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Global @dvisor
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Tracking Global Happiness These are the findings of the Global @dvisor Wave 52 (G@52),
an Ipsos survey conducted between December 3rd to December 17th ,2013
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Analytic Components
There is one analytic component that makes up the findings of this monthly report. Each
analysis comes from tracked questions dealing with:
1. Taking All Things Together, Citizen Consumers Who Are Happy
Taking all things together, would you say you are very happy, rather happy, not very happy or not
happy at all?
2
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
3 A Global @dvisory – December 2013 - G@52
The Economic Pulse
• These are findings of the research conducted by global research company Ipsos. The research was
conducted on the “G@52”wave between December 4-18, 2013.
• The monthly Global @dvisor data output is derived from a balanced online sample in 24 countries around
the world via the Ipsos Online Panel system.
• For the results of the survey presented herein, an international sample of 18,153 adults aged 18-64 in the
US and Canada, and age 16-64 in all other countries, were interviewed.
• Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel
with the exception of Argentina, Belgium, Hungary, Indonesia, Mexico, Poland, Russia, South Africa,
South Korea, Sweden and Turkey, where each have a sample approximately 500+.
• The precision of Ipsos online polls are calculated using a credibility interval. In this case, a poll of 1,000
is accurate to +/- 3.5 percentage points and one of 500 is accurate to +/- 5.0 percentage points in their
respective general populations.
• In countries where internet penetration is approximately 60% or higher, the data output is considered to
reflect the general population: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy,
Japan, Poland, South Korea, Spain, Sweden, United Kingdom and United States. The nine remaining
countries surveyed – Brazil (45.6% Internet penetration among its residents), China (41%), India (11.4%),
Indonesia (22.1%), Mexico (36.5%), Russia (47.7%), South Africa (17.4%) and Turkey (45.7%)—have lower
levels of connectivity. The samples in these countries are therefore considered reflective of the online
populations in these countries and tend to be more urban and have higher levels of education and
income than the general population.
Methodology
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
4
Global Average Tracked
Global Citizens Assess Their State of Happiness
Taking all things together, would you say you are...
26%
24% 25% 25% 25% 25% 25% 25% 25%
24% 23%
22% 23% 23% 23% 23%
22%
24% 23%
22% 22% 21%
23% 23% 22%
21% 22% 22%
21% 22% 22% 22% 22% 22% 22%
21% 20% 20% 20%
21% 20% 20% 20% 20% 20%
0%
10%
20%
30%
40%
50%
Ap
r 2
01
0
Ma
y 2
01
0
Ju
n 2
01
0
Ju
l 2
01
0
Au
g 2
01
0
Se
p 2
01
0
Oc
t 2
01
0
No
v 2
01
0
De
c 2
01
0
Jan
201
1
Feb
201
1
Ma
r 2
01
1
Ap
r 2
01
1
Ma
y 2
01
1
Ju
n 2
01
1
Ju
l 2
01
1
Au
g 2
01
1
Se
p 2
01
1
Oc
t 2
01
1
No
v 2
01
1
De
c 2
01
1
Jan
201
2
Feb
201
2
Ma
r 2
01
2
Ap
r 2
01
2
Ma
y 2
01
2
Ju
n 2
01
2
Ju
l 2
01
2
Au
g 2
01
2
Se
p 2
01
2
Oc
t 2
01
2
No
v 2
01
2
De
c 2
01
2
Jan
201
3
Feb
201
3
Ma
r 2
01
3
Ap
r 2
01
3
Ma
y 2
01
3
Ju
ne 2
01
3
Ju
ly 2
01
3
Au
g 2
01
3
Se
pt
201
3
Oc
t 2
01
3
No
v 2
01
3
De
c 2
01
3
Total - Very Happy
N/C
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
5
Global Average Tracked
Global Citizens Assess Their State of Happiness
Taking all things together, would you say you are...
80% 79%
80% 80% 81% 79% 80%
79% 79% 78% 78% 77% 77% 77% 77% 77% 77% 78% 77% 77% 77%
76% 76% 76% 77% 76% 76% 76% 75% 75% 75%
74% 75% 75% 75%
77% 77% 76% 76% 76% 76% 76% 76% 76% 75%
40%
50%
60%
70%
80%
90%
Ap
r 2
01
0
Ma
y 2
01
0
Ju
n 2
01
0
Ju
l 2
01
0
Au
g 2
01
0
Se
p 2
01
0
Oc
t 2
01
0
No
v 2
01
0
De
c 2
01
0
Jan
201
1
Feb
201
1
Ma
r 2
01
1
Ap
r 2
01
1
Ma
y 2
01
1
Ju
n 2
01
1
Ju
l 2
01
1
Au
g 2
01
1
Se
p 2
01
1
Oc
t 2
01
1
No
v 2
01
1
De
c 2
01
1
Jan
201
2
Feb
201
2
Ma
r 2
01
2
Ap
r 2
01
2
Ma
y 2
01
2
Ju
n 2
01
2
Ju
l 2
01
2
Au
g 2
01
2
Se
p 2
01
2
Oc
t 2
01
2
No
v 2
01
2
De
c 2
01
2
Jan
201
3
Feb
201
3
Ma
r 2
01
3
Ap
r 2
01
3
Ma
y 2
01
3
Ju
ne 2
01
3
Ju
ly 2
01
3
Au
g 2
01
3
Se
pt
201
3
Oc
t 2
01
3
No
v 2
01
3
De
c 2
01
3
Total – Very + Somewhat Happy
1
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
All Countries Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all?
