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Football United
University of New South Wales, Ph: 02 9385 2591,
www.footballunited.org.au
"Football United shows how our game can be a focal point for social inclusion and positive life-
long opportunities for children facing challenges. Both girls and boys are benefiting from this
fabulous program, and we are delighted to be associated with it."Moya Dodd (former Matilda, Gilbert and Tobin Partner,
FFA Board Member and AFC Vice-President
People come together over things they are passionate about Footballs power to bring people
together through their common passion is uncanny; it makes our program really exciting andheaps of fun for all.The magic of Football brings people together and helps make dreams come
true!" Anne Bunde-Birouste Football United Founder
"Football United is a visionary program bursting at the seams with integrity and love."Adam Spencer (ABC Radio)
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*
Foot Unit is a trade markowned and registered by Anne W. Bunde-Birouste and isused by permission.
TABLE OF
ONTENTS
Section Heading Page
Special Note from Football United* Founder
Section - 1 Introduction 1
Section - 2 Background of Football United 3
Section - 3 Football United Locations 4
Section - 4 Weekly Football Acti ity 5
Section - 5 Leadership Education and Development 8
Section - 6 Community Partnerships 11
Section - 7 Program Promotion and Advocacy 13
Section - 8 Research 17
Section - 9 Special Project Football for Hope Team 18
Section - 10 Advisory Committee and ManagementTeam 20
Section - 11 Partners 21
Appendix - 1 FFH on the road to Alexandria: A participatory process 24
Appendix - 2 Media Coverage 25
Appendix - 3Football United Program Participants and their country
of origin28
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ABB
E
IATIONS
A
PE Australian College ofPhysical EducationA
Australian Research Council
BDSFA Blacktown DistrictSoccer Football Association
Community Relations Commission, For a Multicultural NSW
IE
Intensive English Centre
FFA Football Federation Australia
FIFA Fdration Internationale de Football Association
FIP Football-in-the Park
F
Football United
+T L
w
r
Gilbertand Tobin Lawyers
LM Liverpool MigrantResource Centre
I
B Islamic College of Brisbane
M
MigrantResource Centres
N
O Non-governmental Organisation
NSW NewSouth Wales
OF Oceania Football Confederation
P
Y Police and Community Youth Clubs
QLD Queensland
S Save the Children
SPH
M School ofPublic Health and Community Medicine
SSWAHS Sydney South WestArea HealthService
S
d
F Sydney Football Club
S
dW
MSI SydWest Multicultural Services Inc.
TAFE Australian Technical and Further Education
TMH Transcultural Mental Health Centre
UNSW University of NewSouth Wales
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Special Note from Football Uniteds Founder
Football United has come a long way since its humble, yet ambitious, beginning five yearsago. What began as a dream of mine has grown to include the dreams of many, not only in
Australia, but across the world.
Football Uniteds strength lies in the diversity and the experience of its management team,members and supporters, and their capacity to dream and inspire. This is unwaveringlycomplimented by their never-ending hope of a better future for all. Football Unitedgathers
a diverse, multi-sectoral group, combining the s ills of talented corporate leaders, the
commitment of a wide range of individuals, community groups and NGOs, the engagementof academia, and support by local and state government representatives. Through thisrapidly expanding networ , Football United harnesses the power of football to inspire and
promote social justice and community development.
Than s to this extensive and ever growing engagement, Football United has had an amazingtwo years since January 2009. We have seen our funding base expand through increased
and diversified corporate and foundation engagements, improved government support and,importantly, an exciting new partnership with Football Federation Australia.
Recognition for Football United has expanded beyond our borders, as we have engaged with
and gained support from both the Oceania Football Confederation and the Asian FootballConfederation. Excitement and enthusiasm escalated as Football Uniteds Hope Team
represented Australia at first international Football for Hope Festival, held in South Africa,
as an official event ofFIFAs World Cup 2010.
Throughout 2010, the power of our dreams was manifested by North One TV and its
energetic producer, Dan Goldberg. He championed Football United and won over a huge
audience by relaying our powerful stories and enabling the production of the inspiringdocumentary Passport to Hope through Foxtel broadcasting, which chronicled this
momentous year.
Gratitude is owed to so many people, it is impossible to name them all. I would li e to offerspecial than s though, to the hundreds of young people and families who are members of
Football United. You are the hope of our world, your strength and perseverance inspires me
daily.
Anne Bunde-Birouste
Founder Football United
Football United promotes harmony through the global game of football. Our goals
are to bring people together to have fun while learning and playing football. We
believe in harmony and social justice for all
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SECTION - 1 INTRODUCTION
Football United Report | January 2009 December 2010 1
This report provides a detailed record of the programs, activities, events and achievements ofFootball United from January 2009 to December 2010. It has been a period of unprecedented
growth through the implementation of new programs and a continued focus on developing
sustainability of our activities in local communities. Football United now provides regularfootball programs and leadership development for over 1000 diverse and disadvantagedchildren, youths and adults each year delivered in partnership with over 40 separate
community, government and corporate partners.
Among the major achievements during this period was the establishment of partnerships withtwo ey organisations: Football Federation Australia and Save the Children NSW enabling
Football United to strengthen and expand its NSW programs, and provide vital support for
development of our national program.
Football United also launched the first inter-state program, supporting Islamic girls and girls atris through the Shinpads and Hijabs project in Brisbane, Queensland.
Finally, the highlight of 2010 was Football Uniteds Hope Team representing Australia at theFootball for Hope Festival in South Africa, an official event of the FIFA World Cup 2010. Thisenabled Football United to connect with North One TV, who produced the inspiring, awardwinning documentary, Passport to Hope,which chronicled the momentous event.
Introduction to Football United
Football United is a not-for-profit organization that assists disadvantaged youth, in particularrecently arrived refugee children, youth and their families, in overcomingsocietal barriers. It
has four specific goals:
y To contribute to building social cohesion in refugee communities through a youthfootballprogram
yPromote social inclusion and address issues of disaffection amongst young refugeesstudents
y To contribute to building racial harmony and social integration across communitiesthrough support for youth football development
y To contribute to learning through program monitoring, evaluation and qualitativeresearch
While there is a particular focus on youth, the program contains elements designed to
contribute to building community cohesion among the different refugee communities and
exploring potential for bridging between different Australian communities in general. The
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program combines a number of approachesthathave had documented success, such asthe useofsportto bring people from differing communitiestogether. Fundamental isthe use of provenintervention strategies focusing on personal and social development, such as empowerment,life-skills workshops, and youth mentorship programs. In addition the program puts intopractice recommendations made atthe 6th Global Conference on HealthPromotion convenedby the World Health Association in Bangkok, Thailand (August2005), specifically by facilitating
innovative, private-public multi-sectoral partnershipsthatsupportlocal engagementand action.
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1. Weekly FootballActivities
Deliver in-school, after-school and weekend football programs,holiday camps and Futsal competitions, which include coaching andplaying activities for participants, delivered by qualified volunteercoaches.
2. LeadershipEducation andDevelopment
Train refugee youth and adults as volunteer leaders, coaches andreferees, enhancing their leadership, personal developmentand rolemodel capabilities.
3. CommunityPartnerships
Create extensive partnershipswithstakeholders, including local, stateand national football organisations, governmentagencies, localcouncils, businesses, community groups and other not-for-profitorganisationsto achieve long term and sustainable outcomes fortheparticipants.
4. Promotion andAdvocacy
Promote the program withthe supportof partners extensively in themedia, publications and atFootball United events and activities.
5. Research Implementimpactand process measuresthrough longitudinalresearchto determine the contribution thatfootball can have towardsocial inclusion and community participation ofrefugee anddisadvantaged populations; monitoring and evaluation of all activities.
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S8 9
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A B C - 2 BACKG D OUN E OF FOOTBALL UNITED
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2009 December 2010 3
Football United began four years ago with a vision to assist recently arrived humanitarianrefugee youth and families in their transition into Australian society. Using peoples love offootball (soccer) we build opportunities for belonging, racial harmony and community cohesion.
