Global Business
Global BusinessTASK 14: CORPORATE SOCIAL RESPONSIBILITY IN
INTERNATIONAL BUSINESSESThere is clearly a need to investigate the
concept of Corporate Social responsibility and how it impacts on
the management of international businesses, particularly in the
light of the following:CSR can enhance a companys competitive
advantage;Some forms of CSR, such as eco-efficiency or recycling,
can actually reduce costs;CSR can be good for staff morale and
motivation; andWhere CSR is also a proxy for competent management
and associated qualities related to innovation, it can assist with
the ability to anticipate and deal with risks, and learning and
using knowledge effectively.There is clearly a need to investigate
the concept of Corporate Social responsibility and how it impacts
on the management of international businesses, particularly in the
light of the following:Globalisation increases risks associated
with CSR (e.g. labour conditions, environmental conditions, ethics,
etc., as supply chains are more international, outsourcing
increases etc.) and the company has to deal with multiple sets of
stakeholdersCSR can sometimes be used, minimally, to greenwash a
company, giving it the marketing appearance of CSR activity without
this being the reality.There is also the danger that CSR is too
broad a concept, meaning different things to different peopleThere
are also issues over who the company has responsibility to-
shareholders, additional stakeholders such as society and
government, the balance between them and balances between economic,
environmental and societal issues (the so-called triple bottom
line)
There is therefore a need to evaluate the issues surrounding
Corporate Social Responsibility in order to identify the key
requirements.Case Study e-mail 14Colleagues,We have employed a CSR
expert to evaluate our company. This identified the following for
our particular circumstances:-
A need for our company to explore the potential introduction of
CSR ideas into its international activities, as a coherent CSR
strategy.
Once this has taken place, identification of specific policies
that will ensure that any CSR activities are undertaken
successfully.
Analysis of how best to communicate this CSR strategy both
internally and externally.
Activity
Identify the top 5 key CSR related issues factors that you think
Elecdyne should focus on as an international businessIdentify the
policies / programmes / activities that you believe will best
ensure that these 5 challenges are met, where necessary also
identifying key stakeholders in these processesIdentify how you
would then communicate these policies / programmes / activities,
and the reasons for this from the point of view of Elecdyne (using
any relevant frameworks e.g. Pyramid of CSR).
