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Hisham Sabry Shalaby Saudi Arabia – Jeddah 23434 +966 565 607080

 Egypt – New Cairo – El Rehab +201003030010 +201066996699  +202 26077835 

hshalaby2020 goo.gl/TYCBg9  hshalaby78@gmail.com 

Head of Retail Sales and Operations with overall 16 years in biggest Companies and Telecom Operators in the Middle East, who

will bring his Sales sense, Finance Acumen and Passion for Leadership to Business Unit in a multinational organization. I keep in

my wallet a proven track record of success in Sales, Establishing New Businesses and Lunching New Products.

Key competences:

    Retail Management Country Level     Strategic Planning    Sales Forecast & Demands Analysis

   P&L capabilities    Pricing and Regression Analysis    Visual Merchandizing & Assortment Plans

   Saudization    Strong Network with Malls, Real Estate, Vendors and Contractors in Saudi Arabia.

I worked in Retail division among all positions from the base as a Storekeeper till become today the Head of division contains

+130 stores, also I worked in Logistics, Retail Francine, Channel Sales and Customer Care …

Career History

Alzouman General Trade  – Saudi Arabia, Jeddah. Feb 2014 – Present 

“ Since 1980 the well-established AGT is serving Saudi & GCC Market in several profit centres like Travels & Aviation, Airport

Ground Service, Language institutes, Real Estate, while SWATCH Retail is the major sector in their portfolio”  

I’m Overseeing the day-to-day National Sales & Operations in 132 showrooms covering 18 cities. Managing +500

Employees from Multiple Nationalities … I’m reporting directly to CEO.

Duties and Achievements

  Structured Meeting with B.O.D providing them the Market and Competitors Status and Operational Reports…

Advocate BOD clear strategy to continue at the top rank in the market, submit the yearly Budget and Business Plan.

  Sales Growth: in 2014 turnover exceeded $58 Million with 12% growth vs. 2013 … … SWATCH Saudi Market in 2015

became the biggest 4 market globally while it was out of Top five markets two years earlier before I join AGT.

 

Profitability: Continuous revision of P&L per each Cost centre tracking direct and indirect costs with providingsolution to increase profitability or reduce OpEx/CapEx, Closed Non-profitable 9 shops, Minimized Paper-Work and

Administrative Costs and minimized 25% of Headcount in Back Office.

  Loss Prevention:  employed set of practice like Inventory –Take, applied best operational practice to minimize

Internal/External theft, Rewarding best Employees in respect of Loss Prevention.

  New Markets: Opened new 9 stores in 2 years based on the own Feasibility study, Applied concept of SWATCH

Outlet-Stores for the first time worldwide for liquidation and aging stock in Jeddah and Khobar… 

  Stock Availability:

o  Controlling +4,000 SKUs plus other brands like Flik-Flak, Bijoux, CK Watches and Accessories.

o  Increased Core Collection by 15%, Refurbished + 40 SKUs… Designed Combo of Watch & Ladies Accessories.

  People Management: Set clear Performance Measurement System, Workforce plan, provided different Training

modules, Gap Analysis… Succeeded to acquire top talents in the market.

  Staff Incentive: Developed Cash / Non-Cash Incentive Scheme to create a competitive environment among

the Sales Department … Rewording Employee of the Month, Best Showroom and Best Operational Practice.

  Saudization:  Nitaqat program moved from Low –Green in Jan 2014 to Platinum in 2015, We obtained top talented

Saudis and currently we Run 10% of showrooms are run by Saudi managers while it was ZERO till end of 2013.

  Delivering Projects: Developed JAHEZ® in-house software get holistic daily status of all Showrooms, Created

Operational Manual, Training e-Library, QlikView dashboard & Visual Merchandize Mockshop 

Head Of Retail 

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Mobily  – Saudi Arabia, Riyadh. March 2005 –  Jan 2014 

I joined Mobily during the launching stage as a Sale Support Supervisor to build Retail Division from scratch, left the

company with more than 430 Point of Sales mixed between Flagships, Fully Branded Franchise, Mini -Shops and Kiosks.

During this period in moved within Consumer Sales Sub –Departments horizontally & vertically working as Area Supervisor,

Budget and Commission Analyst, Key Retail Manager and Retail Sales and Operations Manager since 2010.

