Gary Tschida at a glance_resume-portfolio2

g a r y t s c h i d a

gary tschida experienced creative leader

a t a g l a n c e

• Many years of bui ld ing and managing creat ive teams

in the adver t i s ing and market ing wor ld

• A ground up approach to creat iv i ty, cus tomer sa les,

market ing and suppor t

• Wide range of previous creat ive knowledge inc luding

Shopper Market ing, Promot ions, Exper ien t ia l ,

Packaging, Adver t i s ing, Branding, Digi ta l Exper ience

and Socia l Media

• St ra tegic th inker and problem solver

• Mentor and team player wi th an upl i f t ing approach

to creat iv i ty and leadership

• Excel len t creat ive des ign and communicat ion sk i l l s

• Grass roots career

• Dependable great guy to have on your team

g a r y t s c h i d a a t a g l a n c e

MY PROFICIENCIES

In my heart and soul lies a great creative mind and thru the years I have held many leadership roles in the industry while keeping my roots firmly planted where they started. I have built a reputation around team work, strategic thinking and above all, creativity. I’ve added new wrinkles to my creative and marketing repertoire thru the years as I keep up with technology and trends, such as mobile, digital, social, experiential, and shopper marketing.

The list below reflects the order of my position’s importance and years spentwith the company.

POSITIONS

Creative DirectorSummit Marketing, Atlanta, GASept 1992 – Dec 2001 (9 Years)

My main efforts were managing the Kellogg's morning foods, account specific, and racing programs. Valvoline, M&M Mars and Coca-Cola were also secondary responsibilities. Managed art designers, freelancers, copywriters, account directors, and traffic managers to ensure all creative projects were on point and on budget. Built a strong and lasting relationship with all the company’s clientele.

Associate Creative DirectorCSE – Career Sports & EntertainmentAtlanta, GAApril 2007 – Present (8 Years)

Responsibilities included the day to day operations of the creative department while shaping the growth of our art directors, designers, and traffic manager. Design and concept of the main creative projects for clients such as Aflac, Kellogg’s, Keebler, Anheuser Busch, Brown Forman brand spirits, Coca-Cola, Weather Channel and Atlanta Football Classic.

Sr Art DirectorLighthouse Marketing, Atlanta, GA Feb 2003 – Jan 2005 (2 Years)

Managing, concept and design on most of the print collateral, promotions, packaging, identity and ad work. Creative lead for clients such as Orkin Pest Control, Clear Channel, Burger King, Coca-Cola and Dasani.

Sr Art DirectorStudio 101, Atlanta, GADec 2001 – Feb 2003 (2 Years)

Focused my design skills on 2 main clients: Darden Restaurants (Bahama Breeze, Smokey Bones, Olive Garden) and Coca-Cola.

2 9 0 4 W I C K F O R D D R . K E N N E S A W , G A 3 0 1 5 2 • 6 7 8 . 5 1 7 . 1 8 1 5 • F A S T C A T 1 0 @ A T T . N E T

Art DirectorTurner Broadcasting, Atlanta, GAJuly 1988 – Sept 1992

Was instrumental in the development of TNT, CNN, Headline News, Turner Classic Movies, and TBS. Most of my efforts were placed on developing the brand through programming specific collateral.

Art DirectorBDS Advertising, South Bend, INOct 1986 – March 1988

Design and production of mostly manufacturing and healthcare based clients such as St. Francis Health Services, CTS electronics, Stelremy Corporation and Glissen Glass

Designer/Production ManagerJ.G. Sullivan Advertising, South Bend, IN

Feb 1985 – Oct 1986

My very first advertising job. Worked on some really nice clients such as Coachman Industries, Whirlpool, Sylvan Boats, Armstrong Instruments, and Design Acoustics.

EDUCATION

Indiana Tech UniversityDegree in advertising, marketingand design.

This par t icu lar years campaign focused on t r y ing to coalesce the At lan ta Hawks and the c i ty and sur rounding areas of A t lan ta together. By br inging in v isual cues of the c i ty landmarks and the iconic s tars of

the Hawks, a bond was achieved and t icke t sa les increased.


Atlanta Hawks Outdoor Campaign

The At lan ta Hawks digi ta l campaign consis ted of the Hawks.com NBA team websi te, socia l implementat ion such as Twi t te r and Facebook. Addi t ional ly there were digi ta l web banners for

adver t i s ing purposes on other ex ternal media buy websi tes.


Atlanta Hawks Digital Campaign

The At lan ta Hawks wanted an upscale membership look wi th a repeatable pat tern for a background. A tone on tone approach would serve as the Onyx, P la t inum, Gold, and Associate leve l look and fee l .


Atlanta Hawks Membership

Coke and Coke Zero teamed up to br ing you th is exci t ing NCAA tournament act ivat ion. Fans of March Madness could win t icke ts to the Final Four or game gear f rom thei r favor i te team. A se l f ie upload

component and an under the cap code are how fans in teracted wi th the promot ion.


