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Get new customers through the Internet
By: Eng. Ahmed Sabry
CEO, IT Vision
Mobile: +2-010-6306262
E-Marketing CampaignE-Marketing Campaign
E-Business ConceptE-Business Concept
3. Web Site Building
- Interface design
- Content editing
- online Publishing
- Testing
4. E-Marketing Campaign- Study best campaign
- Implement campaign in accordance with timelines and budget
5. Traffic Analysis
- Analysis Web Site Traffic
- Implement required changes
2. Research Analysis
- Understand current scenario- Understand customers needs- understand competitor behavior- understand business goals/objectives
1. Investment & ROI
- Assign budget
Search EnginesSearch Engines
Bulk E-mailBulk E-mail
Banner AdsBanner Ads
newslettersnewsletters
Mailing listsMailing listsLinks exchangeLinks exchange
Web ringsWeb ringsOff line AdsOff line Ads
E-Marketing CampaignE-Marketing Campaign
Internet
How are people finding websites?How are people finding websites?
Search EnginesSearch Engines 81 %81 %Links exchange Links exchange 59 % 59 %Someone told me (WOM)Someone told me (WOM) 57 %Magazine 52 %TV 48 %Guessed the address 42 %Bulk e-mailBulk e-mail 39 %39 %National newspaper 37 %Banner AdsBanner Ads 21 % 21 %Radio 19 %From a local newspaper 17 %Billboard /poster 12 %Direct mail 10 % [Source Forrester research]
It does not matter how nice is It does not matter how nice is your site looks, your site looks,
if no one ever find itif no one ever find it
There is no magicThere is no magic
It is science & art called Web Site Promotion
How can we reach the largest How can we reach the largest Audience (hits, traffic)Audience (hits, traffic)
Do not get in rush Do not get in rush (Your mistakes may be forever)
• Learn about the web• Learn about the search engines• Learn about your competitors
go out and
Prepare your site firstPrepare your site first
• Design your site to make high hits
• Build your site to be informative
• Build your reputation on quality
• People dislike (under construction) …Sometimes they never come back.
Search EnginesSearch Engines
Bulk E-mailBulk E-mail
Banner AdsBanner Ads
newslettersnewsletters
Mailing listsMailing listsLinks exchangeLinks exchange
Web ringsWeb ringsOff line AdsOff line Ads
Web Site promotionWeb Site promotion
Internet
Search EnginesSearch Engines
Bulk E-mailBulk E-mail
Banner AdsBanner Ads
newslettersnewsletters
Mailing listsMailing listsLinks exchangeLinks exchange
Web ringsWeb ringsOff line AdsOff line Ads
Submitting to Search EnginesSubmitting to Search Engines
Internet
The Search Engine ChallengeThe Search Engine Challenge
Getting on the top pages of the main engines and staying there is no easy task (but it’s worth the trouble).
Facts & Numbers Facts & Numbers
• 90% of all web users depend on search engines to find products and information
• The Top search engines account 85-95% of all searches on the web
• 47% of searchers NEVER look at pages ranked below #30 (first 100 search result)
• Yahoo gets over 1.000.000 Site submitting every week ---> they accept ONLY 10,000 Sites
What if you are not listed on the What if you are not listed on the big eight or not in the top of big eight or not in the top of
their search result ?their search result ?
Learn how they work and how Learn how they work and how they rank web sites they rank web sites
Search engines secrets
How To Get Your Site ThereHow To Get Your Site ThereSTEP 1 – Optimise Site
STEP 2 – Submit site to search engines
STEP 3 – Search engine spiders “crawl” through the pages in the site. An algorithm is applied and the site is indexed
STEP 4 – Ranking
Repeat the Process
<heading tags>
+ <title tags>+ <alt tags>+ <keyword relevancy>+ <keywords in content>+ <inbound lines>+ <meta tags>
URL Submissionwww.yourcompany.com
Yahoo/Google etc.
