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Glen Innes Severn Learning

Centre

Strategic Marketing Plan

2018 -2021

2 Glen Innes Severn Learning Centre Strategic Marketing Plan 2018-2021

Glen Innes Severn Council 265 Grey Street

GLEN INNES NSW 2370

TAFE NSW – New England Institute

Tamworth Campus Janison Street TAMWORTH NSW 2340

University of New England ARMIDALE NSW 2357

Glen Innes Art Gallery Incorporated

71 Grey Street GLEN INNES NSW 2370


CONTENTS

Executive Summary 4

1. Background 5

1.1 Glen Innes Severn Learning Centre 5-6

1.2 Mission Statement 6

1.3 Values 7

1.4 Vision 7

2. The Process 8

3. Key Findings 8-9

4. Recommendation – Strategic Marketing Plan 9

5. Overview of the Strategic Marketing Plan 10

5.1 Purpose 10

5.2 Basic philosophies concerning the Marketing Plan 10

5.3 Components of the Glen Innes Severn Learning Centre 11

5.3.1 Glen Innes Severn Public and TAFE Library 12-15

5.3.2 Glen Innes Art Gallery Incorporated 16-17

5.3.3 The University of New England (UNE) Access Centre 18-19

5.3.4 The William Gardner Conference Room 20-21

7. Glen Innes Severn Demographic 22

7.1 Glen Innes Severn Local Government Area (LGA) 23-24

7.2 Glen Innes Severn Public and TAFE Library Member 25-26

7.3 Internet Connections by Dwelling 27

8. References 28

9. Acknowledgements 29

10. Appendix 30

10.1 Action Plan 30-33


EXECUTIVE SUMMARY

The Glen Innes Severn Learning Centre is a community facility which incorporates the Public

and TAFE Library; University of New England (UNE) and TAFE New England (TNE) Study

Centre; Glen Innes Art Gallery Incorporated and the William Gardner Conference Room.

The Learning Centre is a community hub which provides services and activities to a diverse

range of people in the Glen Innes Severn Local Government Area. Services and activities

include access to Internet and a WIFI hotspot for information for education, career, literacy

and leisure purposes; course information to enhance career opportunities or for further

studies; resources to enhance quality of life and leisure; professional art exhibitions, displaying

local and visiting works of art; access to the UNE / TNE Study Centre for higher education

and career opportunities; professionally equipped and serviced Conference Room and

meeting facilities; informational and social activities that enhance cultural wealth and well-

being and social spaces for studying, reading a newspaper, playing Mah-jong, or simply

having a coffee break and a chat with a friend.

The Strategic Marketing Plan 2018-2022 has been developed as a strategic tool with specific

actions to take advantage of the rapidly developing technology environment, the changing

social communication networks, the growing trend towards public social spaces, the

emergence and management of eResources, and to acknowledge the specialised skills and

needs of a technology driven community.

Recent improvements through successful grant submissions have involved the installation of

the Remote Frequency Identification (RFID) technology which streamlines operational

procedures in the workroom and on the circulation desk, and Closed Circuit Television (CCTV)

which assists with anti-social behaviour, theft of resources and possible damage to property.

CCTV technology will also assist the Library to obtain future eSmart accreditation which is

recognition for providing a safe environment for children and youth in public places and on

public computers.

Through community surveys, it has been acknowledged that this facility is a valuable

community asset which needs to be sustainable into the future. Sustainability has been

incorporated into the Strategic Marketing Plan’s focus, along with People, Services,

Communication/Marketing and Technology (Appendix 10.1 Action Plan, pp.30-33).


1. BACKGROUND

1.1 Glen Innes Severn Learning Centre

The Glen Innes Severn Learning Centre is a community driven initiative with four (4)

stakeholders. These stakeholders are the Glen Innes Severn Council, TAFE NSW–TAFE

New England (TAFE NSW-TNE), The University of New England (UNE) and the Glen Innes

Art Gallery Incorporated.

The Learning Centre has been successfully operating for 13 years in November 2018. This

facility houses the Public and TAFE libraries, the Glen Innes Art Gallery Incorporated, The

UNE / TNE Study Centre and the William Gardner Conference Room.