Sport in general, and football especially, has an important role to play in peoples lives andspeaksto them in a language they understand. Researchhasshown thatparticipating in sport
improves physical and mental health, encouragesstrong community bonds, reduces crime rates,and can offer access to positive mentors for young people in disadvantaged communities.Transition to a new country includes practical challenges such as learning new languages,cultural and societal values. Refugees from conflict-impacted areas are often carryingemotionally traumatic experienceswiththem which can resultin higherthan average problemswith language, housing, health, employmentand education.
The Football United program initially started with aims to provide connection to mainstreamfootball for newly arrived refugee immigrants. Rapidly, however, we realised thatcommunity-based football was not responsive to their needs, with costand transport to and from gamesoften prohibitively expensive for these groups. In addition, sensitivity to pre-migrationexperiences and cultural differences was often absent in mainstream community sport. In
response, Football United initiated a range of opportunities for refugee communities to playfootball and through football provides opportunities for belonging and social inclusion.
As the program implementation progressed, Football United leaders noted thatofte
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articipation is largely not possible formany socio-disadvantaged youth.
Football Uniteds experience and expertise in implementing a sustainable model of football forsocial developmentmeansthatitiswell placed to play a partin addressing these widerissues ofexclusion.
The FootbV
ll UnitedApproach
Football United usesrecognised approaches forsocial and community development. Itutilises acommunity building, partnership-based approach, working withthe community and communityleaders to identify and address local needs. Its programs systematically include localengagement, capacity building and leadership developmentprograms.
Football Uniteds strengths lie in the diversity and experience of its management team,members and supporters. Football United gathers a diverse, multi-sectoral group, combiningthe skills oftalented corporate leaders, the commitmentof a wide range of community groups,NGOs, the engagement of academia, and supported by local and state governmentrepresentatives. Throughthisrapidly expanding networkFootball United fostersthe power offootball to inspire and promote social justice and community development.
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SECTION - 3 FOOTBALL UNITED LOCATIONS
Football United Report | January 2009 December 2010 4
Football United Program Area in Sydney, New South Wales:
1) Miller Technology High School and Intensive English Centre, Miller2) Lurnea High School and Intensive English Centre, Lurnea3) Granville South High School, Guildford4) Fairfield High School and Intensive English Centre, Fairfield5) Evans High School and Intensive English Centre, Blac town6) Campbell Reserve, Richmond Rd., Blac town7) Auburn Par , Macquarie Rd., Auburn8) Police Community Youth Club, Blac town9) Tyndale High School, Blac town10)University of New South Wales, Randwic
Football United Program Area inBrisbane, Queensland:
1) Islamic College, Brisbane
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SW X
Y
` a b -4 WEEKLY FOOTBALL ACTIVITY
Footbc
ll United Report|Jc
nuc
ry 2009 December 2010 5
OverviewFootball United providesregular and convenientopportunitiesto play football in communitieswithhighrefugee and indigenoussettlementacrossSydney. The programs vary depending on the needs ofthe community they are serving. Some programs run as part of the school curriculum, others areoffered after school. Football in the Park is a regular Saturday morning community event inBlacktown, and on Thursday eveningsin Auburn, NSW.
School-basedFootballd
rograms: Football United isrunning bothin-school and after-school types ofschool-based weekly football programs.
In-school type programs are developed in-line with HighSchool curriculum; olderstudentsin Years 10to 12 are trained and qualified as coachesto run Football programs. These qualifications allow youthto coachin school during PE classes forthe younger years and in local primary schools. They are alsoable to participate as coaches in the community and are actively encouraged to pursue furthercoaching opportunities outside of Football United.
After-school programs are run by the Football United coaching team, and by trained and qualifiedolder students of the participating schools at after school hours. Many of the participants haverecently arrived in Australia and these programs provide a forum to foster cooperative relationships
between youths enrolled in the Intensive English Centres and those undertaking their education atmainstream HighSchool.
Table-1: School-basedFootballProgram areas andPartners
Implementing Schools started Partnership/Grant
1 Miller Technology HighSchool and IEC (NSW)
2007 Australian Research Council and research partners, G+TLawyers, Sydney FC, FFA
2 Lurnea HighSchool andIEC (NSW)
2008 Save the Children (NSW), YogaAid, G+T Lawyers, Sydney FC, FFA
3 Evans HighSchool and
IEC (NSW)
2009 Australian Research Council and research partners, SydWest
MSI, YogaAid, Sydney FC, FFA4 Granville South High
School and IEC (NSW)
2009 JP Morgan, Australian Sports Commission, Sydney FC, FFA
5 Fairfield HighSchool(NSW)
2010 Save the Children (NSW), Active After-school Community, FFA
6 Islamic College Brisbane(QLD)
2010 Multicultural Affairs Queensland in the DepartmentofCommunities, Brisbane Roar FC, Active After-school Community,
Community-basedFootballe
rograms: Blacktowns Campbell Parkhoststhe original Football Unitedcommunity-based weekly football program. It offers children of all ages the chance to play regularfootball, learn newskills and develop team tactics. Qualified Football United coaches from the localcommunity and volunteers from a range of backgrounds provide guidance and expertise. The time andlocation were consciously selected as the most accessible and convenient for the people in thecommunity.
Table-2: Community-basedFootballProgram areas andPartners
Program Area started Partnership/Grant
1 Campbell Reserve,Richmond Rd. Blacktown
2008 SydWestMSI, YogaAid, BSDFA, Departmentof Immigration andCiti enship, JP Morgan
2 Auburn ParkMacquaire Rd. Auburn
2010 Auburn Diversity Service Inc, Departmentof CommunityServices, FFA
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Sf g
h
i p q -4 WEEKLY FOOTBALL ACTIVITY
Footbr
ll United Report|Jr
nur
ry 2009 December 2010 6
Futsals
rogram: In collaboration with Sydwest MSI andBlacktown PCYC, Football United has been running aWednesday evening Futsal program at Blacktown PCYCsince 2008. In partnership with Futsal NSW and SydWestMSI, Football United supports its program participantsenabling participation in the Glenwood Futsal competition
and Tyndale Futsal competition.
The competition is perfectforthe young men and womento showcase theirskills, and also their ability to resettle inAustralia. Their communities, families, and the youngergeneration watchwith anticipation and inspiration. Many,especially the younger generation, look to them as rolemodels, with their skills on the courtand their desire toembrace the Australian way of life.
Football Uniteds Football for Hope team memberMubasher Hassanwasselected to representNSW inthe National School Futsal Championshipsin Brisbane in September 2010. Mubasheris a participantin the Football in the Parkprogram on weekends, and helpsto coordinate the Wednesday nightFutsal
program in Blacktown.
Miller Technology High School boys squad participated in the Vikings Australasian Champion ofChampions Futsal tournament. All of the players are partofthe weekly afterschool Football Unitedprogram, including Football for Hope team memberMekhaled Alanezi.
Two Football United female participants were selected to play with under 16s Girls NSW SuperLeague futsal club, Liverpool Fusion.
Table-3: FutsalPrograms andPartners
Futsal program started Partnership/Grant
1 Wednesday Futsal program atBlacktown PCYC 2008S
ydWestMS
I, Blacktown PCYC, Youth offtheS
treet
2 Glenwood Futsal competition 2009 SydWestMSI, Youth offthe Street3 NSW Tyndale Futsal competition 2010 Evans HighSchool, SydWestMSI, Youth offthe Street
NewPrograms in 2010Shinpads & Hijabs: On Wednesday 28 July, Football Unitedlaunched its brand new program, Shinpads & Hijabs, atIslamic College of Brisbane in Karawatha, Brisbane, with anumber of partners on board to assistin the delivery oftheprogram. These included Football Queensland, BrisbaneRoar Football Club, South Side Education Centre and the
AustralianS
ports Commission.
The program is funded through Multicultural AffairsQueensland in the Departmentof Communities, and NationalAction Plan funding from the Department of Immigrationand Citi enship. The program, which focuses on empoweringyoung Muslim women to coach and deliver their own football games, already has six local femaleMuslim community representativessigned on as volunteer coaches.