6
20%
55%
41%
38%
33%
26%
26%
24%
22%
22%
22%
20%
19%
17%
16%
12%
12%
12%
11%
11%
11%
10%
9%
8%
6%
Total
Indonesia
India
Mexico
Brazil
South Africa
United States
Canada
Argentina
Sweden
Turkey
Saudi Arabia
Australia
Belgium
Great Britain
Japan
Poland
Spain
France
Germany
Russia
China
Italy
Hungary
South Korea
'Very Happy'
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Countries Taking all things together, would you say you are very happy, rather happy, not very happy or
not happy at all?
7
20%
55%
41%
38%
33%
26%
26%
24%
22%
22%
22%
20%
19%
17%
16%
12%
12%
12%
11%
11%
11%
10%
9%
8%
6%
55%
37%
43%
35%
49%
55%
58%
62%
43%
64%
55%
56%
65%
65%
63%
54%
60%
47%
68%
66%
48%
72%
60%
45%
56%
75%
92%
84%
73%
82%
81%
84%
86%
65%
85%
77%
76%
84%
82%
80%
66%
73%
58%
79%
77%
59%
82%
69%
53%
61%
Total
Indonesia
India
Mexico
Brazil
South Africa
United States
Canada
Argentina
Sweden
Turkey
Saudi Arabia
Australia
Belgium
Great Britain
Japan
Poland
Spain
France
Germany
Russia
China
Italy
Hungary
South Korea
Very Happy Rather Happy Total Happy
Global @dvisor
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Country by Country
Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all?
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Argentina – Tracking Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
9
22% 22% 17% 25% 22% 18% 22% 21% 23% 23% 23% 24% 23% 23% 19% 19% 19% 22% 18% 18% 26% 25% 19% 21% 22% 20% 21% 21% 22% 21% 19% 22% 21% 23% 22% 21% 22% 22%
45% 44%
47%
41% 43%
44%
45% 48% 45% 47% 45% 45% 44% 45%
48% 45%
41%
46% 49% 47%
38%
33% 39%
38% 32%
46% 38% 38%
47% 46% 48% 43%
48% 44% 47% 44%
46% 43%
67% 67% 65%
66% 66% 62%
67% 69% 67%
70% 69% 69%
67% 68% 67% 64%
59%
68% 67% 64% 64%
58% 58% 59%
54%
67%
59% 58%
69% 67% 67%
66%
68% 67%
70%
65% 68%
65%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sept2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Argentina Total Happy
Rather happy
Very happy
3
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Australia – Tracking Taking all things together, would you say you are very happy,
rather happy, not very happy or not happy at all?
10
38% 32% 38% 27% 29% 24% 31% 27% 25% 26% 32% 29% 28% 28% 23% 26% 28% 28% 27% 24% 23% 23% 22% 27% 22% 24% 21% 24% 21% 20% 21% 21% 20% 20% 22% 22% 19% 19%
50% 57%
53%
59% 56% 60%
58% 61%
59% 61%
56% 55%
60% 58% 62% 57%
56% 60%
56% 59% 63%
59% 59% 56%
61% 58% 61%
58% 64% 65% 63% 61% 65% 66% 63% 62% 62%
65%
88% 89% 91%
86% 85% 85%
88% 88%
84% 87% 88%
85%
88% 86% 86%
83% 84%
87%
83% 83% 85%
82% 80% 83% 83% 82% 81% 81%
85% 85% 84% 82%
86% 87% 85% 84% 81%
84%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sept2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Australia Total Happy
Rather happy
Very happy
3
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Belgium – Tracking Taking all things together, would you say you are very happy,
rather happy, not very happy or not happy at all?
