Germany Opportunities and Potentials Maribor 27. November
2014
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Germany at a Glance Key Sectors Why Germany? Who we are?
Slovene German Business Relations
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Germany at a Glance Key Sectors Why Germany? Who we are?
Slovene German Business Relations
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Germany From the sick man of Europe (The economist, 19.5.2005)
To Europes engine! (The economist, 11.3. 2010) To Germanys Economic
Model: what it offers to the world (The economist, 14. 4.2012)
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Germany: One of the most productive economies in OECD
Vocational education More important still to Germany's industrial
strength is the country's education system. Lessons learned
Mittelstand and family business: the backbone of the German
industry Successful model of export and investment support
sheme
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Germany: Strengths of the market Market size Germany has the
largest economy in Europe and is Europes largest domestic market
Easy access English widely spoken and accepted as business language
Situated at the heart of Europe with instand access to established
markets and emerging markets in Europe
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Doing business in Germany Mario Ingo Soos Deutsche Botschaft
Laibach Why Germany?
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How foreign investors view Germanys future 54% expect Germany
to become even more attractive to investors over the next three
years Becoming increasingly attractive for innovation activities
and highly skilled talent How surveyed investors see Germany in the
year 2020: Global leadership in environmental technology Centre for
research and development Model for entrepreneurially minded society
Source: Ernst & Young
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9 Germany after the crisis Source: Ernst & Young France
Poland Great Britain Switzerland Russia Others Nobody Not specified
Which EU-countries will benefit the most from the crisis from your
point of view? Germany Figures in % Bright outlook for investors in
Germany
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High labour productivity: opinions from the business world
Germanys level of training and process and product quality make it
Europes No. 1 investment location for US companies (US Chamber of
Commerce, Business Barometer 2014) 82% of foreign-company managers
surveyed rate German workers skill levels as attractive (Ernst
& Young, Germany as a Business Location 2010) Despite
comparatively high wage costs, our German locations are among the
most productive worldwide thanks to the workers outstanding skill
levels and motivation. (Rolls-Royce) Germany is the most attractive
Investment location in Europe (US Chamber, Business Barometer
2014)
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Invented in Germany High Tech and Innovation: Innovation
clusters: close cooperation between research institutes, the
business sector and universities 2008: more than 11,000 European
patents (twice as many as France and the United Kingdom combined)
EU leader in patents that are also registered in the EU, USA and
Japan (triad patents) German business sectors global leaders in
terms of market size and growth potential: information and
communication technology chemicals and plastics transport and
logistics photovoltaics medical technology Source: GTaI Picture:
Hahn Meitner Institute Berlin
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Germany at a Glance Key Sectors in Germany Why Germany? Who we
are? Slovene German Business Relations
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Germany at a glance Bruises in general economy .. still covered
up by structural strengthts Domestic economy intact spending
instead of saving Headwinds from exports Consumption resisting
downturn
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Germany at a glance Construction: moving down a gear German
exports are still on a high level European home market are making
major contribution but still stuttering Product innovation gaining
in importance Skilled employees hart to find even during
downtown
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Germany at a glance Quelle Commerzbank, Statistisches Bundesamt
Deutschland Indicators (Percentage change on preceding year)
20122013 2014 Forecast 2015 GDP (real) 0,70,42,1 1,7- 2,0 GDP by
expenditure (real): Private consumption expenditure 0,80,91,5 1,7
Machinery and equipment -4,0-2,24,0 6,3 Construction -1,4-0,34,0
3,7 Domestic Demand -0,30,71,9 2,1 Export (Mrd. EUR)
1.0961.0941.138 -Growth rate 3,20,64,1 4,6 Import (Mrd. EUR)
906896941 -Growth rate 1,41,34,7 5,1 GDP per Head (EUR)
32.28033.355/ Unemployment rate in % 6,86,96,7 6,6 Total employment
1,10,60,6 0,3
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Germany at a glance Share of Total GDP and Population in the
European Union 2013 GDP (in EUR billion) Share of Total GDP (EU-27)
Population (in million) Share of Total Population (EU-27)
GERMANY2.73821%80,516% France2.05915,7%65,613%
