From Web Vision to RealityFrom Web Vision to Reality

Academic AssemblyAcademic Assembly

10/4/200710/4/2007

The ‘visionistas’The ‘visionistas’

Zsuzsa Koltay, chairZsuzsa Koltay, chair Adam ChandlerAdam Chandler Michael CookMichael Cook Marty KurthMarty Kurth Kornelia TanchevaKornelia Tancheva

Carla Demello, designerCarla Demello, designer

The ‘doers’The ‘doers’

Zsuzsa KoltayZsuzsa Koltay Nick CappadonaNick Cappadona Adam ChandlerAdam Chandler Matt ConnollyMatt Connolly Michael CookMichael Cook Tony CosgraveTony Cosgrave Carla DeMelloCarla DeMello Lance HeidigLance Heidig Angela HorneAngela Horne Jesse KoenneckeJesse Koennecke

Baseema KrkoskaBaseema Krkoska Jim LeBlancJim LeBlanc Ellen MarshEllen Marsh Chris MillerChris Miller Maureen MorrisMaureen Morris Susette NewberrySusette Newberry Rick SilterraRick Silterra Kornelia TanchevaKornelia Tancheva Wendy WilcoxWendy Wilcox

Charge and scopeCharge and scope

How to present CUL and info landscapeHow to present CUL and info landscape Understand CU audienceUnderstand CU audience Be pragmaticBe pragmatic Be clever adaptorsBe clever adaptors Emphasize people and services Emphasize people and services Voyager staysVoyager stays CU Med transparencyCU Med transparency

Charge and scopeCharge and scope

How to present CUL and info landscapeHow to present CUL and info landscape Understand CU audienceUnderstand CU audience Be pragmaticBe pragmatic Be clever adaptorsBe clever adaptors Emphasize people and services Emphasize people and services Voyager staysVoyager stays CU Med transparencyCU Med transparency

““You are not your user”You are not your user”

Use relevant user research from Use relevant user research from elsewhereelsewhere

Look at existing CUL dataLook at existing CUL data Talk to CornelliansTalk to Cornellians

What structure?What structure? How to synthesize?How to synthesize?

What we need…What we need…

Qualitative dataQualitative data Segment population based on Segment population based on

findings, not our assumptions or findings, not our assumptions or habitshabits

Easy to communicateEasy to communicate Easy to relate toEasy to relate to Easy to act onEasy to act on

……are imaginary friendsare imaginary friends

These friends are personasThese friends are personas

““Realistic character sketch Realistic character sketch representing one segment of a site’s representing one segment of a site’s targeted audience”targeted audience”

Personas “summarize user research Personas “summarize user research findings and bring that research to life findings and bring that research to life in such a way that a company can make in such a way that a company can make decisions based on these personas, not decisions based on these personas, not based on themselves”based on themselves”

Steve Mulder and Ziv YaarSteve Mulder and Ziv Yaar

Persona processPersona process

Consultant, Craig St. Clair of TKG Consultant, Craig St. Clair of TKG

ConsultingConsulting

Qualitative, not quantitativeQualitative, not quantitative

Based on 36 interviewsBased on 36 interviews

Probe work habits and needsProbe work habits and needs

Challenge: what is a user, anyway?Challenge: what is a user, anyway?

CUL personasCUL personas

10 friends, Ken, Marilyn, Soo-Jin, Ben, 10 friends, Ken, Marilyn, Soo-Jin, Ben, etc.etc.

Validated, supplemented and amplifiedValidated, supplemented and amplified They anchored our thinking throughoutThey anchored our thinking throughout Reality check for our ideasReality check for our ideas Available at eCommons@CornellAvailable at eCommons@Cornell

http://hdl.handle.net/1813/8302http://hdl.handle.net/1813/8302 They are your friends, too!They are your friends, too!

Audience needs and Audience needs and expectationsexpectations

Delivery bigger frustration than Delivery bigger frustration than discoverydiscovery

Reduce number of starting pointsReduce number of starting points Incorporate trusted networks into toolsIncorporate trusted networks into tools Put links to library where the users arePut links to library where the users are Show the world, not just CULShow the world, not just CUL Present slice of universe by subjectPresent slice of universe by subject Only simple and quick worksOnly simple and quick works Better emphasis on awareness/outreachBetter emphasis on awareness/outreach

The visionThe vision

Streamlined home page – key tasks, not Streamlined home page – key tasks, not full menu – vote with your clicksfull menu – vote with your clicks

Single search box for diverse info with Single search box for diverse info with post-search faceting and visual clusteringpost-search faceting and visual clustering

Locally created content part of same flowLocally created content part of same flow Delivery and other services integrated Delivery and other services integrated

into discovery pathinto discovery path

The vision, cont.The vision, cont.

Break out of institutional siloBreak out of institutional silo Eye-catching communication toolEye-catching communication tool Links to most heavily used services, Links to most heavily used services,

search for restsearch for rest No library jargonNo library jargon

The vision, cont.The vision, cont.

Human element through content, Human element through content, contact, opportunities for users to leave contact, opportunities for users to leave their impacttheir impact

Interactive library guides for “subject Interactive library guides for “subject slice view” with approachable librariansslice view” with approachable librarians

Constant evaluation and development Constant evaluation and development Library outside the libraryLibrary outside the library

Then we shopped aroundThen we shopped around

Conceptual fit a mustConceptual fit a must High level evaluationHigh level evaluation Nothing tried and trueNothing tried and true Risky, but standing still is even Risky, but standing still is even

riskierriskier

RecommendationsRecommendations

Implement WorldCat Local for fall 2008Implement WorldCat Local for fall 2008 Maintain WebFeat based Find it! until Maintain WebFeat based Find it! until

WorldCat Local is ready to take overWorldCat Local is ready to take over Redesign CUL web site for Fall 2008Redesign CUL web site for Fall 2008 Implement LibGuidesImplement LibGuides Investigate ways to insert library into Investigate ways to insert library into

non-library tools and discovery spacesnon-library tools and discovery spaces Support Get it! goalsSupport Get it! goals

Is there a ‘there’?Is there a ‘there’?

So most important of allSo most important of all

Constant evaluationConstant evaluation Constant enhancementConstant enhancement Constant visioningConstant visioning

Just do it!Just do it!

LMT and Exec. Committees endorsed LMT and Exec. Committees endorsed recommendationsrecommendations

Four implementation projectsFour implementation projects WorldCat Local (Adam)WorldCat Local (Adam) Web site redesign (Kornelia)Web site redesign (Kornelia) LibGuides (Angela)LibGuides (Angela) Library outside the library (Susette)Library outside the library (Susette)

CurrentlyCurrently

Close-up evaluation of systems and Close-up evaluation of systems and implications, discussions with other implications, discussions with other institutions, fact finding, following up institutions, fact finding, following up on staff comments, etc.on staff comments, etc.

Developing recommendations, Developing recommendations, timelines, resource implications timelines, resource implications about each project for sponsors about each project for sponsors (each project a special case)(each project a special case)

Mark your calendar!Mark your calendar!

Update and feedback session atUpdate and feedback session at

Reference and Outreach ForumReference and Outreach Forum

11/13, 10:30 – 12:0011/13, 10:30 – 12:00

Q&AQ&A