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1 GESIS Panel An Open Omnibus Access Panel for the Social Sciences Information for Primary Researchers and Data Users Prof. Dr. Michael Bosnjak Team Leader GESIS Panel #GESISPanel @gesis_panel

GESIS Panel Attitudes and Behavior 5. Quality-of-Life and Well-being 6. Information and Communication Technology Usage 7. GESIS Panel Survey Participation Evaluation and Survey Mode

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GESIS PanelAn Open Omnibus Access Panel for the Social SciencesInformation for Primary Researchers and Data Users

Prof. Dr. Michael BosnjakTeam Leader GESIS Panel

#GESISPanel  @gesis_panel  

Study planning Archive and registering

Research

Data collection Data analysis

GESIS services are organized around user requirements

§  Pretes4ng  is  generally  considered  to  be    indispensable  for  the  successful  development    of  a  ques4onnaire  

 §  The  GESIS  Pretest  Lab  offers  the  following  services:  -  Conduc4ng  cogni4ve  pretests  in  the  lab  or    

„in  the  field“  -  Conduc4ng  eye  movement  analyses  (eye  tracking)  in  combina4on  with  

cogni4ve  pretests  -  Consul4ng  on  choosing  and  independent  usage  of  various  pretes4ng  

methods  -  Consul4ng  on  ques4onnaire  design  

 §  Further  informa4on  about  the  GESIS  Pretest  Lab:    

 www.gesis.org/unser-­‐angebot/daten-­‐erheben/pretestlabor/    

Example: GESIS Pretest Lab

Study planning

Research

Data analysis

Focus of today´s GESIS Panel presentation

Data collection

Archive and registering

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Deliverables

•  Providing free data collection services for social scientists within a mixed-mode access panel (offline & online) representative for the German population (18-70 years of age).

•  Providing free access to the data collected within the mixed-mode access panel to the social science community.

•  Enabling knowledge transfer on how to build and operate a representative panel.

•  Generating methodological findings on access panel data quality issues (publications, guidelines, standards).

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Deliverables : Roles / Target Groups

•  Providing free data collection services for social scientists within a mixed-mode access panel (offline & online) representative for the German population (18-70 years of age).

•  Providing free access to the data collected within the mixed-mode access panel to the social science community.

•  Enabling knowledge transfer on how to build and operate a representative panel.

•  Generating methodological findings on access panel data quality issues (publications, guidelines, standards).

Panelists  

Primary  Researchers  

Data  Users  

Academic  Panel  Provider  

Survey  Methodologists  

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Deliverables : Roles / Target Groups

•  Providing free data collection services for social scientists within a mixed-mode access panel (offline & online) representative for the German population (18-70 years of age).

•  Providing free access to the data collected within the mixed-mode access panel to the social science community.

•  Enabling knowledge transfer on how to build and operate a representative panel.

•  Generating methodological findings on access panel data quality issues (publications, guidelines, standards).

Panelists  

Primary  Researchers  

Data  Users  

Academic  Panel  Provider  

Survey  Methodologists  

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Basic Access Panel Characteristics

•  Probability-based access panel of individuals: General population in Germany, German speaking, 18-70 years

•  Recruited panelists from population registers and 7500 face-to-face interviews (CAPI)

•  N= 4000 (approx. starting sample for 2014) •  Multi-mode surveys:

–  Web-based surveys (approx. 65% of panelists) –  Mail surveys (because of Internet coverage deficits in DE

and sample composition bias concerns; approx. 35% of panelists)

•  Experiments among Web-based panelists only •  At least bi-monthly data collection waves scheduled,

approx. 20 minutes of interviewing time each

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Waves and Accepted Study Designs

•  Single-wave studies: Cross-sectional designs (e.g., S1, S4) •  Multiple-wave, longitudinal studies (e.g. S2, S3), including:

– Multiple cross-sectional designs (e.g., S2) – Panel designs (e.g., S3)

•  NOT considered: Cohort (sub-sample) studies

S2.W1   S2.W3  

S2.Wk  S1.W1  

S4.W2   Sx.Wk  20  m

inutes  

Wave  1   Wave  2   Wave  3   Wave  k  

...   ...  