Coca-Cola March Madness On-line Activation

This on - l ine and mobi le user exper ience le ts fans of NASCAR in teract wi th the l ive coverage on NBC Spor ts . Fans can drag and drop how they th ink thei r dr ivers wi l l f in ish the race. The ear l ie r they predic t the outcome the more poin ts they receive. Fans can rearrange dur ing the race but receive less poin ts as is gets c lose to the f in ish. Fans can compare and compete agains t o ther fans nat ionwide for bragging r ights .


NASCAR on NBC Sports Fastest Driver Challenge

Two act ivat ions for the at - s tadium exper ience. One, a Jumbot ron Photo -Op where fans can upload thei r photo at the bal lpark th ru socia l media. Some are se lec ted to be disp layed on the Jumbot ron at the s tadium.

The other act ivat ion is and app cal led Braves Box Score Bingo. This bal l park user exper ience, le ts fans at tempt to correc t ly guess what the box score wi l l be for ever y inning.


AT&T Braves Ballpark Mobile Activation

4G LTE 10 second v ideo spot wi th AT&T being the Exc lus ive Wire less Sponsor of Amer ican Idol . Spots ran on-ai r dur ing the Amer ican Idol programming as wel l as pre - loaded promot ional commercia ls on YouTube.


AT&T American Idol 10 Second Spot

Old Fores ter teamed up wi th B lake Shel ton to k ick of f the Summer concer t ser ies featur ing “The Signature Bourbon that Inspi res Signature Sounds” promot ion and at -concer t exper ien t ia l bus tour. In - s tore disp lays

and bar locat ion promot ions were concepted to enhance the par tnersh ip.


Old Forester Experiential and Promotion

This i s a p lay of f o f the Groupon craze a whi le back. “Brewpon” was designed as an on- l ine websi te and a smar t phone/table t app designed to connect cus tomer and bar/nightc lub. Cus tomers could f ind thei r neares t

bar or check out where thei r favor i te beer would be on specia l . A weekly updated events sec t ion was inc luded so fans could f ind thei r favor i te band/event and see what was on tap for that par t icu lar event .


Anheuser Busch “Brewpon”

For the anniversar y of Busch Beer, Anheuser Busch came out wi th the re t ro can. To k ick of f that anniversar y, Busch Beer worked wi th Pandora to create “Busch Class ic Radio”. Several promot ions sur rounded the event

and cu lminated in the giv ing away of a specia l Busch Gibson Gui tar.


Busch Classic Radio

In - s tore and at - locat ion promot ions used to increase the purchase of Woodford Reserve thru the creat ion of the “Woodford Manhat tan” cock tai l . In - s tore inc luded a product disp lay where the cus tomer could get the recipe as wel l as a col lec t ib le bourbon glass. A t - locat ion bars and lounges promoted the dr ink and f ree

bourbon glass th ru table ten ts and coas ters.


Woodford Reserve Promotion

Stat ionar y and Mobi le Shock Top Serv ing S ta t ion Bars located in Major and Minor League Basebal l S tadiums throughout the count r y.


Shock Top Belgian White Stadium Bars

Anheuser Busch tasked me to come up wi th unique and di f feren t looking serv ing s ta t ions that were NOT your ordinar y boxy type beer s ta t ion. They needed to be por table and shippable. 5 di f feren t Anheuser Busch

brands were designed, th is i s one of them.


Becks Serving Station Bar

Animated in t ro to the hal f hour programming ser ies, “L ights Out” featured on The Weather Channel . Show centered around the e lec t r ic u t i l i ty company’s l inemen and the dangers they face dur ing and af ter a s torm.


The Weather Channel “Lights Out” Series

Animated in t ro to the hal f hour programming ser ies, “Weather ing Disas ter” featured on The Weather Channel . Show centered around how people cope wi th the af termath of a major weather re la ted

catas t rophe in thei r c i ty and s ta te.


The Weather Channel “Weathering Disaster” Series

A unique chal lenge to promote two to ta l ly di f fe ren t pain t schemes wi th - in one v isual canvas. Websi te, mobi le appl icat ions as wel l as several pr in t mater ia ls were implemented wi th th is sp l i t scenar io between

Cheez- I t brand and Fros ted F lakes brand. Al l under the Kel logg’s racing umbre l la.


Kellogg’s Frosted Flakes/Cheez-It Racing

Out of a l l the i tems that needs to be designed consis ten t wi th the car ’s pain t scheme, i t s the f i resu i t and helmet. The dr iver i s an ex tens ion of the car ’s branding look and fee l .


Kellogg’s Racing Fire Suit and Helmet

Jus t one of the myr iad of Nascar pain t schemes I 've done throughout my career. This one is a specia l ty one- race pain t scheme for Wheels Pro wi th Af lac as secondary sponsor. Many t imes the major sponsor se l l s

of f one or more of i t s races dur ing the long NASCAR season.


No.99 Wheel Pros Roush Fenway Racing Paint Scheme

This Hero Card was one of many pieces to promote the No.10 Kel logg’s Chip Ganass i/Racing team, dr iven by Dar io Franchi t t i . Several digi ta l mobi le pieces were created to help fans fo l low Dar io throughout the year.


Kellogg’s Racing Indycar Program

This t radeshow booth was used as a sampl ing area dur ing the Essence Music Fes t iva l to promote the “S tay Ex t raordinar y” Die t Coke Campaign.