11
21% 19% 15% 21% 20% 18% 18% 19% 20% 21% 18% 20% 16% 15% 15% 15% 16% 17% 21% 16% 18% 18% 21% 17% 15% 14% 16% 19% 17% 20% 11% 18% 21% 16% 15% 16% 14% 17%
66%
62% 70% 64% 66%
67% 65% 67% 66% 65%
63% 63%
66% 65% 64% 65%
68% 64%
63%
62%
67% 64%
64%
63% 67% 66% 64%
63% 71%
68%
68%
69% 65% 69%
67% 66% 67%
65%
87%
82%
85% 85% 86% 86% 83%
85% 86% 86%
81% 83% 83%
80% 79% 79%
84% 81%
84%
78%
86% 83%
85%
80% 83%
81% 80% 82%
88% 88%
80%
87% 86% 85% 83% 82% 82% 82%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sept2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Belgium Total Happy
Rather happy
Very happy
N/C
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Brazil – Tracking Taking all things together, would you say you are very happy, rather happy,
not very happy or not happy at all?
12
41% 39% 42% 39% 25% 30% 31% 32% 33% 30% 27% 33% 30% 29% 36% 38% 33% 28% 33% 35% 36% 32% 36% 35% 34% 36% 33% 35% 35% 35% 35% 33% 32% 37% 38% 37% 34% 33%
44% 49% 40% 44%
56% 47% 46% 50% 49%
48% 51%
48% 49%
48%
45% 44%
46% 51%
44% 43%
45% 48%
43% 47% 45% 43% 48%
47% 45% 48% 47%
47% 49%
48% 44% 45% 46% 49%
85% 88%
82% 83% 81%
78% 77%
82% 82%
78% 78% 81%
78% 77%
80% 83% 79% 79%
77% 77% 81% 80% 79%
81% 79% 79%
81% 82% 80%
82% 81% 81% 81%
85% 81% 82%
80% 82%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sept2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Brazil Total Happy
Rather happy
Very happy
2
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Canada – Tracking Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
13
28% 29% 25% 28% 29% 28% 26% 28% 26% 25% 27% 23% 27% 27% 24% 28% 24% 30% 27% 26% 23% 27% 25% 28% 27% 25% 30% 27% 26% 21% 24% 25% 23% 23% 24% 25% 23% 24%
57% 57% 59%
59% 59% 58%
59% 57% 59% 61% 59% 61%
59% 58% 62% 59%
60%
57% 58% 59%
62% 55% 60% 56% 57% 59%
58% 58% 62%
65% 59% 64%
63% 65% 62% 61% 63% 62%
84% 85% 84%
87% 88% 86% 85% 85% 85% 86% 86%
84% 86% 85% 85% 86%
84% 87%
85% 85% 85% 81%
85% 84% 84% 84%
87% 85%
88% 86%
83%
88% 87%
88% 86% 85% 86% 86%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sept2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Canada Total Happy
Rather happy
Very happy
N/C
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
China – Tracking Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
14
23% 19% 19% 20% 14% 15% 13% 14% 15% 15% 17% 15% 19% 17% 15% 13% 17% 12% 15% 13% 16% 12% 16% 13% 13% 11% 16% 16% 14% 10% 10% 13% 14% 9% 7% 10% 9% 10%
64% 65% 65% 63%
61% 61% 63% 56%
61% 64% 58%
59%
59% 61% 63% 65% 60%
61% 56% 65%
65%
60%
64% 69%
59% 67%
62% 65%
63% 68% 69% 63% 63%
67% 67%
67% 68% 72%
87% 83% 83% 82%
75% 76% 76%
70%
76% 79%
75% 74%
78% 78% 78% 78% 76%
73% 71%
78% 81%
72%
80% 82%
72%
79% 78% 81%
77% 78% 79% 77% 77% 75%
74% 77% 77%
82%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sept2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
China Total Happy
Rather happy
Very happy
5
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
France – Tracking Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
15
21% 21% 21% 18% 14% 21% 17% 18% 18% 17% 16% 18% 15% 14% 14% 14% 16% 16% 15% 14% 15% 15% 14% 15% 16% 17% 13% 11% 13% 13% 11% 13% 12% 13% 13% 13% 12% 11%
65% 67% 65% 69%
67%
63% 68% 65% 66% 66% 69% 67%
69% 70% 67% 69% 67% 68% 70% 70%
65% 72%
71% 68% 66% 67%
68% 70% 71% 69%
69% 72%
71% 70% 69% 70% 68% 68%
87% 88%
85% 87%
81% 84% 85%
82% 84% 84% 85% 86% 85% 84%
81% 83% 83% 85% 85% 83%
81%
87% 84%
83% 81% 83%
81% 80% 84%
83% 81%
86% 83% 83% 81% 83%
80% 79%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sept2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
France Total Happy
Rather happy
Very happy
1