UK1.90814,6%63,912,6% Italy1.56012%59,711,8% Spain1.0227,8%46,79,2%
Netherlands6034,6%16,83,3% Sweden4203,2%9,61,9%
Poland3903%3%38,57,6% USA10.957 309 Japan4.122 128 EU-2713.075 501
Eurozone9.170 331
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Germany at a Glance Key Sectors in Germany Why Germany? Who we
are? Slovene German Business Relations
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Key Sectors in Germany Automotive Automotive Machinery &
Equipment Machinery & Equipment Metal and Metal Processing
Industry Metal and Metal Processing Industry Food & Beverage,
Organic Food Food & Beverage, Organic Food ICT Industry ICT
Industry Energy & Environmental Industry Energy &
Environmental Industry Construction Industry Construction
Industry
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Renewable Energies & Resources - Photovoltaics - Energy
Efficiency - Renewable Resources and Bioenergy - Energy Storage and
Fuel Cells - Solar Thermal Energy - Geothermal Energy - Wind Energy
- Waste to Energy, Recycling and Sustainable Water Resource
Management Chemicals & Healthcare - Chemical Industry and
Polymers - Chemicals-Related Process Industry - New Materials/
Composite Materials - Red Biotech - Medical Devices Industry -
Pharmaceuticals Industry Service Industries - Consumer Goods/Retail
- Food and Beverages - Information and Communications Technology -
Business Services - Transportation and Logistics - Tourism
Mechanical & Electronic Technologies - Electronics and
Microtechnology - Machinery and Equipment - Transportation and
Technologies - Applied Sciences and Technology Transfer Growth
Industries Germany Trade & Invest
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Emerging Industries Energy Efficiency Sector Creating the
Future for a Clean Environment Industry & Market Numbers market
leader in energy efficiency technologies turnover of about EUR 67
billion per year double-digit growth rates expected in coming years
1/3 of companies active in the sector realize profit margins of
over 10% average workforce growth of about 15% per year
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The construction industry is one of the most important sectors
of the German economy Germanys Construction Industry: Strong Growth
Followed by Stagnation Construction Work on Existing Buildings
Dominates Total market volume: 312,7 bill EUR Residential
construction: 179 bill EUR Energy related modernization: 57,5%
Construction industry
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Safety & Security Industry "Made in Germany" for Future
Security Largest market in Europe High market potential with
industry turnover of 20.3 billion Euro Industry forecast to record
55% growth by 2015 IT security will grow by 124% within the next
six years Identification, authentication, and biometrics revenue
forecast to increase by 87% by 2015 Market for protection
technologies against theft, burglary, and assault expected to grow
by 33% through 2015 Record IT security hardware and software
spending of 2.3 billion Euro Industry & Market Numbers
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ICT Industry Germany's ICT Industry: Shaping Europes Digital
Future Europes largest ICT market in terms of revenue volume (20
percent of total EU market volume). With 5.5% global market share,
German ICT industry is ranked fourth worldwide. Turnover of EUR 137
billion Germanys ICT industry employs a workforce of around 850,000
Industry & Market Numbers
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ICT Industry Germany's ICT Industry: Shaping Europes Digital
Future Cloud Computing: There is significant international demand
for secure and cost-effective cloud solutions and services Growth
Areas Smart Grids: Increasing importance of sustainable energy
supply offer great opportunities for smart grid adoption and ICT
solutions for smart grid. IT Security: The market for IT security
is growing due to steadily increasing risk potential
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Automotive Industry Driving Performance through Technology
Europe's largest automobile market Average manufacturer and
supplier turnover of more than EUR 300 billion 30 final assembly
plants with a production capacity of over one third of total
automobile production in Europe The German auto industry invest
annually EUR 19.6 billion in R&D 3,650 patents per year (= 10
patents a day Industry & Market Numbers
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Market Potential Germany has a very competitive auto parts
market with many domestic and foreign manufacturers Suppliers are
mostly specialized New Automotive Deal Consolidation
process-oriented sectors Just in Time Just in Sequence After sales
market is expected to grow in the coming years Automotive
Industry
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Smart Mobility Electric mobility is the technology of the
future but existing technologies must be optimized Opportunities
for Automotive Suppliers The demand for new technology for this
market is enormous Vehicle manufacturers require core components
such as batteries and electric motors for electric.
