The house ofGolden Kaan

KaanazinEV o l . 5 / s p r i n g 2 0 0 9

c o n t e n t

KaanazinE vol.5 /SprinG 2009

golden kaan

house of golden kaan 4

Brand developement 8

newsline

Wineland south africa 12

news

german market 18

asian market 20

us market 21

canadian market 24

russian market 26

polish market 27

danish market 28

irish market 30

dutch market 31

exhibitions

vineXpo asia pacific 32

tfWa cannes 33

cape Wine shoW 33

liWf 34

proWein 35

awards and accol ades

international aWards 37

golden kaan

neW team memBers 42

take your chance! 42

contacts 43

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dear friends and partners of golden kaan,I am delighted to share our Spring Kaanazine magazine

with you. This current edition represents the fifth issue of

our Golden Kaan magazine.

at sales levels of 1.5 million cases to date since launch,

Golden Kaan has experienced dynamic sales growth

and continues to expand into additional markets and

while winning new customers. Besides the excellent eco­

nomic performance, there are additional reasons to cele­

brate the brand’s success in the year �008:

This year marks the fifth anniversary of Golden Kaan,

a brand that immediately sparked interest and gained

attention throughout the world as a result of its specta­

cular launch in �00�. Today, we can proudly state that

Golden Kaan has lived up to its promises:

The brand has captured a leading market position in many

european countries.

Moreover, we have seized the opportunity of Golden

Kaan’s fifth anniversary to fulfill a long­standing wish.

With the grand opening of the “House of Golden Kaan,”

our visitor center, wine shop and “Golden Kaan Friends

lounge” in the heart of Golden Kaan’s

home region we are convinced that

this Home of our brand will serve as a

delightful and appealing attraction

for visitors and friends from through­

out the world. We all, but specifically

Sharon and Bea, would be very pleased

to welcome you at our “House of

Golden Kaan” in the near future.

now, I would like to invite you to read

on and enjoy this latest issue of our

magazine and learn more interesting

information about the “House of

Golden Kaan” and our brand.

Yours sincerely,

Marian Kopp

Managing director Golden Kaan ltd.

e d i t o r i a l

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g o l d e n k a a n

houSE of GoldEn Kaan

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neW visitor center and flagship outletthe opening of the house of golden kaan in robertson / Western cape has been a particular highlight for the successful south african wine range. the brand’s new official visitor center and flagship outlet is located in the midst of the wine-growing region for the golden kaan wines.

Tastings, art and lifestyle

The opening of the House of Golden Kaan also cele­

brated the brand’s fifth year of existence. It will serve as a

visitors’ center and wine house, as well as an exclusive

tourist destination, offering wine tastings, a South african

art and lifestyle experience, high quality Golden Kaan

accessories for purchase and outstanding conference and

private function facilities.

luxury and sense of african adventure

The décor and services offered by the House symbolize the

luxury, sense of african adventure and exoticism of the

Golden Kaan brand and provide a fitting welcome to

Press, Trade, global visitors and friends loyal to the brand.

It is located in the beautiful Robertson Valley, the wine

growing region of the Golden Kaan wines and an area

noted for its wines and roses.

step in the future

“The opening of the House of Golden Kaan is an important

step in the brand’s future,” stated Marian Kopp, Managing

director of Golden Kaan ltd. “our South african exe­

cutive Brand ambassador, Sharon Mason, has created a

modern, stylish yet inviting place, which will provide visi­

tors with an exciting mix of wine and art to be enjoyed

along with the South african lifestyle.”

Marcus Moller-Racke,

Ceo Racke and Chairman

Golden Kaan ltd., congra­

tulates sharon Mason,

Golden Kaan’s executive

Brand ambassador in South

africa (right) and Bea eillert,

Tasting Room Manager House

of Golden Kaan (left).

55The 5th Anniversary Party of GOLDEN

KAAN combined with the opening of THE

HOUSE OF GOLDEN KAAN that we cele­

brated together with our friends from

around the world during the CAPE WINE

SHOW week was one of the most exiting

events I have enjoyed with our fabulous

brand.

Our prosperous growth, underlined with

world class connections of our distributors

and importers, and a lot of heartfelt trust

and friendship made this possible. Very

special thanks and congratulations to

SHARON MASON and BEA EILLERT from

the South African GOLDEN KAAN team.

You rock!

Marian Kopp,Managing director Golden Kaan ltd.

From my side I would like to

thank first of all: The Great

Team of GOLDEN KAAN for

such a well organized visit and,

of course, for giving us the

possibility now after opening

the “GOLDEN KAAN house” to

show our clients all over the

world where the wines GOLDEN

KAAN were born!!!!

Marina Petrova,Chief Product­Manager –

alIanTa GRoUP, Moscow

May I take this opportunity, on behalf of my wife Geraldine and myself,

to most sincerely thank you all for the wonderful hospitality and gra­

cious time you gave to both of us. We will remember fondly all our

time with you, the visits to the tourist spots, the time in Cape town, and

especially the opening night of GOLDEN KAAN in Worcester – A great

success!! May we all raise a glass to the success of GOLDEN KAAN.

Willie dardis,WineManager / Buyer ampersand – dublin, Ireland

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Thank you to all for the camaraderie and good times. As a first visit to South

Africa it was a very memorable experience for me. GOLDEN KAAN is certainly

a great brand and is obviously the result of more than just the liquid and a

great label.

Russell sandham, director of Marketing – Wines / new Business development

The Kirkwood Group, Canada

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The “inspiration level” has gone up to the next

level: GOLDEN KAAN is a driver not only as a suc­

cessful South African brand, but also as a global

brand player.