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Germany – Tracking Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
16
19% 20% 18% 13% 13% 15% 16% 15% 15% 16% 17% 16% 16% 13% 13% 14% 12% 14% 13% 13% 15% 18% 14% 12% 14% 16% 15% 14% 13% 11% 11% 11% 12% 12% 12% 9% 10% 11%
63% 64%
64%
59% 66% 64% 61% 61%
64% 62% 65%
64% 64%
62% 62%
68%
62% 65% 65% 64%
63% 64%
67%
61%
66% 59% 63%
61% 67%
68% 66% 66% 65% 67% 62%
62%
68% 66%
82% 84%
82%
72%
79% 79% 77% 76%
80% 78%
83% 80% 80%
76% 75%
82%
75%
79% 78% 78% 78%
81% 81%
73%
80%
75% 77%
75%
80% 79% 77% 77% 76%
79%
75% 72%
78% 77%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Germany Total Happy
Rather happy
Very happy
1
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Great Britain – Tracking Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
17
34% 28% 32% 18% 21% 21% 23% 25% 23% 18% 21% 21% 21% 20% 19% 21% 22% 23% 22% 20% 20% 19% 22% 20% 22% 19% 20% 19% 17% 16% 18% 17% 17% 16% 15% 18% 16% 16%
52% 57%
52%
60% 58% 60% 57%
58% 58%
58% 56%
63% 58% 58%
57%
60% 57% 56% 60% 60% 60% 62% 58%
58% 57%
60% 60% 61% 61% 63%
63% 64% 61%
66%
61% 61% 64% 63%
86% 85% 83%
78% 79% 81% 80%
83% 81%
77% 77%
84%
79% 79% 76%
81% 79% 80%
82% 80% 80% 81% 80%
78% 78% 79% 80% 80% 78% 79%
81% 81% 78%
82%
76% 79% 80% 80%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sept2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Great Britain Total Happy
Rather happy
Very happy
N/C
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Hungary – Tracking Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
18
5% 6% 7% 7% 8% 6% 6% 5% 5% 5% 5% 6% 6% 5% 4% 7% 7% 9% 6% 6% 8% 7% 9% 8% 5% 10% 7% 8% 6% 6% 6% 7% 8% 9% 10% 8% 9% 8%
44% 46%
41% 42% 42% 43% 42%
41% 42% 39% 38% 38% 38%
37% 38% 39% 37%
39% 40%
37% 38% 40% 36% 37%
37%
41%
39% 39% 38%
43% 46% 43%
44% 43% 44%
43% 44% 45%
50% 52%
48% 50% 49% 49% 48% 46% 47%
44% 43% 44% 44% 43% 43%
45% 44%
48% 46%
43% 46% 47%
44% 46% 43%
51%
46% 47% 44%
49% 52%
49% 52% 52%
54% 51%
53% 53%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sept2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Hungary Total Happy
Rather happy
Very happy
N/C
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
India – Tracking Taking all things together, would you say you are very happy, rather happy,
not very happy or not happy at all?
19
54% 43% 55% 38% 42% 46% 45% 44% 47% 44% 44% 51% 43% 44% 42% 45% 48% 46% 44% 43% 43% 43% 44% 43% 44% 43% 46% 45% 44% 42% 39% 40% 42% 42% 36% 40% 39% 41%
40%
45%
39%
51% 47% 41% 42%
41% 40%
42% 45%
38%
46% 45% 46%
44% 43% 45%
42% 43% 45% 45% 45% 40%
43% 45% 39% 43% 45% 48% 48%
49% 45% 44%
45%
45% 47% 43%
94%
88%
94%
89% 89% 87% 87%
86% 87% 87%
90% 89% 89% 89% 88% 89% 91% 91%
86% 86% 88% 88% 89%
83%
86% 88% 85%
87% 89% 89% 87%
89% 87% 86%
81%
84% 86% 84%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Noc2013
Dec2013
India Total Happy
Rather happy
Very happy
2
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Indonesia – Tracking Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
20
52% 49% 52% 49% 49% 54% 52% 50% 54% 50% 49% 54% 51% 52% 56% 58% 53% 52% 53% 58% 55% 50% 54% 55% 54% 56% 56% 57% 49% 54% 51% 48% 52% 48% 49% 47% 51% 55%
37% 41% 37% 42% 42% 38%
39% 42% 37%
42% 40%
39% 42% 40% 34%
34% 39%
37% 39%
35% 34%
41% 39% 37% 39% 36% 36% 35%
43% 38%
41% 42%
40% 46% 43% 44%
42% 37%
89% 90% 89% 91% 91% 92% 91% 92% 91% 92%
89%
92% 92% 92% 91%
92% 92% 89%
92% 94%
90% 91%
93% 92% 93% 92% 92% 92% 92% 93% 92% 90%
92% 93%
91% 91% 93% 92%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Indonesia Total Happy
Rather happy
Very happy
1
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Italy – Tracking Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
