Global Happiness Study · 2019-08-22 · Global Happiness Study | August 2019 | Version 1 | Public | 3 Level of Happiness Q1. Taking all things together, would you say you are: Very

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1

Ipsos Global Advisor

What Makes People Happy Around the World

Global Happiness Study

Global Happiness Study | August 2019 | Version 1 | Public |

Doc Name | Month Year | Version 1 | Public | 2


Level of Happiness by Country


3Global Happiness Study | August 2019 | Version 1 | Public |

Level of Happiness

Q1. Taking all things

together, would you say

you are: Very happy,

rather happy, not very

happy, not happy at all

Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries% unhappy % happy

Among 28 countries surveyed,

happiness is most prevalent in

Australia and Canada (both with

86% of adults describing

themselves as “very” or “rather”

happy), followed by China and

Britain (both 83%), and France

(80%).

Only a minority of adults in

Argentina (34%), Spain (46%)

and Russia (47%) say they are

happy.


Level of Happiness

Q1. Taking all things

together, would you say

you are: Very happy,

rather happy, not very


Base: 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries

5%

4%

5%

11%

7%

7%

5%

11%

3%

5%

15%

17%

17%

10%

14%

8%

8%

9%

17%

28%

17%

28%

27%

15%

27%

13%

29%

28%

14%

29%

42%

42%

39%

43%

45%

47%

42%

51%

52%

43%

42%

42%

49%

47%

53%

63%

64%

58%

49%

62%

51%

52%

65%

55%

70%

57%

58%

50%

47%

45%

46%

42%

40%

37%

44%

33%

40%

37%

37%

35%

38%

34%

29%

34%

27%

24%

20%

20%

17%

16%

16%

16%

15%

16%

12%

11%

30%

19%

9%

7%

7%

10%

11%

4%

14%

6%

6%

5%

5%

4%

8%

10%

5%

2%

3%

5%

3%

4%

6%

4%

4%

3%

2%

2%

3%

6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Argentina

Spain

Russia

Chile

Hungary

Japan

Malaysia

Turkey

South Korea

Italy

Colombia

Mexico

Peru

South Africa

Brazil

Serbia

Poland

Belgium

Sweden

India

Germany

Saudi Arabia

US

France

Great Britain

China

Canada

Australia

Global Average

Very happy Rather happy Not very happy Not happy at all

% very happy + rather happy

Global Average 64%

86%

86%

83%

83%

80%

79%

78%

78%

77%

75%

73%

71%

61%

61%

59%

58%

59%

58%

57%

54%

53%

52%

52%

50%

50%

47%

46%

34%

Two thirds of adults globally

(64%) report being happy: 14%

very much so and 50% rather so.

Countries with the highest

proportion of adults considering

themselves as very happy are

Canada (29%), Australia, Saudi

Arabia and India (28% each),

Great Britain and the United

States (27% each).

Those with the highest

prevalence of adults saying they

are not happy at all are

Argentina (19%), Turkey (14%),

and Japan (11%).


Argentina

Australia

BelgiumBrazil

Canada

China

France

Germany

Great Britain

Hungary

India

Italy

Japan

Mexico

Poland

Russia

Saudi Arabia

South AfricaSouth Korea

Spain

Sweden

Turkey

United States

R² = 0,5254

30

35

40

45

50

55

60

65

70

75

25% 35% 45% 55% 65% 75% 85% 95%

Glo

bal C

on

sum

er

Co

nfi

den

ce In

dex

% very + rather happy

Happiness levels are highly correlated with consumer confidence, as measured and

tracked monthly by Ipsos*. By and large, the higher the prevalence of happiness, the

higher consumer confidence. The only notable exceptions are:

(a) France, where the happiness level is high despite weak consumer confidence, and

(b) China and India, where, while high, happiness levels are not commensurate to very

strong consumer confidence.

Happiness vs. Consumer Confidence

• Both happiness and consumer confidence measures on this graph are based on data collected in the same June 2019 wave of Global Advisor among the same respondents in every country. Ipsos has

tracked global consumer confidence on a monthly basis since 2010. For more information on the Global Consumer Confidence Index, visit: https://www.ipsosglobalindicators.com/

https://www.ipsosglobalindicators.com/


See methodology section for sample sizes

77%77%

61%

70%

64%

68% 67%

48%

56%

34%

77%

81%

56%

73%

61%

85%83%

81% 81%

86%

41%

71%

50%

32%

58%

78%80%

43%

67%

59%

36%

54% 58%

80%

82%

79%

25%

35%

45%

55%

65%

75%

85%

95%

Global Average Argentina Brazil Canada Chile

Colombia Mexico Peru United States

Dec 2011 May 2013 Mar 2017 Feb 2018 Jun 2019


Level of Happiness

Trended Data: Americas

Q1. Taking all things together,

would you say you are: very

happy, rather happy, not very


Globally, the prevalence of happiness is

down 6 points from 2018. It is still 3

points higher than in March 2017, but 13

points below its December 2011 level.

Only two countries in the Americas show

gains between 2018 and 2019: Canada

(+5 points) and Peru (+4). Among five

countries tracked since 2011, Canada is

the only one where happiness is more

prevalent than it was in 2011.

Since 2018, the percentage of adults who

describe themselves as very or rather

happy has dropped sharply in Argentina

(-22), Chile (-21), and Brazil (-12) and to

a smaller extent in the United States (-3).

CA

US

GLOBAL

BR

MX, PE

CO

PE

CL

AR



77%77%

61%

70%

64%

80%80%

71%

80%

73%

84%

81%

68%

77%

80%

76%

77%

71%

68%

78%79%

81%

71%

78%

82%

73% 68%

53%

60%

57%

63%

57%

43%

53%

46%

80%

87%

74%

81%

75%

25%

35%

45%

55%

65%

75%

85%

95%

Global Average Belgium France Germany Great Britain

Italy Norway Spain Sweden



Level of Happiness

Trended Data: Western

Europe





Four of the seven Western European

countries surveyed show a trend

comparable to the global average: the

percentage of adults who consider

themselves very or rather happy in 2019 is

lower than in 2013, a few points higher

than in 2017, and lower than in 2018 (by 7

points in Belgium and Spain, 6 points in

Sweden, and 3 points in Italy).

In contrast, happiness levels are up vs.

2018 in Great Britain (+4), France (+3),

and most of all in Germany (+10).

Britain and Germany are the only Western

European countries surveyed where

happiness levels are higher in 2019 than

they were in 2011.

GB

FR

DE

SE

BE

GLOBAL

IT

ES



77% 77%

61%

70%

64%

43%

52%

48% 48%50%

75%

72%

66%

71% 71%

61% 62%

56%

62%

47%

82%

61%

89%

83%

58% 60%

53%

25%

35%

45%

55%

65%

75%

85%

95%

Global Average Hungary Poland Russia Serbia Turkey



Level of Happiness

Trended Data: Central/

Eastern Europe, Turkey





Among Central/Eastern European countries

surveyed, Poland and Hungary are the only

two where the percentage of adults who

consider themselves very or rather happy

has been relatively steady since 2013,

especially over the past year (no change

and +2, respectively).

While the level of happiness in Russia

showed a great deal of stability between

2011 and 2018, it has dropped by 15 points

to 47% in the past year. At the same time,

Serbia’s fell 21 points.

In Turkey, the percentage of those who

describe themselves as happy is down 7

points vs. last year and a whopping 36

points vs. 2011.

PL

GLOBAL

RS

TR

HU

RU



77% 77%

61%

70%

64%

86%84%

72%

82%

86%

78%79%

84% 85%

82%

89%87%

78%

83%

77%

92% 92%

70% 69%

62%

60%

69%

52%

83%

74%75% 76%

78%

79%

59% 59%

71%

62%

48%

57%

54%

25%

35%

45%

55%

65%

75%

85%

95%

105%

Global Average Australia China India Indonesia

Japan Malaysia Saudi Arabia South Africa South Korea



Level of Happiness

Trended Data: Asia-Pacific,

Saudi Arabia, South Africa





Over the past year, the percentage of

adults who consider themselves happy

has increased in Australia (+4) and

Saudi Arabia (+2), but it has

decreased in Malaysia (-17), South

Africa (-13), Japan (-8), India (-6),

South Korea (-3), and China (also -3).

Over the past six to eight years,

happiness has receded in India, South

Africa, South Korea, and Japan, while

it has been fairly stable in China and

Saudi Arabia. In Australia, it is now

back to its level of 2011.

AU

CN

IN, SA

GLOBAL

ZA

KR

MY, JP



Sources of Happiness


Key Findings by Country and Trends


Sources of Happiness –

Greatest Happiness


11%

17%

21%

22%

22%

24%

24%

25%

26%

26%

28%

33%

34%

34%

34%

37%

38%

39%

41%

42%

42%

43%

44%

44%

45%

47%

48%

48%

55%

31%

27%

48%

43%

34%

41%

45%

38%

31%

38%

45%

30%

45%

40%

42%

45%

45%

46%

43%

41%

42%

36%

42%

40%

40%

38%

27%

19%

33%

39%

27%

22%

19%

29%

18%

19%

16%

18%

22%

20%

12%

14%

13%

14%

11%

11%

10%

11%

12%

11%

10%

9%

9%

10%

8%

8%

7%

7%

19%

29%

8%

16%

15%

17%

12%

21%

24%

14%

7%

24%

7%

13%

11%

7%

6%

5%

5%

4%

5%

11%

5%

7%

5%

7%

17%

26%

4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Time spent on social media:

Moving to another country:

My material possessions:

The amount of time or money I donate to charity/help others:

New political leadership in my country:

Forgiving someone for something:

My access to entertainment or sports:

Being forgiven for something I did

My religious or spiritual well-being:

Being recognized as a successful person:

The state of the economy:

Finding someone to be with:

The wellbeing of my country:

Having a good sex life:

Freedom to express my beliefs:

The amount of free time I have:

My friends:

My hobbies/interests:

Satisfaction with the direction my life is going:

My personal financial situation:

Having more money:

Having a meaningful job/employment:

My living conditions:

Feeling in control of my life:

My personal safety and security:

Feeling that my life has meaning:

My relationship with my partner/spouse

My children:

My health/physical well-being:

Greatest happiness Some happiness Doesn't or couldn't give me happiness Does not apply to me

% greatest happiness + some happiness

88%

67%

75%

85%

85%

86%

84%

79%

84%

83%

84%

85%

83%

82%

76%

74%

79%

63%

73%

64%

57%

63%

69%

65%

56%

65%

69%

44%

42%

Does or could give me

greatest happiness, does

or could give me some

happiness, doesn't or

couldn't make me happy

or happier, does not

apply to me

Among 29 potential sources of

happiness, the one people

surveyed across the world most

describe as a source of “greatest

happiness” is their health and

physical well-being (55%). It is

followed by: their children (48%),

their relationship with their

spouse or partner (48%), feeling

their life has meaning (47%), and

personal safety and security

(45%).