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SECTION - 4 WEE t Lu
FOOTBALL ACTIVITY
Football United Report | January 2009 December 2010 7
In addition, the program is building lin s between the Islamic College of Brisbane and other localeducation centres by providing football opportunities to girls from other institutions hosted at theICB. More than 100 female students from the Islamic College of Brisbane atKarawatha participated in
small sided football games as part ofFootball United's brand new program in Queensland.
Fairfield High School and IEC:
With Save the Children NSWpartnership and support, Football United developed a
combined in-school and after-school program for the
Fairfield High School and IEC where students. 15 youngstudents from refugee and migrant bac grounds, attending
Fairfield High School and the Intensive English Centre,
participated in a combined coach education course
facilitated by Football NSW and the Active After-SchoolCommunities program b y the Australian Sports Commission.
The trained student coaches conduct wee ly soccer drills forlocal primary school students during school sport sessions.
Approximately 20 primary school-aged children participate
in these sessions. During the spring school holidays, 10Fairfield IEC/HS female students participated in theFootballUnited camp at the NSW Sport and Recreation Academy,
joining participants from 5 other Football United programs.A total of 37 girls attended and participated in football s ills
clinics, personal development and lifes ills, stressmanagement activities, health and nutrition wor shops as
well as team building and confidence building activities. Thisenabled the girls to meet new friends from different schools
and cultural bac grounds.
Football-in-the Park (Auburn): The program is funded byDepartment of Community Services, Government of NSW
and jointly implemented with Auburn Diversity Services
Inc. Sta eholders and community consultation were held in
September and October 2010. The coaching team and localcoordinator were recruited in November 2010. The
program began on December 21, 2010, with 2011 activities
scheduled for early March 2011.
Football-in-the Par (Auburn)s assistant community
coordinator is another Football for Hope team member,
Areti Theodorou, who is in her final year at ACPE
(Australian College of Physical Education) in Homebush.
This is yet another example of youth engagement madepossible through Football United.
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SECTION - 5 LEADERSHIP EDUCATION AND DEVELOPMENT
Football United Report | January 2009 December 2010 9
Football United coaches its younger participants with aims to enhance the leadership qualitiesin these individuals so that they become more empowered to facilitate positive changes withinthemselves, Football United and the wider community. The tailored programme was built
around extensive literature research, includes significant partner input, and active engagement
with Football United coaches and participants.
The participants of the Football United Leadership Program were nominated by their teachersand community youth organizations according to their personal characteristics and attributes
as young individuals. The ey aim of the program was to develop these s ills and show the
participants that they have immense potential to be strong leaders within their community andin their personal lives.
The participants bac grounds are extremely varied and the strong cultural diversity creates a
wonderful environment for learning, development, and self-exploration. Many uplifting idealsand values were explored and expressed by the participants, rendering the program an amazing
success.
School Holiday Football Training Camps:Football United ran school holidays football training
camps to provide opportunities for Football United participants to engage with youth from
different cultures, develop new friendships, and enhance self-confidence and self-awarenessthrough leadership, team-building activities and football training sessions specific to the targetgroup. During the reporting period, 4 school holidays football training camps for boys and girls
were delivered, with participantsdisplaying an enormous energy and discipline, learning newdrills, s ills, playing in mini competitions, building strong friendship with others, developing
listening s ills and receiving their certificates.
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S
- 5 LEADERSHIP EDUCATION AND DEVELOPMENT
Footbll United Report|J
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ry 2009 December 2010 10
Table-5: Holidays Football Training Camps organizedby Football Unitedin 2009 and 2010
Camp Title Venue Participants Partnership
1 2009 October Holidays Camp (Boys) Sydney Academy ofSport 48 CRC, SydWest, G+T
2 2009 October Holidays Camp (Girls) Sydney Academy ofSport 24 CRC, SydWest, G+T
3 2010 October Holidays Camp (Girls) Sydney Academy ofSport 37 SC, SydWest, G+T, SSWAHS
MentorshipSonySiyakhona
roject: As the 2010 FIFA World Cup and the Football for Hope Festivalapproached in South Africa, Football United partners Sony, FIFA and Street Football Worldlaunched the Siyakhona project. Siyakhona meanswe can in Zulu and Xhosa languages. Theproject is designed to train young people in digital photography by telling their story anddocument their journey to the Football for Hope Festival 2010 and beyond. The Siyakhonaprojectteam working on Football Uniteds journey included two youth leaders, Shahin Alaneziand Parshu Acharya aswell as mentor, Ziyad Springborg. The team received second place atthefestival, a tremendoussuccess as more than 250 photoswere entered.
S
chools Onside
roject: This projectwas designed byS
hahin Alanezi from Miller TechnologyHighSchool who completed Football Uniteds leadership training. He has developed the projectwith aims to foster the development of relations between school students through invitingschools from the surrounding schools of Miller Technology Highto participate in a Football Day.
This project encouraged cooperation between students as the competition mixed youth fromdifferentschoolsinto teams, ratherthan having youthrepresenttheirhome school. Itprovidedan opportunity forstudentsto form networks acrossthe region. In addition, participants hadfun while meeting other students from different schools in the area. Football United coaches,Assmaah Helal, Ziyad Springborg and Richard Withers from Football United were involved inthe projectas mentors.
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S
- 6 COMMUNITY PARTNERSHIP
Footbll United Report|J
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OverviewFootball Uniteds fifth year (2010) has been full of exciting new opportunities and increasedpartnerships, with particular emphasis on Streetfootballworld network, Football FederationAustralia, Save the Children and Queensland Governments Departmentof Community Service.Partnerships with local Councils, MigrantResources Centres, Football Clubs and Associationshave grown and evolved, with exciting opportunities offered throughthe new partnership with
the Oceania Football Confederation. These growing partnerships will help Football Unitedincrease its capacity, improve the lives of disadvantaged young people and their familieswhohave come to Australia to begin their new lives, and to become a global leaderin measuring thecapacity of football to build hope forthe future.
Streetfootballworld member: Membership in Streetfootballworld network includingengagement in first Streetfootballworld/FIFA Forum for Hope (South Africa 2009) andinvitation to send a team to Streetfootballworld/FIFA 2010 Football for Hope Festival, an officialeventofthe 2010 FIFA World Cup. Streetfootballworld is a social non-profitorganisation thatlinks relevant actors in the field of Development through Football. Established in 2002, theorganisation encourages global partnerships for development to contribute to positive socialchange. The streetfootballworld networkcomprises more than 100 local initiativesworldwide,Football United being one of them. With the network's support, streetfootballworld develops
approaches to social challenges by working with governments, businesses and NGOs, andprovides advice on development, investmentand businessstrategy.
On June 23rd, streetfootballworld held the inaugural Football for Hope Forum from 23 rdto 25thofJune 2009 atVaal in South Africa. Football Uniteds Executive Director Anne Bunde-Birousteattended the forum.
Partnership with FootballFederation Australia: As partof its football development activities, Football FederationAustralia now partners with Football United. Thepartnership enables Football United to strengthen andexpand its programs, and provide vital support fordeveloping a national program.
Partnership with Save the Children: Save the ChildrenNSW and Football United announced a new partnership toincrease support to refugees, new migrants anddisadvantaged youth on the eve of World Refugee Day onSunday 20 June 2010. The partnership with Save theChildren NSW will enable Football United to expand itsprogram ofsupportfor boys and girls aged between 12-18at Lurnea High School and introduce a new program atFairfield HighSchool. Bothschools are in Sydney. Helpinglaunchthe new partnership, representatives from FootballUnited and Save the Children were joined atan afterschool
training match at Lurnea High School by Di AlagichAssistant Coach of the Asian Cup-winning Matildas andLeeanne Grantham, Head of Womens Football atFootballFederation Australia.
Oceania FootballConfederation Grant: Organised by Oceania Football Confederation togetherwiththe Manukau City Council, the Pacific Youth and Sports Conference broughttogether over700 participants aged 16-24 years from 17 Pacific countries for a series ofseminars, workshopsand interactive roundtables. During the conference, based around four central themes (health;education; citizenship;social integration) each countrys delegation wastasked with developing
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SECTION - 6 COMMUNITY PARTNERSHIP
Football United Report | January 2009 December 2010 12
an action plan by ta ing the lessons from the conferenceand applying them to a specific program in their countrythat lin ed sports with positive social development. On the
final day of the conference all countries presented their
program for judging. The best four were each awarded
USD$20,000 Australias Football United pic ed up one of
the grants for extension of its program in 2011.