A Management Committee oversees the management and any operational issues associated

with the Learning Centre and includes representation from each major stakeholder. This

Committee is governed by a Principal Agreement and meets several times during the year or

as required, to address management issues.


Strategic Outcomes

Previous Learning Centre Marketing Plans were successful in achieving its goals in technology

advances; marketing and event partnerships; events to showcase the Learning Centre and its

stakeholders; improvements in staffing levels and incorporation in Council’s Operational Plans

and goals.

Over the past 13 years there has been a substantial increase in activity through the Learning

Centre with the inclusion of partnerships with community organisation to assist with targeted

events and to gain ownership and inclusiveness by the community. People using the facility

and services have increased by eight percent (8%), memberships by eight percent (8%), and

programs delivered have increased by 62% (compared to 2011-12 statistics).

Demographics

The Glen Innes Severn Learning Centre is situated in the Glen Innes Severn Local

Government Area which ‘is a growth and rural lifestyle destination in New England for

businesses, families, private and public sector services’ (Glen Innes Severn Economic

Development Strategy 2012 to 2017, p.1).

The geographical region is known as the Northern Tableland and the Federal Seat of New

England. The Glen Innes Severn region contains a major town and residential centre called

Glen Innes and has four villages, Emmaville, Deepwater, Glencoe and Dundee.

This region has a strong Celtic heritage and is the home of the Australian Standing Stones;

an international and nationally recognised monument to the people of Australia. The

Australian Celtic Festival is an annual event that brings thousands of tourists to the region to

celebrate this unique heritage.

1.2 Mission Statement

The Glen Innes Severn Learning Centre will create a safe, friendly, vibrant community focus;

and will provide services in a professional and ethical manner which takes into account the

diverse needs of our community.

In addition, we will provide equitable access to information for Lifelong Learning and strive to

be a cultural, educational, recreational and a progressive community hub.


1.3 Values

Respect, Integrity, Teamwork, Excellence, Objectivity and Safety;

Fostering community involvement and responsive to community feedback;

Friendly, accurate, timely and high quality service for all.

1.4 Vision

Read, inspire, inform, enjoy and embrace change;

Providing bridges to information for our community.


2. THE PROCESS Information gathering has been conducted through:

NSW State Library;

NSW Public Libraries;

Australian Bureau of Statistics;

Glen Innes Severn Learning Centre Community Survey;

Specialist Journal, Reports and internet searches;

Local Council publications;

Library Team workshop.

3. KEY FINDINGS

The Glen Innes Severn community was surveyed to gain their satisfaction level of

Council’s services and facilities with the town and village Libraries top-ranked with a

score of 4.21 out of 5 (Glen Innes Severn Council Customer Satisfaction Survey, Jetty

Research, September 2016).

When comparing the population breakdowns in the Census 2006, 2011 and 2016 there

continues to be a population drain in the 15 years to 24 years olds from the Glen Innes

Severn LGA, however, there is a slow growth in the 55-64 year olds which is supported

by the high level of Library borrowers statistics;

Internet usage has grown by 58 percent since 2005 and stands at 23,345 bookings

per year (2016-2017);

Membership has increased by eight percent (8%) since 2005 which currently stands

at 5,545 members (March 2018) and is 63% of the overall population (ABS Census

2016) which indicates a well-used community facility;

The Library has offered 97 more programs and events during the year (2016-17),

compared to the programs offered in 2011-12 (statistics are not available before this

timeframe) which is a 62% increase;

The latest Australian Bureau of Statistics (ABS) for 2016 indicates that there has been

substantial improvement in broadband connections in the Glen Innes Severn LGA

since the last census in 2011.


Respondents to the community survey show a preference in gaining their community

information from word of mouth, newspapers, social media, posters, websites and the

library billboard (in order of preference).

4. RECOMMENDATIONS – STRATEGIC MARKETING PLAN

Deliver a stimulating, informative and fun yearly program which also includes literacy

events for the community through the Glen Innes Severn Library Learning Centre (Glen

Innes Severn Council’s Delivery Program 2017-2021,CS1.272 and CS 3.5.1);

Continue to build on community, professional and commercial partnerships to assist

with resources, events and activities for individual target groups within the community;

Source grant opportunities to maintain and improve sustainability, resources and

services;

Conduct regular community surveys to ensure the community has an avenue to

contribute feedback on their current and future needs, expectations on maintaining

technology advances and suggestions for new services;

Continue to engage the community with providing needs based services, resources

and activities.


