welcome

“The  world  as  we  have  created  is  a  process  of  our  thinking.  It  cannot  be  changed  without  changing  our  thinking.”  

―  Albert  Einstein      

“Never  doubt  that  a  small  group  of  thoughtful,  committed,  citizens  can  change  the  world.  Indeed,  it  is  the  only  thing  that  ever  has.”  

―  Margaret  Mead

“It's  hard  to  fight  when  the  fight  ain't  fair.”  ―  Taylor  Swift  

“Who  would  have  guessed  that  four  minutes  could  change  everything?”  ―  Jennifer  E.  Smith,  

The  Statistical  Probability  of  Love  at  First  Sight

Some  Thoughts  as  We  Look  at  Donors  &  Technology

Americans’  Generosity  Increases  With  Age

5

Multi-­‐channel  As  the  New  Normal

4

Checkout  Donation 51%

Purchase  for  Proceeds 42%

Online  Donation 40%

Pledge 39%

Street  Canvassing 29%

Retail  giving 27%

Responded   to  mailing 22%

Checkout  Donation 52%

Online  Donation 47%

Purchase  for  Proceeds 39%

Retail  giving 29%

Street  Canvassing 25%

Pledge 22%

Responded   to  mailing 10%

Checkout  Donation 53%

Online  Donation 42%

Honor/Tribute  Gift 42%

Purchase  for  Proceeds 41%

Responded   to  mailing 40%

Pledge 39%

Street  canvassing 26%

Responded   to  mailing 52%

Checkout  Donation 44%

Honor/Tribute  Gift 42%

Pledge 38%

Purchase  for  Proceeds 36%

Online  Donation 27%*Arrows   indicate  statistical  significance  between  2010  and  2013.

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Which  of  the  following  charitable  giving  methods  have  you  used  in  the  past  two  years?

How  Social  Are  Donors?

5

43%  Y  and  XThink  OK  to  post  on  social  networking  site  and  ask  for  donation

20%  Boomers

6%  Matures

Social  Media  Activities  Doing  with  Charities  Today

Retail  Philanthropy  

6

72%  are  first-­‐time  donors

33%  plan  to  donate  directly  in  future

How  One  GA  PTA  Raised  $380  with  the  Stroke  of  a  KeyboardNorth  Atlanta  High  School  captured  the  Black  Friday  shopping  madness  with  a  dedicated  flyer  to  their  1,300  families  on  Thanksgiving  saying  “Shop  at  our  site”….and  they  are  just  getting  started

KEYS  TO  EASY  SUCCESS:• Frequent  and  consistent  communications

• Leverage  key  buying   holidays  /  events

• Have  teachers  direct  students  to  your  site  for  their  Amazon  “school  lists”  and  generate  a  5%  donation

North  Atlanta  High  School  PTSA  Website

https://nahsptsa.causenetwork.com

Differences  in  Mindset

8

“Older”  People• More  planned:    to  whom  

and  how  much  they  will  give

• More  trusting

• Less  active  

“Younger”  People• More  Spontaneous

• Give  Less (cash)

• Care  about  use  of  finds

• Enjoy  participation

Donors  Share  Core  Values

Religion  and  faith  are  both  drivers  and  indicators  of  giving.  

The  impulse  to  help  those  in  need  is  universal.    

Wealthier  individuals  donate  more  in  absolute  terms  than  those  with  mid-­‐level  or  lower  incomes.  

The  Growing  Impact  of  Technology’s  On  Charity

Mobile

“What  will  have  the  

biggest  growth   for  digital  

fundraising?”

survey  of  fundraising  professionals

$95  billionmobile  sales

$173  billion**projected  mobile  sales

20182015

Mobile Sales GrowthOpportunity:  All  age  cohorts  are  going  mobile  led  by  Gen  YChallenge:        How  to  get  in  front  of  the  wave  before  it  is  too  late?

Mobile  AdvertisingOpportunity:      Everyone  is  going  there,  so  advertisers  are  comeingChallenge:        How  can  non-­‐profits  leverage  the  opportunity?  (hint:  you  need  mobile  traffic  &  sponsors).

Mobile  DonationsOpportunity:  Enabling  quick  and  easy  (almost  too  easy)  donationsChallenge:  Fragmented  market  of  enablers,  who  to  choose?  (watch  out  for  PayPal!)

In  App  MessagingOpportunity:      Reach  supporters  easier  and  more  effectively  Challenge:        How  to  build/buy  an  app  with  value  so  supporters  adopt?

Mobile  Transactions  &  CouponsOpportunity:      Larger  than  expected  (and  growing)  trendChallenge:        How  can  non-­‐profits  convert  into  donations?(i.e.,  how  can  you  replace  the  change  jar?)

Cause  CommerceOpportunity:  Advertisers  want  it.  Supporters  are  looking  for  it.Challenge:        How  do  you  get  supporters  to  remember  you?

bought  products  once  a  year  to  support  a  Cause*

Consumers 47%28%2008 2015

bought  products  once  a  month  to  support  Cause*

CrowdfundingOpportunity:  Emotional  connection  to  donation  (GenY);  leverages  social  mediaChallenge:        Highly  unregulated  creating  fraud  opportunity

…and  More  Great  Stuff! Direct  Marketing  Outsource  (CRM)

Online  Charity  Auctions

Specialized  Goods  for  Sale

The  Trend:    Services  and  tasks  once  done  manually  have  moved  to  computers  and  are  now  going  mobile.      

Donate  Used  Goods  Online

In  Closing…

Major  marketplace  shifts  have occurred,  embrace  them  – and  capitalize  on  them.    

Donors  are there  if  you  know  how  to  connect  to  them  -­‐ on  their  terms.  

There  are ways  to  make  the  fight  fair:  -­‐ utilize  new  technologies,  change  your  thinking.

A  little  time  spent  each  week  can ensure  your  future  -­‐ and  position  you  in  ways  you  never  imagined.

thank  you

Glen  GulyasCo-­‐Founder,   CauseNetwork,  Inc.mobile:  202.3990.1000glen@causenetwork.comcausenetwork.com

Tyler  BarrPresident-­‐Elect,  Georgia  State  PTA