Football United Executive Director, Anne Bunde-Birouste
has since been nominated as head of delegation forAustralia for this Pacific Youth connection project, which
will continue into the future.
Partnership with 1 GOAL: Football United and Action-Aid Internationals program 1GOALformed a partnership to promote Educat
o
for
, an initiative supported by the 'magic of
football'. 1Goal and Football United joined the international lobby effort towards world leaders
calling on them to ensure that the 72 million children who currently cant attend school cancomplete a primary education. Football Uniteds Hope Team and their coaches are special
ambassadors to 1GOAL, promoting it in their Football United activities. Football United and
1GOAL's partnership visited Blac town in March to ta e part in a Football in the Par trainingsession.
On Tuesday 20 April, Granville South High School - host of a Football United school program -too part in the global lesson for all with 1GOAL Ambassadors, ex-Socceroo Francis Awaritefe,
Parliamentary Secretary for Multicultural Affairs and Settlement Services, Laurie Ferguson andStepahnie Brantz Sports Commentator. Francis Awaritefe spo e to the students about his
experiences as a child growing up in Nigeria. Football for Hope team member and 1GOALambassador, Melvin Rivera, also too part in this global campaign as Granville Souths school
captain. The lesson has been taught to over 15 million children worldwide in over 100countries.
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S
j k l -7 PROGRAM PROMOTION AND ADVOCACY
Footbmll United Report|J
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mry 2009 December 2010 13
Media andPromotionalEvents andHighlights:
y Australian Human Rights Commissions TVawards, December 2010: Football United: Passportto Hope, North One Television Australia'sdocumentary that tells the story of Football
Uniteds Hope team representing Australia at theFIFA World Cup's Festival for Hope in South Africain June and July 2010, won top TV award at theAustralian Human Rights Commission Medals andAwards 2010.
The award was presented to North One Television and Football United forthe filmssuccessin encouraging audiences to look past the sensational news headlines and the politicalrhetoric to see that refugees and asylum seekers are far more than just statistics.
y Finalist in ASCs media awards, November 2010: Passportto Hope has been selected as afinalistin the BestDepiction of the Value ofSport to Australians in a Community Settingcategory forthe 2010 Australian Sports Commission (ASC) Media Awards. Winnerswill beannounced atthe Awards presentation gala dinner on Thursday 25 November.
y Documentary Premiere Night, September 2010: The filmpremiere, entitled Football United: Passport to Hopewasholdat The John Niland Scientia Building, UNSW on Tuesday 21September 2010. The film presentsthe remarkable journeys ofeight Football United participants and follows the ups anddowns of their lives before, during and after the Football forHope Festival in South Africa, where they proudly representedAustralia. More than 250 people from academia, business, sportsand governmentsectors came to the event.
y Football for Hope team's Send-OffParty July 2010: Football United and the Golden GoalCentre in Strathfield hosted the Football for Hope team'sSend-OffParty, mere days before
the team boarded their Emirates flightto South Africa to representAustralia atthe Footballfor Hope Festival. The Master of Ceremonies for the night wasAnthony Peridis,. Headof UNSW'sSchool ofPublic Health and Community Medicine. Dr MacIntyre spoke of Anne'svision in 2006 and the founding of Football United aswell asthe pride thatthe School has of
Football United's achievements. NSW's CommunityRelations Commission chairperson Dr StepanKerkyasharian echoed Dr MacIntyre's appraisal ofFootball United. Tom Sermanni, head coach of therecently crowned Asian champions, the AustralianMatildas, turned the attention to football. He relayedthe joy he'd experienced whilstcoaching the Footballfor Hope team at a recent trip to the AustralianInstitute ofSport in Canberra and wished them all
the bestfortheirupcoming trip.
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Sn o
-7 PROGRAM PROMOTION AND ADVOCACY
Footbll United Report|J
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y Football United vs Parliamentarian Team, June2010: Football United had one of the mostmemorable road trips over the Queen's Birthdaylong weekend. The team commenced its road tripwith a friendly game against Goulburn WorkersClub, before continuing their journey to the
Australian Institute ofS
port in Canberra. On thefinal day of camp, the Hope Team members joinedforces against a parliamentary team and Matildasgoalkeeper, Lydia Williams, on an icy grass pitch atParliament House. The game was to raise awareness of the 1GOAL global campaignEducation for All. Politicians included Communications Minister Stephen Conroy andVeterans Affairs Minister Alan Griffin, Laborsenators MarkArbib, Belinda Neal and FamilyFirst's Steve Fielding. The Sydney Morning Herald, The Australian Financial Review, TheGoulburn Post and The Age ran a story about the Road Trip and the friendly match ofFootball United and Parliamentarian Team.
y Football United visit to Kirribilli House in April2010: The Hon. Kevin Rudd welcomed Football
United as guests to a fundraiser for Save theChildren Australia. Members of the SiyakhonaProject joined Football United staff at KirribilliHouse to explain how Football United works andtell Mr Rudd all aboutthe trip to South Africa.
y NSWPremieres visit,February 2010: In February2010, NSW Premier Kristina Keneally visited theFootball for Hope squad asthey trained atUNSW'sVillage Green. The State Government pledgedsupportto Football United on the road to competingatthis years FIFA World Cup in South Africa. AtthevisitMs Keneally also announced a one-off grantof
$20,000 to Football United to help them take partinthe Football for Hope Festival in South Africa.Premier Keneally, and Minister for Citizenship JohnHatzistergos, joined the Football United team for atraining session.
Football Gala Days:
y Football United Festival in November 2010: FootballUnited's 2010 Annual Festival took place on Friday 5November 2010 at Lily Homes Stadium, home ofrecently crowned NSW Premier League Champions,Blacktown City FC. With 22 teamsregistering and 250participants from all over Football United programareas, the festival was a huge success. The fun-filled daycelebrated the achievements of Football United and itsparticipants and members.
Fair Play prizes were given to players who showed off fair play values of respect,teamwork, positivity, tolerance and spirit, courtesy of perennial football magazineFourFourTwo, Sydney FC, Save the Children and Football Federation of Australia. SydneyFC's Brendan Gan and MattJurman came for a visitto congratulate the winners, hand outmedals and pose forsome photographswiththe participants.
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Football United Report | January 2009 December 2010 15
Over 30 volunteers, from partners and the community,came together on this day to assist in refereeing, score
eeping and ushering to ensure the smooth running of
the event and an enjoyable day for all.
Eventual winners were Granville South High School,
who secured the John Hirshman's champion trophy
both senior boys and girls team too home the gold intheir division.
y Muslim Students Association Unigoal, October 2010: Football United was a supporter.The one day gala competition registered 150 female participants from diverse
bac grounds, all aged16 years and over. The competition gave Hope Squad member Areti
Theodorou a paid position as referee for the day.
y Global Peace Day Game in September 2010: Football United and Save the Childrenparticipated in the annual Global Peace Games at Fairfield Intensive English Centre toprovide an opp ortunity for young people engaged in our programs to demonstrate theircentral role in the "mission of global friendship, peace and development." The games are
aimed at showing solidarity in support of peaceful solutions, nonviolence and the United
Nations Millennium Development Goals (MDGs) for human development.
y Eastern UNSW Lions football club tournament inSeptember 2010: Eastern UNSW Lions club heldfootball Gala Day to bring together all femalefootballers, from both club and representative level.
