I created the background and gradient colour using the gradient tool.

I then added the mast head using the text tool.

I then made the mast head more appealing by adding a couple of shapes using the shape tool.

I added a picture and then cropped it using the pen tool

I then added all of the text

I then decided to change my back ground so I used the gradient tool to change the colour

I then used the shape tool to add the crazy shapes in the background

I then added the twitter and facebook logos using the import tool.

I then added the barcode using the import tool