21
13% 15% 13% 13% 13% 15% 12% 14% 13% 14% 12% 14% 13% 10% 12% 11% 9% 12% 9% 12% 12% 10% 12% 8% 8% 8% 6% 9% 11% 12% 9% 10% 10% 11% 9% 11% 11% 9%
64% 63%
63% 64% 65% 62% 64%
64% 65% 59%
67% 65% 65%
63% 63% 67%
64% 58% 57%
62% 57%
58% 60%
60% 55% 57%
53%
56%
62% 61%
59% 59% 64% 60% 64% 60%
57% 60%
77% 79% 76% 77% 78% 77% 77%
78% 77%
73%
79% 79% 78%
73% 74%
78%
74% 70%
66%
73%
70% 67%
72%
68%
63% 65%
59%
65%
73% 73%
68% 69%
74% 71%
73% 71%
69% 69%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Italy Total Happy
Rather happy
Very happy
N/C
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Japan – Tracking Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
22
19% 18% 17% 18% 18% 21% 21% 20% 18% 16% 20% 19% 16% 18% 19% 19% 17% 18% 17% 18% 18% 19% 20% 19% 21% 17% 18% 17% 13% 15% 14% 13% 13% 14% 15% 14% 14% 12%
52% 55% 51% 51% 52%
53% 51% 51% 52%
53% 51% 53%
53% 52% 50% 51% 54% 51% 55%
50% 53%
48% 50% 52%
51% 54% 51% 54%
56% 54% 55%
49% 51% 50% 50% 53% 52% 54%
71% 72%
68% 69% 70%
75% 72% 71% 70% 70%
71% 72% 69% 70% 69% 70% 71%
69% 72%
68% 70%
67% 70% 72% 71% 71%
68% 71%
69% 68% 69%
62% 64% 64% 65%
67% 66% 66%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Japan Total Happy
Rather happy
Very happy
N/C
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Mexico – Tracking Taking all things together, would you say you are very happy, rather happy,
not very happy or not happy at all?
23
39% 44% 38% 40% 44% 38% 42% 42% 39% 43% 48% 44% 43% 41% 38% 40% 42% 42% 39% 38% 41% 39% 40% 41% 40% 39% 42% 36% 43% 37% 38% 41% 42% 37% 43% 41% 44% 38%
38% 27% 34%
38% 36%
33%
35% 34% 36%
37% 30%
32% 33% 37% 38%
31%
37% 33%
36% 34%
38%
34% 31% 34% 34% 37%
36%
36%
39% 46% 42%
39% 38% 42%
39% 41% 33%
35%
77%
72% 72%
78% 80%
70%
76% 77% 75%
80% 78%
76% 77% 78%
75%
70%
79%
75% 75% 72%
79%
73% 72%
75% 74% 76%
78%
72%
82% 83% 80% 80% 79% 80%
82% 82%
78%
73%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Mexico Total Happy
Rather happy
Very happy
5
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Poland – Tracking Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
24
14% 12% 10% 15% 13% 14% 16% 13% 14% 15% 19% 12% 15% 15% 16% 13% 18% 16% 16% 16% 15% 14% 17% 12% 12% 13% 13% 12% 13% 13% 12% 12% 12% 13% 12% 10% 12% 12%
61% 59%
59%
59% 60% 56% 54% 60% 58% 58%
60%
61% 56% 59% 56% 61%
60% 60% 59%
54% 62%
61% 57%
54% 52% 55% 54% 55% 55% 56% 60% 60% 59% 58%
65% 63% 60% 60%
75%
71% 70%
74% 72% 70% 71%
73% 72% 73%
79%
73% 71%
75% 73%
74%
78% 76% 75%
70%
77% 75% 74%
66% 64%
68% 66% 67% 68% 69% 72% 72% 71% 71%
78%
73% 72% 73%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sept2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Poland Total Happy
Rather happy
Very happy
1
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Russia – Tracking Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
25
7% 10% 7% 7% 6% 9% 10% 9% 8% 11% 11% 11% 8% 8% 9% 9% 12% 11% 6% 8% 7% 9% 13% 10% 11% 11% 10% 11% 6% 8% 10% 9% 10% 10% 7% 9% 7% 11%
55% 50% 50% 52% 53%
57% 51% 54% 54%
53% 50% 52% 56%
53% 54%
51%
55% 52%
56%
61% 59%
51%
55%
52% 51% 51%
61%
51%
51%
56% 52% 52% 49% 53% 59% 54% 57% 48%
62% 60%
57% 59% 59%
65%
61% 63% 62%
63% 61%
63% 64% 61%
63% 60%
67%
63% 62%
69% 66%
60%
68%
63% 63% 62%
71%
61%
57%
64% 62% 60%
60%
63% 66%
63% 65%
59%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Russia Total Happy
Rather happy
Very happy
6
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Saudi Arabia – Tracking Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
26
15% 23% 19% 19% 23% 23% 25% 23% 26% 30% 31% 21% 21% 30% 29% 30% 30% 27% 25% 23% 24% 19% 21% 22% 25% 23% 21% 26% 23% 23% 19% 17% 23% 19% 19% 21% 16% 20%