The GOLDEN KAAN team was able to create a

family feeling in which the undertaken efforts also

benefit our working together.

ed Geurts,Key account Manager – Racke nederland B.V.

g o l d e n k a a n

houSE of GoldEn Kaan

attending the opening of the House of Golden Kaan in

Robertson, Western Cape were KWV Ceo Thys loubser and

his wife lynda, danie de Wet, Chairman of KWV and his wife

lesca and dr Willem Barnard, Ceo of KWV when Golden

Kaan was launched in �00�. Golden Kaan President

Marian Kopp also especially welcomed Philip Retief of Van

loveren Wine Cellar Robertson, and Robertson Wine Valley

(RWV) Chairman and Marianne Richter, President of the

Breede River Winelands Rotary Club.

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It was a wonderful idea to open the House of GOLDEN

KAAN. Thanks to Marian Kopp for bringing this great

idea and making it come true!

And – of course – thank you all for a wonderful time,

which would never have been so great without your

participation and friendship.

It was very interesting to exchange trade experiences

with all of you. The value of this meeting is even much

higher, because sharing experience, knowledge and

information brings great value to the brand GOLDEN

KAAN. It motivates to achieve more .

Jana Koderova,General Manager GIV­Racke CR

On behalf of the Danish team I wish to thank

you greatly for some wonderful and successful

days in South Africa. The program put up by the

GOLDEN KAAN team was exciting and a fantastic

experience for all of us. Most importantly, however,

the elegant opening party for the GOLDEN KAAN

HOUSE went extremely well, and no doubt that

evening really proved the team spirit of everyone

present from the GOLDEN KAAN sales and mar­

keting team.

We all went home to our territories with a lot of

great inspiration, and I am sure that many of us

will be back in Robertson with important customers

and salespeople in the near future, showing them

that the great wines of GOLDEN KAAN have a

home base. In the right spot and with a lot of

African spirit.

niels Wendelboe Jensen,STRandGaaRden WIne & SPIRITS a / S –

espergærde, denmark

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g o l d e n k a a n

Brand dEvElopEmEnt

golden kaan private collection

The Golden Kaan Private Collection embodies the

entire competence and expertise of south african

winemaking. highly acknowledged with numerous in-

ternational awards this premium range comprises an

intense, concentrated and complex Cabernet sauvignon

and a rich Chardonnay with a creamy texture.

Refined Packaging

With new and refined packaging the Golden Kaan

Private Collection will enhance its positioning in the South

african premium segment. The new updated look is the

result of market­oriented brand management and a com­

prehensive international consumer survey.

Private Collection Chardonnay, 2006 Vintage

Golden Kaan Winemaker’s Reserve Chardonnay em­

bodies ripe fruit and oak flavours which are integrating

well with complex citrus, pear, peach and woody flavours

that add depth and dimension. It is an elegant wine with

creamy texture, which holds its fruitiness through to the

finish, ending on a clean, crisp note.

Private Collection Cabernet sauvignon, 2003 Vintage

Golden Kaan Winemaker’s Reserve Cabernet Sauvignon

is dark, ripe and intense with a firm tannic backbone and

plenty of black­berry, plum and spicy currant flavours,

picking up cedary spice, oak and tobacco notes. It is a com­

plex and concentrated wine for sophisticated demands.

distribution includes selected on trade channels as well

as the duty Free and Travel Value markets. Golden Kaan

Private Collection is produced in a strictly limited edition

at a maximum of �.000 cases.

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With its premium range Winemaker’s edition

Golden Kaan emphasizes its comprehensive

competence for south african wine. The new

designed Golden Kaan Winemaker’s edition

portfolio comprises a Cabernet sauvignon, shiraz

and sauvignon Blanc which were carefully selected

according to severe quality criteria. The Golden

Kaan Winemaker’s edition is available in selected

retail stores which follow a special wine profile and

offer wines of premium class.

The lively SaUVIGnon BlanC impresses with tropical

fruit and ripe fig with a hint of grassy flavours. Well

integrated acids complement this wine with a lingering

crisp aftertaste.

This ruby red and full­bodied CaBeRneT SaUVIGnon

matured in oak barrels. It impresses with upfront cherry

fruit which is perfectly balanced with oaky vanilla flavours.

Soft and ripe tannins linger on the senses.

Golden Kaan SHIRaZ’s bouquet suggests ripe berries

with green peppery spicy flavours. Well integrated tannins

with an excellent follow through onto the palate make for

a sophisticated wine which distinguishes itself from its

competitors.

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golden kaan Winemaker’s edition

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g o l d e n k a a n

Brand dEvElopEmEnt

continued focus on international groWthhas attained the premium South african segment market

leadership role in many countries throughout the world.

The Golden Kaan classic range is almost exclusively sold

through off­trade channels.

south african Wine enjoyment

The wines of Golden Kaan represent modern, South

african wine enjoyment for every palate. The classic port­

folio comprises a range of eight noble single varietal wines

namely Chardonnay, Sauvignon Blanc, Chenin Blanc,

World wide sales and consumer awareness of

Golden Kaan have increased substantially over

the last five years. With sales of nearly 1.5 million

cases since the brand’s launch in March 2003

Golden Kaan can look back on five years of on-

going success.

Within these five years Golden Kaan has been achieving

significant growth in many international markets. The

brand is being distributed in 5� countries worldwide and

Golden Kaan

Classic Range

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continued focus on international groWthIndividuality and Versatility

The three white varietals – Chardonnay, Chenin Blanc

and Sauvignon Blanc – substantiate the charm of South

african white wine. Merlot, Cabernet Sauvignon and

Shiraz represent the red new World classics; and Pinotage

and Pinotage Rosé which rightfully claim to be South

africa’s “native” variety confirm the individuality of South

africa’s winegrowing.

Merlot, Cabernet Sauvignon, Pinotage, Pinotage Rosé and

Shiraz. all wines originate from selected vineyards in the

Western Cape and convince with their complexity and style.

understanding the consumer’s demands

Golden Kaan successfully incorporates today’s trends in

terms of origin, taste and design. Its easy­drinking style

pairs well with food but can also be enjoyed on its own.

offering outstanding quality at a reasonable price is a fur­

ther key element for Golden Kaan’s ongoing success.

