Upload
sue-anstiss
View
585
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Getting the message right
Engaging customers to drive grassroots participation
Sue Anstiss – Promote PR
Why public relations?
Who are you targeting?
Different motivations?
Different influencers?
Different messages?
Same aspirations?
Different products?
Different language and tone?
Different media?
How can you reach them?
Reading a local newspaper weekly
Think more broadly
o Locationo Ageo Sexo Keywords (in profile)o Interestso Educationo Workplaceo Relationshipo Familyo Languages
Think more broadly
Getting regular media coverage.What’s in your tool kit…?
1. CampaignsCreating an umbrella for all your activity
2. PhotographyChoosing the right image
for your audience
3. Media TrialsGetting media engaged
4. ResearchRegional hooks for national stories
5. Real stories with appeal
6. SpokespersonNot just your athletes
7. Seasonal stories
8. Use new media toolsBring life to your stories
9. Have a plan
10. Measure results
In Summary…1. Identify your target audience2. Tailor your messages3. Think ‘broad’ media4. Try a variety of tools5. Plan and measure
Sue Anstiss 01628 630363