5. OVERVIEW OF THE STRATEGIC MARKETING PLAN 5.1 Purpose The purpose of the Glen Innes Severn Learning Centre Strategic Marketing Plan is to:

Identify potential users and their needs;

Develop need based services to meet community needs;

To market the Learning Centre’s services and stakeholders to potential users which

will maximise usage, community value and sustainability of the Learning Centre; and

To develop sustainable and achievable strategies for future funding, technology

advances, staffing levels and qualifications.

The Glen Innes Severn Learning Centre Strategic Marketing Plan identifies strategies and

goals in the Action Plan (Appendix - 10.1– Action Plan pp.30-33). These strategies and goals

will be carried out during the term of the Strategic Marketing Plan (2018-2021) and will

endeavour to achieve the above purpose.

5.2 Basic philosophies concerning the Strategic Marketing Plan

This Strategic Marketing Plan recognises that the Glen Innes Severn Learning Centre:

Is recognised by the community as a valuable information and cultural community

asset;

Is a valuable resource to promote to potential new comers to the area; people

improving their education and careers; groups and organisations that need a quality

conference centre;

Delivers services to a wide range of target groups within the community; and

Needs to be sustainable into the future with funding, technology improvements, staffing

level and qualifications.


5.3 Components of the Glen Innes Severn Learning Centre

The Glen Innes Severn Learning Centre was opened in November 2005 with four (4) distinct components:

Glen Innes Severn Public and TAFE Library;

Glen Innes Art Gallery Incorporated;

The UNE and TAFE Study Centre; and

The William Gardner Conference Room.

The Learning Centre can be used as four (4) separate venues or depending upon an

appropriate use, as an integrated venue.

The spacious 1000.78 square metre building has modern architectural lines and angles with

the use of strong bold colours to create a striking appearance. The architect’s use of large

windows on all eastern, northern and western external walls makes use of natural lighting,

creates a sense of space and highlights the surrounding grounds and gardens.


5.3.1 Glen Innes Severn Public and TAFE Library

Library Circulation Desk

The Glen Innes Severn Public and TAFE Library occupy 641.09 square metres of the Learning

Centre. The joint Public and TAFE facility uses its combined resources to serve the learning,

informational and leisure requirements of the community.

The joint usage Library houses 18 computers with free community access to emails and the

Internet. A free WIFI Hotspot was installed in December 2012 through funding supplied by

the NSW.net Service – State Library of NSW.

The Library has dedicated spaces for children’s activities; 12 study carrels for independent

study and learning; a special collections area for the Aboriginal, Celtic and RSL World Wars

Collections; informal social meeting spaces throughout the Library and a small meeting room

with video-conferencing and DVD viewing capabilities; areas for author launches, travelling

exhibitions or special guest speaker events.

Six staff members deliver a professional client focused customer service for educational,

information and recreational purposes at Glen Innes, Deepwater and Emmaville. Library

services are supplied to the village of Glencoe via a local contractor. All village libraries are

connected to the Glen Innes library through online terminal server access and free internet

services are offered at Deepwater and Emmaville.


Services Offered The joint library delivers a diverse range of services to their clients, such as:

Professionally trained staff to assist with enquiries for information, resources or Inter

Library Loans (ILL);

Home Library Service for housebound clients;

Branch Library Services to Deepwater, Emmaville and Glencoe;

Internet, email and word processing computers;

Free WIFI Hotspot;

Friendly email to notify pending over dues, arrival of reserves or ILL and promotions;

Online catalogue with option to renew, reserve or searching;

Facebook to promote services, promotions and to receive feedback from the public;

Photocopying and fax service;

Children’s Services, such as storytelling sessions (Wednesdays), Summer Reading

Program, literacy reading advice;

Legal Information Access Centre;

Special Collections (World Wars, Mental Health, Drug & Alcohol, National Parks,

Aboriginal, Celtic, Disability and Parenting);

Collection development to fill current and future needs of our community;

Curriculum resource support for TAFE vocational courses;

In house informational displays and travelling exhibitions, and

Special guest speakers to inform and celebrate special events (Seniors Week, Book

Week, ANZAC Day).