This is indicative of the growth of womens football inAustralia as well as the popularity of such events for
girls, which is lac ing. Football United registered 3girls teams into different age categories: 13s/14s,
15s/16s and 17s-20s. It was an enjoyable day and awonderful opportunity for the girls to show off their
s ills, meet new football friends, win prizes, and meet some of the elite Sydney FC womensteam members.
y Interschool Football Tournament in August andSeptember 2010: Football United ran interschool
football tournament for its program schools in Sydneyin August and September 2010. Tuesday 3rd August saw
the first instalment of the Football United InterschoolTournament for 2010, with Granville South HS hosting
Miller Tech IEC and HS at both Junior and Senior levels.Lurnea, Miller, Granville South, Evans High School and
IEC students participated in the tournament.
y FIP Winter Cup, July 2010: Football United and SydWest Multicultural Services jointlyimplemented the FIP Winter Cup 2010. The FIP Winter Cup is a new and exciting football
tournament that gives more opportunities for ourparticipants to develop and demonstrate their s ills.
The tournament is also open for new players.
y Football United Festival in December 2009: The firstFootball United Festival too place in December 2009 at
UNSWs David Phillip Sport Centre with 100's ofparticipants from across Sydney's Football Unitedprograms. Eventual winners from the girl's tournament,
Evans High School, won the grand final on penalties in a nail-biting encounter which saw
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|ry 2009 December 2010 16
some excellentshotstopping between the sticks. The boy's champions, from Blacktown'sFootball in the Park program, beat Miller High School 2-1 in a tense final. The initialselection team of 16 boys and girls for Football United Hope team chosen by vote ofparticipants and coachesin November 2009 was announced atthe festival.
Fundraising Events:
y Fund raising @ Aussie Stadium in December 2010: Sydney FC and Football Unitedparticipants puton a sausage sizzle atthe Sydney Football Stadium before Sydney FC andBrisbane Roar match to help raise funds for Football United projects. The Sydney FCdonated $1 from every sausage sold to Football United. There were also gold coin donationsbefore and after the game. At the event, Sydney FC CEO Edwin Lugt stated that"FootballUnited is a tremendous initiative and one thatSydneyFCtakes immense pride in supporting"
y JPMorgan CorporateChallenge in November 2010:JP Morgan once again held their global CorporateChallenge, as near to 7,000 runnersran, jogged andambled around Centennial Park, raising funds forFootball United. The Corporate Challenge donationallowed Football United to provide in-school weeklyfootball program atGranville South Highschool withan empowerment and life-skills developmentprogram.
y Football United Australiance Mini World Cup inMay 2010: Australiance and Football United hosted afootball tournament, gathering about200 players andvolunteers from all over the world. The event tookplace on the 30th of May at the Golden GoalRecreation Centre in Strathfield. The tournamentwasa six-aside format where male and female playerswere given the chance to represent their homecountry on the field in a competitive and fair spirit.
This eventwas a chance to celebrate the diversity inAustralia and to getready forthe World Cup in South Africa. Italso contributed to FootballUniteds dream ofsending the Hope Team to South Africa in June.
y Fundraising @ Gilbert and Tobin lawyers in April2010: The partners of Gilbert + Tobin, along withFootball Federation Australia held a fundraiserevening on Thursday 29 April for Football United.There was a castof football stars, pastand present,in attendance. Gilbert + Tobin has sponsoredFootball United since 2008 under their CorporateSocial Responsibility program. Gilbert + Tobinvolunteer staff have coached, donated gear, and
helped arrange outings to major matches. Thisfundraising provided valuable strategic supportforthe annual Girls Development Camp and eased the financial burdens of the Football forHope's team as they made their trip to South Africa during the FIFA World Cup torepresentAustralia in the Football for Hope Festival.
y JP Morgan Corporate Challenge in November 2009: Football United was named thebeneficiary of J.P. Morgan Corporate Challenge in Sydney, 2009. The 5.6-kilometre teamroad race on Wednesday 11 Novemberwith more than 8,000 participants, J.P. Morgan made
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a donation for each entry to Football United. The donation was largely benefitthe footballprogram atGranville South HighSchool, among otherinitiatives.
y Gold Coin Donation @ Aussie Stadium in October 2009: As part of their support forFootball United, Sydney FC hosted a special day to supportFootball United. On October 5,2009, before the game against the Central Coast Mariners, Football Uniteds volunteerscollected gold coin donation from football funs atthe entrances of Aussie stadium. During
thatgame, SFC Ambassador Alex Brosque joined the Mariners Football United AmbassadorAhmed Elrich made joint announcement that the gold coin donation will be dedicated tosupporting Football Unitedstrip to the Football for Hope Festival 2010, whichis an officialeventofthe FIFA World Cup.
Football UnitedMedia Development:
y WebDevelopment: Football United launched itnewwebsite www.footballunited.org.auinMarch 2010 with aims to share the progress of the Football United programs acrossAustralia. Thiswill be a platform forsharingideas, photographs and stories. Football Unitedhopesto champion 'football forsocial development' and engage partners all overthe worldwho share our passion.
yFootball United on Twitter: Football United have delved further into the social mediauniverse by embracing Twitter. Everyone is encouraged to follow @football_united.Program updates, web articles and multimedia will be tweeted to develop Football Unitedsprograms and expand 'football forsocial development' network.
y Football United on Facebook: Facebook is proving to be popular means to engageparticipants, volunteers and the wider community. The number of participants engaged inFootball Uniteds Facebookcommunity is growing day by day and nowreacheswell beyond1000. Football United hopesto use the platform constructively overthe coming monthstokeep those people in the Football United loop up to date withthe program developments.
y Media coverage progress: Football Uniteds media coverage is dramatically increasedsince the program is established. The figures and diagram belowshowincreasing trend ofFootball Uniteds news coverage in various media TV, radio, written press and online
media.Table-5: Football United media coverage by category, 2006 - 2010
2006 2007 2008 2009 2010
Written Press 4 5 10 10 58
Television and Radio 5 4 5 3 16
Online media 0 4 1 9 30
Total 9 13 16 22 104
0
20
40
60
80
2006 2007 2008 2009 2010
Footb
ll United Medi
Coverage Trend
elevision and Radio
Written Press
nline media
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- 8 RESEARCH
Football United Report|January 2009 December 2010 18
Overview
Football United, as partofthe University of NewSouth Wales (UNSW) School ofPublic Healthand Community Medicine (SPHCM) successfully secured a Linkage Grant in 2009 throughtheAustralian Research Council (ARC). The ground-breaking longitudinal study is the first of itskind globally to evaluate the impact of football and sporton social cohesion and communityparticipation ofrefugee populationsin urban areas.
Football United has five clear aimsthatthe study hopesto achieve:
y First, to determine the impact of Football United on participants personal development,sense ofself, physical, emotional, mental health and resilience.
y Second, to determine the impact of Football United on community capacity and socialcohesion.
y Third, to document issues arising from implementation of the program in order to formfuture program implementation and replication ofthe intervention in other contexts.
y Fourth, to test innovative research methodologies that yield information about the wayrefugees negotiate withsportand Australian social expectations.
y Finally, to identify strategiesto promote ethical community sporting intervention programs.In orderto determine the effectiveness ofthe research, Football United developed the followinghypothesisthatthe results can be assessed against:
Football United believe that participants in the Football United program will havesignificantlybetter health, social, education, and employment outcomes than those who donot participate at all or who only participate minimally in the program. On a widerSCle,Football Unitedbelieve that sports-based intervention programs can address issues ofdisaffection amongst young refugees, buildbridges between communities, and contributetoward promoting social cohesion.
The following schoolswere identified asresearch program schools and comparison schools
in South Westand Western Sydney:
Program Schools Comparison Schools
1) Evans HighSchool, Blacktown, NSW2) Miller Technology High School, Miller,
NSW
1) Chester Hill High School, Chester HillNSW
2) Holroyd HighSchool, Greystanes, NSW
Summary of programs to date:
y Data collection 75% completed,y Initial analysisstarted and positive preliminary findings are seeny The Social Cohesion through Football study protocol has been published in the journal BMC
Public Health: Available at: http://www.biomedcentral.com/1471-2458/10/587
y Projected final analysis and disseminating research findings for early 2012.
