GeographyGeographyGeographyGeographyworkbookworkbookworkbookworkbook

This workbook is suitable for:

KS3 and KS4

The topics included in this booklet are:

•An overview of Cadbury and Kraft Foods as a TNC•Factors affecting location of industry•Inputs, Processes, Outputs•Primary, Secondary, Tertiary Industries•Fairtrade, Sustainability and the Environment

This booklet can be completed whilst you tour Cadbury World, during an educational talk or back at school. Use the key below to help you complete the booklet effectively

During Cadbury World

During an educational talk

Back at School

An OverviewAn OverviewAn OverviewAn Overview

Kraft Foods Inc., the world’s second largest food and drink company acquired Cadbury PLC in February 2010 for £11.9 billion. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.

Kraft Foods Inc. employs approximately 140,000 people worldwideand operates in more than 70 countries with sales in over 150. With annual revenues of approximately $48 billion, we have manufacturing and processing facilities in over 180 countries with 11 dedicated research and development centres.

Chocolate Coffee Cheese &

Grocery

Biscuits Gum &

Candy

Q1. The cocoa tree scientifically known as Theobroma cacao (food of the Gods) is originally indigenous to the upper Amazonian Rainforest. What conditions are essential for

their healthy growth and crop yield?

Q2. These conditions are found between the Tropic of Cancer and the Tropic of Capricorn. Name 5 countries where cocoa trees can be grown,

This booklet requires you to answer the questions as This booklet requires you to answer the questions as This booklet requires you to answer the questions as This booklet requires you to answer the questions as you make your way around the exhibition. Some you make your way around the exhibition. Some you make your way around the exhibition. Some you make your way around the exhibition. Some answers may require further research when you get answers may require further research when you get answers may require further research when you get answers may require further research when you get back to the classroomback to the classroomback to the classroomback to the classroom

Q3. Rainforests are essential to help control the world’s climate. What are the potential effects of continued deforestation?

Q4. Where was John Cadbury’s first shop? What products did he sell?

Q5. Growth is essential to the prosperity of any business. What reasons influenced John Cadbury to expand?

Q6. In 1861, two of John’s sons, Richard and George inherit the Cadbury Brothers business. What was their vision?

Factor Affecting Location

Q7. Name 3 reasons why they chose to locate their new factory in Bournville.

Q8. Why were these reasons ideal?

Q9. As previously mentioned growth is essential to the prosperity of any business. Below are factors affecting industry. Underneath each, give reasons why they influence industrial location.

LandLandLandLand

Transport InfrastructureTransport InfrastructureTransport InfrastructureTransport Infrastructure

Market PlaceMarket PlaceMarket PlaceMarket Place

Globalisation

LabourLabourLabourLabour

Raw MaterialsRaw MaterialsRaw MaterialsRaw Materials

Energy SourceEnergy SourceEnergy SourceEnergy Source

OtherOtherOtherOther

Q10. Research your area and list below historical and present services or products offered or manufactured.

What factors do you think affect location in Britain and in Ghana? Remember that Britain is an MEDC and Ghana is an

LEDC. Fill in the table below.

GhanaBritain

Factors affecting locationFactors affecting locationFactors affecting locationFactors affecting location

Q11. Since 1908 Ghana has supplied Cadbury with cocoa beans, Where is Ghana? Pinpoint it on this map with a cross.

InputsInputsInputsInputs

What resources do Cadbury need for production? Complete the following table:

Raw Materials

People

Equipment/Machinery

Buildings/Land

Where do Cadbury’s raw materials come from?

Country of OriginRaw Materials

ProcessesProcessesProcessesProcesses

Once we have sourced all of the inputs, we need to then process them into outputs. The diagram below shows you how the raw materials, machinery and labour help do this.

NIB

COCOA BEAN

CLEAN

ROAST

WINNOW

SUGARMILK

MIX &EVAPORATE

MIX &EVAPORATE

SUGAR

PASTE

GRIND

CONCHE

TEMPER

GRIND

MASS

PRESSCOCOA BUTTER

COCOA BUTTER

CRUMB

PASTE

GRIND

CONCHE

TEMPER

CAKE

GRIND

Q14. Cadbury have two food stock factories in the UK. Detail what happens at the factory in Chirk.

Q15. Detail what happens at the factory in Marlbrook.

To remain competitive with our global rivals such as Mars Wrigley, Nestle, Hershey etc., continuous improvement in business activities is essential. Computer Aided Manufacture (CAM) is one such method and is vital to our success.

Q15. Detail below the advantages of using CAM.

Q16. Detail below the disadvantages of using CAM.

OutputsOutputsOutputsOutputs

Q17. Now that we have looked at the inputs and processes, what are the outputs? Try to think about all the aspects of the business, not just the chocolate!

18. Identify which industrial sectors Kraft and Cadbury operate within e.g. production, providing a service. Fill in thetable and give examples.

Primary, Secondary and Tertiary Primary, Secondary and Tertiary Primary, Secondary and Tertiary Primary, Secondary and Tertiary IndustriesIndustriesIndustriesIndustries

Tertiary

Secondary

Primary

ExamplesIndustrialSector

Fairtrade and Purple Goes GreenFairtrade and Purple Goes GreenFairtrade and Purple Goes GreenFairtrade and Purple Goes Green

19. What does this organisation represent?

20. Can you name all the Cadbury products that carry this logo? Why is this important to Cadbury?

21. Kraft PLC and Cadbury are a Trans-national company and regard corporate social responsibility very highly. Detail what you think they do to ensure that this is instilled. Make reference to both UK and Ghana.

NotesNotesNotesNotes

NotesNotesNotesNotes

NotesNotesNotesNotes

Here are some websites that you may find useful when completing this booklet and also some which relate to the topics that are discussed.

www.skillsspace.co.ukwww.kraftfoodscompany.comwww.cadbury.co.ukwww.wateraid.orgwww.earthshare.co.uk

www.freerice.com

www.carbontrust.co.uk

www.environment-agency.gov.ukwww.practicalaction.org.ukwww.ethibel.orgwww.standardandpoors.comwww.sustainability-index.comwww.fairtrade.org.uk

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