62%
57% 64% 64% 56% 61% 58% 61% 57%
55% 58%
58% 62%
54% 54% 51% 45%
58% 61% 58% 58%
62% 60% 59% 53% 56% 60% 51% 56% 60%
55% 56%
56%
56% 53% 55%
61% 56%
77% 80%
83% 82%
79%
84% 84% 84% 83% 85%
89%
79%
82% 83% 83% 80%
75%
85% 86%
81% 81% 81% 81% 80% 78% 79%
80%
77% 79%
82%
74% 73%
79%
75% 72%
76% 77% 76%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Saudi Arabia Total Happy
Rather happy
Very happy
1
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
South Africa – Tracking Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
27
25% 28% 22% 20% 17% 25% 16% 26% 17% 19% 22% 20% 21% 21% 17% 17% 18% 16% 15% 17% 11% 14% 14% 19% 20% 24% 23% 25% 24% 26% 27% 25% 23% 22% 25% 23% 23% 26%
57%
58%
61%
55% 62%
57%
59%
53%
58%
61% 55% 54%
58% 58%
58% 63% 59% 61% 62% 59%
66% 61% 59%
56% 51%
49% 55%
47%
56% 57% 56% 59%
58% 62% 58% 60% 58% 55%
81%
86% 83%
74%
78% 83%
75%
79%
75%
80% 77%
74%
79% 79%
76%
80% 77% 77% 77% 76% 77%
75% 73%
76%
71% 73%
78%
72%
80% 83% 83% 84%
81% 83% 83% 84%
81% 81%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
South Africa Total Happy
Rather happy
Very happy
N/C
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
South Korea – Tracking Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
28
10% 10% 9% 8% 8% 8% 8% 8% 7% 8% 10% 6% 7% 9% 8% 9% 7% 8% 7% 8% 7% 9% 8% 8% 9% 7% 8% 9% 6% 5% 6% 6% 5% 5% 4% 6% 6% 6%
59% 61% 62% 62% 61% 61% 63% 58% 61% 59%
60% 66% 62% 62%
61% 57% 60% 61% 63% 62%
60% 55% 57% 62%
55% 61% 56%
62%
58% 59% 56% 55% 56% 59% 60% 56%
59% 56%
70% 71% 71% 70% 70% 69%
71%
66% 68% 66%
70% 72%
68% 71%
69% 66% 67%
69% 70% 70% 68%
65% 65%
71%
64%
68%
64%
71%
64% 63% 62% 61% 61%
65% 64% 62%
65% 61%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
South Korea Total Happy
Rather happy
Very happy
4
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Spain – Tracking Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
29
11% 12% 11% 14% 14% 12% 13% 11% 14% 13% 12% 14% 11% 13% 11% 12% 12% 11% 9% 12% 11% 9% 11% 10% 8% 8% 9% 10% 10% 10% 13% 12% 11% 11% 12% 12% 10% 12%
58% 55% 52%
50% 51% 54% 49% 54%
55% 53% 56%
49% 52% 50%
51% 45%
49%
43% 49% 46%
39% 45% 40% 42% 40% 42% 41%
43% 44% 44% 45%
44% 47% 46% 47%
43% 49% 47%
69% 67%
63% 63% 65% 67%
62% 65%
68% 66%
68%
63% 62% 63% 62%
57%
60%
54%
57% 58%
50%
54% 51% 52%
48% 50% 50%
53% 54% 54%
57% 57%
58% 57% 59%
56%
60% 58%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Spain Total Happy
Rather happy
Very happy
2
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Sweden – Tracking Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
30
24% 29% 19% 20% 21% 18% 16% 18% 23% 18% 23% 18% 20% 15% 24% 23% 18% 23% 19% 26% 18% 21% 18% 22% 21% 23% 26% 26% 24% 24% 23% 22% 25% 24% 22% 25% 28% 22%
58%
57%
64% 66% 61%
62% 64% 67% 58% 66% 59%
64% 61% 65%
59% 56%
62%
61%
61%
61%
65% 66%
62%
63% 66% 57%
60% 62% 64% 62% 64% 65% 60% 55%
66% 60% 58%
64%
82%
86% 83%
86%
82% 81% 81%
85%
81% 83%
82% 82% 80% 80% 83%
79% 81%
84%
80%
87%
83%
86%
80%
85% 86%
80%
86% 88% 88%
86% 87% 87% 85%
79%
88% 85% 86% 85%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Sweden Total Happy
Rather happy
Very happy
1
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Turkey – Tracking Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
31
32% 32% 33% 38% 29% 32% 32% 39% 37% 30% 36% 34% 30% 25% 24% 31% 34% 27% 20% 29% 28% 27% 29% 32% 31% 31% 30% 32% 26% 20% 26% 22% 23% 26% 21% 21% 20% 22%
52% 56%
50%
50%
54% 52% 53%
46% 50%
55% 49% 52% 57% 64%
60%
57% 53%
57%
61%
55% 58% 58% 53% 51% 54% 55%
51% 52% 64%
59%
57%
53% 57% 52% 59% 58% 59% 55%
84%
88%
83%
88%
84% 84% 85% 85% 87%
85% 85% 86% 87% 89%
84%
87% 87% 85%
