Gensis Towing Services

TOWING & ROADSIDE SERVICES

Genesis Towing & Roadside Services Brand Identity

Presented by: La Kita Elliott 2009

Brand Positioning

Assessment Joseph Jackson Jr., Company Owner, wants to expand his company and number of trucks as his business continues to grow.

• Target Audience Genesis Towing Services target audience are car and truck owners who may need to tow a junk car or junk truck in or near the city. They also target owners with flats, accidents, ran out of gas and minor or major car repairs. • Trends/Observations Genesis Towing Services wants to give there customers quick and reliable services. In the community this business is know for its low prices and quality work. Normal competitors charge higher prices for standard work.

• Client Observations Joseph Jackson Jr. has worked hard to turn his vision of a towing Company in to a reality. His best work day is a day on the road towing junk cars and trucks. Joseph’s worst days are when he has to tow cars from horrible car accidents were customers were badly injured. In the last two years Genesis presences has been increase in the community.

• Market MaterialsGenesis Towing Services is presently earning new customers by advertising in the phone book, in small business news paper, and by word of mouth. The business uses limited print material such as business cards and pens. The Towing Services has standard invoice receipts for use.

Brand Strategy

• Positioning Platform/Universal MessageGenesis Towing Services a new and positive business. There is advertising and street pres-ence in local communities. Unlike its competi-tors Genesis Towing Services is recognized for its reasonable prices all the time. In, addition, genesis wants to be there whenever someone is in need of a helping hand. Joseph stated compared to other business he also ways has the most sensible prices unlike other towing companies.

• GoalsGenesis Towing Services is a cool and new Towing company. Joseph wants to give great services with a great attitude and great look.

Brand Attributes: Reliable, Cool, Quick, Friendly, Caring, Professional, Safe, Approachable, Fresh, Well Knowledge, Local, Quailty, Honest and Helpful.





Logotype Variation Primary




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Stationary

Joseph Jackson Jr.Owner

6786 Paramount Blvd.Long Beach, Ca 90805

cell: 310-895-6325work: 310-456-8925

[email protected]

Roadside Assistance Junk Car Removal Local Towing Auto Rpairs

Dear Customer Service Center,

I have written to you several times over the past three months requesting an expla-nation on why you have failed to bring your account with us current.

Please make all payments directly to us. They may be made at any teller's window, including the drive in, or payments may be made by mail. Checks or money orders should be made payable to US Bank.

By ignoring these requests, you are damaging theexcellent credit record you had previously maintainedwith our company. In addition, you are incurringadditional expense to yourself and to us.Unless I hear from you within ten days, I will have no other choice but to turn your account over for collection.I am sorry that we must take such drastic action but I am afraid you leave us no alternative. You can preserve your credit rating by remitting your check today for the amount stated above.

The coupon book enclosed is provided for your convenience in making payments on yournote. It will furnish you with a record of payments. It will furnish you with a record of pay-ments. We are certain that you will appreciate the convenience afforded by this book.

Thank you for the recent opportunity of serving you in our Installment Loan Department. The coupon book enclosed is provided for your convenience in making payments on yournote. It will furnish you with a record of payments. We are certain that you will appreciate the convenience afforded by this book.


Please let us know if we can be of assistance to you in any of the other numerous banking services that we offer including checking accounts, savings accounts, trustdepartment and investment counseling.

Please feel free to drop in anytime at your convenience to discuss your further needs with our staff.

Yours Truly,

Joseph Jackson Jr.





Dear Customer Service Center,

I have written to you several times over the past three months requesting an expla-nation on why you have failed to bring your account with us current.


By ignoring these requests, you are damaging theexcellent credit record you had previously maintainedwith our company. In addition, you are incurringadditional expense to yourself and to us.Unless I hear from you within ten days, I will have no other choice but to turn your account over for collection.I am sorry that we must take such drastic action but I am afraid you leave us no alternative. You can preserve your credit rating by remitting your check today for the amount stated above.

The coupon book enclosed is provided for your convenience in making payments on yournote. It will furnish you with a record of payments. It will furnish you with a record of pay-ments. We are certain that you will appreciate the convenience afforded by this book.

Thank you for the recent opportunity of serving you in our Installment Loan Department. The coupon book enclosed is provided for your convenience in making payments on yournote. It will furnish you with a record of payments. We are certain that you will appreciate the convenience afforded by this book.


Please let us know if we can be of assistance to you in any of the other numerous banking services that we offer including checking accounts, savings accounts, trustdepartment and investment counseling.

Please feel free to drop in anytime at your convenience to discuss your further needs with our staff.

Yours Truly,

Joseph Jackson Jr.





Invoice

[email protected]

TOWING &ROADSIDE SERVICES

[email protected]

TOWING &ROADSIDE SERVICES

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Back

Key, Invoice andBusiness CardHolder





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Documents

Gensis Towing Services