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-9 SPECIAL PROJECT: FOOTBALL FOR HOPE FESTIVAL,WORLD CUP 2010
Football United Report|January 2009 December 2010 19
Overview
Football Uniteds connections with FIFA have steadily increased over the course of 2008 and 2009,and include linkswith FIFAs Football for Hope and membership in itsst rategic NGO partner network,Streetfootballworld in December 2008. In addition to an invitation to attend the 2009 Football ForHope Forum, Football United is featured in streetfotballworldsupcoming bookon world case studiesin football forsocial justice, and is an advising memberto African and South American development
programs.Football United received an invitation to participate as one of only thirty-two teams in the 2010Football for Hope Festival, an official eventofthe FIFA World Cup 2010. Thiseventwas a highlightofthe Football for Hope Movementand a celebration ofthe power of football and the positive impactithas on community development. This invitation is recognition of the tireless efforts of everyoneinvolved in Football United.
Inclusive efforts andcapacity building for all through the Hope Team
Football Uniteds ethos of engagementand empowermentwas extended throughoutits preparationforthe Football for Hope Festival, from the initial selection processthroughthe preparation period.
Since choosing only 4 boys and 4 girls forthe Hope teamwould engage only a tiny proportion ofFootball United participants, Football United made the process of choosing the team asimportantas
the team itself, and to make this process asinclusive of all participants as possible.The firststage was commenced in mid 2009 withsurveys and focus groupswith program participantsabout the qualities they believe the Football United World Cup team should embody. The secondstage, involved distributing information flyers and collecting participantapplication forms. FootballUnited made sure that no students would be disadvantaged due to their level of English languageskills or accessto resources by getting supportfrom schools fortranslation and studentvolunteerstowork with students on their applications. The third stage involved football training camps at theSydney Academy ofSportduring the October Holiday Campsthatacted astry-outs forthe applicants.
Another key element of the participatory process was thevoting processin November 2009. Teachers, coaches, studentsand participants from various projects and programs ofFootball United voted for the Hope Team members. In this
process, everyone was asked to keep in mind that the teamchosen to go to South Africa on behalf of Football United wastobe made up of young people who are mature, open minded,interested and who embody everything thatFootball United isabout: Building social cohesion in refugee communities,promoting social inclusion, and contributing to the building ofracial harmony and social integration across communities within
the program area, through support for youth soccer development. Following the voting process,Football United announced 16 preliminary Hope Team members atthe Football United Festival on 8thDecember 2009.
These efforts are part of Football Uniteds capacity building initiatives. The Hope Teams trip toCanberra, in June highlights Football Uniteds ability to capac ity build from differentangles. Thistrip
provided mutual benefits for Football United and local football clubs from Goulburn and Canberrathrough organised friendly games. The chance to play withthe Parliamentarian team in Canberra wasa greatopportunity forthe Hope Team to advocate itsinitiativesto the countrys policy and decisionmakers.
All these efforts provide Football United with a wide range of media coverage, printed and electronic,local and national. Itis one ofthe bestpracticesin disseminating football as a tool forsocial cohesionand racial harmony.
Nurturing the Hope Team
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-9 SPECIAL PROJECT: FOOTBALL FOR HOPE FESTIVAL,WORLD CUP 2010
Football United Report|January 2009 December 2010 20
Football United organized regular weekly training programand residential training camps foritsteam. Itwas during thefirst camp that the team members named their team; theHope Teamwas born. During the trainingsthe Hope Teamwas offered opportunities to mix with high level football,including training with and playing against national youth
womens team, and the NS
WS
tate Premier League players.They were given mentoring by Australias national footballstars, Socceroos and Matildas. A training venue, from privatecorporate, Golden Goal group, was provided free of charge. The training program included notonlyfootball skills also personal development, self-confidence, communications training and self-esteembuilding.
LeadershipDevelopmentParallel to the Process
Football United believesthatits leadership programsshould assistits membersin their lives beyondfootball, while contributing to the organisations sustainability. By combining this with improvedfootball content, we will increase the organizations credibility and relationshipswithin the broaderAustralian football community. A directexample of this occurred when two talented young leaderswere mentored and supported technically during the Siyakhona projectin the lead up to the Football
For Hope Festival. Football Uniteds continued engagementwith differentmedia enablesusto worktofosterthe Hope Team players self-esteem. Noticeable results from the leadership developmenteffortswere evident during the final week when each team member gave formal presentations at theirschools during going away assemblies. They are seen as role models among their peers and thepreparatory works fortheir presentation atthe assemblieshelped them, butalso helped their peerstounderstand more about why they are, and how they are, accessing opportunities. All these effortspointed toward promotion ofFootball forSocial Development.
Showtime
Football United implements best practices in the field of Social Development through Football. ItsHope team representsthe many symbols of football for positive social change in the areas of HealthPromotion, Peace Building, Children's Rights & Education, An ti-Discrimination & Social Integrationand the Environment. People with high profiles in political, social, business, academic and sport
arenas mettogether atthe Hope Teamssend-off party and delivered speechesrelating to the powerof football in social developmentand expressed their commitmentsto make a difference effectivelyusing theirinfluence. Another example of footballs magical powerto bring people all together.
Themagicadventure started with a super send off andcontinued throughout the trip.
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-10 ADVISORY COMMITTEE AND MANAGEMENT TEAM
Football United Report|January 2009 December 2010 21
Football United is managed by volunteers and has a Steering Committee of experiencedprofessionals from the Education, Government, Business and Football industries.
Advisory Committee
Catherine Johnson YouthServices Coordinator, SydWestMulticultural Services
Craig Foster SBS Football Expertand formerSocceroo
Jane Perry CEO JP Morgan Worldwide SecuritiesServices
John Boultbee AM Head of Football Developmentand National Teams FFA
Mathew Miles Director of Developmentand External Relations, Faculty of MedicineUNSW
Moya Dodd Former Matilda, special counsel Gilbert& Tobin Law, FootballFederation Australia (FFA) Board member
Neil Morris Executive Director, University Services University of NewSouthWales
Football United Management Team
Anne Bunde-Birouste Founder and Executive Director
Brad McCarrol Advisor, Business andStrategic Development
StuartMeney Communications Manager
Sally Nathan Head of Research
Julie McKenzie Research Associate
Tun AungShwe ProjectOfficer
Assmaah Helal Community Coordinator
AytekGenc Coaching Director
Simon Bell Head Coach
Abraham Ajok Head Coach
Pro BonoAdministration
Auditors UNSW SPHCM
Legal Gilbert& Tobin Law
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-11 PARTNERS
Football United Report|January 2009 December 2010 22
Community Partnerships
In-kindPartnerships Support
University of NewSouth Wales Program leadership and researchsupport
MigrantResource Centres (MRCs)Liverpool, Blacktown, Auburn, Fairfield Program coordination and administrative assistance andliaison with Refugee Communities
Intensive English Centres Liaise withrefugee communities, advise on programcontentand outcomesin school environment
HARDA Supportfor participation in Football-in-the Park(Auburn);liaise withrefugee communities
Youth Offthe Streets Liaison with local youth activitiesin Blacktown
BECAP (Blacktown Emerging CommunitiesAssociation)
Advice regarding youth opportunities and support inBlacktown region
Blacktown, Liverpool, Auburn Councils Key stakeholders providing accessto facilities and supportfrom youthworkers
Blacktown DistrictSoccer FootballAssociation
Coach program for Volunteers and assistin clubregistrations, gear donations and loans and general overallsupport
Blacktown City Demons Provide Coaches and participation pathway fortalentedplayers
Sydney FC Profile and supportof Community Staff
Football NSW Coachsupport
Sydney Football Academy Coachsupport, gala days and school holiday programs
FirstEleven Football Academy Coachsupport, gala days and school holiday programs
BKI Football Academy Coachsupport
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-11 PARTNERS
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Funding Partnerships
Cash andIn-kindPartners Amount Year Purpose
Departmentof Immigration AU$ 27,000 2009 Football in the Park
YogaAid AU$ 22,778 2009 General
StGeorge FoundationAU$ 35,000
AU$ 12,000
2009
2010General
JP Morgan Chase & Co.
