route 1 reveals hidden gems

CRAFT BEERCalifornia is now a hops hub

of its own with the most craft breweries in the nation

GOOD EATSHigh-speed food delivery

services offer the luxury of time and affordability

PC_Cover_Fall2016-ICON.indd 4 9/13/16 4:51 PM

WINTER 2016/2017

IconsFrom the NBA to Rihanna,

Stance has become a canvas for artistic vision

WanderlustInsider tips from some

of SoCal’s favorite powder-covered resorts

Truck-to-TableOC’s talented

chefs continue to move cuisine forward, off-road

StyleSeven fashion pioneers that have remained true

to their roots

PC_Cover_Stance.indd 4 11/29/16 4:41 PM

WINTER 2016/2017

IconsFrom the NBA to Rihanna,

Stance has become a canvas for artistic vision

WanderlustInsider tips from some

of SoCal’s favorite powder-covered resorts

Truck-to-TableOC’s talented

chefs continue to move cuisine forward, off-road

StyleSeven fashion pioneers that have remained true

to their roots

PC2_Cover-SKI.indd 18 11/29/16 4:41 PM

Page 9: FROM THE PUBLISHERS OF THE AWARD-WINNING · 2017. 1. 8. · READER DEMOGRAPHICS & INTERESTS Pacific Coast Magazine readers own the finest homes in the most exclusive neighborhoods

385 SECOND STREET, LAGUNA BEACH, CA 92651 | 949-715-4100 | [email protected]

FIREBRAND PORTFOLIO

FIREBRAND MEDIA PUBLISHES A WIDE PORTFOLIO OF PRODUCTS, INCLUDING:l Montage Magazine: The international in-room print publication and digital magazine for Montage Hotels & Resorts

l Omni Escapes Magazine: The in-room print publication and digital blogging for 60+ Omni Hotels & Resorts nationwide

l Meritage Collection Magazine: Official in-room print magazine and digital content publishers for this award-winning luxury hotel collection

l Sea Island Life Magazine: In-room print magazine publishers for the iconic Sea Island Resort

l Salamander Magazine: The in-room publication for Southeast luxury destinations of The Salamander Hotels & Resorts

l Evans Hotel Magazine: In-room print publishers for the Sand Diego based Evans Hotel Group

l Bespoke Concierge Magazine: Regional luxury travel publication in top hotel rooms and concierge desks in major US cities

l Pacific Coast Magazine: 100,000+ circulation regional publication celebrating the iconic California lifestyle and culture

l Laguna Beach & Newport Beach Magazines: Award-winning city publications for Laguna Beach, CA and Newport Beach, CA

l OCinSite.com: A coastal Orange County lifestyle portal

l Laguna Beach & Newport Beach Independents: The weekly newspapers of choice for Laguna Beach & Newport Beach

l Coastal Real Estate Guide: Weekly guide reaching more than 180,000 affluent readers in select Orange County coastal neighborhoods

Page 10: FROM THE PUBLISHERS OF THE AWARD-WINNING · 2017. 1. 8. · READER DEMOGRAPHICS & INTERESTS Pacific Coast Magazine readers own the finest homes in the most exclusive neighborhoods