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UNRIVALLED, DATA-ENABLED MARKETING EFFICIENCY FOR AMBITIOUS SPORTS-BETTING OPERATORS
As the world’s leading betting services provider, we’ve built a major, global business founded on fast, reliable and insightful data. Complementing the range of sportsbook services we already provide to the industry, we’ve now developed our own data and technology-driven marketing platform that applies that same deep, analytical expertise to your media investments, focussed very firmly on eliminating waste and increasing returns.
Our ad:s platform capitalises on our unique understanding of sportsbooks’ and their customers’ needs, providing a range of sector-specific, data-driven marketing capabilities, from which any sportsbook will benefit. With the sports-betting landscape ever more competitive, efficient customer acquisition and retention is now the central question for running a successful sportsbook – and that’s exactly where Sportradar ad:s comes into its own.
All of this combined makes for significantly better marketing performance, marketing partnerships and marketing practice. We also support these benefits with flexible ways of working, from self to fully-managed services, complete cost transparency and full IAB ratification and compliance.
Access to an unrivalled breadth and quality of digital media-owners
The success of Sportradar ad:s as a platform is based on five very clear and tangible advantages, that only we can offer:
A unique understanding of
betting consumers
Our large scale, sector-specific Data
Management Platform
Custom-built, proprietary
marketing technology
Best-in-class content products that enhance
your marketing messages
PRODUCT OVERVIEW
Sportradar’s Marketing Services for Sportsbooks
PROGRAMMATIC ADVERTISINGWith our bespoke DSP for the sports betting industry, Sportradar sets new standards for programmatic advertising. In addition to our proprietary DSP, Sportradar leverages the data of over 50 million users as well as endless betting data to ensure the most efficient programmatic campaigns for the industry. Our optimisation algorithm was specifically developed for the sports betting & gaming funnel, which – together with our fully customisable re-targeting strategies – provides the most efficient user acquisition technology.
To find out more about our Sportradar ad:s, contact us at:
ad:s/sept19
FEATURES
–– Integrated DCO solution–– Betting Likelihood Score for prospects –– Integrated sports calendar API–– Automated supply analysis for each user –– Customized Pixel Management tool –– Flexible buying models (CPM, CPI, CPA) –– Advanced attribution and reporting
Sportradar ad:sPackages Self-Service Managed Service
Sportradar Data Access
Support Service
Reporting Dashboard
Platform Access
Tech-Stack Access
Campaign Management
Professional Support
Analytics Insights
UNIQUE SUPPLY
–– Exclusive, high impact inventory –– 100bn impressions monthly on
open exchange –– Access to exclusive supply through
Sportradar’s Content Tools–– Exclusive access to many
Live Score Publishers
SR DMP
–– Access to over 50m User Profilesmonthly
–– Access to over 500m Events permonth
–– Access to behavioural betting data across 100s of geos