4me  

S3.W2   S3.W3  

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Deliverables : Roles / Target Groups

•  Providing free data collection services for social scientists within a mixed-mode access panel (offline & online) representative for the German population (18-70 years of age).

•  Providing free access to the data collected within the mixed-mode access panel to the social science community.

•  Enabling knowledge transfer on how to build and operate a representative panel.

•  Generating methodological findings on access panel data quality issues (publications, guidelines, standards).

Panelists  

Data  Users  

Academic  Panel  Provider  

Primary  Researchers  

Survey  Methodologists  

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Target Group: Primary Researchers hWp://gesispanel.gesis.org/submission/  

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Target Group: Primary Researchers hWp://gesispanel.gesis.org/submission/  

Material  to  be  prepared:    

1.   Proposal  (structured  abstract  according  to  template)  

2.   Survey(s)  (GPX-­‐format,  one  per  wave)  

3.   XLS  Codebook(s)  (one  per  wave)    

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Target Group: Primary Researchers GESIS  Panel  Proposal  Submission  Template  

Proposal  submission  slots  to  be  addressed  (brief  overview):    (1)  PI  descrip4ves  (2)  Overall  problem  statement  and  (theore4cal)  background  (3)  Objec4ves  (4)  Items  to  be  used  from  GESIS  Panel  Longitudinal  Core  Study  (5)  Research  ques4on(s)  and/or  Hypothesis/es  (6)  Research  design    (7)  Instrument(s)  (8)  Planned  analyses  (9)  Expected  conclusions  and  implica4ons  (10)  Dissemina4on  strategy    (11)  References  

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GESIS Panel Longitudinal Core Study

GESIS Panel !Focus: Access panel data quality indicators/determinants,

´evergreen´ topics most likely demanded by omnibus passengers

LISS!http://www.lissdata.nl/lissdata/Research/LISS_Core_Study

1.  Work and Leisure 2.  Political and Social Participation 3.  Personality and Personal Values 4.  Environmental Attitudes and Behavior 5.  Quality-of-Life and Well-being 6.  Information and Communication Technology Usage 7.  GESIS Panel Survey Participation Evaluation and Survey Mode Preferences

1.  Health 2.  Politics and Values 3.  Religion and Ethnicity 4.  Social Integration and Leisure 5.  Family and Household 6.  Work and Schooling 7.  Personality 8.  Economic Situation and Housing

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Target Group: Primary Researchers GESIS  Panel  Ques4onnaire  Editor  (Unipark)  

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Target Group: Primary Researchers Submission  Procedure  –  Step  1  

Step  1:  StarGng  the  submission    Tick  off  the  checklist  and  make  sure  that  all  items  are  prepared  for  the  upload  in  the  subsequent  step.    You  can  add  comments  (op4onal).    Save  and  Con4nue  for  proceeding  with  Step  2.  

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Target Group: Primary Researchers Submission  Procedure  –  Step  2  

Step  2:  Uploading  the  proposal    Please  follow  the  instruc4ons  on  the  page.    Save  and  Con4nue  for  proceeding  with  Step  3.      

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Target Group: Primary Researchers Submission  Procedure  –  Step  3  

Step  3:  Entering  the  Submission’s  Metadata      Fill  out  the  form.    Add  Title  and  Abstract.  Provide  items  for  indexing  the  submission.    Iden4fy  Contributors  and  Support  Agencies.    Save  and  con4nue  for  proceeding  with  Step  4.      

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Target Group: Primary Researchers Submission  Procedure  –  Step  4  

Step  4:  Uploading  Supplementary  Files      Upload  your  survey  project  files,  namely    (1)  your  Unipark  GPX  file(s)  and    (2)  your  XLS  codebook(s).      In  case  of  mul4ple-­‐wave  studies:  Please  upload  the  survey  project  file(s)  for  each  and  every  corresponding  data  collec4on  wave.    

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Target Group: Primary Researchers Submission  Procedure  –  Step  5  

Step  5:  Confirming  the  Submission      Check  the  integrity  of  your  uploaded  files.  Finish  your  submission.    

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Target Group: Primary Researchers Submission  Procedure  –  Step  6  

Your  submission  is  now  complete.      You  can  find  your  proposal  in  the  User  Home  sec4on  and  can  track  the  status  of  your  proposal.    