Any Happiness (Greatest

or Some)


11%

17%

22%

26%

33%

25%

26%

24%

22%

48%

24%

21%

28%

34%

48%

34%

43%

34%

37%

42%

38%

42%

41%

44%

47%

45%

39%

44%

55%

31%

27%

34%

31%

30%

38%

38%

41%

43%

19%

45%

48%

45%

40%

27%

42%

36%

45%

45%

41%

45%

42%

43%

40%

38%

40%

46%

42%

33%

39%

27%

29%

18%

12%

16%

22%

18%

19%

7%

19%

22%

20%

13%

8%

14%

10%

14%

11%

12%

11%

11%

11%

9%

8%

10%

10%

9%

7%

19%

29%

15%

24%

24%

21%

14%

17%

16%

26%

12%

8%

7%

13%

17%

11%

11%

7%

7%

4%

6%

5%

5%

7%

7%

5%

5%

5%

4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Time spent on social media:







Forgiving someone for something


My children:




Having a good sex life:




The wellbeing of my country:



My friends:

Having more money:





My hobbies/interests:

My living conditions:




88%

86%

85%

85%

85%

84%

84%

84%

83%

83%

82%

79%

79%

76%

75%

74%

73%

69%

69%

67%

65%

65%

64%

63%

63%

57%

56%

44%

42%






or happier, does not apply

to me

What procures any happiness

(“greatest happiness” or ”some

happiness”) to the largest

proportion of men and women

across the world is health/physical

well-being (88%), followed by

their living conditions (86%),

their hobbies and interests (85%),

their personal safety and security

(85%), and feeling their life has

meaning (85%).



Each one of the top 5 sources of greatest happiness at the global level – my health/physical

well-being, my children, my relationship with my partner/spouse, feeling that my life has

meaning, and my personal safety and security – is among the top 10 sources of greatest

happiness in every country, except for the following:

• My children: Brazil, Canada, Colombia, Japan, Malaysia

• Feeling that my life has meaning: Belgium

• My personal safety and security: Canada, Great Britain, Italy, Japan, Serbia, Turkey

Sources of Greatest

Happiness by Country

Global Top 5A

ll C

ou

ntr

ies

Arg

en

tin

a

Au

stra

lia

Be

lgiu

m

Bra

zil

Can

ada

Ch

ile

Ch

ina

Co

lom

bia

Fran

ce

Ge

rman

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Gre

at B

rita

in

Hu

nga

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Ind

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Ital

y

Jap

an

Mal

aysi

a

Me

xico

Pe

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Po

lan

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Ru

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Sau

di A

rab

ia

Serb

ia

Sou

th A

fric

a

Sou

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ore

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Spai

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Swe

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Turk

ey

Un

ite

d S

tate

s


55% 66% 47% 51% 65% 52% 66% 49% 74% 52% 50% 46% 60% 50% 50% 39% 45% 71% 72% 47% 46% 54% 72% 67% 40% 58% 55% 64% 45%

My children 48% 63% 43% 43% 52% 37% 56% 40% 60% 48% 37% 38% 51% 45% 40% 19% 35% 64% 62% 50% 56% 52% 69% 59% 33% 51% 44% 60% 43%


48% 58% 49% 46% 50% 45% 55% 44% 61% 43% 48% 46% 51% 53% 42% 22% 37% 59% 53% 40% 55% 45% 56% 57% 33% 48% 43% 57% 48%


47% 60% 39% 35% 59% 42% 60% 37% 68% 39% 38% 36% 46% 49% 39% 22% 41% 60% 59% 44% 47% 52% 54% 69% 38% 42% 45% 60% 43%


45% 61% 40% 39% 57% 36% 56% 40% 69% 34% 36% 33% 42% 48% 34% 18% 45% 64% 61% 37% 43% 52% 47% 64% 30% 45% 39% 53% 41%



Some sources of greatest happiness ranking #6-10 globally are so important in certain

countries that they count in their top 3:

• Feeling in control of my life in Australia, Canada, Great Britain, South Africa, United States

• My living conditions: Chile

• Having a meaningful job/employment: Brazil, China, Malaysia, Peru

• Having more money: China, France, Italy, South Korea

• My personal financial situation: France, Italy, Japan

Sources of Greatest


Global #6-10A

ll C

ou

ntr

ies

Arg

en

tin

a

Au

stra

lia

Be

lgiu

m

Bra

zil

Can

ada

Ch

ile

Ch

ina

Co

lom

bia

Fran

ce

Ge

rman

y

Gre

at B

rita

in

Hu

nga

ry

Ind

ia

Ital

y

Jap

an

Mal

aysi

a

Me

xico

Pe

ru

Po

lan

d

Ru

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Sau

di A

rab

ia

Serb

ia

Sou

th A

fric

a

Sou

th K

ore

a

Spai

n

Swe

de

n

Turk

ey

Un

ite

d S

tate

s


44% 54% 44% 37% 57% 43% 54% 36% 62% 34% 31% 40% 44% 45% 41% 22% 35% 56% 50% 40% 44% 44% 47% 66% 20% 46% 37% 58% 44%

My living conditions44% 58% 42% 37% 57% 38% 59% 38% 64% 42% 37% 39% 37% 46% 38% 24% 39% 58% 53% 34% 44% 49% 39% 54% 26% 39% 42% 53% 43%


43% 60% 33% 34% 62% 29% 53% 44% 67% 40% 29% 28% 41% 47% 39% 15% 44% 61% 61% 35% 43% 43% 35% 61% 36% 44% 36% 59% 34%

Having more money: 42% 48% 40% 38% 57% 39% 51% 44% 54% 45% 29% 34% 38% 45% 42% 22% 40% 50% 53% 36% 34% 47% 24% 57% 37% 42% 29% 54% 38%


42% 49% 38% 38% 57% 37% 53% 39% 63% 46% 33% 34% 39% 40% 42% 25% 37% 51% 55% 41% 47% 40% 34% 53% 34% 42% 32% 46% 37%



Sources of Greatest


Global #11-20A

ll

Co

un

trie

s

Arg

en

tin

a

Au

stra

lia

Be

lgiu

m

Bra

zil

Can

ada

Ch

ile

Ch

ina

Co

lom

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Fran

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Ge

rman

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Gre

at

Bri

tain

Hu

nga

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Ind

ia

Ital

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Jap

an

Mal

aysi

a

Me

xico

Pe

ru

Po

lan

d

Ru

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Sau

di

Ara

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Serb

ia

Sou

th

Afr

ica

Sou

th

Ko

rea

Spai

n

Swe

de

n

Turk

ey

Un

ite

d

Stat

es


41% 55% 36% 30% 51% 38% 53% 36% 63% 36% 31% 33% 41% 45% 29% 15% 35% 57% 54% 30% 42% 47% 39% 54% 31% 42% 29% 51% 40%

My hobbies/interests: 39% 48% 38% 37% 48% 35% 49% 36% 47% 34% 34% 34% 37% 44% 35% 24% 35% 50% 47% 28% 41% 43% 30% 46% 30% 32% 31% 48% 37%

My friends 38% 56% 40% 36% 49% 41% 46% 24% 39% 41% 36% 38% 40% 44% 31% 14% 26% 46% 40% 30% 38% 38% 42% 36% 23% 41% 36% 50% 37%


37% 42% 31% 37% 49% 34% 48% 36% 48% 37% 32% 31% 33% 36% 38% 31% 33% 45% 43% 31% 38% 34% 30% 39% 36% 40% 30% 37% 32%


34% 35% 32% 33% 43% 30% 41% 26% 43% 29% 23% 25% 25% 48% 32% 15% 33% 41% 44% 26% 29% 40% 27% 47% 20% 31% 37% 54% 36%

Having a good sex life: 34% 40% 29% 34% 49% 30% 44% 33% 48% 37% 22% 24% 41% 36% 32% 13% 24% 43% 39% 29% 40% NA 32% 38% 21% 37% 29% 47% 32%

The well-being of my country:

34% 61% 23% 18% 55% 20% 44% 25% 57% 25% 18% 17% 24% 44% 30% 20% 34% 54% 56% 17% 37% 44% 32% 50% 12% 30% 26% 57% 29%


33% 29% 30% 33% 32% 28% 33% 36% 41% 30% 39% 29% 24% 40% 23% 21% 28% 39% 35% 33% 53% 38% 32% 38% 29% 28% 29% 44% 33%


28% 42% 15% 14% 52% 15% 31% 37% 46% 22% 14% 12% 21% 31% 27% 13% 27% 41% 40% 15% 34% 34% 19% 35% 36% 31% 26% 40% 22%


26% 27% 17% 18% 38% 19% 32% 27% 41% 18% 13% 13% 30% 46% 18% 7% 27% 43% 48% 18% 15% 36% 16% 39% 23% 23% 12% 54% 18%

Sources of greatest happiness ranking #11-20 globally, but are so important in certain countries that they

count in their top 5 are:

• The amount of free time I have: Japan

• The well-being of my country: Argentina

• Finding someone to be with: Germany, Russia

Latin Americans are especially prone to highlight satisfaction with the direction of their life, the well-being of

their country (along with Turks), and the state of the economy. Friends are especially important in Argentina.