Diet Coke “Stay Extraordinary” Sampling Area

A modular Gold Peak Tea sampl ing area, des igned to expand f rom a 10’x10’ a l l the way up to 40‘x40’ wi th lockable sect ions bui l t to repl icate a backyard pat io scene. Cus tomers could s i t and re lax whi le

sampl ing al l 5 f lavors of Gold Peak Tea.


Gold Peak Tea Sampling Area

The Regions Bank “Big Green Bike” t ravel ing disp lay worked in conjunct ion wi th nat ional on -ai r and pr in t adver t i s ing programs.


Regions Bank “Big Green Bike”

A great way to br ing awareness of Alzheimer ’s i s to br ing i t to the masses. No bet ter way than to reach out to Major League Basebal l ’ s grand audience. Web banner p lacement on MLB websi tes, program ads,

a t - s tadium jumbot ron s ignage, outs ide and ins ide the bal lpark banners, var ious game souveni r ’ s were among the myr iad of ways Alzheimer ’s brought awareness to thei r audience.


Alzheimer's Association MLB Partnership

Tasked to overhaul the dr ink and food menus us ing local Bahamian ar twork for the Bahama Breeze res taurant chain.


Bahama Breeze Menus

Press Ki t was used as a sales tool to acqui re adver t i s ing on-ai r commercia l dol lars for the hour long program “Por t ra i t o f Great Br i ta in” on TBS.


Portrait of Great Britain Press Kit

This was a pi tch to the upper management a t Chick- f i l - A. A whole of f ice f loor was dedicated to the pi tch which inc luded wal l s ize banners to look l ike a locker room wi th the at tending execut ives names on the locker, 240 degree Col lege Game Day Cowference Match -up cyc lorama, Fathead graphics as wel l as

var ious col lege themed pieces were used throughout the f loor to in f luence the bus iness pi tch.


Chick-fil-A “Eat Mor Chikin” Cowference

Af lac is an Of f ic ia l Sponsor of the PGA Tour. These two pr in t ads are among many that promote Af lac and the PGA Tours corporate par tnersh ip.


Aflac PGA Ads

Af lac is an Of f ic ia l Sponsor of the PGA Tour. I t ho lds ever y year many PGA Tour Corporate Sponsorship events inc luding th is one at the TPC Sawgrass.


Aflac Invitational

Af lac footpr in t i s a web s i te dedicated to f igh t chi ldhood cancer. There are many facets to the websi te on how you can leave your “ footpr in t ,” but one way is to ei ther donate or to purchase plush ducks. This

par t icu lar vers ion is the annual hol iday ice skat ing duck.


Aflac “Leave Your Footprint” Website

Hundred of pieces make up the year ly Af lac Racing Program re -des ign. Some of the des ign i tems inc lude: Race car pain t scheme, uni form and helmet, hauler, pi t -box, hero card, media guide, s tandee, websi te,

banner ads, pr in t ads, and show car appearances. The At lan ta Motor Speedway sui te was overhauled and used for bus iness purposes and sales incent ives dur ing races.


Aflac Racing Program

Promot ion and implementat ion of the Af lac Al l - Amer ican high school basebal l annual game. At -event s ignage, game programs,web page design and promot ional digi ta l web banners were some of the many

i tems used to success fu l ly pu l l o f f such a large event as th is i s ever y year.


Aflac All-American Experiential, Web and Print

The women’s t r ia th lon equivalen t of the I ronman Ser ies. Events were held at 15 di f feren t locat ions around the count r y. Responsib le for dress ing up the whole course f rom s tar t to f in ish, podium graphics and any other

exper ien t ia l graphics. Non race-day adver t i s ing and promot ions were also a responsibi l i ty.


Aflac Iron Girl Event Series

A high al t i tude open house par ty was at hand one evening at Summi t Market ing where a l ive Yet i roamed the hal l s and greeted cus tomers to th is a lpine event . Sherpas were your guides as they navigated and

educated thei r gues ts about Summi t Market ing.


Summit Marketing Open House Invite

These two in -s tore col la tera l pieces were used as a sales tool to promote Kroger wine/cheese pai r ings and meat, cheese, and f ru i t cater ing pla t ters f rom the del i .


Kroger In-store Collateral

This fu l l page and hal f page ad promotes the fu l l l ine of hay -making equipment for the Chal lenger brand of AGCO farming equipment.


AGCO Challenger Ads

Georgia Power is proud to be par t of both the Major League At lan ta Braves and the Minor League Gwinnet t Braves.


Georgia Power - Atlanta Braves Program Ads

Var ious logos and branding thru the years


Logos and Branding

Var ious logos and branding thru the years


Logos and Branding

Thank you for tak ing the t ime to v iew my

work and qual i f icat ions. I hope you wi l l

cons ider me for your open posi t ion and to

jo in your team.

I can be reached anyt ime at 678.517.1815

or by emai l a t fas tcat10@at t .ne t

I look forward to hear ing f rom you.

Bes t regards,

Gary Tschida


Documents

Gary Tschida at a glance_resume-portfolio2