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4 th MSC Malaysia InnoTechIdeas Launchpad Interstate

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4 th MSC Malaysia InnoTechIdeas Launchpad InterstatePROGRAMME BOOKLET

Experience & Knowledge Sharing To provide a platform for local Technopreneurs to pitch to local VCs and angel investors

MARCH 25-26, 2009PENANG DEVELOPMENT CORPORATION, PENANG, MALAYSIA


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TABLE OF CONTENTS

1. ABOUT INNOTECH ............................................................................................. 2

2. AGENDA PROGRAM ......................................................................................... 3

3. VCS/SPEAKERS PROFILE .................................................................................... 5

4. ELEVATOR PITCH / TRY ANGLE SESSION........................................................... 14


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ABOUT INNOTECH

MSC Malaysia will be hosting its fourth series of InnoTech in Penang on the 25th

and 26th

of March 2009. MSC Malaysia InnoTech Interstate is a 2 day event where the objectivesare as follows:

o To provide a platform for northern region based technopreneurs and MSCMalaysia Status companies to meet local VCs in order to increase partnerships,collaborations, creativity, innovation and knowledge sharing

o To provide a platform for emerging northern region based technopreneurs andhigh growth MSC Malaysia status companies to pitch loca l venture capitalists.

o To create a bigger funnel to the main Innotech at least 8 per region.o To capture requirement in developing enterprise development programo To introduce new technology to the community in the selected regiono To introduce an online service to allow technopreneurs to put in their projects or

companies for VCs to view.

Amongst the messaging we wish to impart on the Malaysian ICT entrepreneurs are:o To expose and educate the entrepreneurs on the latest technology and global

trendso To show them that strong funding opportunities and support systems existo To foster a sense of belonging and camaraderie amongst entrepreneurs, VCs,

partners and stakeholderso To encourage budding entrepreneurs to take the plungeo To encourage ICT entrepreneurship as a career of choice


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1 ST DAY AGENDA:Wednesday, 25 March 2009: Knowledge Sharing

Time Activity

08:30-09:30 Registration, Networking

09:30-09:35 Opening Video

09:35-09:55 Speech by Devan Singaram of Elevyn.com

09:55-10:15 Speech by Daniel CerVentus of Malaysian Entrepreneurs

10:15-10:35 Speech by Asyraf Abdul Rahman of consoci8.com

10:35-10:55 Break10:55-11:15 Speech by Michael Teoh of MichaelTeoh.com

11:15-11:35 Speech by John Goh and Jenna Loh of MyPath.com.my

11:35-12:35 Panel Session

12:35-01:35 Lunch

01:35-03:35

Try-angle sessionWhere you get to TRY out the 3 facets of web 2.0 togetherwith our group of trained facilitators. Covering the following

technologiesTwitter | Blogger | Facebook | Google Docs

04:45-05:30 Closing Address
http://elevyn.com/http://elevyn.com/http://elevyn.com/http://twitter.com/cerventushttp://twitter.com/cerventushttp://twitter.com/cerventushttp://entrepreneurs.my/http://entrepreneurs.my/http://entrepreneurs.my/http://consoci8.com/http://consoci8.com/http://consoci8.com/http://www.michaelteoh.com/http://www.michaelteoh.com/http://www.michaelteoh.com/http://mypath.com.my/http://mypath.com.my/http://mypath.com.my/http://twitter.com/http://twitter.com/http://blogger.com/http://blogger.com/http://blogger.com/http://facebook.com/http://facebook.com/http://facebook.com/http://docs.google.com/http://docs.google.com/http://docs.google.com/http://docs.google.com/http://facebook.com/http://blogger.com/http://twitter.com/http://mypath.com.my/http://www.michaelteoh.com/http://consoci8.com/http://entrepreneurs.my/http://twitter.com/cerventushttp://elevyn.com/http://elevyn.com/http://elevyn.com/


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2 ND DAY AGENDAThursday, 26 March 2009: Pitching Session

Time Track 1 Track 2

08:30-09:30 Registration, Networking

09:30-09:35 Opening Remarks

09:35-01:30 VC Pitching Session (1)Followed by Q&A

Elevator pitch training & Speaker Corner(everyone gets to present)

