Rethink

INFLUENCER

MARKETING

● Then vs. now

● Rethink Influencer

● Success planning

● Insightful reporting

Then vs now

2010 2016

Rethink

influencer

THINK

MEDIA PUBLISHER Social Profile

TRACK READERSHIP Follower Data

then now

Paid Earn

Own

Influencer marketing strategy

ANALYSIS

ARTIFICIAL INTELLIGENT CONSULTANCY

success

planning

SUCCESS CRITERIAS

Brand relevancy

Right audience

Amplification factors (engagement)

Reach (awareness)

ROI

applied technology

DemographicGeographicContent category Brand mentioned Engaged Content format Social devote Social impact (engagement + reach)

Reporting

currently

currently

applied technology

Layering media impact Sentimental reportROI evaluation

Thanks!