Further Ideas for Magazine Advert

Shown below are more ideas for my magazine advert:

These are variations of two of my previous ideas in which I have edited the font. I prefer this font to that used in the previous idea.

Here I have used a different image as the background. I prefer this image to the previous one for a number of reasons. First, from a compositional point of view, it fills more of the picture so the spaces either side of the figure are reduced making the image busier and less dull. This is also contributed to by the fact that the figure is performing an action (playing the guitar) which adds movement to the image and makes it more dynamic compared to the still portrait in the previous design. Furthermore, the fact that he is playing the guitar places emphasis on the band as performers which a) is likely to appeal to our target audience and b) makes the band appear more desirable to see in concert. The latter point is also supported by the quote that I attributed to the lead singer of the band in the digipak booklet: “Just get out there and play your music, it’s what being a musician is all about”. Creating this kind of image of the band as exciting live performers is important as bands and artists are increasingly relying on revenue from gigs/ festivals due to the persistent increase of illegal downloading which has lead to a decrease in record sales.

There are small variations of colour between the two designs. I prefer the design on the right as the higher contrast and higher levels of red make the image more striking.

These are some variations. I like the brightness of the design on the left as it is quite striking, however the text is too difficult to read in places. The design on the right is also very striking, perhaps even more so than the design on the left, and the text is easier to read. I am therefore rather satisfied with the design on the right.

In these variations I have slightly changed the colour of the red horizontal bars as I felt they were a little too dark and dull in the previous design. I think that these shades are more effective as they make the image more vibrant, perhaps especially the design in the middle.