10:30-11:00 Break

11:00-01:30 VC Pitching Session (2)Elevator pitch training & Speaker Corner(everyone gets to present)

01:30-02:30 Lunch

02:30-03:30 VC Pitching (Private session) Elevator pitches with CEO

03:30-04:00 Break Break

04:00-05:30 VC Pitching (Private session) Elevator pitches with CEO

05:30 Closing Address


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VCs/Speakers Profile

SPEAKERS P ROFILE

Devan SingaramDevan Singaram is a survivor of the dotcom boom & bust cycle of the late 90s.Disillusioned and awoken by the unsustainable methods of companies in theconventional economy, Devan set out to chart a path off the beaten road. As a socialentrepreneur, Devan started Elevyn to tackle the status quo of poverty. Outside of work,

Devan produced CodeNavia, a full-fledged Content Management Framework that hassince been adopted by various corporates and NGOs to power their web portals.

Company: Elevyn Sdn. Bhd.

A little about the company: Elevyn is a social enterprise - a for-profit company that utilizes web technologies tobridge the digital divide and empower communities.

Elevyn.com is an online platform to buy and sell handmade items produced bymarginalized / indigenous communities. The idea is to provide artisans with a platformto reach out to the global market. We work closely with NGOs, field partners,marketplace agents and volunteers on the ground.

We aim to channel up to 85% of each product sale back to the artisan, while PayPal andElevyn each take a cut of 5% for operational costs. A further 5% is channeled to acommunity cause to ensure a trickling effect of the business.


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Asyraf Abd Rahman Asyraf grew up as a child who was never fond of business, seeing how his father workedhard day and night. It was not until he went for his studies in the US that he was awedand attracted to entrepreneurism by the sheer creativity and entrepreneurial spirit of the Americans. After graduation, he worked for 4+ years in his father's business, amanufacturing company supplying parts to Proton and Perodua. Although he enjoyedworking with his father, he was always attracted to software development and webtechnology. With his father's consent and encouragement, together with his twocommitted and 'just as crazy' partners - Azzart and Fadhli - he began work on Consoci8in mid 2007. By early 2008, Consoci8 was officially founded.

Company: Consoci8 Sdn Bhd

A little about the company:

Consoci8 was initially established to help its founders pursue their passion - softwaredevelopment and technology, at their own pace, and under their own rule. Consoci8'sgoals have since evolved into helping the human race, and the whole world at large, tolive better lives - by exploring ideas and development in technology.

Although Consoci8 is still in the midst of developing its own product, which is the socialnetwork marketplace, it is successfully producing other products - through partnershipswith other companies such as MDEC and GreyAttic Sdn Bhd - under its belt. One productthat is currently up is Teddology at www.teddology.com - an entrepreneur socialnetwork experiment done in joint partnership with MDEC. Coming soon will beGreyAttic's social event site, SocialWalk, which will be up at the end of March.


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Daniel CerVentus Lim Daniel CerVentus is a seasoned entrepreneur of 10 years and the founder of the largestentrepreneur community in Malaysia at www.entrepreneurs.my. Prior to that he wasinvolved with an education tourism company and several internet startups

Besides Earth247 and Malaysia Entrepreneurs, Daniel is head of Marketing of boutiquedevelopment house JomCode and co-founder of The UrekaWeekend.

Company: E247 Media Sdn. Bhd.

A little about the company: Earth247 is in the business of providing a global platform to watch and share news. Thecurrent news world is split between the domination of news organizations, with strong,centralized editorial cont rol versus the anything goes world of user -generated-content.

We believe the next generation of news should be built around a combination of core journalistic values of authenticating, balance and adding value to the news, combinedwith a high level of user interaction, in terms of supporting user-generated content(UGC), and Web 2.0 characteristic of commenting and sharing the news.

Thus Earth247s vision is to be: The global news platform of the digital age, byintegrating journalistic values with power of users to shape and share news.


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Michael Teoh Su Lim Michael Teoh is One of the Seven of Malaysia's Most Outstanding Youth 2008, awardedby the Asian Youth Ambassadors' (AYA) Dream Malaysia Awards. He is also the firstinternational student, Asian and Malaysian to have won the SIFE (Students In FreeEnterprise) National Business Cup twice (2007 & 2008), representing New Zealand toNew York and Singapore, scoring an impressive win as one of the Top Business Student& Team at the SIFE World Cup business competition among 45 countries.

