From Your Vision Board to Reality

From Your Vision Board to Reality: Business Success By Design

with

Sandra Martini

Clear Your Mental Desk

blog

ezine

teleseminars

Opt-in boxes

landing pages

audios

videos

group programs

continuity programs

website or blogsite?

trust indicators upsells

downsells

Shopping cart

affiliate programs

free taste

family

friends

nurturing sequences

authenticity host my own event

integrity

information pages

product creation

self care

live events

profits

social networking

joint ventures

(c) 2010-2015 Sandra Martini All Rights Reserved. www.TheMartiniWay.com

where’s the money

profit?

TODAY

Update Revenue Tracker

Money & Marketing Meeting

Write ezine

Record audio tip for clients


Employee to Entrepreneur

• Set hours

• Paid for “showing up”

• Recognized for going above and beyond

• Work on YOUR schedule

• Accomplishment is QUEEN

• Recognition is in the

profits

(c) 2010-2015 Sandra Martini All Rights

Reserved. www.TheMartiniWay.com

Why Most Entrepreneurs Fail

• Seduced by bright shiny object of the moment

• Knowing AND implementing

the difference between the “magic pill” illusion and reality


Cont’d…

• Lack of “sticktoitiveness”

No confidence in “it”

Lack of self confidence

Insufficient “why”

Too hard to do “it”

Lack of support


Cont’d…

• Lack of goals

97% don’t have

99% don’t have written down

• Lack of systems

Without systems, YOU’RE the biz owner lying awake at 3am


Keys to Success

• Understand your productivity cycles

• Know your true “WHY” • Written goals with a realistic plan to achieve • Support • Excellence vs perfection


Keeping It “Real”

1. Vision

2. Purpose

3. Intention

4. Goals

5. Priorities

6. Actions


Everything should flow

from your vision

Each action should relate

back to your vision

The Facts

• There are 24 hours or 1440 minutes in a day

• Some important things are MORE important than other important things

• You’ll never be “done”


Cont’d…

• Work is best done in focused chunks

– NASA says 26 min

• Set a timer, then take a break

– Polder digital is my favorite

• Multitasking doesn’t work

– Neither task gets done as well as if you were focused


Month 1 Month 2 Month 3

P1 40% 25% 20%

P2 --- 40% 25%


Results of Multitasking/Bright Shiny Objects

• 3 months in, Project 1 (P1) is still not done (85% ready)

• 2 months in, Project 2 (P2) is only 65% done

• 3 months and zero revenue from these projects!

Month 1 Month 2 Month 3

P1 100% $$ $$

P2 --- 100% $$


Results of Focusing

• Project 1 done in Month 1 and earning revenue by Month 2

• Project 2 done in Month 2 and earning revenue by Month 3

Getting Things Done

Create a DAILY “action list”

No more than 7 items

New list EVERY day

Do in order you list

You may not finish everything


What’s on your list?

Break Out Your Calendar

• “Big rocks” go on first

• Schedule EVERYTHING you REALLY want to get

done

• Projects, scheduled calls, team meetings

• Your “7”

• Personal time/self care

(c) 2010-2015 Sandra Martini All Rights

Reserved. www.TheMartiniWay.com

Not sure what to work on? Ask yourself:

What is the best use of my time and

energy right now?

Sustainability

• Schedule in self care

• Create an “idea book”

• Say “no” to everything which doesn’t contribute to achieving YOUR goals

• Delegate as much as possible

• Check phone/email during non-peak time

• Systematize everything


SYSTEMS

Once you learn to appreciate them, you’ll be in love forever

According to the SBA 63% of all small biz fail in first 5 years

1. Lack of vision and SYSTEMATIC strategy

2. No marketing SYSTEM

3. No client follow-up SYSTEM

4. Trying to do to many things at once

5. Do everything ad-hoc and no SYSTEMS


UPDATE

• While it’s true that 63% of all small businesses fail in the first 5 years, there’s another, newer statistic:

• 95% of all ONLINE businesses FAIL in the first 4 years.

– It’s even MORE important to get these things right if your goal is to create a sustainable business.


The Gift of Systems • Consistent results

• Not dependent on you

• Not dependent on a team member who no longer fits

• Can create for anything and everything

• True lifestyle business

• Extreme Client Care – by design


Steps To Create A System

1. What’s the purpose? 2. List out steps 3. Illustrate 4. Create a checklist 5. Add notes 6. Metrics 7. Test 8. Train 9. Tweak


The Easy Way

Reverse Engineer – start where you want to be


Work/Life Balance

• Understand what it means to you

• Be both flexible and realistic

– Doesn’t have to balance daily, but over time

• Take control through focus

• Reward yourself


Make It Real: The Big 3

• 3 things you’re going to STOP doing

• 3 things you’re going to DELEGATE

• 3 thoughts/projects you’re going to move to

your IDEA BOOK


Focused Results Create:


• From concept to revenue in 48 hours

• In last 6 months: new site, new ezine, 2

new membership programs, 1 new

product, event

• Phone call to Plan to 3 $997 signups in

2 weeks

“Almost all the revenue generated by

my business has a direct link back to

Sandy”

Ordinary things, done

consistently create extraordinary and consistent

results

Sandra Martini is the creator of the Extreme Client Care™ System as well as a business and marketing advisor, strategist and thinking partner for small businesses in the service, natural health and leadership spaces. Through her speaking, writing and programs, business owners learn how to optimize their businesses in a way which works for them and their customers, clients and patients.

Her book, Attracting Clients Who Pay, Stay and Refer: The Art of Extreme Client Care, will be available in late 2015.

Feeling Overwhelmed?

Pick up your complimentary copy of Overcome Overwhem: Get Clients, Add Leverage and Increase Profits at http://bit.ly/ooreport

LinkedIn: www.LinkedIn.com/in/SandraMartini

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Website: www.TheMartiniWay.com


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