81% 84%
86% 85% 82% 83%
85% 85%
81% 83%
90%
79%
83%
76%
80% 78%
80% 79% 79% 77%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Turkey Total Happy
Rather happy
Very happy
2
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
United States Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
32
29% 29% 29% 27% 27% 28% 30% 30% 28% 27% 26% 29% 28% 32% 29% 33% 30% 30% 33% 30% 28% 33% 26% 28% 29% 23% 23% 29% 24% 29% 27% 24% 27% 29% 24% 26% 23% 26%
57% 55% 55% 57% 54% 56%
56% 56% 56% 57% 57%
55% 57% 53% 57%
53% 58% 56% 55%
56% 57% 51%
53%
57% 54% 59% 60%
53% 58%
55% 56% 59% 58%
58%
58% 55% 58% 58%
85% 83% 84% 84%
82% 85%
86% 86% 85% 83% 83% 83% 85% 85% 86% 86%
87% 86%
88% 86% 84% 84%
79%
85% 83% 82% 82% 82% 82%
84% 83% 83% 84%
87%
83% 82% 81% 84%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sept2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
United States Total Happy
Rather happy
Very happy
3
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
Regions
Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all?
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor NORTH AMERICA – Tracking (Canada, United States) Taking all things together, would you say you are very happy, rather happy, not very
happy or not happy at all?
34
28% 29% 27% 28% 28% 28% 28% 29% 27% 26% 27% 26% 27% 29% 26% 30% 27% 30% 30% 28% 25% 30% 25% 28% 28% 24% 26% 28% 25% 25% 26% 24% 25% 26% 24% 26% 23% 25%
57% 56% 57%
58% 56% 57% 57% 57% 58% 59% 58% 58% 58% 56%
59% 56%
59% 56% 57%
57% 59%
53% 57%
56% 56% 59%
59% 55% 60% 60% 57% 61% 61% 61% 60% 58%
61% 60%
85% 84% 84% 86%
85% 85% 86% 86% 85% 84% 85% 84% 86% 85% 86% 86% 86% 86% 86% 86% 85% 83% 82%
85% 84% 83% 85%
84% 85% 85%
83% 86% 86% 88%
84% 84% 84% 85%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
North America Total Happy
Rather Happy
Very Happy
1
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor LATAM (Brazil, Argentina, Mexico) Taking all things together, would you say you are very happy, rather happy, not very
happy or not happy at all?
35
34% 35% 33% 35% 31% 29% 32% 32% 32% 32% 33% 34% 32% 31% 31% 32% 31% 31% 30% 30% 34% 32% 32% 32% 32% 32% 32% 30% 33% 31% 31% 32% 32% 32% 34% 33% 34% 31%
42% 40% 41%
41% 45%
41% 42% 44% 43% 44% 42% 42%
42% 43% 43% 40% 41% 43% 43% 41%
41% 38% 38% 39% 37%
42% 41% 40%
44% 47% 45% 43% 45% 45% 43% 43% 42% 43%
76% 75% 73% 76% 76%
70%
74% 76% 75% 76% 75% 76%
74% 74% 74% 72% 72%
74% 73% 71%
75%
70% 70% 72% 69%
74% 73% 71%
77% 77% 76% 75%
76% 77% 78% 76% 75% 74%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
LATAM Total Happy
Rather Happy
Very Happy
1
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor EUROPE – Tracking (Germany, France, Spain, Sweden, Great Britain, Belgium, Italy,
Hungary, Poland) Taking all things together, would you say you are very happy, rather happy, not very
happy or not happy at all?
36
18% 18% 16% 15% 15% 16% 15% 15% 16% 15% 16% 16% 15% 14% 14% 14% 15% 16% 15% 15% 15% 15% 15% 14% 13% 14% 14% 14% 14% 14% 14% 13% 14% 15% 13% 14% 14% 13%
59% 59% 59% 59% 60% 59%
58% 60% 59% 58%
59% 59% 59% 59% 57% 59% 59% 57% 58% 57% 57% 59% 57% 56% 56% 56% 56% 57% 59% 59% 61%
60% 60% 60% 61% 59% 59% 60%
77% 77% 75% 75% 75% 75%
74% 75% 75%
74% 75% 75% 74% 72%
72% 73% 73% 73% 73% 72% 72%
74% 72%
70% 70% 70% 70% 71% 73% 73%
75% 74% 74% 75% 74% 72% 73% 73%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Europe Total Happy
Rather Happy
Very Happy
N/C
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor APAC – Tracking (Australia, China, India, Japan, Russia, South Korea, Indonesia) Taking all things together, would you say you are very happy, rather happy, not
very happy or not happy at all?