Both freedom to express one’s belief and social recognition are important in India and Turkey.



Sources of Greatest


Global #21-29A

ll

Co

un

trie

s

Arg

en

tin

a

Au

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lia

Be

lgiu

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Bra

zil

Can

ada

Ch

ile

Ch

ina

Co

lom

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Fran

ce

Ge

rman

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Gre

at

Bri

tain

Hu

nga

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Ind

ia

Ital

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Jap

an

Mal

aysi

a

Mex

ico

Pe

ru

Po

lan

d

Ru

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Sau

di

Ara

bia

Serb

ia

Sou

th

Afr

ica

Sou

th

Ko

rea

Spai

n

Swe

de

n

Turk

ey

Un

ite

d

Stat

es


26% 25% 18% 10% 57% 19% 26% 18% 47% 16% 11% 15% 13% 37% 16% 8% 44% 33% 40% 15% 16% 55% 22% 56% 15% 14% 12% 48% 30%


25% 24% 21% 19% 39% 20% 32% 17% 37% 17% 22% 15% 26% 33% 16% 7% 35% 34% 40% 15% 21% 41% 16% 42% 12% 22% 16% 35% 24%


24% 37% 19% 20% 33% 14% 39% 21% 44% 25% 15% 14% 21% 29% 15% 19% 19% 37% 35% 20% 11% 33% 16% 26% 13% 27% 15% 42% 17%


24% 25% 18% 13% 41% 18% 31% 21% 36% 16% 18% 13% 24% 40% 15% 4% 33% 34% 36% 17% 18% 40% 19% 41% 11% 19% 13% 37% 23%


22% 32% 13% 15% 40% 11% 30% NA 32% 18% 13% 14% 26% 27% 17% 3% 15% 26% 38% 15% 13% NA 15% 34% 12% 18% 19% 40% 25%


22% 29% 14% 13% 37% 12% 26% 25% 32% 14% 8% 9% 16% 32% 16% 4% 28% 31% 37% 10% 13% 43% 25% 31% 8% 18% 14% 39% 19%

My material possessions: 21% 25% 14% 15% 35% 14% 21% 31% 24% 19% 13% 12% 17% 31% 16% 11% 30% 27% 30% 15% 25% 38% 9% 24% 19% 18% 14% 35% 17%


17% 23% 9% 16% 29% 7% 19% 11% 31% 14% 12% 11% 7% 25% 15% 2% 14% 25% 27% 10% 17% 26% 17% 27% 8% 8% 12% 32% 11%

Time spent on social media

11% 10% 8% 6% 19% 5% 10% 18% 13% 8% 8% 5% 5% 22% 6% 4% 13% 15% 12% 7% 3% 25% 3% 10% 7% 9% 9% 27% 9%

Only one source of greatest happiness ranking #21-29 globally is among the top 5

sources in any country: My religious/spiritual well-being in Malaysia and Saudi

Arabia. It is also mentioned by more than 50% in Brazil and South Africa.



Sources of Any Happiness

(Greatest or Some) by Country

Global Top 5A

ll C

ou

ntr

ies

Arg

en

tin

a

Au

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m

Bra

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Can

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Ch

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Ch

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Fran

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tate

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88% 91% 88% 87% 90% 89% 89% 89% 94% 85% 87% 90% 87% 88% 87% 76% 87% 93% 92% 90% 86% 85% 97% 94% 85% 91% 88% 90% 91%

My living conditions 86% 89% 86% 84% 86% 84% 89% 90% 93% 78% 81% 87% 83% 89% 81% 77% 87% 91% 90% 87% 89% 84% 90% 89% 84% 87% 86% 86% 90%

My hobbies/interests: 85% 88% 88% 82% 82% 87% 83% 89% 87% 78% 83% 89% 80% 85% 82% 77% 83% 88% 82% 88% 87% 84% 87% 89% 86% 82% 82% 89% 87%


85% 88% 84% 82% 83% 83% 85% 88% 94% 74% 84% 85% 85% 88% 80% 71% 87% 91% 91% 85% 84% 84% 88% 89% 82% 89% 83% 83% 88%


85% 85% 85% 82% 83% 86% 85% 88% 90% 77% 81% 86% 87% 86% 83% 71% 85% 88% 87% 89% 88% 80% 91% 92% 86% 85% 86% 84% 90%

The top 5 sources of any happiness at the global level are truly universal.

In every country, each of them is experienced as such by at least 80% of

adults and/or counts among the top 10 sources of happiness.





Global #6-10A

ll C

ou

ntr

ies

Arg

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a

Au

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Be

lgiu

m

Bra

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Can

ada

Ch

ile

Ch

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Co

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Fran

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Ge

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Gre

at B

rita

in

Hu

nga

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Ind

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Ital

y

Jap

an

Mal

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Me

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Pe

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Po

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d

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Sau

di A

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Serb

ia

Sou

th A

fric

a

Sou

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ore

a

Spai

n

Swe

de

n

Turk

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Un

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d S

tate

s


84% 83% 89% 81% 83% 87% 84% 86% 90% 74% 79% 89% 80% 86% 84% 71% 84% 88% 86% 88% 85% 83% 91% 91% 70% 88% 80% 86% 92%


84% 88% 86% 81% 85% 85% 83% 85% 93% 77% 79% 86% 82% 84% 75% 66% 81% 91% 89% 87% 81% 85% 87% 89% 83% 85% 77% 81% 90%

Having more money: 84% 88% 87% 84% 87% 84% 85% 89% 89% 83% 80% 85% 87% 84% 85% 66% 78% 88% 88% 86% 79% 84% 77% 88% 85% 85% 81% 87% 85%

My friends 83% 89% 86% 82% 83% 86% 81% 85% 85% 80% 83% 85% 78% 87% 79% 64% 80% 86% 80% 85% 83% 79% 90% 83% 79% 88% 83% 89% 85%


83% 86% 85% 85% 86% 85% 83% 88% 91% 82% 81% 86% 82% 83% 82% 71% 73% 86% 90% 85% 87% 81% 88% 85% 81% 85% 81% 81% 87%

Some sources of any happiness ranking #6-10 globally are so important in certain countries that they

count in their top 4:

• Feeling in control of my life: Australia, Canada, Britain, Italy, Poland, Serbia, South Africa, Spain,

United States

• Satisfaction with the direction my life is going: Colombia, Mexico, Saudi Arabia, United States

• Having more money: Australia, Belgium, Brazil, Chile, China, France, Hungary, Italy, South Korea

• My friends: Argentina, Canada, France, Germany, India, Serbia, Spain, Sweden, Turkey

• My personal financial situation: Belgium, Brazil, France, Peru, Russia





Global #11-20A

ll

Co

un

trie

s

Arg

en

tin

a

Au

stra

lia

Be

lgiu

m

Bra

zil

Can

ada

Ch

ile

Ch

ina

Co

lom

bia

Fran

ce

Ge

rman

y

Gre

at

Bri

tain

Hu

nga

ry

Ind

ia

Ital

y

Jap

an

Mal

aysi

a

Me

xico

Pe

ru

Po

lan

d

Ru

ssia

Sau

di

Ara

bia

Serb

ia

Sou

th

Afr

ica

Sou

th

Ko

rea

Spai

n

Swe

de

n

Turk

ey

Un

ite

d

Stat

es


82% 81% 82% 82% 83% 83% 82% 89% 85% 75% 77% 82% 84% 83% 80% 80% 81% 85% 81% 82% 84% 79% 82% 80% 86% 87% 75% 80% 83%

The well-being of my country:

79% 91% 77% 70% 86% 73% 82% 77% 88% 71% 74% 73% 76% 85% 81% 71% 79% 86% 89% 72% 86% 79% 81% 81% 67% 86% 77% 81% 82%


79% 88% 78% 72% 85% 63% 82% 87% 90% 67% 72% 71% 83% 82% 75% 58% 81% 89% 89% 78% 87% 78% 74% 88% 82% 84% 76% 83% 72%


76% 64% 79% 78% 72% 77% 69% 70% 78% 68% 70% 71% 69% 87% 75% 67% 81% 75% 80% 77% 76% 78% 73% 84% 77% 74% 79% 82% 82%


75% 76% 73% 73% 72% 69% 74% 87% 80% 67% 77% 71% 79% 80% 76% 57% 66% 79% 80% 75% 86% 76% 83% 78% 73% 77% 67% 79% 75%

Having a good sex life: 74% 77% 72% 71% 78% 71% 72% 86% 81% 71% 69% 71% 73% 74% 73% 58% 62% 75% 77% 79% 81% NA 77% 71% 70% 82% 75% 75% 71%


73% 77% 65% 68% 83% 65% 74% 86% 82% 68% 60% 61% 70% 78% 75% 64% 65% 79% 82% 67% 81% 78% 75% 73% 79% 83% 78% 71% 73%


69% 68% 67% 69% 75% 64% 66% 87% 71% 60% 60% 63% 68% 78% 62% 65% 79% 69% 74% 69% 76% 79% 61% 66% 78% 71% 61% 80% 61%


69% 78% 68% 69% 71% 60% 76% 80% 83% 65% 57% 64% 66% 78% 56% 71% 70% 77% 77% 72% 57% 75% 71% 64% 63% 81% 58% 82% 61%

My children 67% 71% 62% 63% 69% 55% 69% 83% 71% 64% 56% 54% 68% 72% 60% 50% 60% 76% 77% 75% 80% 78% 76% 68% 62% 69% 60% 76% 61%

Some sources of any happiness ranking #11-20 globally are so important in

certain countries that they count in their top 4:

• The amount of free time I have: China, Japan, South Korea

• The well-being of my country: Argentina, Brazil

• Having a meaningful job/employment: Russia

• Freedom to express my beliefs: India





Global #21-29A

ll

Co

un

trie

s

Arg

en

tin

a

Au

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lia

Be

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m

Bra

zil

Can

ada

Ch

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Ch

ina

Co

lom

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Fran

ce

Ge

rman

y

Gre

at

Bri

tain

Hu

nga

ry

Ind

ia

Ital

y

Jap

an

Mal

aysi

a

Me

xico

Pe

ru

Po

lan

d

Ru

ssia

Sau

di

Ara

bia

Serb

ia

Sou

th

Afr

ica

Sou

th

Ko

rea

Spai

n

Swe

de

n

Turk

ey

Un

ite

d

Stat

es


65% 66% 58% 55% 74% 58% 64% 72% 79% 45% 46% 55% 62% 79% 57% 35% 78% 69% 76% 60% 55% 79% 78% 74% 58% 66% 50% 77% 70%


65% 57% 68% 54% 70% 61% 64% 72% 71% 47% 63% 58% 70% 83% 54% 44% 78% 66% 76% 68% 61% 79% 62% 79% 64% 64% 51% 74% 68%


64% 64% 60% 55% 69% 58% 69% 71% 77% 51% 53% 52% 66% 83% 51% 38% 72% 75% 87% 60% 48% 76% 61% 76% 74% 66% 45% 87% 60%


63% 53% 65% 56% 67% 62% 59% 67% 71% 43% 64% 57% 65% 78% 48% 57% 79% 64% 73% 54% 57% 80% 51% 76% 69% 62% 54% 70% 67%


63% 51% 61% 64% 56% 59% 58% 75% 71% 48% 75% 61% 47% 80% 52% 63% 65% 66% 65% 60% 82% 76% 55% 62% 69% 66% 60% 65% 68%


57% 52% 47% 41% 83% 49% 54% 54% 78% 38% 36% 41% 39% 78% 48% 45% 85% 67% 74% 53% 47% 86% 58% 81% 53% 44% 36% 74% 65%


56% 60% 49% 55% 67% 46% 58% NA 65% 51% 47% 52% 53% 65% 52% 38% 56% 59% 72% 53% 49% NA 45% 73% 48% 61% 52% 71% 60%


44% 46% 37% 51% 55% 30% 48% 37% 64% 40% 35% 38% 24% 55% 44% 16% 41% 53% 62% 42% 42% 61% 42% 56% 37% 31% 37% 57% 32%

Time spent on social media

42% 33% 39% 37% 46% 36% 38% 74% 39% 30% 35% 33% 24% 65% 28% 36% 61% 47% 53% 37% 26% 67% 23% 40% 48% 43% 29% 65% 39%

Some sources of any happiness ranking #21-29 globally are so important in certain countries

that they count in their top 4:

• My religious/spiritual well-being: Malaysia, Saudi Arabia

• Being recognized as a successful person: Turkey (also in Peru’s top 10)

However, the lowest-ranking source of happiness globally, time spent on social media, ranks

in the bottom 3 of every country except China. And moving to another country, the second-

lowest ranking source globally, is in the bottom 3 of every country without any exception.



Any Happiness (Greatest

or Some)

Trends (Global Total)


December

2011

March

2017

February

2018June 2019

Change since

December

2011

Change since

February

2018

My health/physical well-being 90% 89% 89% 88% -2% -1%My living conditions (water, food, shelter) 85% 87% 86% 86% 1% -Feeling that my life has meaning 86% 86% 86% 85% -1% -1%My hobbies/interests 84% 84% 85% 85% 1% -My personal safety and security 86% 86% 86% 85% -1% -1%Satisfaction with the direction my life is going 86% 86% 85% 84% -2% -1%Feeling in control of my life 84% 85% 85% 84% - -1%Having more money 85% 84% 84% 84% -1% -My friends 85% 84% 84% 83% -2% -1%My personal financial situation 86% 86% 84% 83% -3% -1%The amount of free time I have 79% 82% 81% 82% 3% 1%Having a meaningful job/employment 81% 82% 82% 79% -2% -3%The well-being of my country 82% 82% 81% 79% -3% -2%Freedom to express my beliefs 74% 77% 78% 76% 2% -2%My relationship with my partner/spouse 78% 78% 78% 75% -3% -3%Having a good sex life 77% 76% 76% 74% -3% -2%The state of the economy 77% 77% 75% 73% -4% -2%My material possessions 70% 68% 70% 69% -1% -1%My access to entertainment or sports 67% 71% 70% 69% 2% -1%My children 69% 68% 70% 67% -2% -3%

Forgiving someone for something 66% 67% 70% 65% -1% -5%The amount of time or money I donate to charity/help others 65% 66% 67% 65% - -2%Being recognized as a successful person 68% 67% 67% 64% -4% -3%Being forgiven for something I did 64% 64% 68% 63% -1% -5%Finding someone to be with 63% 63% 69% 63% - -6%

My religious or spiritual well-being 56% 59% 62% 57% 1% -5%

New political leadership in my country 56%

Moving to another country 36% 45% 44% 44% 8% -

Time spent on social media 42%







to me




Sources of Happiness


Detailed Findings in Order of “Any”(Greatest or Some) Happiness

Percentage Ranking at Global Level


Q14. My health/physical

well-being







to me


39%

40%

45%

45%

46%

46%

47%

47%

49%

50%

50%

50%

51%

52%

52%

54%

55%

58%

60%

64%

65%

66%

66%

67%

71%

72%

72%

74%

55%

37%

45%

42%

46%

40%

44%

41%

43%

40%

37%

37%

38%

36%

33%

37%

31%

33%

33%

27%

26%

25%

23%

25%

27%

22%

20%

25%

20%

33%

9%

13%

10%

6%

9%

7%

8%

7%

8%

7%

7%

10%

9%

6%

8%

9%

8%

6%

8%

7%

5%

7%

5%

5%

4%

7%

1%

4%

7%

15%

3%

2%

3%

5%

4%

3%

4%

3%

6%

7%

2%

3%

10%

3%

6%

4%

3%

5%

3%

5%

4%

4%

1%

2%

1%

2%

1%

4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

South Korea

Malaysia

US

Russia

Great Britain

Australia

Poland

China

Germany

Italy

India

Belgium

France

Canada

Saudi Arabia

Sweden

Spain

Hungary

Turkey

Brazil

Chile

Argentina

South Africa

Mexico

Peru

Serbia

Colombia

Global Average



Global Average 88%94%

97%

92%

93%

94%

91%

89%

90%

90%

87%

91%

88%

85%

89%

85%

87%

88%

87%

87%

89%

90%

88%

90%

86%

91%

87%

85%

76%


Q7. My living conditions

(water, food, shelter)







