GLOBAL SUSTAINABILITY JAM2013

c o l e t i v o

diego lino

Directed by:

Organizers:

c o l e t i v o

thiago couto andré tito

Directed by:

Facilitators:

renato almeida cleiton campano

renata matheus

documentation:

patricia

felipe

REDGROUP

JAM START!

OBSERVATIONInspired by the bee hives that are organized and sustainable, The Bee Tree, a company that seeks to connect solid companies in the market with small entrepreneurs working in the social economy model.The job is to sell advertising space on products created by NGOs, Associations and Cooperatives using branding projects and naming rights.While provides consultancy for restructuring and growth of small social enterprises and sells products in a segmented market place to generate income and visibility for those small entrepreneurs.A Bee Tree

Problems Solving Interactive System based on Sustainability.

PROBLEM DEFINITION

IDEATION

“Small Entrepreneuors”What he hears?

Market is not good for small entrepreneours

What he thinks and feels? Wants to grow his small

entreprenour.

What really matters to him? Have his own company

What are your fears and aspirations?

Closing his small company, lack of money

PER

SO

NA

1 - A Bee Tree goes to a small enterprise to know more about the institution and register in a database.

2 - A Bee Tree goes to a big company and sell the idea to advertising space on products created by small venture using branding projects and naming rights.

3 – A Bee Tree connect the both sides and provide consultancy for restructuring and growth of small social enterprise and sell products in a segmented market.

4 – Generate income and visibility for those small entrepreneours.

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BUSINESS MODEL

PROTOTYPE

LOGO

THANK YOUX X

MORE DETAILS IN:http://planet.globalsustainabilityjam.org/gsusj13/project/32914