Retail & CPG Practice

Global Pack Management for CPGDelivering Sustainable Competitive Advantages

In today’s economic environment, Consumer Packaged Goods (CPG) companies face numerous challenges ranging from changing consumer behavior and demographics, challenges in supply chain management, evolving regulatory requirements and the growing influence of private labels. “Innovation” has become the silver lining to stay competitive and companies are periodically introducing new products and novel packaging techniques with the objective to accelerate time-tomarket and differentiate.

Packaging design and development is time consuming and often acts as bottle-neck in accelerating time-to-market. The complexity arises out of lack of in-house expertise, absence of sophisticated tools and techniques, inability to share best practices and the sheer involvement of multi-functional teams from varied departments.

Mahindra Satyam can help CPG companies accelerate packaging design and development with our proven capabilities on sophisticated tools, techniques and methodologies.

Consumer Research Branding

Advertisement & Campaign

planning

Research & Development (Product)

Recipe Development

Nutrition & Regulatory Information

Product development and line trials

Production –line trials

Engineering –line trials

Packaging DevelopmentArtwork

Design & Modeling

Labeling information

Management

Brand Imperatives

Figure 1: Packaging Design & Development Process

Global Pack Management Solution

Mahindra Satyam has a dedicated service offering on Global Pack Management and we have helped global Fortune 500 customers develop packaging solutions in multiple languages.

The competency center on Global Pack Management comprise of experienced associates with the right skill sets, equipped with state-of-the-art technologies and track record of providing 24x7 services in a highly secured environment, to customers across the globe.

Process

The Global Pack Management competency center takes advantage of the proven and proprietary processes that are followed in packaging development at a global scale for multi-site, multi-functional teams, multi-brands across different time zone. Delivering pack management services as per customer brief and providing localization services by creating artwork and information in different languages is a specialty service from Mahindra Satyam.

Figure below illustrates the process followed in Global Pack Management (GPM) solution.

Change requrest& brief

Change request & brief

Brand Manager

Regulatory

Finance

MDO

Other Satyam team members:• Pack Technologists• CAD Operators• Artwork Operators• Proof Readers• Business Analysts and User

Admin

Site Pack Technologists (artwork & components)

Supported by:

Data Maintainers

Production Planners

Site QA Reps

Con

trolle

rS

ite L

aunc

h &

Cha

nge

Market Launch &

C

hange Controller

Market/Sales Regional Service Centre Site/Manufacturing

Impact assessment data

Impact assessment data

Pack Change Analyst

Queries Queries

Approval of final artwork

Completed artwork Approved changes

Mahindra Satyam Team Customer TeamCustomer Team

(The competency center comprises of a common GPM system, that the market or site teams will enter their requests and will be accessed by Mahindra Satyam team along with regulatory and R&D teams)

We have achieved credible and measurable client benefits

Overhead costs decreased by 46%88% right first time achievedSchedule adherence of over 99%Productivity increased by 60%

Saved ₤35M for client – ROI of 14X (certified by client)Zero product recalls in 8 years vs. 2-3 annually earlierClient reduced audit frequency from annual to once in 4 yearsClient increased scale of operations from 3K to 8K artworks annuallyAwarded National Outsourcing Award and British Quality Foundation Award

Service OfferingsLabel content and nutritional information managementProof readingArtwork design, changes and modelingProduct specifications and instructionsProduct information and catalog designRegulatory compliance informationBar-codingBranding

The Mahindra BSG Edge – Our value proposition

We are the only Tier-1 ITeS provider with a scale packaging and artwork solution 8 years experience in packaging design – over 32,000 artworks released to marketDelivery across all major artwork platforms: CAD, Adobe, Corel Draw etcTeam trained on all regulatory compliance topics – CSV, CFR, HIPAA, SOXMultilingual capability: English, Spanish, French, Arabic & Polish; fast ramp-up for additional Mature operating structure across Artwork Operators, CAD operators, Proof Readers, Team Leaders and Pack Technologist ; attrition rate significantly lower than industry standards Mature map of all transition and operational risks, and proven mitigation plansPreferred Agile implementation partner; over 500 PLM implementations for market leading clients

Case study: Robust, scalable, end-to-end Packaging and Artwork solution for a Top-10 Pharma

SituationComplex global operations - 200,000+ SKUs, 130+countries Resultant lack of packaging accuracy - 2-3 recalls every year Dilution of brand assets – Multiple local design centers 250+ regulatory authorities

SolutionOffshore design center of 250 FTEs - centralization and consolidation of design Location / project specific team structure - cleansing, migration and validation of legacy dataEvolution of standardized processes; site and market specific technical guidelines created Dedicated teams to handle contract manufacturers, JVs, acquired Cos

About Mahindra Satyam Retail & CPG Practice

Mahindra Satyam has integrated its Retail & CPG practice to address the interdependent and collaborative relationship between retailers and suppliers. Mahindra Satyam provides holistic solutions to address the challenges facing the industry. With indepth experience that extends to all stages of the business cycle, Mahindra Satyam’s Retail & CPG practice offers end-to-end solutions and services to its customers.

Mahindra Satyam works closely with customers to understand their strengths, challenges and strategic initiatives better. For customers, this translates into high quality, consistent, seamless and cost-effective IT services that give customers an edge over their competitors. Longstanding partnership of the practice with leading Retail & CPG businesses worldwide is testimony to this.

Global Presence

Contact us

For more information, write to RFI@mahindrasatyam.com or visit www.mahindrasatyam.com

www.mahindrasatyam.com

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