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A REPORT

ON

A STUDY ON COMPARATIVE ANALYSIS OF ASSET

MANAGEMENT COMPANIES IN BHARUCH

AT

HDFC ASSET MANAGEMENT COMPANY

SUBMITTED BY:

ANISHA .M. CHAMPANERIA

ROLL NO: 03

ENROLLMENT NO: 127370592003

MBA-II, SEM-III

A Report Submitted In Partial Fulfillment of the Requirement of

MBA Programme Of

Narmada College of Management

Affiliated To:

Gujarat Technological University

Faculty Guide: Organization Guide:

Dr. Neelam Panchal Mr. Inderpal Singh Tuteja

Faculty of NCM Branch Manager

HDFC AMC

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ACKNOWLEDGEMENT

I like to acknowledge the help of all those people, who have provided me with

information, guidance and other help during my training period. Without their

help, it would have been difficult for me to reach this stage of completion of my

report.

It is a great privilege to express my deep regards, sincere thanks to Mr. Inderpal

singh Tuteja (Branch Manager) of HDFC AMC, Mr. Vishal Mehta for their noble

guidance, valuable advice, germinating interest & inspiring hard work throughout

the course of my training.

I would also like to express my sincere thanks to Dr. Neelam Panchal (Faculty of

NCM) for helping me & for their valuable guidance and support without which it

would have been difficult for me to complete this report.

I would also like to thank a large number of respondents who listened patiently to

me and provided me the responses in form of filled questionnaires.

I know that in this process I might have missed a few names so I would like to

express my sincere thanks to all those who have helped me in presenting thisreport.

(CHAMPANERIA. ANISHA. M)

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TABLE OF CONTENTS

SR.

NO.

TOPIC PAGE

NO.

1. GENERAL INFORMATION ABOUT SECTOR AND COMPANY1.1 Introduction to mutual fund.1.2 HDFC AMC History, Profile, & its Competitors.

1.3 Industry Profile, Its Environment Analysis, Swot Analysis.

3-20

2. DEPARTMENTAL OVERVIEW2.1 Human Resource Department

2.2 Marketing Department

2.3 Finance Department

21-38

3. RESEARCH PROJECT3.1Introduction of the study3.2Need & Importance of the study3.3Literature Review3.4Research Methodology3.5Data analysis & Interpretation

39-65

4. FINDINGS 66-67

5. RECOMMENDATIONS & SUGGESTIONS 68

6. CONCLUSION 69

7.BIBLIOGRAPHY 70

8. ANNEXURE 71

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TABLE OF CHARTS

CHART

NO.

TITLE OF CHARTS PAGE

NO.

1. Comparative analysis of AMCs in terms of AUM (Asset underManagement).

45

2. Type of investments the investors mostly prefer. 48

3. Factors that investors consider while investing. 49

4. AMCs in which the investors invest. 50

5. Percentage of income the investors invest in mutual fund. 51

6. Percentage of income the investors invest in HDFC mutual fund. 52

7. Preferable route that investors choose to invest in mutual funds. 53

8. Preferred schemes by the investors in mutual funds. 54

9. Satisfaction level of investors with HDFC AMC. 55

10. Returns of various AMCs. 56

11. Comparative analysis of Liquidity Factor associated with various

AMCs.

57

12. Risk associated with various AMCs. 58

13. Comparative analysis regarding safety associated with various

AMCs.

59

14. Satisfaction regarding After-sales services. 60

15. Comparative analysis regarding reputation/image of the companies. 61

16. Comparative analysis regarding timeliness in getting annual reports. 62

17. Comparative analysis regarding choice of schemes provided by

various companies.

63

18. Comparative analysis regarding Rights of unit holders provided by

various AMCs.

64

19. Comparative analysis regarding performance of the fund of various

AMCs.

65