GIP3 What's New - Draft Page 1 Issue date: 10/7/2015 GIP3 What’s New September 2009

GIP3 What's New - Draft

Page 1Issue date: 04/21/23

GIP3What’s New

September 2009



Design – Experience

1. Because Volvo has evolved The cars. The brand promise.

2. Because consumers have evolved How they use interactive media. How they shop for cars.

3. Because the competition is fierce Who’s catching up? Who’s forging ahead?

4. Because we have learned a lot from the current site What are we doing right? What do we need to improve?

Why the change in design and experience?



Design & Experience

The Concept



Design – Experience / Concept




“In order to deliver on our promise, and so deliver profit, we need Volvo Car’s philosophy to be at the heart of everything we do. We each focus on what our internal and external customers want, and ask ‘Does every task we do really make life better for our customers?’ ”

Volvo Car Corporation – Company Philosophy




GIP3 is designed to capture the visitor on a personal level.

Configured Experience

The purpose of Configured Experience is to provide the site visitor with the most relevant content, based on their specific interest and needs, as they move through the site.

In GIP3 we focus on the needs of the individual.



Design – Experience

By understanding what is most relevant to individuals, we can create a more personal site experience, where content surfaces at just the right time.

We will have a smart site, a site that practically appears to be reading the mind of the user.

To ensure success of the site we must:

1. Understand that our audiences differ from country to country 2. Understand that our audiences differ from model to model3. Understand that our audiences require different content at specific times in the shopping cycle

Configured Experiences

The audience will feel that they have received information IF:

They receive correct data They receive appropriate amount of data They receive data they can understand

So… this is the result:



Design – Experience / The pillars of Configured Experience

Accommodate – facilitate individual needs

Entertain – use different expression

Simplify – logic structure within sections

Share – meet as partners

Communicate – recognize visitor’s needs

GIP2 GIP3

GIP2 GIP3

GIP2 GIP3

GIP2 GIP3

GIP2 GIP3

These 5 rules, or pillars, encapsulate the notion of Configured Experiences. The images show where we are coming from and what we aim to achieve with GIP3.

As you move through this presentation you can keep these pillars in mind and ask yourself if they are being fulfilled in each section of the site.



Design & Experience

Start PageDynamic Banners



Design – Experience / Start PageGIP2

GIP3



Design – Experience / Start Page / Dynamic Banners

Dynamic banners:

Are shown to suit the audience need.

Are based on their behavior on the site.

Enhance the experience!

Dynamic banners are there to help the visitor discover what they need.

Dynamic banners should not be forced on the visitor based on what the market feels the visitor should see.




A selection of banners are set up in authoring. The banners and pages are tagged with content and categories.

As the visitor moves through the site, the functionality obtains a value from every page that is visited. The categories and values then decide what banners are to be shown to the visitor.

If the visitor shows an interest in V70, banners will be presented that are linked to V70 information on the site.

For the site visitor, the dynamic banners will change based on a value, a cookie that contains information about the site visitor’s previous movements and actions throughout the site. If the site visitor deletes the cookie, the measurements will be set to a default value.




The settings for dynamic banners need to be defined for each page, individually.

The dynamic banner settings for the page assign a value to the site visitor, when surfing to this specific page, which will be used to automatically decide which dynamic banners will show on each page.

The settings for dynamic banners include defining which models should be associated with the page, choosing Content Categories that should be associated with the page, and rating the page as Rational, Neutral or Emotional.




For each banner, insert a Title, Text, Image, Link, Call to Action, and settings for Dynamic Banners.

The settings for Dynamic Banners need to be set for each dynamic banner. They include the following:

– Which models should be associated with this banner?Select the Content Categories that should be associated with this dynamic banner.

– Which dynamic banner types should this dynamic banner be associated with?Brand – Links to content that is strongly related to brand, people, or community content.Product – Links to content that is strongly related to a model, group of models, or a model feature.Sales – Links to content that is strongly related to selling a car (Offers, DCT Forms etcetera).

– Time frame for how long the banner should be active.



Design – Experience / Start Page

Four areas on Start Page:

1 Explore Models

2 Models

3 Sales & Services

4 Community

1 2 3

4

Dynamic Banners is a functionality that enhances the Configured Experience. The design of the whole site is made to suit the visitors’ different needs.

Configured Experience is the sum of all parts of the site, working together to pull the visitor closer to the Volvo brand – and further down the sales funnel.



