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Geographic Mapping by Advertising Category. DTC Arena: The Major Leagues. Geography is often more predictive of sales than demography, and every brand has geographic areas of opportunity. For most brands, markets comprising a third of the U.S. will over-deliver U.S. sales by +30%. - PowerPoint PPT Presentation
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Geographic Mapping by Advertising Category
DTC Arena:The Major Leagues
Geography is often more predictive of sales than demography, and every brand has geographic areas of opportunity.
For most brands, markets comprising a third of the U.S. will over-deliver U.S. sales by +30%.
The following maps illustrate the geographic strength of brand and/or category sales based on BDI/CDI for:
Pharmaceutical Beverages Packaged Goods Financial Planning Automotives
If you are interested in a map for a category or brand that is not shown here, please contact TVB.
Pharmaceutical
The best 1/3 of the US indexes at 148 The best age demo only indexes at 111
Source: IMS prescription data, MRI
Rx Allergy Relief
The best 1/3 of the US indexes at 140 The best age demo only indexes at 97
Source: NPA-MSA Audit, IMS Health; MRI Double base
Rx Cholesterol Medication
Beverages
The best 1/3 of the US indexes at 153 The best age demo only indexes at 124
Source: IRI/MRI
Coke Classic
The best 1/3 of the US indexes at 148 The best age demo only indexes at 108
Diet Coke
Source: IRI/MRI
The best 1/3 of the US indexes at 167 The best age demo only indexes at 104
Labatt Blue
Source: IRI/MRI
The best markets in the US index at 426* The best age demo only indexes at 104
*For this brand, 28 markets account for 90% of sales; those 28 markets represent the “best markets”
Labatt Blue Light
Source: IRI/MRI
The best 1/3 of the US indexes at 182 The best age demo only indexes at 110
Lipton RTS Iced Teas
Source: IRI/MRI
Packaged Goods
The best 1/3 of the US indexes at 131 The best age demo only indexes at 116
DiGiorno Rising Crust Pizza
Source: IRI/MRI
The best 1/3 of the US indexes at 129 The best age demo only indexes at 102
Hellmann’s and Best Foods Mayonnaise
Source: IRI/MRI
The best 1/3 of the US indexes at 131 The best age demo only indexes at 123
Kraft Macaroni & Cheese
Source: IRI/MRI
The best 1/3 of the US indexes at 119 The best age demo only indexes at 100
Lever 2000
Source: IRI/MRI
The best 1/3 of the US indexes at 126 The best age demo only indexes at 106
Lifesavers Candy
Source: IRI/MRI
The best 1/3 of the US indexes at 160 The best age demo only indexes at 91
Maxwell House Coffee
Source: IRI/MRI
The best 1/3 of the US indexes at 117 The best age demo only indexes at 102
Oreo Cookies
Source: IRI/MRI
The best 1/3 of the US indexes at 126 The best age demo only indexes at 100
Planters Nuts
Source: IRI/MRI
The best 1/3 of the US indexes at 133 The best age demo only indexes at 100
Snuggle Fabric Softener
Source: IRI/MRI
The best 1/3 of the US indexes at 130 The best age demo only indexes at 112
Source: IRI Infoscan special tabulation/MRI
Swiffer Floor Duster
The best 1/3 of the US indexes at 148 The best age demo only indexes at 100
Wisk Detergent
Source: IRI/MRI
Financial Planning
The best 1/3 of the US indexes at 140 The best age demo only indexes at 114
Source: MRI Special tabulation
Financial Planning
Automotive
The best 1/3 of the US indexes at 172 The best age demo only indexes at 120
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
Acura TL
The best 1/3 of the US indexes at 199The best age demo only indexes at 132
Audi A4
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 192The best age demo only indexes at 132
Audi A6
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 201The best age demo only indexes at 132
Audi A8
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 701 The best age demo only indexes at 138
Source: Polk Special tabulation/MRI
BMW 318
The best 1/3 of the US indexes at 201 The best age demo only indexes at 138
BMW 323
Source: Polk Special tabulation/MRI
The best 1/3 of the US indexes at 184 The best age demo only indexes at 131
BMW 325
Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
The best 1/3 of the US indexes at 207 The best age demo only indexes at 138
BMW 328
Source: Polk Special tabulation/MRI
The best 1/3 of the US indexes at 188 The best age demo only indexes at 131
BMW 330
Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
The best 1/3 of the US indexes at 203 The best age demo only indexes at 138
BMW 300-Series
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 196 The best age demo only indexes at 128
BMW 525
Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
The best 1/3 of the US indexes at 213 The best age demo only indexes at 148