Teoh has led several successful social business projects during his undergraduate yearsin New Zealand, which earned him distinguished recognitions for being the only student

invited by Harvard University to attend their Asian Business Conference. Amidst hisbusiness projects, he has also ventured into the world of consultancy abroad where hewon the first New Zealand Deloitte Business Consulting Competition, and was invited bythe Hong Kong University of Science and Technology (HKUST) and Citigroup to consultOcean Park in Hong Kong.

Now back in Malaysia, Michael can be found speaking at youth and entrepreneurshipconferences, where he speaks to undergraduates about being outstanding in societyand becoming remarkable business people and entrepreneurs alike.

Company : www.MichaelTeoh.com & Brand Mercatus Malaysia

A little about the company:www.MichaelTeoh.com was founded as an online journal, sharing Michael's experiencesof becoming a youth entrepreneur and spokesperson for the youth community. Thewebsite is aimed to connect youths to entrepreneurship and business events, whilerelating them to the traits of becoming a more remarkable and outstanding youth insociety. Michael sees himself as the 'Bridge' between undergraduates (Youths) andentrepreneurship, which is why his website was initially set up for him to share hisopinions and journeys.

Currently, Michael is attached to Brand Mercatus Malaysia, a premiere branding agency,which is now in the production stages of launching a new branding television showcalled BRANDED on NTV 7 later this year. He is in-charged of producing the show, underthe guidance of Corporate Celebrity of The Firm and the CEO of the Mercatus GroupMalaysia, Mr. Peter Pek.


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John Goh + Jenna LohEver enthusiastic and energetic, Jenna typifies the new young breed of femaleTechnopreneurs who are totally dedicated and passionate about their work. Her domainknowledge of corporate placement and executive search of human capital was clearlythe inspiration behind the inaugural and successful pilot of D'Graduate 2008, the world'sfirst online reality show with real-life corporate business simulations for undergraduatesat UUM, Kedah.

Hailing from a background of public relations and event management, John is equallypassionate about developing youths to take their "rightful place in society for the

future".Both Jenna & John are also joined by Mollie in this journey about adding values topeople's lives. MyPath specializes in Career Development Programs and EmploymentReadiness Programs for the undergraduates and youth

Eliza NoordinEliza Noordin is the Vice President of Teak Capital Sdn. Bhd. Teak Capital is a venturecapital management company based in Malaysia. Teak Capital currently manages TeakVentures Sdn. Bhd.s funds and is also an appointed partner of MAVCAP under itsOutsource Partners Programme (OSP) in July 2008. Its investments are focused on fiveindustry sectors: semiconductors & electronics , software & IT services, networking &communications, wireless & mobility and high growth technologies. Eliza has a degree inElectrical Engineering and Mathematics, and prior to Teak Capital, Eliza has worked atMultimedia University, Microsoft Malaysia and Intel MSC. Apart from her interests in ICTindustry, she is also passionate about Commercialisation of Intellectual Property.


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Bob Chua CEO and Executive Chairman PULSE GROUP PLC

- Responsible for Pulse Gr oups overall management and growth. - Involved in market research for his entire career- Created strategic ventures Nielson Online, TNS Interactive,

founding organizations of online market research and outsourcing within the industry- Bachelor of Business IT, and Marketing (Griffith University,

Australia)

About Pulse Group PLC

The Pulse Group PLC (Symbol: PGRP) is a first class Research Process Outsourcing (RPO)company, built exclusively to serve the market intelligence industry globally. Its productsand services include Planet Pulse - an online community of survey respondentsthroughout Asia Pacific and Middle East, Online Data Collection, Survey Programming,Data Processing and Analysis, Professional MR Translations, and Qualitative Research.

Pulse Group PLC is publicly quoted on Londons PLUS market.

Andrew Wong, MiRCAndrew is the CEO of the MCA ICT Resource Centre (MIRC). Through MIRC, Andrew isleading the transformation of Malaysias SMEs towards the use of informationtechnology to enhance their businesses. Graduated with a degree in accounting andMIS, Andrew started his career as an accountant in several companies, mainly inconstruction, property development, trading and manufacturing. He soon developedthe expertise in starting up companies and turning around companies within the groupinto profitable companies. Following the dotcom era, he ventured on his own, startingan ICT company in 1997 and was one of the pioneers of Customer RelationshipManagement solutions.


