2015-20

MERCHANDIS

E

Merchandise Request for Proposal

2015-20

Request For Proposal:

The Georgia High School Association is requesting proposal for the event merchandise contract that will be awarded for 2015-20.

The GHSA invites your company to submit a proposal by June 1, 2015 that includes financial terms, photos of display areas and t-shirt artwork design samples.

The proposal should be sent in either digital or hard copy format to: Gary Phillips, GHSA Executive Director; 151 South Bethel St., (PO Box 271), Thomaston, GA 30286; ( 7 0 6 ) 6 4 7 - 7 4 7 3 ; g a r y p h i l l i p s @ g h s a . n e t a n d market@ghsa.net.

Any questions regarding your bid should be directed to Alan Sharp, Director of Marketing; market@ghsa.net; 770-401-3129.

Scope of Work:

The selected company will be tasked with handling all design, production, event logistics, staffing and exclusive merchandise sales at 16 state championship events. See full list. One Act Play, Wrestling (Team & Traditional) and Literary are NOT part of the available events.

Quick Facts:

Georgia High School Association (GHSA) is composed of 450+ public and private schools, which compete in 18 sports and activities. For more information, go to GHSA.net.

Annual average annual gross merchandise sales for the GHSA from 2011-14 was $356,716. The current merchandise rights holder is TeamIP.

PROPOSAL

Merchandiser Will:

• Develop a distinctive line of apparel, which enhances the GHSA brand and stays current with design trends.

• Create digitized artwork for GHSA approval 3-4 weeks prior to each event.

• Hire, train and manage all contract personnel.• Display merchandise in a professional manner with table

drapes, display racks and printed signage with pricing.• Handle any customer complaints in a timely, professional

manner with a designated customer service contact.• Maintain an effective Website that allows for post-event

orders.• Provide an annual sales report following each scholastic

season. • Process and send payments to GHSA according to the

terms of the contract.

GHSA Will:

• Designate company as “Official Merchandiser of the GHSA”

• Promote company on GHSA.net licensing page with link to company Website.

• Cross-promote t-shirt artwork as the “event logo,” when appropriate on GHSA.net, print programs, newsletters and social media.

• Grant rights to all GHSA marks and logos with digitized artwork.

• Provide half-page ad space in football and basketball event programs.

• Make PA Announcements at all equipped venues where merchandise is sold.

• Coordinate the delivery of team and individual names for the back of the t-shirt for each event in a timely manner.

PROPOSAL

2015-16 EVENT SCHEDULE DATE SPORT SITE 2014 ATTENDANCE PARTICIPANTS

Oct. 29-31 Softball - Fast Pitch Columbus Softball Complex

7,574 850

Oct. 31 Volleyball - Final Marietta HS 3,822 150

Nov. 7 Cross Country Carrolton (HS) Course 5,427 2,800

Nov. 13-14 Cheerleading Columbus Civic Center 9,738 3,800

Dec. 11-12 Football Georgia Dome 55,256 1,200

Feb. 4-6 Swimming & Diving Georgia Tech Aquatic Center

4,277 2,100

March 3-5 Basketball Macon Centreplex 22,551 560

April 2 Riflery Ft. Benning Open 75

April 22 Gymnastics Westminster 263 50

May 5-7 Track & Field - Girls Hugh Mills Stadium, Albany 4,737 2,144

May 7 Tennis Clayton County International Park

Open 200

May 7 Lacrosse Four (4) Sites 6,206 240

May 12-14 Track & Field - Boys Memorial Stadium, Jefferson

5,253 2,144

May 12-14 Soccer Mercer Stadium 10,722 550

May 16 Golf Augusta - 14 sites Open 966

May 21,23 (A- 14,16)

Baseball Seven (7) Sites 14,763 200