  Responsible for implementing the Retail Goals and Objectives, budgets and commercial targets. In

2013 Over Achieved the Department target with following Like For Like 2013 Vs. 2012

o  Postpaid Sales +23%, Prepaid Sales +12%, Business Sales 76%, Customers Footfall +15%, Siebel

Transactions 26%, increasing number of Workstations by 19%, and Cash & Carry 23%.

o  Service Level of Customer Waiting Time enhanced by 7%, and On-Stop Shop enhanced 11%

o  Applied model of 24/7 flagship in Makkah and Madina. Applied Retail Business Corner.

o  Opened 50 outlets in 17 cities during the 2nd half of 2013, I was the Head of this Program.

o  +25,000 Training hours for Mobily Sales staff and 35,000 for Partner and Resellers.

  Sales Incentive: in 2007 developed a comprehensive scheme with a competitive

commissions for Consumer all Sales Sub-divisions (Retail, Franchise, Resellers) with yearly revision.

  Commercial Projects: e-Contract, Payment Shop (PCPM), Q-matic Queuing System, Shop-In-Shop.

  Products Launches: Both of GSM & Non-GSM products in Retail the top-line technologies such

as Voice Packages, Data Bundles, LTE, Fiber Optics, All Notes & Smart phones models like iPhone ,

Blackberry , NOKIA, Google series … etc. 

  Hajj Committee: 5 successful seasons of Managing Hajj Retail Operations, the most profitable event.

Vodafone, Egypt  July 2001 –  March 2004 

- 

I was in contact with Post Paid customers directly during all touch points to enhance their cash-in and

collection process including “Line Activation, Welcome Call, Return Mail, Payment Collection, Credit

Limits, Bill Review, Hotline and suspension actions, Fraud & High Usage Analysis and legal action” 

-  Last Assignment was working in DCA “Debit Collection Agencies” section as I was Key Account

executive for top and best collector companies in Egyptian Market.

 Jul 1999 –  Jul 2001 

In 1999, Sainsbury’s the 1st 

 British Supermarket Chain entered Egyptian market and was targeting the best calibers. I was

supervising 30 WH Staff to handle 140k SKUs, receive goods from 2k suppliers, and submit daily orders to supply

a chain of 62 branches in Greater Cairo

-  Train Warehouse People to apply the agreed standard policies, increase the awareness about Safety &

Security topics, correct coding of SKUs, how to store and prepare inventory considering FIFO method.

-  Check & approve Goods-in (receiving) process from suppliers then insure right storing procedures.

-  Receive daily outlets reorders, submit to warehouse and follow up Goods Dispatch to vehicles, Insure zero

backlog of Re-Orders to Stores and prepare the daily shift handover

-  Making regular physical Stock-Take and report any variation in the balance, insure accurate balance stock

vs. physical inventory in warehouse.

Retail Operations Manager.

Customer Service Representative. 

Inventory Specialist, Logistics and Supply Chain 

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Education

-  PMP ID#2243764E1, Feb 2013 

-  Bachelor of Commerce, Cairo University in May 1999.

Training Courses

-  Certified Professional in Demand Forecasting CPDF®, 2014

-  Mobily Leadership Program for Managers TTM associates, 2011-2012 

- 

Consumer Marketing Strategies. MCE, Barcelona, 2010 

-  Inventory Management. LTC, London, 2009 

-  Retail Management workshop. DMS Retail, Cairo, 2008

-  Strategic Quality Management. IIR, Dubai, 2007 

-  Sales Management. MCE , Brussels, 2007 

-  Supervisor Skills.  Meirc, Kuala Lumpur, 2006

-  CRM for Front-liners. Vodafone, Athena 2003 

-  Negotiation Skills. AUC, Cairo – 2002

Computer Skills

-  Brilliant & expert in MS Office skills (Word, Excel, Power Point, InfoPath, Visio and Access) 

-  Project Management Applications ( MS Office Projects, CA Clarity, EPM) 

-  Dashboard Applications (Qlikview) 

-  Retail Applications (POS, AX Dynamics , RFID, Mockshop) 

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Oracle & CRM application (Seibel & BSCS, IN view) & Apple GSX maintenance system. 

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Personal Details

-  Nationality: Egyptian

-  Birth: Cairo, 26th of December 1978 

-  Marital Status: Married & father.

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Residential Status: Jeddah, KSA

-  Iqama Status:  Valid and Transferable.