Getting Started Online

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Brand essentials01Contents

Pick an e-commerce provider02

Custom domain

03

Payment gateway

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Design your store

05

Create content

06

Shipping strategy

07

Adding products

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Let’s build your store!

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Brand Essentials01

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Unique selling proposition● Photography and graphics● Copywriting● Target audience●

Unique Selling Proposition

Product Shots

Lifestyle Shots

Copywriting

Target Audience

Pick an e-commerce provider02

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A lot of options●

Pick an e-commerce Provider

Features● Store design●

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Adding products03

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Sourcing products● Adding products as an existing business● Product photos● Product descriptions●

Adding Products

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Sourcing products

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Make

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Best for:

● DIY type

● Unique ideas

● Resources available

Make your product

Manufacture

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Manufacture your product

Best for:

● Unique product ideas

● Validated market

Wholesale

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Purchase wholesale

Best for:

● Getting set up quickly

● Carrying lots of brands

Dropship

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Dropship your product

Best for:

● New merchants

● Keeping start up costs low

● No inventory to manage

CSVs●

Adding Products

Importing from wholesalers●

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Adding products as an existing business

Manually inputting them ●

Quality●

Adding Products

Highlight specific details● White/Light grey background●

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Product photos

MVMTMVMT

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Creative and unique●

Adding Products

Communicate trust● Value of the product●

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Product descriptions

Product Description

Custom domain04

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What should it be?● Buying a domain●

Simple and easy to spell● Make it brandable● Think like a visitor●

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What should it be?

Custom Domain

Check for availability on all platforms●

Domain registrar● E-commerce providers●

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Buying a domain

Custom Domain Payment gateway05

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How to choose● Primary vs secondary gateway●

Depends on your products● Understand the fees● Platform integration●

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How to choose?

Payment Gateway

Checkout process● Offers flexibility to customers●

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Primary vs secondary

Payment Gateway

Primary vs. SecondaryIn the checkout.

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Design your online store

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06Fundamental design principles● Tell your brand’s story● Home page●

Trust● Visual appeal● Mobile experience●

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Fundamental design principles

Design your Store

Navigation●

Trust

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• Contact information

• Return policy

• Certifications,

compliance badges,

and payment methods

Visual Appeal

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• Photography

• Colour Scheme

• Typography

Mobile Experience

Unique selling proposition● Target audience● Logo●

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Tell your brand’s story

Design your Store

Target Audience

Clear on goals of your homepage● Clear navigation● Display best selling items●

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Home page

Design your Store

Easy access to shopping cart and contact us●

Home page Above the fold.

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Above the fold is extremely important real estate, as it’s the 1st stop for many buyers.

Create content07

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Tell your story● Create a community● Marketing●

Brand essentials● Create a connection● Create unique content●

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Tell your story

Create Content

Who you are● What you do● Who you do it for●

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Stuck?Create Content

● Why you do it● How you do it● What the future looks like●

What community are you in?● Join online/local social groups● Look out for local events●

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Engage in your community

Create Content

Organic marketing● Paid marketing● Email marketing●

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Marketing

Create Content

Search Engine Optimization (SEO)●

Ambassador Interviews

Ambassador Profiles

Blog Posts

Shipping and Fulfillment08

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Clear and simple● Shipping model● Shipping costs● Shipping strategies● Packaging●

Shipping models

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01 02 03 04Ship yourself(Starter)

Ship yourself(Intermediate)

Fulfillment Warehouse

Dropship

Shipping Costs

56%Abandoned carts

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Unexpected shipping costsare the number one reason for cart abandonment.

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● Free shipping over X

● Carrier-calculated shipping

● Flat-rate shipping

Shipping strategies

Packaging

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Shipping your package

Questions?

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Shopify Help Center elp.shopify.com01

Helpful resources

Shopify Compass02Shopify Podcast03Shopify Forums 04

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Shopify Webinars05

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Thanks!