Golden Kaan

Private Collection

Golden Kaan

Winemaker’s edition

Golden Kaan

Classic Range

suPeR PReMIuM

– on Trade & duty Free

PReMIuM

– on Trade & off Trade

PoPulaR PReMIuM

– off Trade

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WinEland South africa

on the occasion of the opening of the house of golden kaan, marian kopp took the oppor-tunity to invite golden kaan’s international distributors, partners and team members from all over the world to join a safari game park tour.

Close to Robertson, the group spent an exciting afternoon

watching the famous “big five” in their natural habitat.

encountering the Big five

Formerly used only by hunters, the term ‘Big Five’ refers

to five of africa’s greatest wild animals – lion, leopard,

elephant, buffalo and rhino. even today, the term still

conjures up the romance and magic of africa.

www.pixelio.de

www.pixelio.de

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to celebrate its fifth anniversary golden kaan presented a high class wine – a special anniversary Blend. the idea was pairing the elegance and complexity of cabernet sauvig-non with the richness of shiraz. and it worked out perfectly.

This excellent �00� Cabernet Sauvignon / Shiraz shows

hints of black berries and spices. Soft vanilla flavours dem­

onstrate the intelligent use of oak to further support the

fruit structure. To accomplish this, a careful barrel selec­

tion was made, followed by 18 months of maturation time.

golden kaan anniversary Blend

on the palate the wine is well­structured, soft, and rounded,

and it offers a long and pleasant aftertaste.

The first to enjoy this exceptional blend were the guests of

the House of Golden Kaan opening party. The Golden

Kaan anniversary wine was one of the special highlights of

the evening and contributed a great deal to its big success.

The Golden Kaan anniversary Blend wine will be avail­

able with limited quantities for the South african domestic

market, the duty Free markets globally as well as the

african continent markets and for special channels

throughout europe.

the largest golden kaan Bottle everMarian Kopp proudly presents a �� litre bottle of Golden

Kaan Cabernet Sauvignon, vintage �00�, the biggest

Golden Kaan bottle ever filled. The so called Primat holds ��

standard bottles and weighs around �5 kilos. It was handed

over to dr. ludger Reissig and dr. andrea Reissig, two Golden

Kaan enthusiasts. any idea how to open such a bottle?

1�

allow for optimal flavour development on the vine. With

white cultivars a proper grape selection in the vineyard

was made to eliminate the possible influence of rot

and to ensure that white wines will have a fresh and

fruity character.

Source: South African Wine Harvest Report 2008

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WinEland South africa

south africa’s 2008 vintage

There’s good news for all wine lovers: after a fairly

difficult growing season, the South african �008 vintage

is presenting exciting wines with great concentration

and flavours but generally with a lower alcohol con­

tent. especially early ripening grapes produced pro­

mising wines. The crop size was about 0.5 % higher

than in �00�.

The South african wine �008 harvest started around

10 – 1� days later than in �00�. due to the prevailing

cool conditions and a slow ripening pattern the har­

vest allowed winemakers the time to optimally tend to

their wines.

Based on this long ripening period the quality expec­

tations for the �008 vintage are excellent. The Golden

Kaan winemakers took their time with the reds to

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golden kaan’s commitment to environmental sustainaBility

golden kaan remains committed to en-vironmentally friendly vineyard practices and wine sourcing. all the wines and grapes sourced for golden kaan derive from vineyards that are fully ipW (integrated production of Wine) certified.

IPW is a voluntary environmental sustainability movement

established by the South african wine industry in 1��8.

Compliance with the movement provides wine consumers

with a guarantee that grape production was undertaken

with due consideration of the environment, and that

the wine was produced in an environmentally respon­

sible manner.

Since april �00�, KWV, the South african joint owner

with Racke GmbH + Co. KG, continues to be a proud

member of the Biodiversity & Wine Initiative (BWI). This

initiative aims to protect the natural fynbos habitat of the

Cape Floral Kingdom from extinction by encouraging the

retention and expansion of the natural indigenous and

endemic fynbos growth in and around vineyards. Fynbos,

literally meaning “fine bush,” is exclusively found in the

Western Cape region of South africa where Golden

Kaan is a prominent wine producer. It is high in oil

rich nutrients which add richness to the unique terroir

of the Cape.

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WinEland South africa

sharon mason, executive Brand ambassador for golden kaan, visited namibia in June in order to explore the opportunities for suc-cessfully selling golden kaan in south africa’s neighbouring country.

Since February, Sharon has been responsible for mana­

ging the brand in the South african market. For other

countries on the african continent – like namibia – Sharon

is adapting the marketing strategies, therefore working

closely together with the Golden Kaan winemakers and

the marketing department.

all in all, Sharon provided a positive summary about the

namibian market and the prospects for Golden Kaan.

and to prove that Golden Kaan girls can stand up to any

challenge Sharon did some quad biking in the desert dunes

of the namib desert.

golden girls are tough

About Namibia:

Namibia is one of the least densely populated countries

in the world with 2.5 inhabitants per square kilometer

(6.5 per square mile). The Namib Desert which gave

the country its name, occupies an area of around

50,000 km², stretching about 1,600 kilometers (1,000

miles) along the Atlantic Ocean coast.

Namibia’s economy is still closely tied to South Africa’s

due to the shared history of both countries. Until

1990, the official languages were German, Afrikaans

and English. When Namibia became independent,

English became the sole official language. The mining

industry is the most important sector of Namibia’s

economy (diamonds, uranium, lead, zinc and silver).

sharon Mason

executive Brand ambassador

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World champion sommelierivo dvo ák, one of the best sommeliers in the world, visited kWv and golden kaan this summer and was impressed by the beauti-ful country and its excellent wines.

Mr. dvo ák was awarded the title of a “World Champion

Sommelier” in �00�, when the competition was held in

Havanna, Cuba. Today, Ivo dvo ák is chief sommelier of

the Czech supermarket chain Makro Cash & Carry and

Metro Slovakia.

during his visit he was accompanied by a group of Czech

sommeliers and wine journalists who later wrote an

enthusiastic article on Golden Kaan and the KWV top

wines in the Czech magazine “Vino a styl.”