to me


24%

26%

34%

37%

37%

37%

38%

38%

38%

39%

39%

39%

39%

42%

42%

42%

43%

44%

46%

49%

53%

53%

54%

57%

58%

58%

59%

64%

44%

53%

58%

53%

44%

46%

47%

43%

46%

52%

48%

48%

48%

51%

36%

44%

44%

47%

45%

43%

35%

33%

37%

35%

29%

31%

33%

30%

29%

42%

9%

12%

7%

12%

10%

12%

11%

9%

8%

7%

12%

8%

6%

10%

8%

9%

6%

9%

9%

9%

10%

8%

9%

7%

10%

6%

6%

6%

9%

14%

3%

6%

7%

6%

5%

8%

7%

2%

6%

1%

4%

3%

13%

6%

5%

5%

2%

2%

7%

4%

3%

2%

7%

2%

3%

4%

2%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

South Korea

Poland

Germany

Hungary

Belgium

Italy

Canada

China

Great Britain

Malaysia

Spain

Serbia

France

Australia

Sweden

US

Russia

India

Saudi Arabia

Turkey

Peru

South Africa

Brazil

Argentina

Mexico

Chile

Colombia

Global Average




89%

91%

89%

86%

89%

90%

86%

84%

89%

89%

90%

86%

86%

78%

90%

87%

87%

87%

90%

84%

81%

84%

83%

81%

87%

84%

77%


Q12. Feeling that my life

has meaning







to me


22%

35%

36%

37%

38%

38%

39%

39%

39%

41%

42%

42%

43%

44%

45%

46%

47%

49%

52%

54%

59%

59%

60%

60%

60%

60%

68%

69%

47%

49%

47%

50%

51%

43%

48%

38%

44%

46%

44%

43%

44%

47%

45%

41%

41%

41%

37%

28%

37%

24%

28%

24%

25%

25%

28%

22%

23%

38%

10%

11%

8%

8%

9%

10%

7%

9%

10%

13%

9%

9%

7%

6%

7%

7%

9%

11%

12%

4%

8%

6%

11%

8%

7%

6%

6%

6%

8%

18%

7%

6%

3%

11%

3%

16%

9%

5%

2%

5%

6%

4%

5%

6%

6%

3%

4%

8%

6%

9%

6%

4%

7%

9%

7%

5%

3%

7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Belgium

Great Britain

China

Germany

South Korea

France

Italy

Australia

Malaysia

Spain

Canada

US

Poland

Sweden

Hungary

Russia

India

Saudi Arabia

Serbia

Brazil

Peru

Turkey

Argentina

Chile

Mexico

Colombia

South Africa

Global Average




90%

88%

85%

85%

84%

87%

83%

91%

80%

86%

88%

87%

86%

89%

90%

86%

85%

85%

85%

83%

77%

86%

81%

88%

86%

82%

71%


Q15. My hobbies/interests







to me


24%

28%

30%

30%

31%

32%

34%

34%

34%

35%

35%

35%

36%

37%

37%

37%

38%

41%

43%

44%

46%

47%

47%

48%

48%

48%

49%

50%

39%

53%

60%

56%

57%

51%

50%

44%

49%

55%

47%

48%

52%

53%

43%

45%

50%

50%

46%

41%

41%

43%

35%

40%

34%

40%

41%

34%

38%

46%

8%

8%

11%

8%

14%

11%

10%

10%

7%

11%

14%

8%

8%

12%

12%

10%

7%

8%

10%

11%

10%

16%

10%

10%

9%

10%

11%

8%

10%

14%

5%

3%

5%

5%

7%

12%

7%

5%

7%

3%

5%

3%

7%

6%

3%

4%

5%

6%

4%

1%

3%

2%

8%

3%

1%

5%

4%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Poland

South Korea

Serbia

Sweden

Spain

France

Germany

Great Britain

Italy

Malaysia

Canada

China

Hungary

Belgium

US

Australia

Russia

Saudi Arabia

India

South Africa

Peru

Colombia

Brazil

Argentina

Turkey

Chile

Mexico

Global Average




83%

89%

88%

82%

87%

82%

89%

85%

84%

87%

88%

87%

82%

80%

89%

87%

83%

82%

89%

83%

78%

82%

82%

87%

86%

88%

77%


Q24. My personal safety

and security







to me

Base:, 20,327 online adults aged 16-74, 18-74, or 19-74 across 28 countries

18%

30%

33%

34%

34%

36%

36%

37%

39%

39%

40%

40%

41%

42%

43%

45%

45%

47%

48%

52%

53%

56%

57%

61%

61%

64%

64%

69%

45%

53%

52%

52%

40%

46%

47%

48%

48%

43%

44%

44%

48%

47%

43%

41%

42%

44%

41%

40%

32%

30%

29%

26%

27%

30%

25%

27%

25%

40%

11%

15%

10%

10%

12%

12%

10%

10%

12%

13%

11%

9%

9%

10%

10%

12%

7%

6%

11%

9%

11%

11%

10%

9%

8%

10%

6%

5%

10%

18%

3%

5%

15%

8%

5%

6%

4%

6%

4%

4%

3%

3%

5%

6%

1%

4%

5%

2%

7%

6%

4%

6%

3%

2%

1%

3%

1%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

South Korea

Great Britain

France

Italy

Canada

Germany

Poland

Belgium

Sweden

Australia

China

US

Hungary

Russia

Malaysia

Spain

Serbia

India

Saudi Arabia

Turkey

Chile

Brazil

Argentina

Peru

South Africa

Mexico

Colombia

Global Average




91%

89%

91%

88%

83%

85%

83%

84%

88%

88%

89%

87%

84%

85%

88%

88%

84%

83%

82%

85%

84%

83%

80%

74%

85%

82%

71%


Q8. Satisfaction with the

direction my life is going







to me


15%

29%

29%

30%

30%

31%

31%

33%

35%

36%

36%

36%

38%

39%

40%

41%

42%

42%

45%

47%

51%

51%

53%

54%

54%

55%

57%

63%

41%

51%

46%

48%

51%

57%

48%

52%

53%

46%

41%

49%

50%

47%

48%

50%

41%

39%

43%

39%

38%

30%

34%

30%

35%

35%

33%

34%

30%

43%

15%

16%

16%

13%

10%

11%

13%

10%

19%

9%

11%

10%

9%

10%

6%

12%

15%

11%

13%

9%

12%

9%

11%

8%

9%

9%

5%

5%

11%

19%

10%

7%

6%

4%

9%

3%

4%

1%

14%

4%

4%

5%

3%

4%

7%

4%

4%

3%

6%

7%

7%

6%

2%

1%

3%

4%

1%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Italy

Sweden

Belgium

Poland

Germany

South Korea

Great Britain

Malaysia

France

China

Australia

Canada

Serbia

US

Hungary

Russia

Spain

India

Saudi Arabia

Turkey

Brazil

Chile

Peru

South Africa

Argentina

Mexico

Colombia

Global Average




91%

88%

89%

89%

83%

85%

81%

85%

84%

85%

81%

82%

90%

87%

85%

86%

85%

77%

81%

86%

83%

79%

87%

81%

77%

75%

66%


Q16. Feeling in control of

my life







to me


20%

22%

31%

34%

35%

36%

37%

37%

40%

40%

41%

43%

44%

44%

44%

44%

44%

45%

46%

47%

50%

54%

54%

56%

57%

58%

62%

66%

44%

50%

49%

48%

40%

49%

50%

43%

44%

48%

49%

43%

44%

36%

39%

41%

45%

48%

41%

42%

44%

36%

29%

30%

32%

26%

28%

28%

25%

40%

23%

12%

11%

9%

13%

9%

10%

11%

8%

6%

9%

8%

12%

11%

10%

7%

6%

11%

7%

4%

9%

10%

7%

6%

7%

7%

5%

5%

9%

7%

17%

11%

17%

2%

4%

9%

7%

5%

5%

7%

5%

9%

6%

5%

3%

2%

3%

5%

4%

5%

7%

8%

6%

10%

6%

4%

3%

7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

South Korea

Japan

Germany

France

Malaysia

China

Sweden

Belgium

Poland

Great Britain

Italy

Canada

Hungary

Saudi Arabia

Russia

Australia

US

India

Spain

Serbia

Peru

Argentina

Chile

Mexico

Brazil

Turkey

Colombia

South Africa

Global Average




90%

86%

83%

88%

84%

83%

86%

91%

88%

86%

92%

89%

85%

83%

80%

87%

84%

89%

88%

81%

80%

86%

84%

74%

79%

71%

70%


Q26. Having more money







to me

22%

24%

29%

29%

34%

34%

36%

37%

38%

38%

38%

39%

40%

40%

42%

42%

44%

45%

45%

47%

48%

50%

51%

53%

54%

54%

57%

57%

42%

44%

53%

51%

52%

45%

51%

50%

48%

46%

47%

49%

45%

38%

47%

43%

43%

45%

38%

39%

37%

40%

38%

34%

35%

33%

35%

30%

31%

42%

14%

15%

13%

14%

11%

11%

10%

10%

11%

12%

10%

10%

18%

9%

12%

12%

7%

9%

13%

10%

9%

8%

11%

10%

10%

10%

8%

10%

11%

20%

8%

6%

5%

10%

5%

4%

4%

5%

3%

3%

5%

3%

3%

4%

3%

4%

8%

4%

7%

3%

4%

4%

2%

2%

2%

5%

2%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Serbia

Germany

Sweden

Russia

Great Britain

Poland

South Korea

Belgium

US

Hungary

Canada

Malaysia

Australia

Italy

Spain

China

France

India

Saudi Arabia

Argentina

Mexico

Chile

Peru

Turkey

Colombia

Brazil

South Africa

Global Average




87%

89%

87%

88%

85%

88%

88%

84%

84%

83%

89%

85%

85%

87%

78%

84%

87%

85%

84%

85%

86%

85%

79%

81%

80%

77%

66%



Q4. My friends







to me


14%

23%

24%

26%

30%

31%

36%

36%

36%

36%

37%

38%

38%

38%

39%

40%

40%

40%

41%

41%

41%

42%

44%

46%