The Public and TAFE Library jointly serves the community as a recreational, educational and

information Library; a vocational educational support Library and a social networking meeting

place for a diverse range of people (young families, youth, students, mature aged, and

travellers).

The Glen Innes Severn Local Government Area has an estimated population of 8,836 (ABS

Census 2016) and area of 5,486.9 square kilometres and has a main Library in the town of

Glen Innes and three (3) branch libraries at Deepwater, Emmaville and Glencoe.

Membership has increased by eight percent (8%) since 2005 which currently is 5,545

members and is 63% of the overall population (ABS Census 2016);

Library programs and activities have risen from 160 programs and 1,847 participants

(NSW Public Library Statistics 2011-12) to 257 programs and 10,790 participants

(NSW Public Library Statistics 2016-17).

Visits to the Library has decreased by eight percent (8%) since 2005 and stands at

41,845 visitors per year (2016-2017);


Internet usage has grown by 58 percent since 2005 and stands at 23,345 bookings

per year (2016-2017).

The Library is open for 41 hours per week, over six (6) days, Monday to Saturday.

Tuesday Lego Club Show Competition Entry. National Simultaneous Storytelling.

Connecting and engaging young people with libraries. TAFE Students Library Orientation.

Local RSPCA group hold their meetings in the Library.


LIVE @ the Library 2018


5.3.2 Glen Innes Art Gallery Incorporated

Glen Innes Art Gallery

The Glen Innes Art Gallery is purpose built with 68.64 square metres of wall space fitted with

gallery picture rungs on all internal walls, adjustable lighting and air conditioning to create an

appropriate environment for local and visiting art collections.

The Glen Innes Art Gallery Committee is run by a band of highly professional and committed

volunteers and has recently installed double bi-fold moveable walls to add additional hanging

space and to enable a more interesting arrangement of artwork. Quality display cabinets with

lighting were also purchased to improve the display of jewellery, pottery and small craft items.

Art Gallery Program

The Glen Innes Art Gallery Committee organises an impressive yearly program of professional

art competitions, exhibitions and displays. Themed exhibitions are organised to compliment

local festivals; the changing seasons; local and visiting solo artists; TAFE and HSC school

student’s artwork. These exhibitions are a unique insight into the rich visual arts culture of the

region.

The Art Gallery aims to give their community a culturally rich experience and to encourage

new artists and art students in the region.


The Art Gallery is a member of Country Art Escapes, which offers visitors and locals the

opportunity to plan a day trip or a longer cultural tour to explore artist’s studios, galleries,

museums and other cultural venues throughout the New England North West region of New

South Wales. While visiting the Art Gallery, locals and tourists can purchase paintings,

photographs, original jewellery, pottery, craft and unique scenic greeting cards.

The Glen Innes Art Gallery is a professionally managed art gallery which appoints a curator to

hang the artwork for each exhibition and launches the exhibition with a Gala Night. These

events are well promoted through their website and using professional invitations, flyers and

posters (see examples below).

The Nick Levy Aboriginal Painting Exhibition – a local artist infusing traditional with a modern and commercial style.


5.3.3 The University of New England (UNE) and TAFE Study Centre

UNE / TNE Study Centre

The UNE and TAFE Study Centre is a purpose built student study facility consisting of

63.39 square metres. The room is equipped with six (6) wireless computers with Internet

and email access, printer and a direct telephone line to the New England University. Study

carrels offer students space to study and the large lounge chairs to read in comfort and to

enjoy a break or network with fellow students.

A security passcode is allocated to each student so they can access a secure and safe

space after normal opening hours. This facility can be accessed using an electronic fob

24 hours a day, seven (7) days a week giving students unlimited flexibility.

In December 2015, the Study Centre received an extensive renovation with new carpets,

study tables, and computers installed; walls were painted and storage shelving was

erected and lounge chairs were reupholstered. This renovation was part of a renovation

project for all UNE/TNE Study Centres in the New England region.


This Study Centre is well used by the community with membership increasing by 17

percent since 2005. There are currently 55 UNE students and 15 TNE students using the

facilities to enhance their course outcomes and experience.

Membership has increased by 35 members since 2017 and now includes 15 TNE

students.