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Machinery & Equipment Industry Market Leadership Powered by
German Engineering Annual turnover 173 billion Euro Growth rates
between of 7 and 12 percent Domestic market: 87 billion Euro Highly
innovative sector producing 28% of the worlds mechanical
engineering patents Technical fields with high import rates: drive
technology (10.7%), air technology (9.3%), valves and fittings
(6.7%), construction equipment (6.2%) Industry & Market
Numbers
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Machinery & Equipment Industry Imports: EUR39.1 billion One
of the fastest growing industry sectors in Germany High domestic
demand from industries like the automotive, electronics, chemicals,
food as well as the renewable energies sector very attractive to
foreign companies seeking to sell their high-tech products and
components abroad. Market Potential
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Metal & Metal Processing Industry Metal and metal products
imports totaled EUR 68.7 billion Sixty two percent of the imported
metal products came from the European Union In 2012 15 million tons
of steel were processed in the production of metal products The
non-ferrous metal industry registered sales of EUR 43.5 billion i
Industry & Market Numbers
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Plastics Industry Germany is Europe's No.1 Plastics Location
Leadership in plastics production and consumption, export and
import, and in investment in fixed assets and expenditure in
R&D Turnover EUR 88 billion, 7,200 companies, 440,000 employees
About 70 application-oriented university and non-university
research institutes in the field of polymer and materials research
in close collaboration with the plastics industry Over 40 regional
plastics clusters, innovative networks and competence centers
Industry & Market Numbers
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Electronics & Microtechnology Your Market for
Next-Generation Technology Turnover of 165 billion Euro Market is
estimated to grow to 180 billion Euro Fourth largest industry
segment in Germany by revenue 12 billion Euro R&D expenses
annually Microelectronics is one of our fastest-growing industry
sectors market potential for automotive and industry electronics
Industry & Market Numbers
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Energy & Environmental Technologies Bioenergy Industry
Solar Industry Wind Industry
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Environmental Technologies Closed Loop Recycling and
Sustainable Water Technologies Environmental technologies is one of
the most important economic sectors in Germany Turnover: 85 billion
Euro in German World Market Share for Recycling Technology: 24%
(Material Separation devices have 64% of the world market) More
than 320,000 Employees Industry & Market Numbers
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Consumer Goods & Retail Large Markets Create Major
Opportunities Europe's leading consumer market with 82 million
affluent consumers Private spending remained increasing Private
spending in the leisure and apparel segments is permentently
growing due to higher private income Germany's consumer electronics
market fasted growing segment Industry & Market Numbers
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Food & Beverage Industry Supplying the Full Spectrum of
Consumer Needs Germany is Europe's second largest food producer
with sales of 149.5 billion Euro Germany is a net importer of food
& beverage products Largest sector sub-segments: meat (22.7%),
dairy (15.4%), confectionery food (9.4%), and baked goods (8.7%)
Major national and international players, including Dr. Oetker
Group, Sdzucker AG, Vion Food Group, Kraft Foods Deutschland GmbH,
Nestl, etc Industry & Market Numbers
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Food & Beverage Industry Supplying the Full Spectrum of
Consumer Needs High demand for health and wellness as well as
functional food products to prevent or overcome conditions
including diabetes, high blood pressure and cholesterol Movement
for organic food and free of foods e.g. lactose and gluten-free
products Driving demand for highly convenient foodstuffs including
ready-to-eat meals, frozen foods, desserts, and baked goods Ethnic
foods, beauty foods and fair trade products Market trends
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Large size of the German market in the food and beverage sector
are very attractive to exporters worldwide German consumers are
generally well informed. They expect high quality and low prices
for their food and beverage products Market Potential
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Market Access The German food & beverage industry is highly
fragmented and competitive. Exporting companies should be aware
that product packaging is very important to German consumers since
they are highly environmentally conscious Manufacturers, importers,
distributors and retailers must make sure that their packaging
materials for their food products comply with the EU's and
Germany's domestic regulations in terms of recycling and disposal.
There are several dual system companies licensed in Germany
offering various waste disposal schemes
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Germany at a Glance Slovene German Business Relations Why
Germany? Fit for Business How to find a partner?
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Slovenian-German Economic Relations German-Slovenian foreign
trade balance (in 1000 EUR) Source: Statistical Office of the
Republic Slovenia
Market share of German federal states in Slovenian exports to
Germany Market share of German federal states in Slovenian imports
from Germany Slovenian-German Economic Relations Source:
Statistical Office of the Republic Slovenia
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Germany at a Glance Slovene German Business Relations Why
Germany? Who we are? Key Sectors
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The German Chamber Network Global network in 80 countries with
120 offices 98% of the German foreign trade 50,000 member firms
1,700 coworkers
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AHKs as official representation of German industry and commerce
AHKs as member organizations AHKs as service providers to companies
AHK worldwide competent on-site
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WHO WE ARE? The German-Slovene Chamber (AHK Slovenia) is a
respected and recognised brand. Currently, over 200 companies and
from the German- Slovene business community are members. We are a
trusted, a non-profit B2B organization with a strong network both
in the Slovenia and Germany.
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OUR GOALS Lobbying and representation of interests of our
Members in relation to national and other organs and institutions
in both countries; Promotion of bilateral trade relations between
Germany and Slovenia; Mediation, promotion and development of
business relations between both countries;
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OUR GOALS One-stop-shop for Slovenian and German enterprises;
Increase of the attractiveness of Slovenia as business location
Internationalization of our members as gateway to Germany Exclusive
platform for Best Practice Exchange
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Our Chamber: Membership Growth Founded: 2006 First bilateral
Chamber of Commerce 12 Employees (German-Slovenian)
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Workshops ACTIVITIES Round tables with politicians Business
Breakfast Company Visits Lectures Delegations Best Practice
Meetings TOP International Business Drink Trade Fairs Conferences
Symposia Summer picnic Der Deutsche Ball
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. OUR INTERNATIONALIZATION SERVICES Information about German
companies Debt collection in Germany Legal information about
Germany Commercial agents Slovene Pavilions at Trade Fairs Starting
a business in Germany and Slovenia Tax services for Germany and
Slovenia German VAT returns Fact-Finding Missions to Germany
Workshops Market Entry Germany
