Strapped for Cash?Get Sorted with GetBucks

On Kenya's New Kiss

Background

The GetBucks Group which was founded in 2011 is incorporated in Mauritius.GetBucks operates through a number of tailor made business models in Sub-Saharan financial markets namely: Kenya, Botswana, Malawi, Swaziland, Zimbabwe as well as Spain

GetBucks has positioned itself in the market as a leading provider of virtual financial services, made easy to use and access, by the development and application of various innovative technologies. As a company, it strives to create a unique blend of innovation by merging the finance industry (the old) with specialized online software development (the new).

Its ultimate goal is to deliver access to basic financial products that meet the needs of everyday people in the financial marketplace. This includes services such as micro-credit, basic insurance and banking products. Emerging Markets have been identified as the market with the most potential for growth in the financial space over the next few years. Access to credit, remittance services, banking and insurance remains a challenge for many individuals in developing countries.

Objectives Create awareness about GetBucks

Educate the public on how to get loans from GetBucks

Get people excited about the convenience of GetBucks

Issues Competition from banks and other more reputable services

like M-Shwari

Issues of online security and fraud

Insight It's common for people to search for instant loans when they need

cash fast. But in reality, reputable lenders will never offer instant loans. That's because it takes time to fill out the endless paperwork, get qualified and eventually get the loan released into your account.

The good news is that when you deal with an online lender like GetBucks, the application and approval processes don't require you to visit a storefront lender.

As long as you have a mobile phone and/or internet access you're good to go

Creative Idea Think about those times when an urgent expense seemed to come out

of nowhere in an instant. Maybe you needed to make a repair so you could keep going to work each day. Perhaps something vital in your home needed to be fixed or replaced. It's Christmas, the in-laws 'vote' to celebrate it at your place and to be honest, you are a little strapped for cash. How about when the baby decides to come a few weeks too early and it just so happens to be that dry spell of the month!?

GetBucks understands that unexpected things happen, and payday may still be too far away for you to get the money you need now. That's why we offer online loans that can help you make it through a difficult time, if approved.

On-Air Mechanic

• This will be activated on The Morning Kiss with Shaffie and Kalekye

• The presenters will start a conversation about various moments in which they were strapped for cash and no one was coming through for them. It need not be all about financial difficulty in the traditional sense. It could actually be a missed opportunity! For instance, Shaffie is a hustler, always looking to make money. How many times do you imagine he missed out on an irresistible investment 'plot' because he couldn't raise a certain sum of money?

• Listeners will then be invited to call in and relate their own experiences – when they were strapped for cash and something urgent (good or bad) came up.

• Shaffie and Kalekye will then reinforce the message that GetBucks will come through for you in situations like that.

Talk-Up

• The following will form the talk-up points for the promotion:

• Product Summary• Distribution channels• Application process• How fast it takes• Loan limits/qualification criteria• Prevention of over-indebtedness

Prizes

• Daily PrizeTBA

• Weekly PrizeTBA

Mechanic Justification

On-Air

In times of need due to undue financial pressure, a person usually gets confused and forgets where to go for help, be it for business, education, or an emergency. This campaign will ease this tension and remind people that the quickest, safest and most reliable partner to get you through these financial difficulties is GetBucks.

Kenya’s New Kiss!

We represent an entire generation!