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in 2008 the racke group established with racke|eggers & franke a new and powerful subsidiary which is fully res-ponsible for the operational business in germany.

With the acquisition of the eggers & Franke Group, a

fine wine distributor with a long­standing tradition and

excellent reputation, Racke is now positioned to act also

as a distributor of premium wines and to serve every dis­

tribution channel. This will create new opportunities

for Golden Kaan and also benefit the distribution.

The business activities of Racke eggers

& Franke and its specialized subsidi­

aries are encompassing management

of nationally leading wine brands as

well as highly targeted distribution of

a broad assortment of individual es­

tate wines and international premium

wines for specialty wine and food

retailers and the restaurant, hotel and

catering industry.

neW distriBution poWer in germany

racke|eggers & franke estaBlished

GErman marKEtn e w s

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The success of Golden Kaan and the effective synergies

of KWV and Racke now make the merger of eggers &

Franke, KWV’s subsidiary in Bremen, commercially viable

and meaningful, as it provides KWV and Racke with an

expanded profitable base for penetration into the impor­

tant German market”.

KWV was established as a private wine co­operative in

1�18 to stabalize the South african wine industry. In 1���,

the co­operative converted to a private company. Since

1��� KWV held a majority in eggers & Franke.

kWv’s chairman danie de Wet and ceo thys loubser emphasised the positive impact of the eggers & franke merger on racke and kWv:

“KWV has a strong relationship with Racke GmbH, dating

from �00�, when their Joint Venture, the Golden Kaan

company and brand were established.

commercially meaningful merger

from left to right:

Thys loubser and

danie de Wet

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aSian marKEtS

this is an important recommendation for golden kaan in korea: in June and July three different newspapers awarded our south african brand as “Best Wine.”

Wine is still relatively new to most Koreans, but the

popularity of drinking wine with meals is growing. and

korean neWspapers vote for golden kaan – Best Wine

during the recent financial crisis, even the booming asian markets returned to reality – however, this still means a growth of nearly 10%. and there is still a huge potential for selling wine in these markets. people in many parts of asia, especially in china, korea, thai-land and other countries show a high interest in wine, which is known as a healthy drink.

Premium Quality Required

asian consumers remain highly image­conscious and are

willing to buy premium brands, because consumption of

wines is often linked to business meals or business gifts.

and consumers are seeking wines they will be able to

remember. new world wines in particular, with their

modern and pronounced fruity character and lacking

strong, astringent tannins, seem to indulge asian palates

and to please their taste.

groWing markets

the market is developing

fast. Generally, in South

Korea, consumption of

alcoholic beverages is

considered to be an

extremely important part

of social culture.

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according to recent nielsen data golden kaan is:

• The number one selling south african Wine

in northern California Retail

• The number one selling south african Wine

in southern florida Retail

• The number one selling south african Wine

in Virginia Retail

• The number five selling south african Wine

nationally (Total us food & drugs)

golden kaan tops the charts!

Safeway, one of the largest grocery retailers in north america,

a Fortune 50 Company that has been a leader in the indus­

try for over �0 years has just taken on Golden Kaan

Pinotage and Merlot. effective September 1st, �008,

Golden Kaan Pinotage and Merlot were listed in 1�0

stores in northern California. This is a tremendous success!

Thanks to the stellar and consistent hard work of Caroline

Gardner, Golden Kaan’s Southern Florida Sales ambassa­

dor, Publix is on the fast track to taking in Golden Kaan

as a warehouse item. This would be the best possible out­

come for growing the brand. Currently Golden Kaan is

authorized in ��� stores as dSd item, meaning it can be

ordered in at the store Managers discretion. Because of

Golden Kaan’s strong sales rate the buyer has just

mandated that in �00+ stores 5 Golden Kaan wines are

mandated to be part of the permanent store shelf sche­

matic. This is considered to be the “next step” in becoming

a warehouse item in close to �00 stores.

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erik ran of golden kaan usa spoke with Jack Brennan, vice president and general manager of southern Wine and spirits of california (north and south) about golden kaan and the market for south african wine in the us.

Golden Kaan: How do you feel the South african

category is shaping up in the US?

Jack Brennan: It looks like the South african

market is growing, however it is still a very small

category. I do think that with the strong growth of

Golden Kaan and Gallo’s new brand Sebeka that

the category will become much larger within the

next few years.”

Golden Kaan: Where do you think the Golden

Kaan wines fit in this segment?

Jack Brennan: Golden Kaan wines are priced

higher than most of the other players in the

category. The wines are a great value with beautiful

packaging.

Golden Kaan: How is the Pinotage received as

most people are unfamiliar with the grape?

Jack Brennan: Most people that like wine want to try

something new. With the link to Pinotage it seems to have

been the most popular wine in the range.

Golden Kaan: What are your thoughts on the US

import business?

Jack Brennan: The import business is driving all the

growth in the US. Here in California we are still seeing the

local wineries performing very strong but australia, new

Zealand and now South africa are showing huge interest

from consumers, especially in the $10 and above.

Golden Kaan: Thank you very much, Mr. Brennan.

About Southern Wine & Spirits

Since its founding in 1968, Southern Wine and Spirits

of America, Inc. (Southern), is a nationally recognized

wine and spirits distributor known for its commitment

to delivering the highest standards of customer service

and creative marketing programs and partnerships.

America’s largest wine and spirits distributor is also

known for its best­in­industry professional and well­

trained sales, operational and support staff. Today,

Southern operates in 30 states, including its original

Florida market, where its corporate headquarters is

located in Miami.

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golden kaan talks With: Jack Brennan

Jack Brennan

Vice President and General

Manager of Southern Wine

and Spirits of California

erik Ran

Senior Vice President Sales

Golden Kaan USa

In partnership with Golden Kaan llC, Racke USa has

expanded the company’s U.S. sales team through the

addition of 5 new sales ambassadors. The new hires are

part of the company’s ongoing commitment to growing its

international wine brands in the U.S. market.