37
29% 26% 28% 24% 24% 25% 26% 24% 25% 24% 26% 26% 24% 25% 25% 26% 26% 25% 24% 25% 24% 23% 25% 25% 25% 24% 25% 25% 22% 22% 22% 22% 22% 21% 20% 21% 21% 22%
51% 53% 51%
54% 53% 53% 52% 52% 52% 53%
52% 52% 54% 53% 53% 51% 52% 52% 52% 54% 54%
51% 53% 53% 51% 53% 52% 52%
54% 55% 55% 53% 53% 55% 55% 55% 55% 54%
80% 79% 79% 78% 77% 78% 78% 76% 77% 78% 78% 78% 78% 78% 78% 77% 78% 77% 77%
78% 78%
75%
78% 78% 76% 77% 77% 78% 76% 77% 76%
75% 75% 76% 75% 75% 76% 75%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
APAC Total Happy
Rather Happy
Very Happy
1
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor G-8 COUNTRIES – Tracking (Great Britain, Canada, France, Germany, Italy, Japan, Russia, United States) Taking all things together, would you say you are very happy, rather happy, not very happy
or not happy at all?
38
21% 21% 20% 18% 18% 20% 19% 20% 19% 18% 19% 19% 18% 18% 17% 19% 18% 19% 18% 18% 17% 19% 18% 18% 18% 17% 17% 17% 15% 16% 16% 15% 15% 16% 15% 16% 15% 15%
58% 58% 57% 59% 59%
59% 58% 58% 59% 59% 59% 60% 60% 59% 59%
60% 60% 58% 60% 60% 59%
58% 59% 58% 57% 58% 59% 58% 61% 61% 60% 61% 60% 61% 61% 60% 61% 60%
79% 80% 77% 77% 77%
79% 78% 78% 78% 77% 78% 79% 78% 77% 76%
78% 77% 77% 77% 78% 77% 76% 77% 76% 75% 75% 76% 75% 76% 77% 76% 76% 76%
77% 76% 75% 76% 75%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
G-8 Countries Total Happy
Rather Happy
Very Happy
1
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor BRIC – Tracking (Brazil, Russia, India, China) Taking all things together, would you say you are very happy, rather happy, not very
happy or not happy at all?
39
31% 31% 30% 26% 22% 25% 25% 25% 26% 25% 25% 27% 25% 24% 25% 26% 27% 24% 24% 24% 25% 24% 27% 25% 25% 25% 26% 27% 25% 24% 24% 24% 25% 24% 22% 24% 22% 24%
51% 51% 49%
53% 54%
52% 50% 51% 51% 52% 51% 49% 52% 52% 52% 51% 51% 52% 50%
53% 53% 51%
52% 52% 50% 52%
53% 51% 51% 55% 54% 53% 52% 53%
54% 53% 55% 53%
82% 82% 79% 78%
76% 77% 75% 75% 77% 77% 76% 77% 77% 76% 77% 78% 78%
76% 74%
77% 79% 75%
79% 77%
75% 77%
79% 78% 76%
78% 77% 77% 76% 77% 76% 77% 77% 77%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
BRIC Total Happy
Rather Happy
Very Happy
N/C
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor MIDDLE EAST / AFRICA – Tracking (Turkey, Saudi Arabia, South Africa) Taking all things together, would you say you are very happy, rather happy, not very
happy or not happy at all?
40
24% 28% 25% 26% 23% 27% 24% 29% 27% 27% 29% 25% 24% 25% 23% 26% 27% 23% 20% 23% 21% 20% 21% 25% 25% 26% 25% 28% 24% 23% 24% 21% 23% 22% 22% 22% 20% 23%
57%
57% 58% 56%
57%
57% 56%
53% 55% 57% 54% 55% 59% 59%
57% 57% 52% 59%
61% 57% 61% 60% 58% 55% 53% 53% 55% 50% 59% 59% 56%
56% 57% 57% 57% 58% 59% 56%
81%
85% 83% 82%
80%
84%
81% 82% 82%
83% 84% 80%
83% 84%
81% 83%
79% 82% 81% 80%
82% 80% 79% 80%
78% 79% 80% 77%
83% 81% 80%
77% 80% 79% 78% 80% 79% 78%
Nov2010
Dec2010
Jan2011
Feb2011
Mar2011
Apr2011
May2011
Jun2011
Jul2011
Aug2011
Sep2011
Oct2011
Nov2011
Dec2011
Jan2012
Feb2012
Mar2012
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
June2013
July2013
Aug2013
Sept2013
Oct2013
Nov2013
Dec2013
Middle East / Africa Total Happy
Rather Happy
Very Happy
1
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
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© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
Global @dvisor
John Wright
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Ipsos Public Affairs +1 (416) 324-2002
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