Media Release

ahc.sa.gov.au adelhillscouncil @AHCouncil adelaidehillscouncil

5 March 2020

Funding sought for iconic Wine Capital Cycle Trail

Six South Australian Councils and Regional Development Australia SA are seeking Federal funding to develop an iconic cycling trail spanning 250 kilometres and four world renowned South Australian wine regions – Clare Valley, Barossa, Adelaide Hills and McLaren Vale. Adelaide Hills Council Mayor Jan-Claire Wisdom says the Trail would lead to fresh opportunities for local communities and the development of valuable infrastructure for communities in bushfire and drought recovery. “This project has the potential to link 200 cellar doors and more than 500 businesses through one continuous trail that connects 25 towns impacted by fire and drought. “The Adelaide Hills community has been hard hit by the Cudlee Creek Bushfire and we see the Wine Capital Cycle Trail as providing fresh growth and renewal opportunities for tourism businesses, but also a way to strengthen community networks. “The Trail would build on existing shared paths and trails to create a more connected community network, with the associated health benefits of safe and accessible cycling routes for everyone to enjoy.’ “All the other Capitals in ‘The Great Wine Capitals Global Network’ offer established wine tourism cycling trails and given our region’s natural beauty and abundant local produce, we have the chance to develop the best and brightest of them all. “I have no doubt this Trail would attract locals, interstate visitors and people from all around the world who value an immersive, healthy and truly local experience. “This project also demonstrates the strong collaboration between these six councils and multiple tiers of government towards one common goal for our communities, said Mayor Wisdom.” Note: See Attached Media Release from Regional Development Australia for details of the Building Better Regions Fund Round 4 Grant Application and Proposed Map of The Wine Capital Cycle Trail – Indicative route subject to further consultation)

Media Contact:

Jennifer Blake, Manager Communications, Engagement and Events

8408 0430 | 0437 114 698

Rural Development Australia Media Release

ADELAIDE WINE CAPITAL CYCLE TRAIL

Connecting Wine Tourism Regions

The ‘Adelaide Wine Capital Cycle Trail’ project seeks to deliver an iconic cycling pilgrimage

spanning 250 kilometres and four distinct wine regions – Clare Valley, Barossa, Adelaide Hills and

McLaren Vale.

The ‘Adelaide Wine Capital Cycle Trail’ would reinforce Adelaide’s role as a strong member of the

‘The Great Wine Capitals Global Network’, for which all other Capitals have established wine

tourism cycling trails. The project will drive growth in wine and food exports, cycling events and

tourism spending, ultimately supporting employment opportunities in regional South Australia. To

this end, Adelaide will be explicitly connected to the trail, enhancing South Australia’s reputation

for family friendly, healthy and culturally immersive wine tourism.

Through the close collaboration of 6 councils and Regional Development Australia SA, this project

has the potential to link 200 cellar doors and more than 500 businesses through one continuous

trail. The creation of such an iconic trail (with associated maps, apps, marketing and signage) would

enable visitors and locals alike to experience the stories, people, food, beverages, and diverse

natural beauty of this glorious stretch of South Australian landscape.

Such a world-renowned cycling pilgrimage in South Australia, linking food and beverage tourism

businesses and connecting 25 towns impacted by fire and drought, would lead to fresh

opportunities for local communities and the development of infrastructure to assist regional South

Australia’s bushfire and drought recovery.

The Adelaide Wine Capital Cycle Trail Committee have applied for a Commonwealth Government

Building Better Regions Fund Round 4 Grant (BBRF4) to enable the whole trail to be brought to a

stage of “shovel ready”. It is expected that successful BBRF4 applicants will hear back around May

2020. Should this grant be secured, the following 12-18 months will focus on the strategic planning

and industry consultation required before infrastructure delivery commences. Subsequent trail

delivery will likely be the subject of further grant application(s), alongside investment from the

community and private sector. The project will require the commitment and support of all tiers of

government, industry and community to enable this project to reach its full potential.

Cycle tourism provides significant economic benefit; with more than 3 million visitors coming to

Australia to cycle, the industry has generated over $254M in economic benefit for Australian

communities. The 2019 Santos Tour Down Under in 2019 generated a record impact of $70.7

million, an 11% increase from the previous year’s event. The health benefits resulting from cycling

in Australia is estimated at over $150M, with the bike economy growing at a steady 5.3% per

annum.

The proposed Adelaide Wine Capital Cycle Trail will provide much needed support to local

communities looking to rebuild and diversify their local economy. The project supports a sense of

community, promotes opportunities for small business to grow, while furthering the health and

wellbeing of South Australians. The project intends to build safe cycling routes, provide affordable

leisure options and improve network links between tourism businesses and community facilities

for residents.

The project intends to enable each of the 4 wine regions involved to promote their distinctive

tourism offerings, while maintaining a seamless trail brand across and between these regions. The

trail would also offer tourism operators and their clients a further option for experiencing our

culturally rich, agriculturally diverse natural landscapes.

For further information regarding the development of the Adelaide Wine Capital Cycle Trail and

partnership opportunities please contact:

Regional Development Australia (Barossa, Gawler, Light Adelaide Plains Inc).

Admin@Barossa.org.au or call (08) 8563 3603

(Map Attached – Indicative route subject to further consultation)

Gravel Shared Path Rail CorridorIncludes Rivertin & Tarlee

ExisitingShared Path (Gravel)

35km83

Gravel Tracks and Roads

36km22

Sealed SharedPath

Gravel Tracks and Trails

Sealed Shared Path Rail Corridor

16km10

39km190

23km25

35km51

Shared Path Rail CorridorRoad Reserve

13km77

????31km

15

????40km110

????17km

30

Gravel Shared Path Rail CorridorIncludes Auburn/Leasingham

19km40

GAWLER

ADELAIDE

NURIOOTPA

GREENOCK

KAPUNDA

RIVERTON

TARLEE

AUBURN

CLARE

TANUNDA

LYNDOCH

ANGASTON

MOUNT BARKER

KANGARILLA

MCLAREN VALE

WILLUNGA

ALDINGABEACH

BALHANNAH

HAHNDORF

WILLIAMSTOWN

MOUNT PLEASANT

MOUNT TORRENS

WOODSIDE

MAP LEGEND

Proposed Route Connection

Existing Sealed Shared Path

Existing Compacted Gravel Shared Path

Roads

Township

ADELAIDE WINE CAPITAL CYCLE TRAILLINKING WINE TOURISM REGIONS TO ADELAIDE

Ride Discover Journey Experience

Exp

lore

DISTANCE

TOURISMBUSINESSES

SYMBOLS LEGENDRIDE. Free and independant, point to point, experienced cyclists

DISCOVER. Family and friends,safety is important, short getaway

JOURNEY. Visit destinations to discover ‘self’, try new things

EXPERIENCE. Couples and singles, high spend, distinctive offer

EXPLORE. Indulgence and reward on a quick visit, find new places