“We are thrilled to grow our wine business and presence in

the U.S. and are poised to expand even more,” said Marian

Kopp. “our team’s physical presence in key wine markets

provides significant benefits for the brand, and having a

strong local sales force doing the ground work enhances

our business relationships all around.”

eXpanded sales team in the us

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new sales representatives include: natalie Fields, Georgia

Sales ambassador; Bailey Griffin, Virginia Sales ambassa­

dor; dan Huffman, northern California Sales ambassador;

Kim Rogers, Southern California Sales ambassador; and

larry Tirrell, Florida Sales ambassador.

The team is charged with expanding Golden Kaan,

espiritu de Chile, espiritu de argentina and Vitae, and

establishing the company’s presence in the following key

markets:

California, Florida, Georgia, Illinois, Texas, Virginia, and

the northwest.

golden kaan’s canadian distributor cele-brated its 10th anniversary in october 2008. marian kopp and marco lustenberger both attended the anniversary party to underline the strong relationship.

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canadian marKEt

Peter Kirkwood, son of the company founder Brian

Kirkwood and responsible for logistics and new business

development stated: “It was the first of many milestones

for us, and it was a huge benefit to have Golden Kaan

– one of our most important suppliers – there for support

and to share in the celebration that it is so very much a

part of. I’m looking forward to many more years with

Golden Kaan at our side.”

The Kirkwood Group – a Canadian family

business – is a sales and marketing agency

representing producers of premium and pres­

tige wines, spirits and beers. Formed and

incorporated in 1��8, the company now sells

in excess of ��0,000 cases per year.

The Kirkwood Group is successfully selling

Golden Kaan in the Canadian market. They

have senior industry management personnel

in all major regions of Canada, each with an

average of 15 years’ experience in the alcoholic

beverage business. The sales force operates in

every major Canadian city, and the head office

is in oakville, ontario.

congratulations from golden kaan

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�5

comments from the mediafrom vancouver courier:

The Cape (…) continues to impress for its range of

increasingly well­made and well­priced tastes. South

africa’s rejuvenated wine industry has caught up with

the rest of the world.

Golden Kaan shiraz 2005

aimed squarely at new World Shiraz starter drinkers, in

a stylin’, hard to miss gold package: straight ahead berry

and dark spicy notes with approachable easy tannins for

even the most cautious of red vinophobes.

Author: Tim Pawsey

The Vancouver Playhouse International Wine Festival is

Canada’s premier wine show, offering something for

every level of wine drinker, collector and trade profes­

sional. The heart of the festival is the tasting room at

the Vancouver Convention & exhibition center, where

�01 wines were available for sampling.

another 8�� – which made a total of 1,�00 wines – were

served at special events including gala auctions, wine

seminars, trade events and food and wine pairings.

south africans in vancouver

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n e w s

ruSSian marKEt

golden kaan is making great inroads into the emerging russian wine market. for the first six months of 2008 the successful south african wine showed this double digit growth of 13%. together with another wine brand, golden kaan managed to achieve the market leader position in the premium south african wine segment (350 roubles). the growth is fuelled by new listings, es-pecially in moscow.

the russian Wine market

Russia is one of the fastest growing wine markets in

the world. Starting from a relatively low base, the market

has expanded quickly in recent years. Imported bottled

wine is still mainly consumed in the two biggest Russian

cities Moscow and Saint Petersburg. Moscow, with 1�

million inhabitants, accounts for about �0 % to �0 % of

the Russian wine market.

With � Million inhabitants smaller, Saint Petersburg has

a 10 % to 15 % share. according to euromonitor, over

the next five years Russia is expected to be one of

the fastest growing markets (in absolute volume terms)

for still light grape wine. new World wines account for

�� % market share.

alianta among the leading importers

Since �00� Golden Kaan has been imported by the

alianta Group which belongs to the top Russian wine

importers. alianta currently ranks number � (by volume)

among the Top Ten. The group is going to expand its sales

force to further penetrate the market.

Mr. armen Grishkyan,

owner of alianta Group

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the company, based in Warsaw, belongs to the major players in the polish wine market and managed to make golden kaan one of the leading south african brands.

ever since Racke Polska’s foundation in 1���, the com­

pany has developed into one of the most important and

influential wine and spirits distributors of the Polish

market. With a well­assorted portfolio of internationally

renowned wines as well as a strong sales force, the com­

pany was able to position numerous brands amongst

Poland’s best selling products.

Today the company’s portfolio is listed in ��% of all super­

markets, hypermarkets, cash & carries as well as numer­

ous alcoholic beverages stores throughout the country.

JaroslaW mazur neW managing director racke polska

Golden Kaan is pleased to announce that Jaroslaw

Mazur has been appointed new General Manager Racke

Polska. Jaroslaw started his new job in october, succeed­

ing Marcin Morawiecki. Mr. Mazur has considerable

experience in the wine industry, as he formerly worked

for Pernod Ricard Poland as development director for

the Wine division and International Sales. Given his

ex cellent market know­how and significant international

experience, Golden Kaan is looking forward to con­

tinuing its great success story in Poland.

from left to right:

Marcin Morawiecki,

franz lieven and

Jaroslaw Mazur

n e w s

poliSh marKEt

n e w s

daniSh marKEt

modern facilities for strandgaarden

Golden Kaan’s distributor in denmark,

STRandGaaRden WIne & SPIRITS a / S, has

moved into a new built facility in espergærde,

�5 km north of Copenhagen.

The modern and highly appealing building

covers an area of �,000 m� and serves both as

a warehouse and office building. It is located

next to the motorway exit of the e� which

connects europe with Scandinavia.

�8

golden kaan has launched Bag-in-BoX packaging in denmark and in the duty-free-markets.

