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Gateway To The Future BP Internet Security ™. Our Mission. Big Planet brings the benefits of high technology to everyone. Famous Understatements. “I think there is a world market for maybe five computers.” Thomas Watson, IBM 1943 - PowerPoint PPT Presentation
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Gateway To The FutureBP Internet Security™
04/22/23 Big Planet Confidential 2
Our Mission
Big Planetbrings the benefitsof high technology
to everyone.
04/22/23 Big Planet Confidential 3
Famous Understatements
“I think there is a world market for maybe five computers.”Thomas Watson, IBM 1943
“Computers in the future may weigh no more than 1.5 tons.”Popular Mechanics, 1949
“There is no reason anyone would want a computer in their home.”Ken Olson, DEC, 1977
“640K ought to be enough for anybody.” Bill Gates, Microsoft,. 1981
“We will never run out of IP (internet) addresses.”Vint Cerf (father of TCP/IP), 1991
04/22/23 Big Planet Confidential 4
Accelerating Change
Year Internet Users(Millions)
Internet Speed(Time to download a 5MB digital picture)
Moore’s Law(transistors/circuit)
1980 0 37 hours29,000
1990 10 12 minutes1,180,000
2000 500 25 seconds 42,000,000
2010 2,000 < 1 second 2,688,000,000
04/22/23 Big Planet Confidential 5
Just the Beginning…
e-Se
curit
y
04/22/23 Big Planet Confidential 6
Did you know…
Your personal credit card and bank account information is currently available to criminals on the Internet?In the US, more than 10 million people were victims of identity theft in 2003 alone?On average, to clear your name after identity theft requires 14-16 months, more than 150 hours of effort, and over $1,000 in direct costs?You can easily protect yourself but the anti-virus software you currently own doesn’t help?
Source: Security Report, DSMM, December 2003
04/22/23 Big Planet Confidential 7
BP Security Analyzer
BP Security Analyzer sales aid Scan and diagnose a system in seconds 99% of computers scanned contain spyware or other security
problems
BP Internet Security software product Fix all identified problems Provide ongoing protection
Problems addressed Identity theft Spyware, Trojan horses and worms Computer kidnapping Pop-up windows Unwanted web content
04/22/23 Big Planet Confidential 8
Spyware: the new viruses
VirusesA virus damages dataHackers write virusesInfection is obviousMost people are well protectedThreat is decreasing
SpywareSpyware hurts youPros write spywareInfection is silentVery few people are protectedThreat is increasing
04/22/23 Big Planet Confidential 9
The growing security threat
Lowlights of 2003Spam accounts for 50 percent of all email traffic (May)
1 in 33 emails is virus infected (August)
Internet-related identity theft more than tripled (November)
Pornography remains the number one business on the internet
Source: Message Labs, Year in Review 2003
04/22/23 Big Planet Confidential 10
The growing security threat
Projections for 2004
Identity theft will replace viruses as the most recognizable security threat on the internet
Cost of electronic identity theft will double, costing $8 billion by the end of 2006
Identity theft, spam reduction and web filtering will be the top online consumer concerns
Source: Placeholder, 2003
04/22/23 Big Planet Confidential 11
What does it mean?
Everyone who is onlinewithout adequate security
is at risk.
(less than 1% have adequate protection)
Source: Summit Watch, Security Report 2003
04/22/23 Big Planet Confidential 12
Internet Security Gap (Opportunity)
The market is huge! > 200 million people are at risk in the US
The market is uneducated Almost all prospects do not understand their risk and
cannot comparison shopThe market is unreachable by traditional means Technology companies
cannot reach mainstream customersBig Planet is the solution We have the right technology
and can reach the right customers
04/22/23 Big Planet Confidential 13
Timing is everything
Big Planet has the right product at the right time
BP Internet Security“Advanced Protection. Simple Solution.”
Protect yourself from identity theftwith advanced anti-spyware
Protect your family from undesirable internet content with highly effective web filtering
Protect your PC from Internet attackswith the top-rated firewall
04/22/23 Big Planet Confidential 14
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Four ways for you to benefit
1. Protect yourself, your family, and your friends
2. Earn immediate and ongoing commissions
3. Build your business with a new product opportunity
4. Prepare for future technologyproduct opportunities