46%

49%

50%

56%

38%

50%

56%

61%

54%

55%

48%

46%

47%

47%

47%

48%

41%

45%

47%

46%

38%

40%

46%

39%

45%

47%

48%

43%

35%

40%

34%

39%

33%

45%

15%

16%

12%

16%

8%

14%

11%

8%

12%

11%

9%

13%

13%

8%

12%

15%

17%

8%

8%

8%

8%

8%

9%

12%

10%

8%

7%

6%

11%

21%

4%

3%

3%

7%

7%

6%

8%

5%

6%

6%

9%

4%

6%

4%

7%

4%

5%

12%

6%

4%

3%

4%

6%

5%

8%

4%

4%

6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

South Korea

China

Malaysia

Poland

Italy

Belgium

Germany

South Africa

Sweden

US

Saudi Arabia

Russia

Great Britain

Colombia

Hungary

Peru

Australia

France

Canada

Spain

Serbia

India

Chile

Mexico

Brazil

Turkey

Argentina

Global Average



Global Average 83%

89%

89%

83%

86%

81%

87%

90%

88%

86%

80%

86%

80%

78%

85%

85%

83%

79%

85%

83%

83%

83%

82%

79%

85%

80%

85%

79%

64%


Q10. My personal financial

situation







to me


25%

32%

33%

34%

34%

34%

37%

37%

37%

38%

38%

39%

39%

40%

40%

41%

42%

42%

46%

46%

47%

49%

51%

53%

53%

55%

57%

63%

42%

46%

49%

48%

47%

52%

54%

36%

48%

50%

47%

47%

43%

49%

41%

43%

44%

40%

43%

35%

36%

40%

37%

35%

30%

32%

35%

29%

28%

41%

15%

14%

14%

16%

9%

9%

26%

11%

10%

12%

10%

13%

9%

12%

14%

10%

11%

12%

15%

10%

10%

12%

10%

14%

14%

10%

9%

7%

12%

14%

5%

6%

4%

5%

3%

2%

3%

3%

4%

5%

4%

3%

8%

3%

5%

7%

3%

4%

9%

2%

2%

4%

3%

2%

1%

6%

2%

4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Sweden

Germany

South Korea

Great Britain

Serbia

Malaysia

Canada

US

Australia

Belgium

Hungary

China

Saudi Arabia

India

Poland

Italy

Spain

Turkey

France

Russia

Argentina

Mexico

Chile

South Africa

Peru

Brazil

Colombia

Global Average




86%

90%

85%

83%

86%

86%

87%

82%

81%

85%

82%

85%

83%

81%

88%

82%

85%

85%

87%

85%

73%

88%

86%

81%

81%

81%

71%


Q18. The amount of free

time I have







to me


30%

30%

31%

31%

31%

31%

32%

32%

33%

33%

34%

34%

36%

36%

36%

37%

37%

37%

38%

38%

39%

40%

42%

43%

45%

48%

48%

49%

37%

45%

52%

49%

51%

51%

51%

45%

51%

48%

51%

45%

49%

47%

50%

53%

38%

43%

45%

42%

46%

41%

47%

39%

38%

40%

34%

37%

34%

45%

15%

9%

8%

12%

10%

11%

13%

10%

17%

12%

15%

9%

13%

11%

8%

8%

12%

11%

11%

10%

13%

10%

13%

16%

9%

11%

11%

9%

11%

10%

9%

13%

6%

7%

6%

11%

7%

2%

4%

6%

8%

3%

3%

4%

16%

8%

8%

9%

6%

7%

3%

6%

3%

6%

7%

4%

8%

7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Sweden

Serbia

Japan

Australia

Great Britain

Poland

Germany

US

Malaysia

Hungary

Saudi Arabia

Canada

India

South Korea

China

France

Turkey

Belgium

Italy

Russia

South Africa

Spain

Argentina

Peru

Mexico

Chile

Colombia

Brazil

Global Average




85%

82%

85%

81%

81%

87%

80%

84%

80%

82%

80%

75%

89%

86%

83%

83%

79%

84%

81%

83%

77%

82%

82%

82%

80%

82%

75%


Q9. Having a meaningful

job/employment







to me


15%

28%

29%

29%

33%

34%

34%

35%

35%

36%

36%

39%

40%

41%

43%

43%

44%

44%

44%

47%

53%

59%

60%

61%

61%

61%

62%

67%

43%

43%

43%

34%

43%

45%

38%

38%

39%

43%

40%

46%

36%

27%

42%

35%

44%

37%

40%

43%

35%

29%

24%

28%

27%

28%

28%

23%

23%

36%

16%

10%

11%

12%

9%

9%

10%

10%

13%

12%

12%

10%

7%

8%

13%

7%

16%

9%

9%

12%

8%

10%

6%

8%

5%

9%

6%

6%

10%

26%

19%

26%

16%

13%

19%

18%

15%

10%

13%

7%

16%

27%

9%

9%

5%

3%

7%

4%

6%

10%

7%

6%

5%

5%

2%

10%

4%

11%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Great Britain

Canada

Germany

Australia

Belgium

US

Serbia

Poland

Sweden

South Korea

Italy

France

Hungary

Saudi Arabia

Russia

Malaysia

Spain

China

India

Chile

Turkey

Argentina

South Africa

Mexico

Peru

Brazil

Colombia

Global Average



Global Average 79%

90%

85%

89%

89%

88%

88%

83%

82%

82%

87%

84%

81%

87%

78%

83%

67%

75%

82%

76%

78%

74%

72%

72%

78%

72%

63%

71%

58%


Q20. The well-being of my

country







to me


12%

17%

17%

18%

18%

20%

20%

23%

24%

25%

25%

26%

29%

30%

30%

32%

34%

37%

44%

44%

44%

50%

54%

55%

56%

57%

57%

61%

34%

55%

56%

55%

56%

52%

53%

51%

54%

52%

52%

46%

51%

53%

56%

51%

49%

45%

49%

41%

38%

35%

31%

32%

31%

33%

31%

24%

30%

45%

23%

19%

22%

17%

21%

18%

13%

16%

17%

16%

14%

17%

13%

9%

14%

14%

19%

10%

13%

13%

10%

16%

9%

7%

9%

10%

11%

6%

14%

11%

8%

6%

9%

10%

9%

17%

6%

6%

6%

15%

6%

5%

5%

5%

5%

2%

4%

3%

5%

10%

3%

5%

7%

2%

2%

9%

3%

7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

South Korea

Great Britain

Poland

Germany

Belgium

Canada

Japan

Australia

Hungary

China

France

Sweden

US

Spain

Italy

Serbia

Malaysia

Russia

India

Chile

Saudi Arabia

South Africa

Mexico

Brazil

Peru

Colombia

Turkey

Argentina

Global Average




81%

88%

89%

86%

86%

81%

79%

82%

85%

86%

79%

81%

81%

86%

82%

77%

71%

77%

76%

77%

71%

73%

70%

74%

72%

73%

67%


15%

20%

23%

25%

25%

26%

26%

27%

29%

29%

30%

31%

32%

32%

33%

33%

35%

36%

37%

40%

41%

41%

43%

43%

44%

47%

48%

54%

34%

52%

57%

47%

44%

46%

44%

51%

46%

39%

47%

47%

43%

43%

47%

45%

48%

29%

46%

42%

38%

28%

34%

29%

35%

36%

37%

39%

28%

42%

14%

15%

18%

22%

16%

14%

15%

17%

12%

15%

13%

13%

14%

13%

14%

14%

17%

12%

13%

12%

15%

14%

10%

16%

14%

10%

10%

9%

14%

19%

7%

13%

9%

13%

17%

7%

10%

20%

9%

10%

12%

11%

8%

8%

5%

19%

7%

8%

10%

15%

11%

18%

7%

6%

6%

3%

10%

11%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

South Korea

Germany

Hungary

Great Britain

China

Poland

Serbia

France

Russia

Canada

Spain

Italy

Australia

Belgium

Malaysia

Argentina

US

Sweden

Saudi Arabia

Chile

Mexico

Brazil

Colombia

Peru

South Africa

India

Turkey

Global Average


Q25. Freedom to express

my beliefs







to me


Global Average


76%82%

87%

84%

80%

78%

72%

75%

69%

78%

79%

82%

64%

81%

78%

79%

75%

74%

77%

76%

68%

73%

77%

70%

71%

69%

70%

77%

67%


Q2. My relationship with

my partner/spouse:







to me


22%

33%

37%

40%

42%

43%

43%

44%

45%

45%

46%

46%

48%

48%

48%

49%

50%

51%

53%

53%

55%

55%

56%

57%

57%

58%

59%

61%

48%

35%

40%

29%

35%

34%

24%

24%

43%

24%

31%

25%

27%

27%

29%

29%

24%

22%

28%

27%

27%

19%

31%

27%

21%

22%

18%

20%

19%

27%

11%

13%

12%

8%

8%

6%

6%

6%

7%

11%

5%

8%

6%

6%

8%

8%

9%

7%

9%

7%

7%

6%

4%

7%

10%

4%

7%

8%

8%

32%

14%

22%

16%

17%

27%

27%

7%

24%

13%

25%

19%

19%

17%

15%

19%

19%

14%

11%

14%

19%

8%

14%

16%

12%

20%

14%

12%

17%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

South Korea

Malaysia

Poland

Italy

France

Sweden

China

Canada

Saudi Arabia

Great Britain

Belgium

US

Germany

Spain

Australia

Brazil

Hungary

India

Peru

Chile

Russia

Serbia

South Africa

Turkey

Argentina

Mexico

Colombia

Global Average



Global Average 75%

80%

79%

76%

79%

78%

83%

86%

74%

80%

80%

79%

72%

73%

77%

77%

75%

73%

71%

76%

69%

87%

67%

67%

76%

75%

66%

73%

57%


Q22. Having a good sex

life







to me

Base: 19,105 online adults aged 16-74, 18-74, or 19-74 across 27 countries (excludes Saudi Arabia)