Services Offered

The UNE and TAFE Study Centre is a dedicated 24/7 study space for university and TAFE

students to use, to complete their studies close to home, work and families. Students are

supported with computer and printer access and a quiet and secure space to study.

The Study Centre allows students a better chance of completing their further education

while still connected to their communities, families and work.

Flexible Learning Opportunities

TAFE and universities across Australia and throughout the world are offering more flexible

and online learning options to students who wish to study or extend their qualifications

within their community, home and work environments. This Study Centre helps people

with limited funds and opportunities to have a chance at accessing these online courses

and improving their qualifications, careers and future working options.


5.3.4 The William Gardner Conference Room

William Gardner Conference Room

The William Gardner Conference Room is a spacious 94.42 square metres of floor space

with eight (8) collapsible tables and fifty stackable chairs which allows venue users to

arrange the furniture and seating to accommodate meetings, workshop or audience style

settings. Kitchen facilities with microwave, bar refrigerator, zipper hot water service,

crockery and cutlery are available to supply catering needs.

The Conference Room has been fitted with electronic drop down cinema screen, and a

ceiling projector for DVD, VHS and CD presentations. WIFI connection to Internet is

available for Conference Room users.

The Conference Room has direct external access to a courtyard and the gardens; adjacent

street parking for the convenience of participants and a convenient driveway near double

doors where presenters can easily unload and load their vehicle.


Services Offered

The Conference Room is a modern air-conditioned venue suitable for meetings, functions,

conferences or workshops, and has advanced multi-media capabilities.

This is a heavily used facility with regular commercial, governmental and community

bookings.

The venue is well serviced by the Learning Centre’s staff who organise bookings; provide

security and Work, Health and Safety inductions; trouble-shooting for computer and

connectivity issues and the handling of event issues, as they arise.

This facility is a well maintained venue, equipped with modern technology and is suitable

for a multitude of day and evening activities. The compartmentalised sections of the

Learning Centre are accessible by a separate foyer with electronic fob access. The alarm

system allows individual access to sections of the building or to the whole venue for large

events.

William Gardner Conference Room Memorial Artwork


7. GLEN INNES SEVERN DEMOGRAPHIC 7.1 Glen Innes Severn Local Government Area The following data outlines the Glen Innes Severn Local Government demographics by age and gender according to The Australian Bureau of Statistics 2016 Census. The statistics indicate a fairly even division between males and females with only 73 more females than males in the population. Population numbers remain consistent since the last census in 2011, with the population only increasing by 180 people over this period. There is a high population concentration in the 5-14 years, 35-44 years, 45-54 years and 65-85 years, with the largest concentration of 1,368 people making up the 55-64 years. There are 386 20-24 year old people recorded in the ABS Census 2016 and memberships at the Library as 412, a difference of 26 people. This could indicate people from other Local Government Areas (LGA) becoming a member at the Glen Innes Severn Library through TAFE courses or working in this town and living elsewhere.

AUSTRALIAN BUREAU OF STATISTICS

2016 CENSUS OF POPULATION AND HOUSING

Glen Innes Severn (A) (LGA 13010) 5486.9 sq. kms

PERSONS CHARACTERISTICS BY SEX

Total Persons Males Females Persons

4,380 4,453 8,836

Age Groups: Males Females Total Persons

0-4 years 214 240 455

5-14 years 537 520 1,059

15-19 years 248 228 472

20-24 years 190 196 386

25-34 years 435 373 809

35-44 years 474 460 929

45-54 years 516 557 1,072

55-64 years 705 668 1,368

65-74 years 637 660 1,297

75-84 years 336 374 706

85 years and over 92 187 279

TOTAL 4,380 4,453 8,836


The chart below is a graph of the above information and clearly indicates lower concentration of population in the 0-4 years, 15-19 years, 20-24 years, 75-84 years and 85 years and over. In the ABS Census figures for the past 10 years (2006-2016), the 5-14 years are substantially higher which could suggest that the 15-19 years are still leaving Glen Innes Severn LGA for higher education or employment opportunities.

When comparing the population breakdowns in the Census 2016, 2011 and 2006, it is evident

there continues to be a steady increase in the 55-64 years and the 64-74 years age groups in

the last 10 years in the Glen Innes Severn LGA.

