Retail & CPG Practice
Global Pack Management for CPGDelivering Sustainable Competitive Advantages
In today’s economic environment, Consumer Packaged Goods (CPG) companies face numerous challenges ranging from changing consumer behavior and demographics, challenges in supply chain management, evolving regulatory requirements and the growing influence of private labels. “Innovation” has become the silver lining to stay competitive and companies are periodically introducing new products and novel packaging techniques with the objective to accelerate time-tomarket and differentiate.
Packaging design and development is time consuming and often acts as bottle-neck in accelerating time-to-market. The complexity arises out of lack of in-house expertise, absence of sophisticated tools and techniques, inability to share best practices and the sheer involvement of multi-functional teams from varied departments.
Mahindra Satyam can help CPG companies accelerate packaging design and development with our proven capabilities on sophisticated tools, techniques and methodologies.
Consumer Research Branding
Advertisement & Campaign
planning
Research & Development (Product)
Recipe Development
Nutrition & Regulatory Information
Product development and line trials
Production –line trials
Engineering –line trials
Packaging DevelopmentArtwork
Design & Modeling
Labeling information
Management
Brand Imperatives
Figure 1: Packaging Design & Development Process
Global Pack Management Solution
Mahindra Satyam has a dedicated service offering on Global Pack Management and we have helped global Fortune 500 customers develop packaging solutions in multiple languages.
The competency center on Global Pack Management comprise of experienced associates with the right skill sets, equipped with state-of-the-art technologies and track record of providing 24x7 services in a highly secured environment, to customers across the globe.
Process
The Global Pack Management competency center takes advantage of the proven and proprietary processes that are followed in packaging development at a global scale for multi-site, multi-functional teams, multi-brands across different time zone. Delivering pack management services as per customer brief and providing localization services by creating artwork and information in different languages is a specialty service from Mahindra Satyam.
Figure below illustrates the process followed in Global Pack Management (GPM) solution.
Change requrest& brief
Change request & brief
Brand Manager
Regulatory
Finance
MDO
Other Satyam team members:• Pack Technologists• CAD Operators• Artwork Operators• Proof Readers• Business Analysts and User
Admin
Site Pack Technologists (artwork & components)
Supported by:
Data Maintainers
Production Planners
Site QA Reps
Con
trolle
rS
ite L
aunc
h &
Cha
nge
Market Launch &
C
hange Controller
Market/Sales Regional Service Centre Site/Manufacturing
Impact assessment data
Impact assessment data
Pack Change Analyst
Queries Queries
Approval of final artwork
Completed artwork Approved changes
Mahindra Satyam Team Customer TeamCustomer Team
(The competency center comprises of a common GPM system, that the market or site teams will enter their requests and will be accessed by Mahindra Satyam team along with regulatory and R&D teams)
We have achieved credible and measurable client benefits
Overhead costs decreased by 46%88% right first time achievedSchedule adherence of over 99%Productivity increased by 60%
Saved ₤35M for client – ROI of 14X (certified by client)Zero product recalls in 8 years vs. 2-3 annually earlierClient reduced audit frequency from annual to once in 4 yearsClient increased scale of operations from 3K to 8K artworks annuallyAwarded National Outsourcing Award and British Quality Foundation Award
Service OfferingsLabel content and nutritional information managementProof readingArtwork design, changes and modelingProduct specifications and instructionsProduct information and catalog designRegulatory compliance informationBar-codingBranding
The Mahindra BSG Edge – Our value proposition
We are the only Tier-1 ITeS provider with a scale packaging and artwork solution 8 years experience in packaging design – over 32,000 artworks released to marketDelivery across all major artwork platforms: CAD, Adobe, Corel Draw etcTeam trained on all regulatory compliance topics – CSV, CFR, HIPAA, SOXMultilingual capability: English, Spanish, French, Arabic & Polish; fast ramp-up for additional Mature operating structure across Artwork Operators, CAD operators, Proof Readers, Team Leaders and Pack Technologist ; attrition rate significantly lower than industry standards Mature map of all transition and operational risks, and proven mitigation plansPreferred Agile implementation partner; over 500 PLM implementations for market leading clients
Case study: Robust, scalable, end-to-end Packaging and Artwork solution for a Top-10 Pharma
SituationComplex global operations - 200,000+ SKUs, 130+countries Resultant lack of packaging accuracy - 2-3 recalls every year Dilution of brand assets – Multiple local design centers 250+ regulatory authorities
SolutionOffshore design center of 250 FTEs - centralization and consolidation of design Location / project specific team structure - cleansing, migration and validation of legacy dataEvolution of standardized processes; site and market specific technical guidelines created Dedicated teams to handle contract manufacturers, JVs, acquired Cos
About Mahindra Satyam Retail & CPG Practice
Mahindra Satyam has integrated its Retail & CPG practice to address the interdependent and collaborative relationship between retailers and suppliers. Mahindra Satyam provides holistic solutions to address the challenges facing the industry. With indepth experience that extends to all stages of the business cycle, Mahindra Satyam’s Retail & CPG practice offers end-to-end solutions and services to its customers.
Mahindra Satyam works closely with customers to understand their strengths, challenges and strategic initiatives better. For customers, this translates into high quality, consistent, seamless and cost-effective IT services that give customers an edge over their competitors. Longstanding partnership of the practice with leading Retail & CPG businesses worldwide is testimony to this.
Global Presence
Contact us
For more information, write to [email protected] or visit www.mahindrasatyam.com
www.mahindrasatyam.com
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