January 2014 © 2014 Ipsos. All rights reserved. Contains Ipsos' Confdential and Proprietary inor!ation and
P%&IC I(C Charitable Donations at Cash Register
 
)ethodology
2
 These are the fndings o an Ipsos Reid poll conducted in partnership with PUBLIC Inc.
 The surve was in feld ro! Dece!ber "# to "$% "#&$.
'or the surve a sa!ple o &%#(" Canadians was interviewed via Ipsos) proprietar I*+a online panel.
,uota sa!pling was used to ensure that the sa!ple re-ects that o the overall Canadian population. eighting according to census data was also e!ploed.
 
*ey +indings
3ore Canadians have reused a re4uest 56789 or donation at a cash register than have accepted the re4uest and donated 51#89. o!en 51789 are !ore li:el than !en 57689 to have been as:ed and donated. 3en 56189 are slightl !ore li:el than wo!en 56$89 to have been as:ed and reused. Reusal rates are also higher a!ong older 56689 and !iddle aged 56189 people than ounger 51289. Reusal rates are highest in ;lberta 5<"89 and the Prairies 5<&89 and lowest in ,uebec 57289.
 =ust our in ten 5$(89 support the idea o retailers as:ing custo!ers to donate to charit while at a cash register% while 6"8 oppose. +upport is highest a!ong wo!en 57$89 co!pared to !en 5$"89% and also a!ong ounger adults 51189 than !iddle*aged 5$$89 and older 5"289 adults. There also appears to be generall !ore acceptance in eastern Canada than western Canada.
 The !ost oten*elt eeling when as:ed to donate at a cash register is >pressured? 57789% ar outweighing those who sa the are >happ to help? 5"(89. Two in ten 5""89 eel >inconvenienced?% while others eel >e!barrassed? 5&#89% >angr? 5(89% or >pleased? 5(89. Two in ten 5&689 don)t eel an o these things. o!en 5$&89 are !ore li:el than !en 5"189 to eel happ to help% while !en are !ore li:el to eel inconvenienced 5"68 vs. &(89% e!barrassed 5&"8 vs. (89 and angr 5&&8 vs. 689.
3ost disagree that the are !ore li,ely to shop at retailers who participate in these tpes o progra!s. 'ew 5"<89 agree that the are% although ounger adults 5$789 lead the wa. @n the -ip side% roughl the sa!e proportion 5"289 agrees that the)re less li,ely to shop at stores that participate in these progra!s A !a:ing it about a wash. It doesn)t reall gain custo!ers% but it could tic: the! o.
 
 
 /In the last si !onths I've "een as,ed to donate !oney to a #harity $hile at the #ash register at a retailer i.e. gro#ery store et#3 and I did5
6 71. 8hi#h o the ollo$ing apply to you9 &ase9 All :espondents n;10<23
60=
4>=
64=
62=
4>=
62=
4<=
4?=
61=
4@=
62=
>1=
60=
64=
4>=
4<=
64=
4<=
62=
61=
4?=
6-=
4<=
 
 /In the last si !onths I've "een as,ed to donate !oney to a #harity $hile at the #ash register at a &ut I :eused5
> 71. 8hi#h o the ollo$ing apply to you9 &ase9 All :espondents n;10<23
>4=
>6=
 
 /I support the idea o retailers as,ing their #usto!ers to donate to #harita"le #auses $hile at the #ash register5
-<=
+eelings 8hen As,ed to onate Dotal
< 72. 8hi#h o the ollo$ing des#ri"es ho$ you elt $hen as,ed to donate. &ase9 I idE :eused Do onate )oney Do Charity In ast In > )onths n;?143
44=
2<=
22=
10=
+eelings 8hen As,ed to onate Bender
? 72. 8hi#h o the ollo$ing des#ri"es ho$ you elt $hen as,ed to donate. &ase9 I idE :eused Do onate )oney Do Charity In ast In > )onths n;?143
46=
26=
2>=
12=
11=
+eelings 8hen As,ed to onate Age
10 72. 8hi#h o the ollo$ing des#ri"es ho$ you elt $hen as,ed to donate. &ase9 I idE :eused Do onate )oney Do Charity In ast In > )onths n;?143
4@=
-6=
2-=
16=
 
+eelings 8hen As,ed to onate Age
11 72. 8hi#h o the ollo$ing des#ri"es ho$ you elt $hen as,ed to donate. &ase9 I idE :eused Do onate )oney Do Charity In ast In > )onths n;?143
60=
24=
1<=
 
/I a! !ore li,ely to shop at retailers that parti#ipate in these types o progra!s5
12
Bende r
=Agr ee
 
?=
Bende r
 
/It is not #lear to !e $hat #ontri"ution the retailer is !a,ing $hen they as, !e to donate to a #harita"le #ause5
14 7-. Do $hat etent do you agree or disagree $ith the ollo$ing state!ents9 &ase9 I idE :eused Do onate )oney Do Charity In ast In > )onths n;?143
-0=
2?=
-0=
2>=
2?=
$$8
Bende r
 
/I I $as given an in#entive to parti#ipate su#h as dis#ount #oupon or other fnan#ial re$ard I'd "e !ore li,ely to donate at a #ashier $hen as,ed5
16 7-. Do $hat etent do you agree or disagree $ith the ollo$ing state!ents9 &ase9 I idE :eused Do onate )oney Do Charity In ast In > )onths n;?143
1@=
16=
1<=
2-=
1<=
&"8
14=
(8
1<=
1?=
1@=
1?=
Bende r
=Agr ee
    supported its relevan#e to !e and $hy it is an i!portant #ause I'd "e !ore li,ely to donate at a #ashier $hen as,ed5
1> 7-. Do $hat etent do you agree or disagree $ith the ollo$ing state!ents9 &ase9 I idE :eused Do onate )oney Do Charity In ast In > )onths n;?143
14=
1-=
16=
20=
12=
&"8
14=
&&8
14=
1-=
1<=
14=
Bende r
 
/I I ,ne$ ho$ the retailer $as also #ontri"uting to the #ause I $as "eing as,ed to donate to I'd "e !ore li,ely to donate at a #ashier $hen as,ed5
1@ 7-. Do $hat etent do you agree or disagree $ith the ollo$ing state!ents9 &ase9 I idE :eused Do onate )oney Do Charity In ast In > )onths n;?143
1?=
1@=
20=
24=
1<=
&68
1<=
&"8
20=
1<=
2-=
22=
4-=
41=
46=
46=
40=
44=
46=
6@=
Bende r
 
/I I had the a"ility to dire#t the donation to the #harity o !y #hoi#e I'd "e !ore li,ely to donate at a #ashier $hen as,ed.5
1< 7-. Do $hat etent do you agree or disagree $ith the ollo$ing state!ents9 &ase9 I idE :eused Do onate )oney Do Charity In ast In > )onths n;?143
16=
1-=
1<=
21=
14=
&"8
16=
&&8
14=
1<=
14=
14=
Bende r
Conta#ts
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