Design & Experience

Navigation & Search



Design – Experience / Navigation

Displaying options for all the stages in the buying process.

GIP2

GIP3

GIP2

GIP3

Left navigation has been moved up.



Design – Experience / Search

A search crawler is part of the site’s new functionality.

Pages can be excluded from being indexed.



Design & Experience

The Models



Design – Experience / ModelsGIP2

GIP3Information availability.

Product focus.

Experience the model.



Design – Experience / Model / Style Your [Model]

Style your model and create an action according to your needs.

The all new Style Configurator is not available in GIP2.



Design – Experience / Models / 5 Things to Know

Experience the model.

5 things to know

Based on each model’s unique selling points.

Experience the model. Markets can choose xxx from a library, to fit their needs.

GIP2

GIP3



Design – Experience / Model / The Gallery

Interactive Gallery

The Gallery

It is possible to have a Model Gallery page to display two or more sub-galleries, which the user can switch between. Markets can choose xxx from a library,

to fit their needs.

GIP2

GIP3



Design – Experience / Model / Which [Model]

Which [Model]

Which [Model]

More visual with easier overview.

Information is split into sections.

GIP2

GIP3

Markets configure according to their needs.



Design – Experience / Model / The Details

GIP3

GIP2

Features & Equipment

Technical Data

GIP3 What's New - DraftPage 26Issue date: 04/21/23

Design – Experience / Model / The Details

GIP3The Details



Design & Experience

News & EventsCommunity



Design – Experience / News & Events

News & Events

News & Events

Multiple choice of categories.

GIP3

GIP2



Design – Experience / Community / Feeds and Media

All new – Community

LIV Stories

Photos

Feeds from flickr or local photo feed.(Legal issues have to be resolved before this will be available)

Videos

Feeds from YouTube or local video feed.

GIP3

Music

Selection of music from upcoming talents that VCC has collaboration with.



Design – Experience / Community / Heritage

Heritage

News and Info

Volvo Cars History

Volvo Models

Genuine Classic Parts

Volvo Museum

Calendar

GIP3



Design – Experience / Community / Clubs

GIP3

Clubs

Enter local clubs on your market.



Authoring



Authoring

Most of the authoring in GIP3 is the same or very similar to the authoring in GIP2.

In the previous section about Design and Experience you have seen new functionality on the surface. However, the interface for editing the content will be familiar to you.

In some cases, the content is set in an RSS feed instead of in lists. These sites will indicate where such feeds are editable. In cases where the content is stored in lists, you will see a “Manage Items” button.

Details regarding editing will be shown in the training prior to your market’s roll-out.

On the following pages are some authoring changes that will influence the basic setup of your market’s site.



Authoring – Site structure

GIP2 GIP3The site structure for GIP3 must follow a certain structure to function.

The names of the sites (and pages) will become a part of the URL.

The names of the sites follow Melbourne ITs recommendations for site names, with hyphens to separate words, according to SEO guidelines.

This also means that non-relative links have to be changed if pages and media are moved from GIP2.

The site structure, available from Site Actions, is updated with the following functionality:

Create page Create site Create list



Authoring – Navigation

The left-hand navigation will work for up to four sub-sites. Make sure that the first page within each site is named “default”.



Authoring – Dropdowns

In the XML editor, it is possible to create items for dropdowns with text content.

It is possible to add up to three levels of data, where each level will become a dropdown.

To reuse XML files from GIP2, simply copy and paste the XML into the first “Edit XML” placeholder.



Authoring – Media feeds and RSS feed

Enter an RSS feed address.

Usually, the originator of the RSS feed will have instructions on what feed address to enter.

Enter a source feed address.

Usually, the originator of the source feed will have instructions on what feed address to enter.



Authoring – Page ConfigurationKeywords

Description

Alternate Page Title

Don’t allow search crawlers to follow links on this page – no follow

Don't allow search crawlers to index this page – no index

Page Element Visibility

Custom Java script

Custom Style sheet

Dynamic Banners



Authoring – SCNG

Packages are inserted in SCNG as a new category. In the category, it is possible to add title, image and description for the packages that will be visible in the page layout Category Data

Packages



Design – Images

Media is broader in GIP3

If you are moving content,media has to be adjustedor changed



Design – ImagesDetailed information on media sizes and content specifications will be available in a design specification document on Wiki.



Thank you!

Documents

GIP3 What's New - Draft Page 1 Issue date: 10/7/2015 GIP3 What’s New September 2009