This convenient packaging concept has proven very

popular in Scandinavian countries. In denmark around

�5 % of all wines are already sold in bag­in­boxes. Hold­

ing three litres, the bag­in­box wines have the right size

for any social occasion.

think outside the BoXConsumers’ and retailers’ increased concern for environ­

mentally friendly and ecologically sound packaging has

resulted in many countries in an increased demand for

premium wines offered in bag­in­box packaging.

Compared to glass bottles, such packaging is light­weight,

unbreakable, cost­efficient and of course easy to handle.

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Type of grapeshIRaz �0 %

CaBeRneT sauVIGnon �0 %

Tasting notesThis wine’s bouquet suggests ripe

berries and spice aromas, with a

peppery flavour on the palate.

Tannins and acid are well balanced

with the residual sugar, wich make

this an easy drinking wine.

origin

Western Cape, south africa

technical information

Vintage: �00�

alcohol vol: 1�.� % vol

acidity: 5.� g / l

sugar: �.0 g / l

dimensions (h x W x l mm)

BIB: �5� x 185 x 8�

Fridge­friendly version

Case: �5� x 180 x ��8

�0

golden kaan is going to significantly expand its distribution in ireland. the south african wine range has engaged the expe-rienced, family-owned distributor ampersand as a partner and thus looks forward to successfully penetrating the irish market.

“We are delighted to add Golden Kaan to our portfolio,

as hardly any other wine epitomizes South african wines

so clearly and distinctly as Golden Kaan,” according to

Willie dardis, Wine Manager at ampersand. “We are con­

vinced that we will be able to continue the brand’s suc­

cess story here in Ireland.”

exclusive positioning

Golden Kaan is going to receive exclusive positioning

in the South african segment for upscale retail wine

brands within the Irish importer’s portfolio. The partners

are also planning to add the two premium lines of wine,

Golden Kaan Winemaker’s edition and Golden Kaan

Private Collection to the portfolio at a later stage.

family enterprise

ampersand is an independent, family­owned business that

serves more than �,000 customers in the retail industry

and many other distribution channels through its own

highly competent sales force. With an average per capita

wine consumption of 1� litres per year, Ireland trails

the average consumption in europe slightly. Particularly

new­world wines have captured the fancy of Irish palates

and continue to exhibit growth.

significant excise duty increase on wine

But there is also bad news: the Irish government announced

a �0 % increase in excise duty on wine this year, which

means € 0.�1 per �5 cl bottle of still wine. Ireland already

has the highest excise on wine in the eU, and this tax hike

will definitely have a negative impact on wine consump­

tion. Irish wine lovers find it particularly unfair that the

government is targeting the wine category only while

other alcoholic beverages remain unaffected.

n e w s

iriSh marKEt

eXpanded distriBution in ireland

Willie dardis and

sinead smith during

WoSa event dublin

�1�1

in october golden kaan was appointed “Wine of the month” in all four shops at amsterdam airport schiphol. the eye-cat-ching presentation included a special offer for golden kaan pinotage rosé and the premium reserve selection.

amsterdam airport Schiphol is the netherlands’ main

airport, competing in passenger and cargo volumes with

london Heathrow airport, Frankfurt International air­

port, Paris Charles de Gaulle airport, and Madrid Barajas

International airport.

In �00�, Schiphol handled ��,���,�0� passengers, rank­

ing fifth in europe behind london, Paris, Frankfurt and

Madrid. The airport has a wide range of shops located

throughout the terminal, including duty free shops,

fashion boutiques, flower shops, newsagents, gift shops

and many more.

Wine of the month at amsterdam airport schiphol

n e w s

dutch marKEt

some 8,500 trade visitors. an increase of almost �� % over

the last fair. The majority of visitors came from �8 different

asian countries, led by China, Korea, Taiwan, Japan and

Singapore.

Trade visitors comprised wine and spirit importers, whole­

salers and retailers, duty free and airline buyers and food

and beverage professionals. ��0 television, radio, news­

paper and magazine journalists from all over asia pro­

vided coverage of the event.

The next Vinexpo will take place in Bordeaux from Sunday

21st to Thursday 25th of June 2009.

vineXpo asia-pacific

vinexpo asia-pacific is the region’s largest international wine and spirits exhibition. this year the fair returned to hong kong and im-pressively proved its growing importance as a major industry event for the world’s fastest growing wine markets.

Golden Kaan attended the Vinexpo asia­Pacific in �008

for the first time and presented its new and exciting inno­

vations for asian buyers. In �008, the three day fair broke

all records in terms of visitors and exhibitors and attracted

e x h i b i t i o n s

intErnational EXhiBitionS

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the city of cannes at the beautiful côte d’ azur is the perfect location for the annual gathering of the world’s travel retail professionals. held every october, the tfWa World exhibition brings together the industry’s most prestigious luxury brands and attracts thousands of key buyers, airport authorities, agents, distribu-tors and journalists from throughout the world.

The Golden Kaan team presented its top ranges, Private

Collection and Winemaker’s edition at this important

market place. european Sales director Marco lustenberger

cape Wine shoW 2008The Golden Kaan team presented the new

design and the new vintages of Golden Kaan’s

top ranges and many exciting new marketing

programs. More than �00 wineries exhibited over

�,000 wines displaying the vast variety of South

african wine making.

tfWa canneswas highly satisfied with Golden Kaan’s performance.

“We were able to obtain new business contacts in the

Scandinavian countries,” lustenberger said, “but obviously

the ongoing financial crisis had some impact on this year’s

fair.” The �008 TFWa saw considerably fewer visitors;

especially the luxury segment missed the Russian buyers.

golden kaan was again presenting its innovations at south africa’s premier wine festival: the fifth biannual cape Wine trade show was held from september 23th to 25th in the cape town international convention center.

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attendees over the three days reached almost 1�,000 com­

pared to 1�,000 in �00�. This represents a 1� % increase

over last year. according to event director James Murray,

approximately three quarters of the visitors were decision

makers from the UK, but the number of visitors from out­

side the UK rose strongly by �� %.

liWf closed With neW record

marian kopp and marco lustenberger, sales director europe, are looking back on a highly successful london international Wine fair (liWf) event. they took the opportunity to make key contacts with international busi-ness partners and to further accelerate golden kaan’s success especially in the uk.

