(Zolpidem Tartrate)

Branding Guide

Groton, Connecticut

Produced by:

www.pfizer.com

Table of Contents

Brand Rational1 The Slepizolam Brand

Logo2 The Logo3 Usage Guidelines

Color Palette4 Primary5 Secondary6 Product Packaging Primary

Typography7 Fonts

Product Box8 Print Design9 3D Concept Box

The slepizolam brand represents the tangibility of a good night’s sleep. We embody the idea that everybody deserves a peaceful rest and the belief that it can always be attained through the logicality of science.

The Brand

P.1

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The Logo

P.2

(Zolpidem Tartrate)

Always use the logo on a light gray to white background. Never use the logo on a black background.

Appropriate Usage Inappropriate Usage

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Logos (Usage Guidel ines)

(Zolpidem Tartrate)

P.3

Primary Color Palette

(Zolpidem Tartrate)

Colors for printed collateral. (Do not attempt to match to screen or printout. Use the pantone swatch or CMYK build to generate color).

P.4

Logo Color Palette

Colors for web collateral. (Do not attempt to match to screen or printout. Use the pantone swatch or CMYK build to generate color).

354Pantone

202Pantone

108Pantone

30Pantone

C-78 M-0Y-100 K-0

C-57 M-96Y-6 K-0

C-78 M-10Y-95 K-0

C-78 M-0Y-100 K-0

R-81 B-184G-72

R-255 B-204G-204

or or51 B8 48 FA CB CCR-153 B-153G-204

or 99 CB 99

Logo Color Palette (Cont inued)

P.5

Secondary Color PaletteColors for printed collateral. (Do not attempt to match to screen or printout. Use the pantone swatch or CMYK build to generate color).

Colors for web collateral. (Do not attempt to match to screen or printout. Use the pantone swatch or CMYK build to generate color).

7478Pantone

256Pantone

30Pantone

C-78 M-0Y-100 K-0

C-78 M-0Y-100 K-0

C-78 M-0Y-100 K-0

R-153 B-153G-204

R-255 B-204G-204

or or99 CB 99 FA CB CC

Primary Color Palette

Colors for printed collateral. (Do not attempt to match to screen or printout. Use the pantone swatch or CMYK build to generate color).

P.6

Product Packaging Color Palette

354Pantone

202Pantone

108Pantone

30Pantone

C-78 M-0Y-100 K-0

C-57 M-96Y-6 K-0

C-78 M-10Y-95 K-0

C-78 M-0Y-100 K-0

5425Pantone

7477Pantone

9063Pantone

C-13 M-0Y-0 K-43

C-60 M-14Y-11 K-56

C-0 M-0Y-0 K-5

Helvetica Neue Regular for S & Zolam

Sans Serif

Helvetica Neue Light (lepi)

Helvetica Neue Ultra Light (Zolpidem Tartrate)

1234567890

Condensed Bold Condensed Black Ultra Light Ultra Light Italic Light Light Italic Regular Italic Medium Bold Bold Italic

P.7

Logo Typeface

P.8

Concept Product Packaging Design

(Zolpidem Tartrate)

20MG 40 CT

Drug Facts:Active Ingredient(In each pill) PurposesAzelphetagen 20 mg Sleep InduceUsesMakes you go to sleepSide Effects : Severe allergic reactions (rash; hives; itching; difficulty breathing; tightness in the chest; swelling of the hands, legs, mouth, face, lips, eyes, throat, or tongue; throat closing; unusual hoarse-ness); abnormal thinking; behavior changes; chest pain; confusion; decreased coordination; difficulty swallowing or breathing; fainting

ONLY

P.9

Concept Product Packaging Design (3D)