BMW 528
Source: Polk Special tabulation/MRI
The best 1/3 of the US indexes at 196 The best age demo only indexes at 128
BMW 530
Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
The best 1/3 of the US indexes at 194 The best age demo only indexes at 128
BMW 540
Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
The best 1/3 of the US indexes at 213 The best age demo only indexes at 148
BMW Total 5-Series
Source: Polk Special tabulation/MRI
The best 1/3 of the US indexes at 212 The best age demo only indexes at 121
BMW 740
Source: Polk Special tabulation/MRI
The best 1/3 of the US indexes at 212 The best age demo only indexes at 121
BMW 750
Source: Polk Special tabulation/MRI
The best 1/3 of the US indexes at 208 The best age demo only indexes at 121
BMW Total 7 Series
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 183 The best age demo only indexes at 129
BMW X5 SUV
Source: Polk Special tabulation/MRI
The best 1/3 of the US indexes at 158The best age demo only indexes at 115
Chevrolet Astro
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 158 The best age demo only indexes at 116
Chevy Blazer
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 164The best age demo only indexes at 111
Chevrolet Cavalier
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 147The best age demo only indexes at 115
Chevrolet Impala
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 151The best age demo only indexes at 118
Chevrolet Malibu
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 173The best age demo only indexes at 111
Chevrolet Prizm
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 124 The best age demo only indexes at 110
Sources: RL Polk & Co./MRI
Chevrolet Silverado
The best 1/3 of the US indexes at 142 The best age demo only indexes at 110
Chrysler PT Cruiser
Source: Polk Special tabulation/MRI
The best 1/3 of the US indexes at 150 The best age demo only indexes at 95
Chrysler 300M
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 163 The best age demo only indexes at 118
Chrysler Sebring
Source: Polk Special tabulation/MRI
The best 1/3 of the US indexes at 171 The best age demo only indexes at 137
Chevrolet Venture
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 159 The best age demo only indexes at 118
Dodge Intrepid
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 182 The best age demo only indexes at 110
Dodge Stratus
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 148 The best age demo only indexes at 121
Dodge Caravan
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 132 The best age demo only indexes at 124
Dodge Durango
Source: Polk Special tabulation/MRI
The best 1/3 of the US indexes at 155 The best age demo only indexes at 113
Ford Ranger
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 162The best age demo only indexes at 107
Source: Age Demos: MRI Doublebase, based on Ford Ranger;
Total US BDI: RL Polk, Retail Consumer Database
Ford Excursion
The best 1/3 of the US indexes at 140The best age demo only indexes at 107
Ford Escape
Source: Age Demos: MRI Doublebase, based on Ford Ranger;
Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 157The best age demo only indexes at 90
Ford Econoline
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 175The best age demo only indexes at 151
Ford Expedition
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 155The best age demo only indexes at 107
Ford Ranger
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 155The best age demo only indexes at 109
Ford F-Series Pickup
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 166 The best age demo only indexes at 121
Ford Mustang
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 177 The best age demo only indexes at 126
GMC Jimmy
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 149 The best age demo only indexes at 113
Honda Accord
Sources: RL Polk & Co./MRI
The best 1/3 of the US indexes at 149 The best age demo only indexes at 117
All Hondas
Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
The best 1/3 of the US indexes at 139 The best age demo only indexes at 117
Honda Pilot
Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
The best 1/3 of the US indexes at 174 The best age demo only indexes at 146
Hyundai Elantra
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 189 The best age demo only indexes at 106
Infiniti I30
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 191The best age demo only indexes at 125
Isuzu Rodeo
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 178 The best age demo only indexes at 133
Isuzu Trooper
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 135 The best age demo only indexes at 120
Jeep Grand Cherokee