Golden Kaan’s new design, its wine style and the new

vintages of Golden Kaan’s top ranges met with great

response at this important fair. UK distributor Thierry’s

Wine Services presented the successful South african

brand to key British retailers and was highly satisfied

with the acceptance. The brand will be available in the

UK for GBP 5.�� per bottle.

during the lIWF, Golden Kaan was additionally repre­

sented at the highly frequented South african pavilion.

South african industry representatives not only offered

a wide range of outstanding wines but an interesting

seminar program.

It came as no surprise that the london International Wine

Fair �008 closed its doors at a new record. The number of

e x h i b i t i o n s

intErnational EXhiBitionS

from left to right:

Marian Kopp, Managing

director Golden Kaan ltd.

and ernesto Muller,

Managing director

eSPIRITU de CHIle ltd.

�5

for the first time, golden kaan presented itself at the proWein trade fair in düsseldorf/germany with its own impressive exhibit.

“on all three days, we were able to engage in in­depth

conversations with our important agents from throughout

europe to continue enhancing our good relationships

with them and to start building new relationships.” stated

european Sales director Marco lustenberger.

successful eXhiBit at proWein 2008

ProWein’s management team confirmed that the trade fair

saw a very significant growth in attendees from other

european countries, particularly from Scandinavia, east­

ern europe and Russia with its dynamic and fast­growing

consumer markets in Poland and the Czech Republic.

ProWein is recognized as one of the leading international

trade fairs for the wine industry. Besides attracting the most

prominent wine producers and distributors from through­

out the world, ProWein is attended by purchasing managers

from virtually every major retail chain and many decision

makers from other important distribution channels for

wine. The trade fair hosted ��,000 visitors which equates

to a growth in attendance of � % over the previous year.

Marco lustenberger,

Martha ulman and

Marian Kopp

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Golden Kaan – the benchmark for exceptionalSouth african winemaking and quality.

Join the success, join Golden Kaan!

www.goldenkaan.com

Internationally awarded:

Xplo rethe flavors of Africa

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a w a r d s a n d a c c o l a d e s

intErnational aWardS

golden kaan has been recognized as “top Brand” at the sial, france’s largest food fair in paris. the international jury selected golden kaan and 13 other international brands as top Brands for their overall contributions to vitalizing the wine market.

The selection of the Top Brands is based on distinctive

criteria like innovation in packaging, premium product

quality, commercial success and value enhancement. In

addition to the 1� international ToP BRandS, the jury rec­

ognized 1� national French branded wines as ToP BRandS.

sial food fair, france

www.pixelio.de

the Beverage institute

Gold and �� points for Golden Kaan �00� Shiraz

SIlVeR and 8� points for Golden Kaan �00� Sauvignon Blanc

2008 san francisco Wine competion

SIlVeR for Golden Kaan �00� Shiraz

BRonZe for Golden Kaan �00� Sauvignon Blanc

2008 dallas morning neWs Wine competition

SIlVeR for Golden Kaan �00� Chardonnay

BRonZe for Golden Kaan �005 Pinotage

more accolades

�8

The Golden Kaan Private Collection Chardonnay was

elected “Best Chardonnay of the Show” at this year’s Port

of Wine Festival in Halifax / Canada. This major wine fes­

tival is attracting more than 5,000 people with wine

tastings of almost �00 different wines.

at germany’s largest and most important wine contest mundusvini, the 2006 Wine-maker’s reserve chardonnay and the 2004 reserve selection cabernet sauvignon were both honoured with a silver medal.

5,��� wines and sparkling wines from �1 different coun­

tries applied for the different accolades at the MUndUS­

vini challenge in �008. The tasting was organized accord­

ing to the strict rules of the oIV (organisation Internatio­

nale de la Vigne et du Vin) and the Union Internationale

des oenologues (U.I.o.e., Paris). according to MUndUS­

vini officials, this wine contest is the largest officially

approved wine competition worldwide.

mundusvini 2008 – tWo silver medals for golden kaan

a w a r d s a n d a c c o l a d e s

intErnational aWardS

three wines of the golden kaan classic range were honoured with awards for their outstanding quality. golden kaan chardonnay, sauvignon Blanc and shiraz cabernet achieved a silver medal at the international wine competition “vienna international Wine challenge.”

�008 marked the fifth year for the aWC Vienna

International Wine Challenge. This largest interna­

tional wine contest in austria takes place under

the patronage of the Federal Minister of agriculture,

Forestry and the environment. In a blind taste test,

�00 independent enologists and wine experts sam­

pled and tested nearly 8,000 wines from throughout

the world.

The presentation of results and the award ceremo­

nies was held in the presence of more than �,500

invited wine experts and wine lovers in the course

of the “Wine Gala night �008” in the ballroom of

Vienna’s City Hall on october �0, �008.

aWc vienna international Wine challenge

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strong sales results, a premium image, a clearly focused product profile and, in particular, top-quality – these are the criteria used by the german trade magazine Weinwirtschaft to select wines for its list of the “top 100 Wines of the year 2007.” the inclusion of golden kaan in this list of top wines represents yet

another significant milestone in the success story of this south african wine range.

“each of these wines is a real winner,” commented Wein­

wirtschaft concerning its selection. In this “best­of ranking,”

Golden Kaan and four other international red wines were

selected in the category “International Red Wine Brands.”

golden kaan voted in “top 5 list” of “international red Wine Brands in germany”

veritas aWards, south africa golden kaan Wins gold medal

golden kaan has won gold at veritas, one of south africa’s premier wine awards. the 2007 golden kaan private collection chardonnay was awarded a gold medal while the 2005 golden kaan private collection cabernet sauvignon, as well as the 2008 golden kaan classic chenin Blanc were awarded bronze medals.