AU$ 12,000
AU$ 20,000
US$ 30,000
2009
2009
2010
General, LeadershipDevelopment
Football Federation AustraliaAU$ 20,000
Au$ 25,000
2010
2010
Football for Hope support
Documentary Film
DepartmentofPremier & Cabinet, NS
WGovernment AU$ 20,000 2010 Football for Hope Team
Dalkia Technical ServicesPty Ltd AU$ 15,000 2010 Football for Hope Team
The PrattFoundation AU$ 25,000 2010 Documentary Film
UBS InvestmentBank AU$ 15,800 2010 General
Departmentof Community Services,QLD Government
AU$ 30,000 2010Shinpads & Hijabs project,Brisbane, QLD
Departmentof Community Services,NSW Government
AU$ 37,157 2010Football-in-the Park(Auburn) project
Gilbertand Tobin LawyersAU$ 7,000
AU$7,000
2009
2010
GirlsProgram & Footballfor Hope Team
FIFA and streetfootballworld US$20,000/year 2009 2011Football for HopeProgram Support
Save the Children NSW AU$ 237,962 2009-2011Football United SchoolPrograms
Australian Research Council AU$ 341,000 2009-2011 Research
Community Relation Commission AU$ 72,000 2009-2011 Research
Transcultural Mental Health Centre AU$ 9,000 2009-2011 Research
Sydney South WestArea HealthService AU$ 9,000 2009-2011 Research
Sydney WestArea HealthService AU$ 12,000 2009-2011 Research
SydWestMulticultural Service Inc AU$ 6,000 2009-2011 Research
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SECTION - 11 PARTNERS
Football United Report | January 2009 December 2010 24
Foundation Partners: Long term investors that supportFootball United across a range ofareas including finance, strategic development and program delivery
Program Partners: Organisations that provide program specific support
Go
ernment Support
Partners in Football: Football organisations that provide support in- ind, through programdelivery and in valuable promotion support.
y Blac town District Soccer Football Associationy UNSW Footbally Football Queensland
y Waverly Old Boys Cluby Kuringai DistrictFootball Association
Partners in Research
y Australian Research Councily Transcultural Mental Health Centre
y Sydney South West Area Health Servicesy Western Sydney Area Health Services
Corporate Supporters
y Macquarie BanCommunity Partners:Long term investors, wor ing with Football United across strategicdevelopmen t and p rogram delivery.
y SydWest MSI,y Evans, Miller, Lurnea, Fairfield and
Granville South High Schools
y Blac town PCYCy Youth off the Streetsy Ashfield Leagues
In addition, a number of organisations were instrumental in the early development ofFootball
United.
y Mary McKillop Foundationy STARRTS y AMRCy Sisters of Charity
y Fairfield Mounties
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APPENDIX-1 ROAD TO ALEXANDRIA
Football United Report|January 2009 December 2010 25
FFH onthe roadtoAlexandria
A participatory process
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APPENDIX- 2 MEDIA COVERAGE
Football United Report|January 2009 December 2010 26
List ofprint, television andradio media
2009 -2010
Television and Radio
1 ABC TV news and ABC radio, 29/05/2009, Blacktown boys living the World Cup dream
2 SBS TV, The World Game, 21/06/2009, Refugee Gala Day3 SBS TV, The World Game, 20/12/2009, Announcing Football United Festival for Hope atthe World
Cup4 104.7 FM: FM104.7 (Canberra), 104.7 - Austereo/ARN, 15/06/2010 - 08:03 AM
5 2CC (Canberra), 15/06/2010 - 06:01 AM
6 2CC (Canberra), 15/06/2010 - 07:01 AM
7 2NBC, 22/05/2010 - 04:30 PM
8 2SER, 3/07/2010, Football United play Football for Hope
9 2SM, 15/05/2010 - 02:15 PM
10 2XX FM community radio, 11/06/2010 - 03:30 PM
11 ABC TV news, 28/02/2010
12 ABC TV news, 26/02/2010, FFA launches partnership with Football United
13 ABC 702 Sydney, 15/04/2010, Hope throughsport- Football United
14 ABC 612 Brisbane (Brisbane) Evenings, 14/06/2010 - 09:18 PM15 ABC 702 Sydney and ABC Local Radio NSW: 15/04/2010
16 Radio National (National Australia), 25/06/2010 - 05:42 PM
17 SBS TV, The World Game, 26/02/2010, FFA kickstarts Football United
18 SBS TV, The World Game, 4/04/2010, Football United selectsteam
19 The World Football Programme - Radio Fremantle 107.9fm, 15/09/2010
Written Press
1 Blacktown Advocate, 20/04/2009, Boots and All Fun
2 HobartMercury, 10/11/2009, City bendsto will ofthe nation
3 Liverpool Leader, 8/04/2009,Soccer a Handy Tool
4 Liverpool Leader, 8/07/2009, Alex Brosque dropsin atLurnea soccertraining
5 Parramatta Advertiser, 22/05/2009, A SocceroosSound Advice
6 Parramatta Advertiser, 22/05/2009, Ahmad Elrichreturnsto South Granville HighSchool
7 Sun Herald, 11/10/2009, Only the World Game can Unite all Four Corners ofthe Globe
8 Sun Herald, 15/11/2009, Take the downward dog outfor a walk
9 The Northern Star, 13/11/2009, Byron up for yoga challenge
10 Uniken, May-June edition, 2009, World Cup fever
11 Airline Industry Information, 4/06/2010, Emirates partnerswith Australia's FIFA Football forHope team in South Africa
12 Australian Associated Press (AAP) General News, 15/06/2010, FED: Pollies echo Socceroos effort
13 Australian Financial Review, 1/03/2010, Business asked to kickin funds
14 Australian Financial Review, 16/06/2010, Youth and Politicians go for a friendly shoot-out
15 BMC Public Health, 5/10/2010, Social cohesion through football: a quasi-experimental mixedmethods design to evaluate a complexhealth promotion program
16 Blacktown Advocate, 29/06/2010, Blacktown soccer playershead for Cup
17 Blacktown Advocate, 7/07/2010, Offto SA thanksto uniting force of football18 Blacktown Advocate, 13/10/2010, Teresa starsin TV Footy program
19 Blacktown Sun, 4/05/2010, A new ambassador
20 Blacktown Sun, 8/06/2010, Football reunites friends
21 Burwood Scene, 9/06/2010, Football For Hope
22 Courier Mail, 22/09/2010, Thisis a touching documentary and it's gota greatidea behind it
23 Courier Mail, 23/09/2010, Football United: Passportto Hope
24 Cosmopolitan Civil Societies: An Interdisciplinary Journal, 1/12/2010, Moving Beyond the Lump-Sum: A Case Study ofPartnership forPositive Social Change
25 Daily Telegraph, 22/09/2010, Football United: Passportto Hope
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26 ENP Newswire, 3/06/2010, Australia FFH team partnership with Emirates