13%

21%

22%

24%

24%

29%

29%

29%

30%

32%

32%

32%

33%

34%

36%

37%

37%

38%

39%

40%

40%

41%

43%

44%

47%

48%

49%

34%

45%

49%

47%

38%

47%

43%

46%

50%

41%

39%

41%

45%

53%

37%

38%

34%

45%

33%

38%

37%

41%

32%

32%

28%

28%

33%

29%

40%

14%

16%

14%

16%

12%

12%

15%

9%

15%

13%

14%

11%

8%

15%

13%

8%

11%

14%

13%

13%

10%

15%

15%

14%

15%

12%

10%

13%

27%

14%

17%

21%

17%

15%

11%

12%

15%

16%

12%

12%

6%

14%

13%

20%

7%

16%

10%

10%

8%

13%

10%

14%

9%

7%

12%

13%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

South Korea

Germany

Malaysia

Great Britain

Australia

Sweden

Poland

Canada

US

Italy

Serbia

China

Belgium

India

France

Spain

South Africa

Peru

Argentina

Russia

Hungary

Mexico

Chile

Turkey

Colombia

Brazil

Global Average



Global Average 74%

78%

81%

75%

72%

75%

73%

81%

77%

77%

71%

82%

71%

74%

71%

86%

77%

73%

71%

71%

79%

75%

72%

71%

62%

69%

70%

58%


Q21. The state of the

economy







to me


12%

13%

14%

14%

15%

15%

15%

19%

21%

22%

22%

26%

27%

27%

31%

31%

31%

34%

34%

35%

36%

37%

40%

40%

41%

42%

46%

52%

28%

49%

51%

46%

54%

50%

50%

52%

56%

49%

46%

51%

52%

38%

48%

43%

47%

52%

44%

47%

38%

43%

49%

31%

42%

38%

35%

36%

31%

45%

30%

17%

27%

23%

28%

25%

26%

16%

24%

18%

22%

13%

33%

18%

20%

20%

14%

13%

13%

24%

17%

11%

22%

17%

16%

17%

15%

11%

20%

9%

18%

13%

9%

8%

9%

7%

8%

7%

14%

5%

8%

3%

8%

6%

3%

3%

9%

6%

4%

4%

3%

6%

2%

5%

6%

3%

6%

7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Great Britain

Japan

Germany

Belgium

Australia

Canada

Poland

Serbia

Hungary

France

US

Sweden

Malaysia

Italy

Chile

India

Spain

Saudi Arabia

Russia

South Africa

South Korea

China

Turkey

Peru

Mexico

Argentina

Colombia

Brazil

Global Average




82%

77%

79%

82%

71%

86%

79%

73%

81%

78%

83%

78%

74%

75%

65%

78%

73%

68%

70%

75%

67%

65%

65%

68%

60%

64%

61%


Q11. My material

possessions







to me


9%

11%

12%

13%

14%

14%

14%

15%

15%

16%

17%

17%

18%

19%

19%

21%

24%

24%

25%

25%

27%

30%

30%

31%

31%

35%

35%

38%

21%

52%

54%

51%

47%

47%

50%

53%

54%

54%

46%

44%

51%

53%

41%

59%

45%

42%

47%

43%

51%

42%

44%

49%

47%

56%

40%

45%

41%

48%

30%

16%

30%

28%

31%

29%

25%

21%

24%

27%

32%

24%

21%

22%

16%

25%

28%

24%

25%

18%

22%

22%

18%

18%

8%

15%

14%

14%

22%

9%

19%

7%

12%

9%

7%

7%

10%

7%

11%

7%

7%

8%

18%

6%

9%

7%

5%

7%

7%

9%

4%

3%

4%

4%

10%

6%

7%

8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Serbia

Japan

Great Britain

Germany

Sweden

Canada

Australia

Belgium

Poland

Italy

US

Hungary

Spain

France

South Korea

Chile

South Africa

Colombia

Argentina

Russia

Mexico

Peru

Malaysia

India

China

Brazil

Turkey

Saudi Arabia

Global Average




80%

75%

87%

78%

79%

74%

69%

76%

68%

71%

66%

66%

78%

60%

71%

68%

61%

62%

69%

69%

67%

64%

61%

60%

63%

65%

61%


Q23. My access to

entertainment or sports







to me


11%

13%

14%

14%

15%

15%

15%

16%

17%

19%

19%

19%

20%

20%

21%

21%

25%

26%

27%

29%

33%

33%

35%

37%

37%

39%

42%

44%

24%

46%

50%

46%

50%

41%

42%

43%

55%

44%

49%

51%

52%

49%

52%

45%

59%

40%

38%

54%

49%

38%

42%

42%

40%

41%

37%

40%

39%

45%

21%

25%

25%

23%

23%

26%

29%

16%

26%

20%

22%

10%

19%

16%

21%

14%

14%

25%

11%

18%

15%

16%

18%

16%

14%

17%

14%

13%

19%

22%

12%

16%

12%

21%

17%

13%

13%

12%

13%

8%

19%

12%

13%

13%

6%

21%

11%

7%

4%

14%

9%

4%

7%

8%

8%

4%

4%

12%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Russia

South Korea

Canada

Great Britain

Italy

Germany

Sweden

Serbia

US

Australia

Malaysia

Japan

Belgium

Poland

Hungary

China

France

South Africa

Spain

India

Brazil

Saudi Arabia

Peru

Mexico

Argentina

Chile

Turkey

Colombia

Global Average




82%

76%

78%

77%

77%

75%

71%

78%

81%

64%

65%

80%

66%

72%

69%

71%

70%

68%

61%

71%

58%

57%

56%

64%

60%

63%

57%


Q3. My children







to me


19%

33%

35%

37%

37%

38%

40%

40%

43%

43%

43%

44%

45%

48%

50%

51%

51%

52%

52%

56%

56%

59%

60%

60%

62%

63%

64%

69%

48%

31%

29%

25%

18%

19%

16%

20%

43%

18%

19%

20%

16%

27%

16%

25%

17%

18%

17%

26%

13%

24%

9%

11%

16%

15%

8%

12%

7%

19%

10%

14%

11%

5%

6%

4%

8%

8%

6%

7%

6%

8%

10%

6%

7%

7%

7%

6%

8%

6%

8%

3%

6%

5%

8%

2%

5%

2%

7%

40%

23%

29%

40%

37%

42%

31%

9%

33%

32%

31%

32%

19%

31%

18%

25%

25%

24%

14%

24%

12%

28%

23%

19%

15%

26%

19%

23%

26%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

South Korea

Malaysia

Canada

Germany

Great Britain

Italy

China

US

Australia

Belgium

Sweden

India

France

Poland

Hungary

Spain

Brazil

Saudi Arabia

Chile

Russia

South Africa

Colombia

Turkey

Peru

Argentina

Mexico

Serbia

Global Average



Global Average 67%

76%

76%

71%

77%

76%

71%

68%

80%

69%

78%

69%

69%

68%

75%

64%

72%

60%

63%

62%

61%

83%

60%

54%

56%

55%

60%

62%

50%


4%

11%

13%

13%

13%

15%

16%

17%

18%

18%

18%

18%

19%

19%

21%

23%

24%

25%

31%

33%

34%

36%

36%

37%

40%

40%

41%

41%

24%

40%

53%

38%

41%

45%

39%

31%

51%

43%

43%

45%

50%

43%

45%

51%

45%

46%

32%

33%

45%

32%

35%

40%

37%

39%

43%

29%

38%

41%

27%

27%

26%

25%

21%

21%

17%

14%

21%

21%

19%

18%

16%

19%

18%

16%

19%

20%

18%

15%

17%

17%

17%

14%

14%

11%

10%

9%

18%

29%

10%

23%

21%

21%

24%

36%

18%

17%

18%

18%

14%

23%

17%

10%

15%

11%

23%

18%

7%

16%

12%

6%

12%

7%

5%

20%

13%

17%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

South Korea

Sweden

Belgium

Great Britain

Italy

France

Poland

Canada

Russia

Germany

Australia

Serbia

Spain

China

US

Hungary

Argentina

Chile

Malaysia

Mexico

Colombia

Peru

Turkey

Saudi Arabia

India

Brazil

South Africa

Global Average


Q6. Forgiving someone for

something







to me



Global Average 65%

79%

70%

83%

79%

74%

76%

71%

66%

78%

64%

57%

70%

68%

72%

64%

62%

68%

63%

61%

61%

68%

47%

54%

58%

54%

51%

64%

44%


Q19. The amount of time

or money I donate to

charity/help others







to me


4%

8%

8%

9%

10%

12%

13%

13%

14%

14%

14%

16%

16%

18%

19%

25%

25%

26%

28%

29%

31%

31%

32%

32%

37%

37%

39%

43%

22%

31%

38%

50%

46%

50%

46%

42%

42%

31%

36%

44%

41%

46%

48%

51%

47%

53%

38%

50%

37%

38%

43%

47%

47%

37%

39%

38%

36%

43%

26%

30%

30%

26%

27%

22%

22%

22%

18%

30%

24%

23%

22%

16%

15%

16%

10%

18%

16%

16%

18%

16%

14%

15%

11%

15%

13%

13%

19%

39%

25%

12%

18%

13%

19%

23%

23%

37%

20%

18%

19%

16%

17%

15%

13%

12%

18%

5%

18%

14%

10%

7%

7%

15%

9%

10%

8%

16%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Germany

South Korea

Great Britain

Poland

Canada

Belgium

Russia

France

Sweden

Australia

Italy

Hungary

Spain

US

China

Serbia

Chile

Malaysia

Argentina

Mexico

South Africa

Colombia

India

Brazil

Peru

Turkey

Saudi Arabia

Global Average




77%

76%

74%

79%

79%

74%

69%

66%

78%

64%

78%

72%

70%

66%

62%

57%

58%

50%

45%

55%

55%

58%

60%

55%

58%

46%

35%


Q17. Being recognized as a

successful person







to me


7%

12%

13%

13%

15%

16%

17%

18%

18%

18%

18%

18%

19%

23%

23%

27%

27%

27%

30%

32%

36%

38%

39%

41%

43%

46%

48%

54%

26%

31%

33%

39%

40%

33%

45%

43%

33%

33%

37%

42%

42%

39%

43%

51%

37%

44%

45%

36%

37%

40%

31%

37%

36%

32%

37%

39%

33%

38%

25%

37%

31%

30%

29%

26%

25%

21%

27%

28%

26%

26%

28%

21%

17%

22%

15%

20%

22%

19%

13%

15%

16%

16%

15%

13%

11%

10%

22%

37%

18%

18%

18%

23%

13%

16%

28%

22%

17%

14%

14%

14%

13%

9%

14%

14%

9%

12%

12%

10%

16%

7%

7%

9%

4%

3%

3%

14%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Sweden

Great Britain

Germany

Russia

Serbia

Australia

France

Italy

Belgium

Poland

US

Canada

Spain

South Korea

Argentina

China

Malaysia

Hungary

Chile

Saudi Arabia

Brazil

South Africa

Colombia

Mexico

India

Peru

Turkey

Global Average




87%

83%

75%

77%

76%

69%

76%

69%

66%

72%

71%

64%

74%

66%

58%

60%

60%

55%

51%

51%

60%

61%

48%

53%

52%

45%

38%


Q5. Being forgiven for

something I did







to me


7%

12%

15%

15%

16%

16%

16%

17%

17%

19%

20%

21%

21%

22%

22%

24%

24%

26%

32%

33%

34%

35%

35%

37%

39%

40%

41%

42%

25%

50%

57%

39%

42%

32%

35%

38%

26%

50%

37%

42%

36%

44%

40%

42%

29%

43%

39%

27%

45%

30%

35%

44%

34%

28%

33%

39%

34%

38%

16%

20%

21%

19%

18%

13%

19%

10%

22%

19%

17%

22%

17%

17%

15%

20%

14%

18%

18%

14%

15%

16%

15%

15%

11%

15%

12%

10%

16%

27%

11%

26%

24%

34%

36%

27%

47%

11%

25%

21%

21%

19%

21%

21%

28%