The Veritas gold medal is a deserved accolade for this

wine. The rich, creamy texture of the Private Collection

Chardonnay has already won many international medals

and accolades for its outstanding quality.

The Veritas awards is the longest running and most presti­

gious wine competition in South africa and is synonymous

with “excellence in wine.” It represents the full spectrum of

the South african wine industry and gives recognition to

wines of exceptional quality.

2006 GOLDEN KAAN SHIRAZ(Western Cape)“Like most of Golden Kaan’s wines, this is an easy drinking, affordable choice. On the nose, a fruity, elegant combination of bright berry and pepper and clove leads into cherry and red berry flavors with a spicy, smoky edge.The finish is fresh but lingers.”

2007 GOLDEN KAAN SAUVIGNON BLANC(Western Cape)“Aromas of peach, lemon and apple hint at the zippy but layered character of this white. On the palate, more lemon and apple flavors dance on a fruity, minerally wave. Easy and fun, but with added character, this wine will pair well with Thai or Indian dishes.”

goldenkaan.com

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�1

a w a r d s a n d a c c o l a d e s

intErnational aWardS

Wine enthusiast magazine is an influential us lifestyle magazine covering wine, food, spirits, travel and entertaining topics. it reaches almost 700,000 readers.

american wine lovers who are seeking for new and exciting

wines use the recommendations of this magazine. The

wine ratings of the Wine enthusiast are conducted by

reviewers in major wine­producing areas of the world

and are considered an influential gauge for consumers

and professionals in the wine industry.

92 points and a gold medal for golden kaan shiraz

The Golden Kaan Shiraz �00� vintage received an out­

standing �� points and a gold medal award at the �008

World Wine Championship of the Beverage Testing Institute

in the USa. Besides this extraordinary evaluation, the wine

received a “Best Buy” commendation, which indicates the

exceptional value­for­the­money Golden Kaan Shiraz

offers. a solid 8� points and a silver medal award went to

the Sauvignon Blanc (�00� vintage), which was also rec­

ognized as a “Best Buy. “

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g o l d e n k a a n

nEW tEam mEmBErS

golden kaan team memBers

Katarina daschmann

Please welcome Ms. Katarina daschmann who joined

Golden Kaan in october as International Brand Manager.

Katarina has taken over all responsibilities and duties from

Martha Ulman during her time of maternity leave.

marketing

Katarina has four years of marketing experience and comes

to us from nobilis Fragrances where she was responsible

for the brand development of prestigious perfumes.

Katarina graduated from the University of applied Sciences,

Mainz / Germany in �00�.

take your chance!and tell us your correct answers until february15th. the winner will receive a golden kaan soft shell jacket, made by the Bavarian outdoor specialist and quality manufacturer schöffel.

1. There is a French / Latin term for a 27­litre bottle.

Which one is correct?

a Primat

b Primitivo

c Priorat

2. What is Fynbos?

a a rare kind of lizard

b a kind of mockingbird

c a vegetation type of the Western Cape

3. The “Big Five” is a term for Africa’s greatest wild animals

(elephant, rhino, lion. leopard, buffalo).

It derives from the terminology of

a Politicans

b Hunters

c alpinists

Please send your answers to Ms. Isabelle Malouvier · Info@goldenkaan.com or fax number: + �� (0) �1 �1 ­ ��� ­ �5�

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c o n t a c t s

golden kaan ltd. headQuartersKupferbergterrasse 1� – 1� 5511� Mainz Germany Phone: + �� �1�1 �����8 Fax: + �� �1�1 ����50

registered office:1� Plumtree Court london, eC�a �HT Registered in england Company no. 51���81

Please ConTaCT foR…

…sales: Marco lustenberger International Sales director

nicola Blanchard european Sales director sales@goldenkaan.com

…MaRKeTInG: Product Management Katarina daschmann k.daschmann@goldenkaan.com

…PuBlIC RelaTIons: Romy Zöller PR Manager info@goldenkaan.com

us office golden kaan usa llc��5�0 Ramal Road Po Box 1�51 Sonoma, Ca �5��� USa Phone: +1 �0� ��� ���8 Fax: +1 �0� ��� ����

Please ConTaCT foR…

…sales: erik Ran Senior Vice President Sales ergoldenkaanusa@vom.com

Kenny Schuller Sales director eastern Region ksgoldenkaanusa@vom.com

…MaRKeTInG & PuBlIC RelaTIons: Kathy Whaley Marketing Manager kwgoldenkaanusa@vom.com

….adMInIsTRaTIon: Marlayne Weider administration Manager mwgoldenkaanusa@vom.com

house of golden kaan Wineshop & visitor center� Voortrekker Road ��05 Robertson South africa Phone: +�� �� ­ ��� 1511 or +�� �� ­ ��� 151� Fax : +�� �� ­ ��� 151� info@goldenkaan.co.za

Please ConTaCT foR…

…sales: Sharon Mason executive Brand ambassador smason@goldenkaan.co.za

Bea eillert Tasting Room Manager beillert@goldenkaan.co.za

racke international – WWa (World Wine alliance) netWork offices: asia office:Blk �1�, Bishan St �� #08­��� Singapore 5�0�1� Phone: +�5 ���0 �8�8 Fax: +�5 ��5� ���8

Please ConTaCT foR…

…sales: Geslyn ngiam Vice President Sales asia g.ngiam@racke.de

andy lee Unit �11�, �1 / Fl., Metroplaza Tower II ��� Hing Fong Road, Kwai Chung, n.T, – Hong Kong Phone: + 85 � ��08 �0�0 Fax. + 85 � ��08 �10� www.sinolinkfw.com

latin america office: alcántara 10� las Condes, Santiago, Chile phone: +5� � ��1���1 fax: +5� � ��1���1

Please ConTaCT foR…

…sales: Pablo navarro Sales director latin america pnavarro@espiritu­de­chile.cl

Please send your answers to Ms. Isabelle Malouvier · Info@goldenkaan.com or fax number: + �� (0) �1 �1 ­ ��� ­ �5�

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www.goldenkaan.com