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Some slides showing the latest additions to the GB TGI survey.
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GB TGI Q1 2013 QUESTIONNAIRE
CHANGES NEW DATA IN ACTION
CONTACTLESS PAYMENT
NEW SUBJECT ADDED
Base: All Adults 15+ Source: GB TGI 2013 Q1
2.8 million adults have paid using
contactless bank cards in the last 12
months
I tend to spend money without thinking 124 [22%]
I have expensive tastes 153 [34%]
Shopping online makes my life easier 130 [53%]
2 GB TGI 2013 Q1: Questionnaire Changes
STREAMING TV SERIES & FILMS ONLINE
PROFILE
Base: All Adults 15+ Source: GB TGI 2013 Q1
0% 20% 40% 60% 80% 100%
15-24 25-34 35-44 45-54 55-64 65+
Age
7.4 million Move out of parental
home
342 (11%)
Get married
292 (8%)
Life events in next 12 months
Get Engaged
340 (9%)
“I like to buy products from companies who give
something back to society”
148 (45%)
3 GB TGI 2013 Q1: Questionnaire Changes
CINEMA-GOING MEASUREMENTS
NEW ADDITIONS
Base: All Adults 15+ Source: GB TGI 2013 Q1
When did you last visit the cinema?
• Within the last 7 days
• Over 7 days ago but within 2 weeks
• Over 2 weeks ago but within 3 weeks
• Over 3 weeks ago but within 4 weeks
• Over 4 weeks ago but within 2 months
• Over 2 months ago but within 3 months
• Over 3 months ago but within 4 months
• Over 4 months ago but within 6 months
• Over 6 months ago but within 12 months
• Over 12 months ago
• Can't remember
4 GB TGI 2013 Q1: Questionnaire Changes
USING YOUR MOBILE ABROAD
NEW QUESTION
Base: All Adults 15+ Source: GB TGI 2013 Q1
12.3m adults have used their
phone abroad in the last 12
months
Used mobile abroad for:
Sending personal text messages [80.4%]
Making personal calls [65.5%]
Personal internet browsing [17.4]
Reading personal emails [17.2%]
5 GB TGI 2013 Q1: Questionnaire Changes
NEW EMPLOYMENT INFORMATION ADDED
6 GB TGI 2013 Q1: Questionnaire Changes
DO YOU HAVE MORE THAN ONE JOB?
Base: All Adults 15+ Source: GB TGI 2013 Q1
2 million adults have more than one job
23 million adults have one job
PERFUMES & AFTERSHAVES
NEW BRANDS ADDED
Base: All Adults 15+ Source: GB TGI 2013 Q1
7 GB TGI 2013 Q1: Questionnaire Changes
NEW LIFESTYLE STATEMENTS
PROFILE
Base: All Internet Users 15+ Source: GB TGI 2013 Q1
“I feel the need to check social networking sites every day”
59% more likely to visit music sites
31% more likely to visit job websites
41% more likely to make an online
purchase once a week
8 GB TGI 2013 Q1: Questionnaire Changes
NEW LIFESTYLE STATEMENTS
PROFILE
Base: All Adults 15+ Source: GB TGI 2013 Q1
“I would consider leaving a gift to charity in my will”
28% more likely to have investments in
stocks and shares
20% more likely to spend money
without thinking
22% more likely to say with a credit
card they can buy things they couldn’t
normally afford
9 GB TGI 2013 Q1: Questionnaire Changes
HEADPHONES
NEW SUBJECT ADDED
Base: All Adults 15+ Source: GB TGI 2013 Q1
17 million adults own
headphones
Conscious Choices: Electronic Items
Factor Propensity vs.
Average
Innovation 201
Design 178
Origin 175
Professional
Recommendations/Reviews 170
Sales Service 155
Technical Specification 152
Advertising 150
10 GB TGI 2013 Q1: Questionnaire Changes
PLANNING YOUR HOLIDAY
NEW QUESTION ADDED
Base: All Adults 15+ Source: GB TGI 2013 Q1
60% of holidaymakers say they have at least one destination in
mind when planning a holiday
37% of holidaymakers say they have no destination selected and
are looking to be inspired
11 GB TGI 2013 Q1: Questionnaire Changes
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