Right Time, Right Audience, Right Message...Right Time, Right Audience, Right Message: ... relationships to optimize message delivery and amplify impact • Learn how to cut through

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© 2014 NAVEX Global, Inc. www.navexglobal.comAll Rights Reserved.© 2014 NAVEX Global, Inc. www.navexglobal.comAll Rights Reserved.

RightTime,RightAudience,RightMessage:BuildingaSuccessfulE&CAwarenessProgramRightTime,RightAudience,RightMessage:BuildingaSuccessfulE&CAwarenessProgram

SCCE Utility & Energy Conference ‐ February 2015


P R E S E N T E D B Y

KathrynSkelton

Compliance Manager, Noble Energy, Inc.

AshleyCoselli

Compliance Attorney, Noble Energy, Inc.

SteveHelm

Senior Account Executive, NAVEX Global

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LearningObjectivesLearningObjectives• Understand how to develop, target and prioritize your key messages to meet your organization’s E&C pain points and risk profile

• Discover the importance of building cross‐departmental relationships to optimize message delivery and amplify impact

• Learn how to cut through the communications clutter by leveraging multiple communication channels and formats to deliver messages


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HOW TO DEVE LOP, TARGET AND PR IOR I T I Z E YOUR K E Y MESSAGES TO MEET YOUR ORGAN I ZAT ION ’ S E&C PA IN PO INTS AND R I S K PROF I L E

HOW TO DEVE LOP, TARGET AND PR IOR I T I Z E YOUR K E Y MESSAGES TO MEET YOUR ORGAN I ZAT ION ’ S E&C PA IN PO INTS AND R I S K PROF I L E

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Risk Assessments

Benchmarking

Communication Strategy and Detailed Plan

Collaboration through Compliance & Ethics Committee

Branding of Department, Initiatives and Programs

Executive Support

KeyComponentsKeyComponents


B U I LD ING CROS S ‐DEPARTMENTA L RE LAT IONSH I P S TO OPT IM I Z E MESSAGE DE L I V ERY AND AMPL I F Y IMPAC TBU I LD ING CROS S ‐DEPARTMENTA L RE LAT IONSH I P S TO OPT IM I Z E MESSAGE DE L I V ERY AND AMPL I F Y IMPAC T

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Compliance as a Business Partner

Proactive Versus Reactive

Defined Purpose

Liaison Programs

ETHXX – Center for Ethics Excellence

Corporate Committees

ASeatattheTableASeatattheTable


C U T T ING THROUGH THE COMMUN ICAT IONS C LUT T ER BY L EVERAG ING MULT I P L E COMMUN ICAT ION CHANNE L S AND FORMATS TO DE L I V ER MESSAGES

CUT T ING THROUGH THE COMMUN ICAT IONS C LUT T ER BY L EVERAG ING MULT I P L E COMMUN ICAT ION CHANNE L S AND FORMATS TO DE L I V ER MESSAGES

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Traditional and Innovative ChannelsOnline and Live TrainingExecutive Messaging / VideosInteractive CodeSustainability ReportAwareness EventsContests and DrawingsBurst LearningPull Learning / ToolkitPrinted Media

Branded Initiatives / LogosDesk GuidesPosters, Wallet Cards, Table Tents

ClearCommunicationsClearCommunications


Code Launch Event Helpline Awareness

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Annual Compliance and Ethics Summit


Other Training and Compliance Tools

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THANKYOUFORYOURATTENTIONTHANKYOUFORYOURATTENTION

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Right Time, Right Audience, Right Message...Right Time, Right Audience, Right Message: ... relationships to optimize message delivery and amplify impact • Learn how to cut through