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Elevator PitchThe bit about the pitch and teaching people about the importance of selling themselvesboth in the meeting room and outside

"An elevator pitch (or elevator speech) is an overview of an idea for a product, service,or project. The name reflects the fact that an elevator pitch can be delivered in the timespan of an elevator ride (for example, thirty seconds and 100-150 words).

The term is typically used in the context of an entrepreneur pitching an idea to aventure capitalist or angel investor to receive funding. Venture capitalists often judgethe quality of an idea and team on the basis of the quality of its elevator pitch, and willask entrepreneurs for the elevator pitches to quickly weed out bad ideas and weak

teams.

A variety of other people, including entrepreneurs, project managers, salespeople,evangelists, job seekers, and speed daters commonly use elevator pitches to get theirpoint across quickly."

Core Things to think of towards a successful Elevator Pitch:

1. Whats the idea?2. Whats the status of the idea or business?3. What market or markets does the business address and are there any

testimonials or customer feedback?4. Why do you believe you have the advantage in the marketplace relative to the

market needs?5. Whats the competition in the marketplace?6. Whats the revenue model (such as e -commerce, or wholesale)?7. Whos the team that's going to make the business succeed?8. Whats the longer term vision, the end -game, for the business and the

projected return on investment for investors? (some examples are: "thebusiness will distribute big profits to investors from cash flow by year X", or "thebusiness will be acquired by another company for $XYZ")

9. Whats the total funding required to execute the busines s plan?10. What amount of financing are you seeking initially and what are the terms of

investment?"


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Once you have an in, its time to close

In most any business, especially start-ups funding and cash flow is paramount and inmost cases directly correlated to the success and subsequent growth of the seed.InnoTech aims to bridge that gap in some small way by scouring the land for businessopportunities worthy and ready of funding - VC funding.

Through a series of rigorous vetting sessions, up to 14 participants / companies will beallowed to present their case to a panel of highly qualified judges who will then forwardthe best of the lot to proper channels and place the hopefuls closer to their goals andVC's closer to their promising markets.

* Conducted open Style format where presenters present to a panel of judges and a liveaudience and in so doing maximize the exposure and reach of these new start ups.

* Conducted closed Style format where presenters present to a panel of judges in aclosed environment in order to maximize focus of the presenters.


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Try-angle Session `The Causes

Netbash gives people the opportunity to do the following things

Learn Explore Share Experience

The focus of the event this time around is web 2.0

The term "Web 2.0" refers to a perceived second generation of web development and

design, that aims to facilitate communication, secure information sharing,interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have ledto the development and evolution of web-based communities, hosted services, andapplications; such as social-networking sites, video-sharing sites, wikis, blogs, andfolksonomies.

The term was first used by Dale Dougherty and Craig Cline and shortly after becamenotable after the O'Reilly Media Web 2.0 conference in 2004. Although the termsuggests a new version of the World Wide Web, it does not refer to an update to anytechnical specifications, but rather to changes in the ways software developers and end-users utilize the Web. According to Tim O'Reilly:Web 2.0 is the business revolution in the computer industry caused by the move to theInternet as a platform, and an attempt to understand the rules for success on that newplatform.

O'Reilly has said that the "2.0" refers to the historical context of web businesses"coming back" after the 2001 collapse of the dot-com bubble, in addition to thedistinguishing characteristics of the projects that survived the bust or thrived thereafter.

How we will be sharing the idea of web 2.0

By giving the audience something to focus on we believe they will have a reason toactually try the technologies, what more if the reason is a good one - one that will behelping their fellow man or woman or even their world - making it a nice place to be inby just that little bit. For the Penang event we have selected 3 main focal points to rallythe crowd.