1.www.companyA.com2.www.companyB.com3.www.companyC.com4.www.companyD.com5.www.companyE.com
Home About Services
The major search elements The major search elements
• Title
• Meta data (Description & Words)
• Pages content
• Images text Alt= tags
Overture Suggestion ToolOverture Suggestion Tool
Search EnginesSearch Engines
Bulk E-mailBulk E-mail
Banner AdsBanner Ads
newslettersnewsletters
Mailing listsMailing listsLinks exchangeLinks exchange
Web ringsWeb ringsOff line AdsOff line Ads
Banner AdsBanner Ads
Internet
What is BannerWhat is Banner
A rectangle (468 pixels wide by 60 pixels high) usually appear at the top of web pages
Every One is trying to get their site listed Every One is trying to get their site listed at the top of the search result page, at the top of the search result page,
Unfortunately, this is not always possibleUnfortunately, this is not always possible
They can BUY there place by BANNER ADS
Banner ads AdvantagesBanner ads Advantages
• Banner is your on-line logo
• Banner is your company gateway
• Users are one click away from your company
• Banner is very lovely for Audience
Banner Ads pricesBanner Ads prices
Three existing pricing models:• Flat Free• CPM (cost per thousand impression or hits)
$10 to $90• Charge per click through ------> $0.5 to $1.0
Banner SuccessBanner Success
Click through ratio:Means the ratio of how many times your banner
is displayed to how many times it’s clicked
Average click through rates are 2 to 2.5%
Cost per Visitor for targeted Cost per Visitor for targeted banner ads usually from banner ads usually from
$0.7 to $2.0$0.7 to $2.0
Search EnginesSearch Engines
Bulk E-mailBulk E-mail
Banner AdsBanner Ads
newslettersnewsletters
Mailing listsMailing listsLinks exchangeLinks exchange
Web ringsWeb ringsOff line AdsOff line Ads
Bulk E-mailBulk E-mail
Internet
Bulk E-mail efficiency Bulk E-mail efficiency
•85% of online users have e-mail•59%Percent of e-mail users use e-mail daily•72% check e-mail first when they sit down in front of the computer
Cost of Bulk E-mailCost of Bulk E-mail
Cost Comparisons
Creative
Imaging
Printing
e-Messaging
Mailing
Postage
$0.22
$0.00
$0.00
$0.00
$0.08
$0.00
$0.22
$0.11
$0.33
$0.00
$0.05
$0.22
TOTAL COST = $0.30
e
TOTAL COST = $0.92
If you send 25,000 mailings:
Your direct mail costs would be $23,000
Your e-mail costs would be $7,500
Which would you rather pay?
e
The Bulk E-mail ProcessThe Bulk E-mail Process
Data
e-mail Marketing& Communication
Reporting & Analysis
Planning
Sending
Analysis
Search EnginesSearch Engines
Bulk E-mailBulk E-mail
Banner AdsBanner Ads
newslettersnewsletters
Mailing listsMailing listsLinks exchangeLinks exchange
Web ringsWeb ringsOff line AdsOff line Ads
newsletter Adsnewsletter Ads
Internet
What is Newsletter ?What is Newsletter ?
News companies deliver news by e-mail and they accept advertising.
E-mail E-mail boxes
boxes
newsletter Advertising (Ezines)newsletter Advertising (Ezines)
Those who subscribe to the newsletter have an interest in the topics covered and should also be interested in your product or service
Prices and efficiencyPrices and efficiency
• Advertising on Ezines can be done for a very small charge ($30 for 10,000 subscribers) or even for free
• Response rates from 10% to 30%
Search EnginesSearch Engines
Bulk E-mailBulk E-mail
Banner AdsBanner Ads
newslettersnewsletters
Mailing listsMailing listsLinks exchangeLinks exchange
Web ringsWeb ringsOff line AdsOff line Ads
Sending to mailing listsSending to mailing lists
Internet
Sending to Mailing listSending to Mailing list
Listserv Listserv MachineMachine
Your message sent to all subscribers of the list
Mailing list Mailing list
Electronic mailing lists provide forms for Internet users to participate in discussions or receive information on thousands of topics.
Search EnginesSearch Engines
Bulk E-mailBulk E-mail
Banner AdsBanner Ads
newslettersnewsletters
Mailing listsMailing listsLinks exchangeLinks exchange
Web ringsWeb ringsOff line AdsOff line Ads
Links ExchangeLinks Exchange
Internet
Links ExchangeLinks Exchange
• I would appreciate it if you would visit my site, and if appropriate to your audience, put a link to my site from yours.
Search EnginesSearch Engines
Bulk E-mailBulk E-mail
Banner AdsBanner Ads
newslettersnewsletters
Mailing listsMailing listsLinked exchangeLinked exchange
Web ringsWeb ringsOff line AdsOff line Ads
Web RingsWeb Rings
Internet
• A Web Ring is a group of sites, usually in a similar theme, all linked together in a circle. Each member site puts the special code into their page.
Web RingsWeb Rings
Search EnginesSearch Engines
Bulk E-mailBulk E-mail
Banner AdsBanner Ads
newslettersnewsletters
Mailing listsMailing listsLinked exchangeLinked exchange
Web ringsWeb ringsOff line AdsOff line Ads
Off-line AdvertisingOff-line Advertising
Internet
Off-line AdvertisingOff-line Advertising
• Wherever your company’s LOGO is, put your URL (Business Card, press ads,..etc)
• Tell the world about your site