G324 Africa Shox

7/27/2019 G324 Africa Shox

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Constructing a narrative from the music video

“Africa Shox” by Leftfield

Period 1:From 20 random screen shots you have to select and combine these stills to

construct a readable and meaningful music video.

You are advised to reference the theories of narrative in order to inform

your decisions.

Period 2:

Identify any aspects of mise-en-scene from your narrative and from the

music video that you could apply to either the theories of genre or theoriesof narrative.

Once you have completed your selection of shots and made notes re linking

your decisions to appropriate media theory scan onto your blog.



Analysis of Africa Shox: Creating a slide show: Areas you may wish to analyse

• Identify generic aspects of mise en scene. Link any aspect of mise-en-scene to a genre theory.

• Explain narrative structure and link to a media theory.

• Write about technical purpose of aspects of mise-en-scene: lighting, camera shots and angles.

• Representation of place: Negative or positive representation of New York – dystopia which links to the sci fireferences (protagonist is a zombie)! Representation of ethnicity.

• Linked to genre – visual signifiers that indicate the roots of dub step/hip hop, electronica: Think about thetitle of the track, roots of genre (Africa, slavery, young black kids in New York creating their own style),zombie a metaphor for slavery (the slaves would have arrived in shock, blinded by the light etc), significanceof the dog tag

• Audience –niche why? Underground nature of the genre is represented by the sequences in the

underground car park

• Theme – colonisation of black music by white artists – reference white dancers in car park.

• Intertextuality – Identify and explain any aspect that reminds you of another text.

• References to popular culture and consumerism: Star bucks – to an educated contemporaryaudience they know this company don’t pay their taxes. Star Bucks have colonised our high streets. –

thus this reference could b e read as critical because Star Bucks are driving independent tax payingcoffee shops off the high street. Think about conventions of electronica, dub step reggae, hip hop

• Identify key features of this music video that transport audiences out of their comfort zone

• The big question: How does the music video challenge audience’s perception of hip hop? How doesthe music video represent New York.



How does Chris Cunningham use, develop and/or

challenge generic conventions in Africa Shox

• Think about conventions of electronica, dub stepreggae, hip hop

• Identify key features of this music video thattransport audiences out of their comfort zone

• The big question: How does the music videochallenge audience’s perception of hip hop.

• Note how the music video is like a “tangled ball”(Barthes) and thus gives audiences access to avariety of interpretations.

• Don’t forget point evidence discuss.

Documents

G324 Africa Shox