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WWF's > Earth Hour

Earth Hour is an initiative started by World Wide Fund For Nature (WWF) in 2007 inSydney, Australia. Last year 50 million people across 35 countries took part in thismovement. This year WWF is targeting 1 billion people worldwide - individuals,government and corporations alike and WWF-Malaysia is joining the ranks to leadMalaysians to be part of this global action

The act of switching non -essential lights is a simple and effortless step that everyperson can take that can trigger a huge positive impact against climate change. Themessage we are trying to give is that every person, by taking a small action such asturning off a light, can make a huge difference in the fight against climate change, said

WWF-Malaysia Executive Director/CEO, Dato' Dr Dionysius Sharma.

Humanity is not in a position to allow our activities to warm up the planet . Much is atstake; biodiversity, our loved ones and ourselves. Let's start with an hour and stop onlywhen we have created hope for planet Earth Dato' Dr Dionysius

Bottom line, the first step in the grand scheme of global change is a global consortedeffort to make a difference. Earth hour just helps show people they want to make thatconsorted effort.


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Elevyn's > Eradication of poverty

Elevyn allows buyers to purchase handmade items directly from the artisans at FairTrade prices. Artisans have access to manage their own online stores. Orders are sentvia e-mail or SMS directly to the artisan, who then packs and ships the items to thebuyer. Elevyn provides support as and when required. They can transfer up to 85% of the selling price back to the artisan. As an additional benefit to the community, 5% of every sale goes to a fund to support a local Cause. Elevyn is a place to buy and sell hand

made crafts produced by indigenous, rural and marginalized urban communities, in afair trade way.

By connecting to a global audience of socially conscious buyers, we wanted to provide

an unprecedented transparency of the supply chains, so consumers could makeinformed choices, when buying from an artisan. All this is done with the aim to eradicatepoverty and improve the living standards of marginalized communities in a transparentand environmentally sustainable manner.

How they are doing it and how we can help them meet these goals:

1. In about 100 - 300 words, write a blog post on Elevyn. It can be anything - theconcept, shops, causes, artisans. Make sure to have a link back towww.elevyn.com

2. Stick an Elevyn banner in that blog post and/or on the side of your blog orwebsite.

Two winners will be picked based on:1. The journalistic quality of the blog post.2. Number of discussions and clicks on your banner.

Contest duration: 23rd March - (12 noon) 6th April 2009

Prizes:1. A free photography session with acclaimed photographer Anna-Rina (www.anna-

rina.com) worth RM 1,400. Your photos and blog will be featured on the Tongue

in Chic (www.tonguechic.com) website as well as on Elevyn (www.elevyn.com).2. A complimentary jewellery set from Soning Craft & the Sinompuru Women'sGroup. (http://www.elevyn.com/shop/soningcraft)

3. A fully-sponsored, half-day "Meet the Artisans" trip to Carey Island in Selangor.


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WCC's > International Women's day International Women's Day (8 March) is an occasion marked by women's groups aroundthe world. This date is also commemorated at the United Nations and is designated inmany countries as a national holiday. When women on all continents, often divided bynational boundaries and by ethnic, linguistic, cultural, economic and politicaldifferences, come together to celebrate their Day, they can look back to a tradition thatrepresents at least nine decades of struggle for equality, justice, peace anddevelopment.

International Women's Day is the story of ordinary women as makers of history; it isrooted in the centuries-old struggle of women to participate in society on an equal

footing with men. In ancient Greece, Lysistrata initiated a sexual strike against men inorder to end war; during the French Revolution, Parisian women calling for "liberty,equality, fraternity" marched on Versailles to demand women's suffrage.

The idea of an International Women's Day first arose at the turn of the century, which inthe industrialized world was a period of expansion and turbulence, booming populationgrowth and radical ideologies.

WCC is a registered, tax-exempt, non-profit organization set up in 1985 to help womenand children facing crisis, irrespective of race, religion, or social background. Our work is

to provide immediate assistance for women needing crisis intervention, as well as toundertake programmes to promote gender equality in our society. This year they havecome up with their own flavor to the theme of IDW : The Right to Choose, The Right toChange, The Right to Celebrate.

What we aim to help them accomplish is in the wake of Penang Celebration of IWD toresound the key messages and get people to think about what these rights really meanand how they as individuals can enable these rights to be exercised. Getting people toput these rights in context of things that their mothers, sisters, wives, girlfriends,daughters, and grand daughters should be given the freedom to do and they currentlyare given the freedom to do.

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