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GET READY TO POWER UP WITHPROVEN BUSINESS PRACTICES

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Visit the PADI Pros’ Site for details on the presenters - including when and where they are presenting. Business Academy presenters may vary at each location. Subject to change.

Hear from more Business Academy attendees’ testimonials inside!

PADI Business Academy powers up again in 2014 to revolutionize the Dive Industry

PADI Retailers and Resorts around the world have the opportunity to power up at PADI Business Academies again in 2014. Through six hands-on workshops, the PADI Business Academy curriculum delivers proven tactics and techniques you can immediately implement in your business. During the two-day PADI Business Academy, you’ll receive targeted, contemporary business training custom-tailored to your specific needs that will help increase your bottom line. 108 PADI Retailers and Resorts attended the programs in 2013 that included information, tools and workshops on how to improve websites, Social Media Strategies, customer relationship management, Sales Training, Pricing Strategies and PADI eLearning® Strategies. Check out the dates and locations inside and get ready to power up your business! It’

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erPADI Business Academy A program for PADI Dive Centre and Resort owners, managers and staff.

Danny DwyerSenior Director, Sales and Marketing

Tim Hunt Manager, Field Services, PADI Asia Pacific

“Since the Business Academy I started working on my top three action items. The results were instant. We started getting enquiries off the web page almost immediately. Our Google page rank has improved, and we are getting much better results.”

Craig LittleEco Dive PADI 5 Star Dive Center, Queensland, Australia

PADI Business Academy Workshops:

Power Up with Proven Business Practices Learn how to identify and set measurable goals for your business. Select the best PADI tools to help you meet, and exceed, these goals.

Engage Your Network: Social Media Strategies 101Discuss the growing power of social media and how you can gain business using this powerful medium. This presentation will cover setting up a blog, building your reach on Facebook, creating video content for YouTube, and integrating your social media sites. Plus, take an in depth look at ScubaEarth, including how you can set up your profile, create and edit dive sites, log dives and grow your ScubaEarth Dive Crew.

Is Your Website Working for You?Hear from web developers about simple turnkey solutions to revamp your site, maximize traffic and implement search engine optimization.

Marketing to Chinese speaking customersLearn more about this growing and increasingly important market segment and how to effectively market to Chinese speaking consumers. This presentation will show you how to effectively offer Chinese speaking customers products, courses and services to meet their individual wants, needs and desires.

Email marketingThis innovative and hands-on seminar will show you how to maximise your marketing and sales results through database mining and email communications.

PADI eLearning® StrategiesGet hands-on experience managing your PADI eLearning® classroom. You’ll learn how to set up your store’s eLearning site and maximize its effectiveness through communication with eLearners.

What can PADI Business Academy do for you?

“I recommend the academy to any PADI Member or Resort. PADI are actually supporting you as a business and allowing you to develop skills within your business, but also committing to follow up and ensure that you meet the goals you have made whilst completing the program.

Julia CrossDive Jervis Bay

PADI Dive Centre, NSW, Australia

“The PADI Business Academy really exceeded our expectations. Two days loaded with information, tips, practical workshops and great interaction! In particular the sessions regarding social media, and how to utilize them in our business, will be extremely helpful for Kon-Tiki. The fact that the PADI staff personally committed to follow up on the Action Plans that were set up, shows the level of engagement PADI has for its Members. They really want us to succeed and providing this level of support guarantees us to take a big step forward!”

Stefan AnderssonCEO, Kon-Tiki Thailand

PADI 5 Star Instructor Development CentreSydney, NSW, Australia

Follow up results from PADI Members in Asia Pacific revealed that the group of 108 PADI Retailers and Resorts who completed the PADI Business Academy in 2013 enjoyed an average increase of 13.6% in diving certifications compared with 2012.

What can Business Academy do for My Business?

When is Business Academy?2014 Schedule:

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Attendance at a PADI Business Academy will result in PADI Member Seminar credit for :

• PADI Master Instructor applications • PADI Retail and Resort Member upgrades • PADI Course Director Training Course applications

Contact PADI Asia Pacific Customer Service Team for further details.

Informs with resources and contemporary business tools you need to succeed.

Attending the Business Academy, you’ll learn modern day tactics and techniques you can immediately implement in your business. You’ll leave this two-day program armed with an action list detailing how you can put these ideas into practice.

Advances your business into the future.

You’ll learn how to effectively use today’s most relevant marketing resources by harnessing the growing power of social media and evolution of online communications. The results? A whole new generation of divers.

Increases your bottom line.

Learn tested tactics to increase your business. From email marketing strategies to creating optimal sales opportunities, you’ll bring results that leave you with satisfied customers and increased sales.

Connects you with other like-minded business owners.

During this invigorating program, you’ll interact and exchange ideas with other participants. You don’t want to miss this opportunity to develop a supportive network of dive industry professionals.

TuitionPADI 5 Star Dive Centre and above AUD $245 PADI Dive Centre AUD $345 Individual Member AUD $495

All prices are exclusive of taxes and/or levies, where applicable.

Invite key staff members to attend PADI Business Academy. With every four paid attendees from the same business, you’ll receive a free tuition credit for a fifth attendee.

14 - 15 May Manila, Philippines

20 - 21 May Bangkok, Thailand

3 - 4 June Bali, Indonesia

17 - 18 June Sydney, NSW, Australia

23 - 24 June Auckland, New Zealand

6 - 7 August Melbourne, VIC, Australia