0

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ABS 2016 Age Group by Gender

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Male Female Total


7.2 Glen Innes Severn Public and TAFE Library Members

The following data is a summary of the Glen Innes Severn Public and TAFE Library members, as at April 2018. Total Library memberships are 5,545 which is 63 percent of the Glen Innes Severn population based on the ABS Census 2016. No gender breakdown is currently available. The below figures do indicate room for growth in 1-4 years old as the ABS Census 2016 indicates 455 children living in this LGA, compared to the 33 current members. This could be due to families not having an individual card for their young children and could be a possible registration drive for the future to correctly capture these statistics. As noted above, the 20-24 year olds are recorded as 386 persons in the ABS Census 2016 and memberships at the Library is 412, a difference of 26 people. This could indicate people from other Local Government Areas becoming a member at the Glen Innes Severn Library through TAFE courses or working in this town and living elsewhere.

GLEN INNES SEVERN PUBLIC & TAFE LIBRARY

AGE SUMMARY April 2018

Age Groups: 0-4 years 33 5-14 years 527 15-19 years 524 20-24 years 412 25-34 years 715 35-44 years 630 45-54 years 623 55-64 years 798 65-74 years 742 75-84 years 380 85 years and over 161 Total 5,545


The below graph of the above figures indicates consistent levels of members across the community in the 5-84 year olds and low memberships in the 0-4 years, however, parents usually borrow for this age group under their membership and is not an indication of the membership for this age group. The 2018 figures indicates an improvement in membership in the 15 -19 years (524) compared to the 2014 membership figures (464) which could suggest that the Library’s Youth Program is connecting with local youth. Glen Innes Severn Public & TAFE Library Memberships 2018

Glen Innes Severn Public & TAFE Library Memberships 2014

33

52

7

52

4

41

2

71

5

63

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79

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1 5 - 1 9 Y E A R S

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5 5 - 6 4 Y E A R S

6 5 - 7 4 Y E A R S

7 5 - 8 4 Y E A R S

8 5 Y E A R S A N D

O V E R

LIBRARY MEMBERS 2018

95

58

6

46

4 53

8

69

9

62

2

69

9 73

3

61

3

43

0

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8 5 Y E A R S A N D

O V E R

LIBRARY MEMBERS 2014


7.3 Internet Connections The below table shows a marked improvement in Internet connections in the Glen Innes Severn area compared to the 2011 and 2006 figures. However, usage of Internet at the Library continues to be high at 1,010 computer booking and 449 WIFI booking recorded in April 2018.

AUSTRALIAN BUREAU OF STATISTICS 2006 - 2016 Census of Population and Housing

Glen Innes Severn (A) (LGA 13010) 5486.0 sq kms

TYPE OF INTERNET CONNECTION BY DWELLINGS

2016 2011 2006 No Internet Connection 981 1,229 1,757

Type of Internet connection: Not surveyed.

Broadband 1,878 699 Dial-up 132 807 Other 136 18

2,324 2146 1524

Internet connection not stated 118 252 105

Total dwelling 3,427 3,627 3,386


8. References Australian Libraries Support the Sustainable Development Goals, The Australian Library and Information Association, Canberra ACT, January 2018. “Census of Population and Housing 2016”, Australian Bureau of Statistics, 2016. Coffs Harbour City Library Strategic Marketing Plan, ‘Moving Forward: Coffs Harbour City Library 2012-2016’. Culture and our City of Parramatta, March 2017. Glen Innes Severn Library and Learning Centre’s Stakeholders Survey, March 2018. Glen Innes Severn Council Satisfaction Survey, Jetty Research, September 2016. Glen Innes Severn Council, Aged and Disability Services Strategic Plan 2008 – 2018. Richmond Tweed Regional Library Strategic Plan 2014 – 2017.


9. ACKNOWLEDGEMENTS The Glen Innes Severn Learning Centre’s Strategic Marketing Plan includes feedback from a

community survey, community suggestions and staff meetings. I would like to acknowledge

and thank

Members of the Glen Innes Severn Learning Centre’s Management Committee;

Mrs Anna Watt, Director of Corporate and Community Services for her support and

advice;

The staff of the Glen Innes Severn Public and TAFE Library for their comments,

feedback and assisting with the distribution of the survey;

The Glen Innes Severn Public Library Committee for their ongoing assistance over the

years and their input into the Strategic Marketing Plan;

The Glen Innes Severn Friends of the Library for their ongoing active support,

promotion of our services in the community and fundraising; and

The community organisations and groups that support the Library’s annual events.