19%

17%

23%

8%

20%

15%

7%

14%

22%

12%

8%

14%

21%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

South Korea

Poland

Great Britain

Italy

Serbia

Sweden

France

China

Belgium

Canada

Russia

Australia

Spain

Germany

Argentina

US

Hungary

Chile

India

Mexico

Turkey

Malaysia

Colombia

Brazil

Peru

Saudi Arabia

South Africa

Global Average



Global Average 63%

76%

80%

73%

67%

71%

79%

70%

64%

78%

59%

65%

67%

53%

64%

62%

65%

57%

62%

56%

67%

43%

54%

51%

48%

57%

54%

69%

57%


21%

23%

24%

28%

28%

28%

29%

29%

29%

29%

30%

30%

32%

32%

33%

33%

33%

33%

35%

36%

38%

38%

39%

39%

40%

41%

44%

53%

33%

42%

29%

23%

31%

37%

38%

22%

31%

32%

40%

18%

31%

23%

24%

25%

27%

31%

35%

30%

39%

24%

38%

27%

36%

40%

30%

21%

29%

30%

13%

13%

15%

11%

19%

10%

15%

13%

10%

13%

6%

12%

9%

11%

14%

10%

11%

9%

16%

13%

14%

13%

14%

10%

11%

11%

12%

8%

12%

24%

35%

39%

29%

16%

24%

34%

27%

29%

18%

45%

27%

35%

34%

28%

30%

25%

23%

19%

12%

24%

12%

20%

16%

10%

18%

23%

10%

24%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Italy

Hungary

Canada

Malaysia

Spain

Argentina

Sweden

Great Britain

South Korea

France

Australia

Serbia

Brazil

Chile

Poland

Belgium

US

Peru

China

South Africa

Saudi Arabia

Mexico

Germany

India

Colombia

Turkey

Russia

Global Average


63%82%

65%

71%

80%

75%

66%

76%

62%

75%

65%

68%

64%

60%

58%

56%

55%

61%

48%

69%

61%

60%

51%

66%

65%

59%

47%

52%

63%

Q27. Finding someone to

be with







to me



Global Average


Q13. My religious or

spiritual well-being







to me


8%

10%

11%

12%

13%

14%

15%

15%

15%

16%

16%

16%

18%

18%

19%

22%

25%

26%

30%

33%

37%

40%

44%

47%

48%

55%

56%

57%

26%

37%

31%

25%

24%

26%

30%

26%

38%

38%

22%

31%

32%

29%

36%

30%

36%

27%

28%

35%

34%

41%

34%

41%

31%

26%

31%

25%

26%

31%

20%

27%

26%

27%

23%

25%

19%

23%

22%

16%

23%

22%

21%

17%

20%

19%

20%

21%

14%

17%

14%

16%

11%

14%

16%

7%

10%

7%

18%

34%

32%

38%

38%

37%

31%

40%

23%

25%

46%

30%

30%

32%

29%

31%

23%

28%

24%

21%

15%

8%

10%

4%

9%

10%

7%

9%

11%

24%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Belgium

Germany

Sweden

Hungary

Spain

Great Britain

Poland

South Korea

France

Russia

Italy

Australia

China

Canada

Serbia

Argentina

Chile

US

Mexico

India

Peru

Malaysia

Colombia

Turkey

Saudi Arabia

South Africa

Brazil

Global Average




81%

86%

74%

78%

85%

74%

78%

67%

65%

54%

52%

58%

49%

54%

47%

48%

47%

38%

53%

53%

41%

44%

39%

36%

36%

41%

45%


Q29. New political

leadership in my country







to me

Base: 18,564 online adults aged 16-74, 18-74, or 19-74 across 26 countries (excludes China and Saudi Arabia)

3%

11%

12%

13%

13%

13%

14%

15%

15%

15%

15%

17%

18%

18%

19%

25%

26%

26%

27%

30%

32%

32%

34%

38%

40%

40%

22%

35%

35%

36%

34%

36%

36%

38%

30%

38%

40%

41%

35%

33%

43%

33%

35%

27%

33%

38%

28%

28%

33%

39%

34%

27%

31%

34%

29%

38%

37%

31%

34%

32%

33%

33%

32%

31%

36%

28%

28%

24%

35%

31%

34%

25%

27%

28%

25%

25%

21%

21%

18%

16%

29%

33%

16%

16%

22%

17%

19%

16%

22%

15%

14%

7%

19%

21%

14%

14%

10%

13%

16%

9%

13%

15%

10%

6%

7%

16%

13%

15%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Canada

South Korea

Germany

Australia

Russia

Great Britain

Serbia

Poland

Belgium

Malaysia

Italy

France

Spain

Sweden

US

Hungary

Mexico

India

Chile

Argentina

Colombia

South Africa

Peru

Brazil

Turkey

Global Average



Global Average 56%

71%

67%

72%

73%

65%

60%

58%

65%

59%

53%

60%

52%

61%

51%

52%

56%

55%

53%

45%

52%

49%

49%

47%

48%

46%

38%


2%

7%

7%

8%

8%

9%

10%

11%

11%

11%

12%

12%

14%

14%

15%

16%

17%

17%

19%

23%

25%

25%

26%

27%

27%

29%

31%

32%

17%

14%

17%

23%

23%

29%

28%

32%

21%

26%

27%

23%

25%

26%

27%

29%

35%

25%

25%

29%

23%

28%

30%

35%

29%

35%

26%

33%

25%

27%

26%

41%

33%

40%

29%

29%

29%

31%

26%

28%

30%

37%

22%

27%

27%

26%

22%

31%

26%

23%

24%

24%

21%

27%

21%

17%

24%

23%

27%

58%

34%

37%

30%

34%

35%

29%

37%

37%

34%

35%

26%

38%

32%

29%

23%

35%

27%

26%

30%

23%

21%

18%

17%

16%

27%

13%

20%

29%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Hungary

Canada

Spain

South Korea

Australia

Poland

US

China

Great Britain

Germany

Sweden

France

Malaysia

Italy

Belgium

Russia

Serbia

Chile

Argentina

Mexico

India

Saudi Arabia

South Africa

Peru

Brazil

Colombia

Turkey

Global Average


Q28. Moving to another

country







to me



64%

55%

62%

56%

61%

55%

53%

46%

48%

42%

42%

51%

44%

41%

40%

37%

35%

38%

37%

32%

42%

37%

37%

31%

30%

24%

16%



Q30. Time spent on social

media







to me


3%

3%

4%

5%

5%

5%

6%

6%

7%

7%

8%

8%

8%

9%

9%

9%

10%

10%

10%

12%

13%

13%

15%

18%

19%

22%

25%

27%

11%

20%

23%

32%

19%

28%

31%

22%

31%

30%

41%

22%

27%

31%

20%

30%

34%

23%

28%

30%

41%

26%

48%

32%

56%

27%

43%

42%

38%

31%

52%

49%

30%

54%

41%

45%

44%

42%

44%

35%

34%

39%

42%

49%

42%

40%

46%

43%

44%

38%

50%

31%

38%

20%

30%

29%

22%

27%

39%

25%

25%

34%

23%

26%

19%

28%

21%

19%

17%

37%

27%

19%

23%

19%

16%

21%

18%

16%

9%

11%

8%

16%

6%

24%

6%

10%

8%

19%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Serbia

Russia

Japan

Hungary

Great Britain

Canada

Italy

Belgium

Poland

South Korea

France

Germany

Australia

Sweden

US

Spain

Argentina

Chile

South Africa

Peru

Colombia

Malaysia

Mexico

China

Brazil

India

Saudi Arabia

Turkey

Global Average




67%

65%

46%

74%

47%

61%

39%

53%

40%

38%

33%

43%

39%

29%

39%

35%

30%

48%

37%

37%

28%

36%

33%

24%

36%

26%

23%

www.ipsos.com

Global Happiness Study | August 2019 | Version 1 | Public | 52

• These are the findings of a 28-country Ipsos survey conducted via Ipsos’s

Global Advisor online survey platform between May 24 and June 7, 2019.

• The sample consists of 1000+ individuals in each of Australia, Brazil,

Canada, China (mainland), France, Germany, Great Britain, Italy, Japan,

Mexico, Spain, and the United States, and 500+ in each of Argentina,

Belgium, Chile, Colombia, Hungary, India, Malaysia, Mexico, Peru, Poland,

Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey.

• Online surveys can be taken as representative of the general adult

population under the age of 75 in Argentina, Australia, Belgium, Canada,

France, Germany, Great Britain, Hungary, Italy, Japan, Poland, South

Korea, Spain, Sweden, and the United States. Online samples in Brazil,

Chile, China (mainland), Colombia, India, Malaysia, Mexico, Peru, Russia,

Saudi Arabia, Serbia, South Africa and Turkey are more urban, more

educated and/or more affluent than the general population and the

results should be viewed as reflecting the views of a more “connected”

population.

• Sample surveys and polls may be subject to other sources of error,

including, but not limited to coverage error, and measurement error. The

precision of the Ipsos online polls is measured using a Bayesian

Credibility Interval. The credibility interval around percentages based on

single-month data is of +/- 3.5 percentage points for markets where the

monthly sample is 1,000+ and +/-4.8 points for markets where the

monthly sample is 500+. Click here for more information on the Ipsos use

of credibility intervals.

• Where results do not sum to 100 or the ‘difference’ appears to be +/-1

more/less than the actual, this may be due to rounding, multiple

responses or the exclusion of don't knows or not stated responses.

• Prior fieldwork waves were also conducted on Ipsos’s Global Advisor

online survey platform.

• Prior fieldwork waves were also conducted on Ipsos’s Global Advisor

online survey platform. The February 2018 wave was conducted between

January 26th and February 9th, 2018, and consisted of 19,428 interviews

in 27 countries. The March 2017 wave was conducted between February

17th and March 3rd 2017, and consisted of 18,523 interviews in 26

countries. The May 2013 wave was conducted between May 7th and May

21st, 2013, and consisted of 18,513 interviews in 25 countries. The

December 2011 wave was conducted between December 6th and

December 19th 2011, and consisted of 21,245 interviews in 24 countries.

http://www.ipsos-mori.com/ipsosconnect

www.ipsos.com

Global Happiness Study | August 2019 | Version 1 | Public | 53

Contact:

Nicolas BoyonSenior Vice President, US Ipsos Public Affairs 360 Park Avenue SouthNew York, NY 10010, USAPhone: +1 212.293.6544Email: [email protected]

http://www.ipsos-mori.com/ipsosconnect

Documents

Global Happiness Study · 2019-08-22 · Global Happiness Study | August 2019 | Version 1 | Public | 3 Level of Happiness Q1. Taking all things together, would you say you are: Very