White box indicates “Clear Space” around logo at all times.Any and all text or imagery should be .5” from the logo unlessit is reversed out of an image from photo library.

For the sake of legibility, the logo should not be less than .5”wide or 100 pixels wide. In this case do not include tagline.

Different Lockup Different Colors and Lockup Blue Outline

Pantone 540u | Pantone 540c C100 M55 Y0 K55 (Headlines Only)

The removal of the tagline is not permitted in the horizontal lockup. It is only permitted in vertical lockup. When the logo is used over an image and the tagline must be legibility — In the case of social media the horse icon will appear by itself.

Renner | Never Italics | Headlines Only

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Arial | Bold, Reg | Headlines Only

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Arial | Light, Italics | Text Only

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Primary Identity Guide Quick Reference

Primary Horizontal Logo Secondary Horizontal Logos

Primary Colors Secondary Colors

Primary Fonts

Logo DON’T DOS

Secondary Fonts

Pantone 5565u | Pantone 5565c C30 M0 Y24 K26 (Headlines Only)

Blue, Gray | 90%

Blue, Gray | 80%

Blue, Gray | 70%

Blue, Gray | 60%

Blue, Gray | 50%

Blue, Gray | 40%

Blue, Gray | 30%

Blue, Gray | 20%

Pantone Warm Gray 9u | 9c C0 M0 Y0 K60 (Body Copy Only)

GIANTSTEPS GIANT STEPS

Therapeutic Equestrian Center

Social Media