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Deliverables : Roles / Target Groups

•  Providing free data collection services for social scientists within a mixed-mode access panel (offline & online) representative for the German population (18-70 years of age).

•  Providing free access to the data collected within the mixed-mode access panel to the social science community.

•  Enabling knowledge transfer on how to build and operate a representative panel.

•  Generating methodological findings on access panel data quality issues (publications, guidelines, standards).

Panelists  

Data  Users  

Academic  Panel  Provider  

Survey  Methodologists  

Primary  Researchers  

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Target Group: Data Users

Data  dissemina4on  portal  for  incremental  master-­‐dataset  and  codebook  (versioning,  much  like  

EVS)  

Data  dissemina4on  portal  to  generate  

customized  data  sets  

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www.gesis-panel.org

#GESISPanel  @gesis_panel  

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Nonresponse Reduction Measures

Development  Stages  and  Surveys   Measures  and  Procedures  

Address  register  -­‐>  Random  selecGon  of  households    -­‐>    IdenGficaGon  of  respondents  via  last  birthday  method.  

Non-­‐cooperaGng  municipaliGes  

Welcome  Survey  (Mail,  Web)  

Ini4al  Survey  Waves  (Mail,  Web)  

Wave  aa:  August  (Mail,  Web)    

Wave  ab:  October  (Mail,  Web)  

Wave  ac:  December  (Mail,  Web)  

Fieldwork  

Sampling  Frame  (270  SP)  

Recruitment  Interview  (CAPI)  

Contact  Interview  Compliance  

Non-­‐Contact    

RejecGon  (Interview)  

RejecGon    (Panlist)  

Postal  leWers;  Four  contacts;  Contact  cards;  0800-­‐  Hotline;  Electronic  AAPOR-­‐compliant  contact  protocol;  

Experienced  interviewers;  Interviewer  training.  

Short  interview  (max.  20  mins),  Two-­‐sided  incenGves,  PersonalizaGon;  Tailored  mode  offered  (online,  offline)  

Non-­‐Response    (Unit-­‐/Item-­‐)  

Prompt  invitaGon;  Prepaid  monetary  incenGve  by  mail;  Reminder  strategy;    Mode-­‐switch  opGon;    

24/7  Hotline;  Mixed-­‐mode  and  Unimode  design  

Non-­‐Response    (Unit-­‐/Item-­‐),    

Within  and  Between  Waves  

 Mode-­‐

Noncompliance    

Prepaid  monetary  incenGves  per  wave;    Reminder  strategy;      

Mode-­‐switch  opGon  (offline  >  online);    24/7  Hotline;    

Self-­‐service  environment  for  online  panelists;  Mixed-­‐mode  and  Unimode  design  

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2013 Surveys

Current  and  Scheduled  Surveys   Study  Units  

Compliance  and    Educa4on  

Respondent  Profile  

Recruitment  Interview  (CAPI)  

Welcome  Survey  (Mail,  Web)  

Ini4al  Survey  Waves  (Mail,  Web)  

Wave  aa:  August  (Mail,  Web)    

Wave  ab:  October  (Mail,  Web)  

Wave  ac:  December  (Mail,  Web)  Internal  Studies  

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Target Group: Panelists: 2013 Surveys

Mixed-­‐Mode  (Online,  Offline)  Panel  Portal  

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Target Group: Panelists

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Target Group: Research Community

•  GESIS Pilot Panel Data: –  Incentive effects –  Conditioning and attrition effects –  Mobile participants

•  GESIS Panel: –  Sample composition and measurement quality differences in various

development stages (in relation to external benchmarks) –  Panel conditioning (desired and undesired) –  (Non)Response-related indicators (different types of nonresponse, including

panel attrition) –  Undesired and fraudulent survey behavior

For instance, random responding, illogical or inconsistent responding, overuse of item non-response (“Don’t Know”), speeding (too rapid survey completion), deliberate misreporting.

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Organizational Structure

Tanja  Dannwolf  Ines  Schaurer  

Bella  Struminskaya  

Tobias  Enderle   Gabi  Wahlig   Angela  Tanner   Benjamin  Zapilko   Jessica  Trixa