27 Fairfield Advance, 16/10/2010, Fairfield footballers promote peace
28 GreekNewspaper, 6/08/2010, I had a amazing SA experience
29 Inner WestCourier, 27/05/2010, Quicknews
30 Inner WestCourier, 8/06/2010,Soccerscores a goal forunity in Strathfield
31 Liverpool Leader, 28/04/2010, Universal language
32 Liverpool Leader, 26/05/2010, Hope in new life
33 Liverpool Leader, 23/06/2010, Refugee partnership
34 Liverpool Leader, 14/07/2010, sticky beak
35 Liverpool Leader, 22/09/2010,Soccer doco to air
36 Mania, July, 2010, Football for Hope!
37 NorthShore Times, 17/09/2010, Anne's grand plan for a World United
38 Northern DistrictTimes, 8/12/2010, BRIEFLY
39 Parramatta Advertiser, 22/09/2010, Bringing the world together
40 Spress Magazine, 22/06/2010
41 Spress Magazine, 1/07/2010, Football Festival of Hope
42 Spress Magazine, 1/07/2010, Majorshock: Pollies embarassthemselves
43 STM Gloss Magazine (Perth), 19/09/2010, pay tv highlights
44 Sun Herald, 30/05/2010, Funs can bootsworld cup bid
45S
un Herald, 30/05/2010,S
tars play to give kidshope46 Sun Herald, 20/06/2010, Soccer becomestool for building new lives
47 Sunday Tasmanian, 19/09/2010, Football United: Passportto Hope
48 Sunday Telegraph, 19/09/2010, Beston FOXTEL
49 Sunday Mail, 19/09/2010, Beston FOXTEL
50 Sunshine CoastDaily, 23/09/2010,Documentary
51 Sydney Morning Herald, 18/09/2010, Anne Bunde-Birouste
52 Sydney Morning Herald, 16/06/2010, Pollies bootin to up school enrolments
53 Sydney Morning Herald, 15/10/2010, Mary's foundation offerskick-starts and care
54 Sydney Morning Herald and AAP, February 28, 2010, Two Aussie teamshead to FIFA World Cup
55 Talk5, 10/11/2010, Anne unitesrefugee children throughsoccer
56 Targeted NewsService, 17/06/2010, Warming Up forthe World Cup
57 The Age, 20/06/2010, Playing proudly fortheir new country
58 The Age, 23/09/2010, Socceruniting world'steens59 The Australian, 14/05/2010, OPTUS ON THE MOVE IN MOBILE REVENUE
60 The Australian, 15/06/2010, Strewth
61 The Australian, 18/09/2010, QUICK BITES -- Thursday September 23
62 The Australian, 23/09/2010, Football United: Passportto Hope
63 The Socceroos, Issue 7, May 2010, KickOff
64 Uniken, July-Aug edition, 2010, Australia's otherteam atthe World Cup
65 UNSW Globe, Issue 7, August2010, Football United's Festival for Hope
66 Weekend Australian, 18/09/2010,Football United: Passportto Hope
67 EntertainmentNewsweekly, 17/12/2010,Sporting Activities, Football; Data on sporting activities,football described by researchers atUniversity of NewSouth Wales
68 States NewsService, 10/12/2010, LIFETIME OF DEDICATION DELIVERS HUMAN RIGHTS MEDALTO THERESE REIN
Online media
1 Australian Sports Commission Media Centre, 19/02/2009, Young refugees geta kickoutof football
2 Australiance, Thisiswhatwe have been waiting for!
3 FIFA.com, 25/11/2009, Football United, Australia
4 Football NSW, 3/03/2009, Blacktown & DistrictSoccer Football Association Inc assistsin Refugeescoaching promotion
5 Football NSW, 31/03/2009, Alex Brosque named as Football United Ambassador
6 Football NSW, 29/05/2009, Passion + Resilience = Football United
7 Streetfootballworld, 3/06/2009, streetfootballworld networkfrontpage feature
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Football United Report|January 2009 December 2010 28
8 Sydney FC, 21/05/2009, World recognition for Football United
9 MBF, 10/12/2009, MBF and Sydney FC supportthe FIFA World Cup Football for Hope FestivalFinalists
10 3things, 20/08/2010, United through football
11 7thSpace Interactive, 5/10/2010, Social cohesion through football: a quasi-experimental mixedmethods design to evaluate a complexhealth promotion program
12 AMEINFO.com, 3/06/2010, Australia's FIFA Football for Hope Campaign in South Africa gains
flying startwith Emirates partnership13 Australian Sports Commission, 2/03/2010, FFA gives Football United a kickstart
14 Bizcommunity.com, 29/06/2010, Emiratestakes young Football for Hope playersunderitswing
15 Bhutan Newsservice (BNS.Com), 1/08/2010, Eyewitness of FIFA 2010 returnshome
16 City of Migration, 5/10/2010, Social cohesion through football: a quasi-experimental mixedmethods design to evaluate a complexhealth promotion program (BMC Public Health)
17 FFA, 4/02/2010, FFA's Corporate Social Responsibility (CSR) Program
18 Footballwest.com.au, 21/09/2010, Football United' Passportto Hope documentary on Bio
19 Footballwest.com.au, 24/06/2010, Australian dreamsstill alive in South Africa
20 FourFourTwo website, 26/02/2010, FFA pledges program support
21 FourFourTwo website, 28/06/2010
22 FourFourTwo website, 21/09/2010, GetyourPassportto Hope
23 FourFourTwo website, 16/11/2010, United forSocial Conscience
24 Goliath Businessknowledge on demand, 18/12/2010, Data on sporting activities, footballdescribed by researchers atUniversity of NewSouth Wales.
25 Goulburn PostOnline, 11/06/2010, Hope headed for Goulburn
26 MyJournals.org, 5/10/2010, Social cohesion through football: a quasi-experimental mixed methodsdesign to evaluate a complexhealth promotion program (BMC Public Health)
27 MedConnect, 5/10/2010, Social cohesion through football: a quasi-experimental mixed methodsdesign to evaluate a complexhealth promotion program (BMC Public Health)
28 PublicMed.gov, 5/10/2010, Social cohesion through football: a quasi-experimental mixed methodsdesign to evaluate a complexhealth promotion program (BMC Public Health)
29 South-WestNews, 27/07/2010, Football experience for Islamic girls
30 streetfootballworld, 2010,Siyakhona Photo Contest
31 streetfootballworld, 1/07/2010, The winners ofthe Siyakhona Photography Contesthave beenannounced!
32 Sydney FC, 6/12/2010,Sunday BBQ for Football United
33 Throng: Australia's TV watching community, 6/09/2010, Bio to screen two-partdocumentaryseries Football United: PassportTo Hope
34 The Communication Initiative Network, 1/12/2010, Moving beyond the "Lump-Sum": A Case StudyofPartnership forPositive Social Change
35 UNSW Media, 2/03/2010, Step closerto World Cup dream
36 UNSW SPHCM, 8/03/2010, Innovative health promotion helps change lives
37 WA Today, 20/06/2010
38 Yahoonews, 15/06/2010
39 YouthwithoutBorders, Football United Projects - Shinpads and Hijabs!
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APPENDIX- 3 PROGRAM PARTICIPANTS and THEIR COUNTRY OF ORIGIN
Football United Report|January 2009 December 2010 29
Football UnitedProgram Participants and theircountry of origin*
Evans Fairfield Miller Lurnea Granville**FIP
(Blacktown)Shinpads& Hijabs
Total
1 Afghanistan 4 2 8 10 24
2 Argentina 1 1
3 Australia 8 4 4 4 5 25
4 Austria 1 1
5 Bosnia 2 2
6 Burma 2 1 2 2 7
7 Chile 1 1 2
8 China 2 2
9 Columbia 1 3 4
10 Cambodia 1 1
11 Congo 4 4 5 13
12Czech
Republic1 1
13 Egypt 1 1
14 El Salvador 1 1
15 Ethiopia 2 2
16 EastTimor 1 1
17 Fiji 2 1 3
18 Ghana 2 1 3
19 Hong Kong 1 1
20 India 3 1 4 8
21 Iran 1 5 2 8
22 Iraq 3 23 37 33 96
23 Ivory Coast 2 2
24 Kuwait 1 1
25 Lebanon 1 4 30 35
26 Macedonia 2 2
27 Malaysia 1 1
28 Nepal 3 15 18
29 New Zealand 2 2
30 Pakistan 3 3
31 Peru 1 1 2 4
32 Philippines 1 1 2
33 Russia 1 1
34 Samoa 3 2 5
35 Serbia 1 1
36 Sierra Leone 2 1 1 1 2 20 27
37 Spain 1 1
38 Somali 25 25
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APPENDIX- 3 PROGRAM PARTICIPANTS and THEIR COUNTRY OF ORIGIN
39 South Africa 25 25
40 Sri Lanka 3 1 10 14
41 Sudan 3 1 3 1 78 86
42 Togo 1 15 16
43 Tonga 1 1
44 Turkey 1 1 30 32
45 Uruguay 1 1
46 Uganda 3 3
47 Vietnam 3 1 1 5
48 WestSamoa 1 1
No data 4 1 5
TOTAL 58 34 65 84 10 155 120 526
*Data from Football-in-the Park(Auburn) projectis notincluded asitisstill under processing astheprogram only commenced in December 2010, with launch for 2011 activitiesin early March 2011.
**Countonly program developmentstudentswho received coaching training to run weekly footballprogram during the schools physical education sessions.