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 170 The best age demo only indexes at 78
KIA
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 186 The best age demo only indexes at 148
Lexus ES300
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 188 The best age demo only indexes at 145
Mazda Millenia
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 160 The best age demo only indexes at 117
Mazda Protegé
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 175 The best age demo only indexes at 123
Mazda 626
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 176 The best age demo only indexes at 94
Mazda B2500 Pick-Up
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 155 The best age demo only indexes at 140
Mazda Tribute SUV
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 165 The best age demo only indexes at 130
Mazda Miata
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 168The best age demo only indexes at 140
Mazda MPV
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 196 The best age demo only indexes at 93
Sources: BDI: RL Polk & Co./MRI
Mercedes Benz
The best 1/3 of the US indexes at 197 The best age demo only indexes at 116
Mercedes Benz C Class
Source: Polk Special tabulation/MRI
The best 1/3 of the US indexes at 190 The best age demo only indexes at 116
Mercedes Benz Light Trucks - ML320/430/55
Source: Polk Special tabulation/MRI
The best 1/3 of the US indexes at 201 The best age demo only indexes at 112
Mercedes Benz E Class
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 172 The best age demo only indexes at 155
Mitsubishi Montero
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 177 The best age demo only indexes at 115
Nissan Altima
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 190 The best age demo only indexes at 120
Nissan Frontier
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 159 The best age demo only indexes at 124
Ram 1500
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 187 The best age demo only indexes at 119
Ram 2500
Source: Polk Special tabulation/MRI
The best 1/3 of the US indexes at 207 The best age demo only indexes at 125
Saab
Sources: RL Polk & Co./MRI
The best 1/3 of the US indexes at 138The best age demo only indexes at 93
Saturn LS
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 143The best age demo only indexes at 90
Saturn SC
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 144The best age demo only indexes at 124
Saturn SL
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 227The best age demo only indexes at 115
Subaru Legacy
Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
The best 1/3 of the US indexes at 208The best age demo only indexes at 117
Subaru Forester
Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
The best 1/3 of the US indexes at 223The best age demo only indexes at 109
Subaru Impreza
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 158The best age demo only indexes at 128
Toyota RAV4
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 151 The best age demo only indexes at 101
Toyota Camry
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 184 The best age demo only indexes at 114
Toyota Tacoma
Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
The best 1/3 of the US indexes at 143 The best age demo only indexes at 125
Volkswagen Beetle
Source: Polk Special tabulation/MRI
The best 1/3 of the US indexes at 171 The best age demo only indexes at 140
Volkswagen Jetta
Source: Polk Special tabulation/MRI
The best 1/3 of the US indexes at 185 The best age demo only indexes at 112
Volkswagen Passat
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 181 The best age demo only indexes at 112
Any Volvo
Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
The best 1/3 of the US indexes at 201 The best age demo only indexes at 99
Volvo C70
Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
The best 1/3 of the US indexes at 188 The best age demo only indexes at 113
Volvo S40
Source: Polk Special tabulation/MRI
The best 1/3 of the US indexes at 190 The best age demo only indexes at 123
Volvo S60
Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
The best 1/3 of the US indexes at 175 The best age demo only indexes at 113
Volvo S70
Source: Polk Special tabulation/MRI
The best 1/3 of the US indexes at 176 The best age demo only indexes at 123
Volvo S80
Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
The best 1/3 of the US indexes at 197 The best age demo only indexes at 113
Volvo V40
Source: Polk Special tabulation/MRI
The best 1/3 of the US indexes at 202 The best age demo only indexes at 107
Volvo V70
Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
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