In developing the Marketing Plan for the Learning Centre we hope to develop a planning tool

with a focus for future actions and strategies to further develop the Learning Centre’s potential

as a community hub, a technology centre and for community social networking.

Kerry Byrne

Library & Learning Centre Manager

Glen Innes Severn Learning Centre

Glen Innes Severn Council


10. APPENDICES

10.1 Action Plan

Goals for the Learning Centre – short, medium and long term:

1. People – Survey the community for feedback on current and future service needs and satisfaction levels (GISC Operational Plan, IM 1.3.11.2)

2. Services – Seek author events, travelling exhibitions and provide a fun, stimulating and information program at the Library Learning Centre (GISC Operational Plan, CL 1.2.7.2);

3. Communication / Marketing – Continue to develop marketing skills and strategies to improve our connecting with our community.

4. Places - Develop welcoming and flexible community spaces, both real and virtual, open to all members of the community;

5. Technology - Use technology to deliver content and services;

6. Sustainability – Seek community support for services and events (volunteers, Friends of the Library, professional and community

organisations) and investigate grant opportunities.


FOCUS

GOAL

ACTIONS

TIMEFRAME

RESOURCES

People

1. Assist the Learning

Centre’s stakeholders to

gather information and

feedback of their

services.

2. Support literacy, and

informational databases

and subscriptions.

Coordinate a survey bi-annually to gain feedback from the community.

Be responsive to community feedback on

needs based services, Workplace Health

and Safety issues and suggestions.

Participate in national and state-wide reading programs.

Bi-annually Ongoing Annually

Advertising Budget UNE/TNE Art Gallery Budget

Services

3. Coordinate a stimulating

yearly program that is

inclusive, informative

and fun.

Develop a yearly program at the Library’s staff workshop based on the community’s needs.

Work cooperatively with other Council

teams to enhance services and activities; to

achieve savings in expenditure and staffing

commitments.

Annually Ongoing

Staff Workshop Budget


FOCUS

GOAL

ACTIONS

TIMEFRAME

RESOURCES

Review outcomes, cost (time and money),

relevance, community usage, risk etc. of

current and future library and learning

centre programs and projects.

Annually

Annual Report / NSW Public Libraries Statistics

Communication/ Marketing

4. Continue to develop

marketing skills and

strategies to improve our

connecting with our

community.

Maintain social media avenues to

communicate and market events and

developments in the Library Learning

Centre.

Provide Customer Satisfaction forms at all

service points and online, encouraging

feedback.

Ongoing Ongoing

Places

5. Develop welcoming, safe

and flexible community

spaces, with real and

virtual, open to all

members of the

community.

Achieve the eSmart Library accreditation to

provide a recognised safe public

environment and public computers.

Ensure WHS and risk assessments are

conducted annually.

June 2019 Annually


FOCUS

GOAL

ACTIONS

TIMEFRAME

RESOURCES

Investigate grant opportunities for a

sunproof and waterproof sail for the outside

children’s area.

December 2021

Technology

6. Use new technology to

deliver content and

services.

Encourage Library staff to access online

training for technology, informational

databases and the Library Management

System.

Commence a new weekly service for

Information Technology and Social Media

assistance for all ages.

Encourage and support community

volunteers to assist with the delivery of

Senior Kiosk, social media and computer

training.

Ongoing June 2018 Ongoing

Libero LMS, EBSCO, NSW State Library

Sustainability

7. Seek community support

for services and events

and investigate grant

opportunities.

Proactive participation with Northern

Tablelands Cooperative Library Service

(NTCLS) to ensure cost effective use of

future resource budgets.

Ongoing

NTCLS NSW Public Libraries Association,


FOCUS

GOAL

ACTIONS

TIMEFRAME

RESOURCES

Investigate external grant opportunities and

maintain lobbying for greater or continued

funding levels.

Ongoing

NE Zone Library Meetings

Documents

Glen Innes Severn Learning Centre › sites › gleninnes › files... · Australian Celtic Festival is an annual event that brings thousands of tourists to the region to ... information