Gloucester City Employment Plan

Gloucester Partnership Conference

31st January 2008

Policy Context

New Deal for

Welfare

City Employment

Plan

Sub NationalReview

Leitch Review

COMPETITIVENESS

EMPL

OYA

BIL

ITY

REG

ION

AL C

OH

ESION

The Gloucester Economy

• Continued decline of key economic sectors (manufacturing, hospitality & catering, financial services)

• Employment growth in City economy is markedly slower than County and South West region

• Increasing reliance on public sector generated employment

• Skills in economy predominantly at lower and intermediate levels (up to level 2)

• Higher proportion of unemployed and inactive benefit clients compared to County as a whole.

• Inconsistency of support to assist sustained employment• Duplication, gaps and fragmentation in services

Concentrated Deprivation in Inner Areas

• Gloucester City is the most deprived district in the county

• Six of the top ten most deprived SOA in the county are found within Gloucester City

- Westgate

- Podsmead

- Barton & Tredworth

- Matson & Robinswood

- Kingsholm & Wotton

- Moreland

Socio-Economic FactorsEmployment Rates

• Westgate 71%• Podsmead 71%• Barton & Tredworth 70%• Matson & Robinswood 73%• Kingsholm & Wotton 75%• Moreland 77%

• Gloucester City 79%• Gloucestershire 80%

Socio-Economic FactorsJSA/IB Clients

• 61% of Gloucester City JSA/IB clients are resident in the six most deprived wards.

• 69% of Gloucester City JSA clients are resident in the six most deprived wards.

• 60% of Gloucester City IB clients are resident in the six most deprived wards.

• 62% of Gloucester City Incapacity Benefit clients are resident in the six most deprived wards.

• 62% of Gloucester City Lone Parent Benefit clients are resident in the six most deprived wards.

Socio-Economic FactorsUnemployment Rate (Feb 2007)

• Westgate 7.2%• Podsmead 4.0%• Barton & Tredworth 4.6%• Matson & Robinswood 4.0%• Kingsholm & Wotton 3.9%• Moreland 3.1%• Gloucester City 2.3%• Gloucestershire 1.7%

Gloucester Heritage Urban Regeneration Company (GHURC)• Seven key development sites identified, with real

opportunity for multiplier effect.• Major partner commitment to deliver lasting

change.• Big challenge to deliver on Jobs and Skills for

local people.• Gloucester Quays scheme operational within 15

months (opportunities in retail, tourism and hospitality, professional services sectors)

Headline Targets and Opportunities

• Over £1 billion investment• 5000+ jobs• Sectors include:• Retail• Business & Financial Services• Tourism & Hospitality• Construction including heritage skills

What Will the Plan Need to Address?

• Partnerships – strategic and operational including new ways of working

• Understanding and agreeing who does what and when• Pre and post business support• Protocols to guide joint investment• Flexible and more responsive programmes• Clear market segmentation of clients• Client eligibility v funding flexibility• Hidden barriers e.g. benefit regulations

What Are The Key Components ?• Employer Engagement

- Common approach: ‘no wrong door’- Central Jobs Bank: ‘Linking Opportunity and Need’

• Employer Offer- Job scoping and bespoke training

- Integrated service linking employment, skills & aftercare

• Client Offer- Personal support and bespoke training

- Investment linked to sustained employment outcomes

• Neighbourhood Engagement– Action Planning in North, South and Central Areas

– Linkages between employment, skills & other services

Proposed Neighbourhood Areas

Clients offered as a first choice to all employers with identified vacancies

New employers offer guarantee of interview to client

Employer supported via bespoke training (via skills for jobs, ESF etc) and Train to Gain

Client given personal support for a period to assist in sustaining employment

Clients matched to employer

requirements

Employer Offer

Initial identification and engagement

Motivation

Hand holding

Action Planning

Neighbourhood engagement

Referred to Skills Coach/IAG as appropriate for:

Career planning

Vocational skills

Core skills

Action Plan and Supports:

recieves details on assessment & completes Employment & Skills Action Plan

matched to relevant supports

Client starts employment

Undertaken by outreach, existing

organisations & groups

Undertaken by a range of

specialists

IAG

Next Steps

Support arranged to meet aspirations and

overcome barriers

Support can include a range of activities such as:

- CV writing

- confidence building,

- barrier breaking

- vocational training

-managing finances

- addiction support

- health support

- Basic skills

- ESOL

Cohort

Tracking

Individual Tracking

Performance Data

Benefit analysis

Gap analysis

Funding identified

Personal support budget holder

Reporting

Management group receives reports on progress

Management Group reports to Employer Engagement Structure

Job Scoping In Work Support

Pre employment bespoke Training

T2G Business & Skills Brokerage

Jobcentre Plus National Sales Team

EMPLOYER OFFER

Employer Engagement PlanningManagement Information

JOBS BANKLabour Market

System – Information on Vacancies (from JCP, employer, agencies)

Managed Vacancies

Matching ServicesNeighbourhood

PartnershipsOutreach

JCP Advisers

•Local Jobcentre PlusLabour Market Recruitment Adviser

Employer Engagement Manager•Gloucestershire First

Investor Support Programme• Parklife

• Skills Brokerage

Public Sector Employment PartnershipGHURC Employment Hub/LOAN

Employer Engagement Structure (e.g. Employment and Skills Board)

Employers

Employers Employers

Employers

Working Group 4• GHURC LOAN activity• timeline of key sites• plan for intervention• hub model

Working Group 1• employer engagement• employer offer• jobs bank• employer brokerage

Working Group 3• Joint Investment Plan• Joint commission and outcomes• Gap analysis• Coaching, support• Cohort tracking

Working Group 2• Neighbourhood Engagement• Client Offer• Mapping• Linkage with other service providers

Management Board +

Executive Team

Implementation – Next Steps