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Goh Kok Huat
How to attract companies and projects to Science Parks and Business Incubators
2002 IASP Asia Pacific Seminar on Science-Technology Parks
and Business Incubators13 – 15 Nov. 2002
Marketing Incubator:
How to attract companies to Incu – Tech program run by Hong-Kong Science and Technology Parks corporation
Incu – Tech : Soft infrastructure Business Development support
serviceTraining General customized courses and workshops to train up clients with business skill / Technical Knowledge
Marketing Assistance Assist in product roll out via product launch, seminar, exhibition and business matching with distributors
Incu – Tech : Soft infrastructure Business Development support
service Financial matching with technology capital Identity and approach angles, venture, capitalists and corporate investors to facilitate clients, capital fund raisingShort listed 3 investment consultants
Legal Service Lined up 3 international / local firms to provide commercial contract / patent related legal service at a preferential rate
Incu – Tech : Soft infrastructure Business Development support
service Communal Service Ready - to - use office at reduced rental basic business operation services centralized reception area, meeting room & facilities, office equipment pool, IP address, Internet access and gymnasium facilities
Incu – Tech : Soft infrastructure Business Development support
service Networking opportunities
Orientation, luncheon, seminars, cocktails with guest speakers held in one building enabling mingling among clients, industrial professional & business executives
Incu – Tech : Soft infrastructure Business Development support
service Group discount Pool operational requirements of clients to achieve economy of scale
Sourced support from software vendors to offer discount on development tools
Incu – Tech : Soft infrastructure Business Development support
service To facilitate clustering of focused technologiesTech. center for IT and telecom
soon to be set-up :
Innovation center, for IC design & testing photonics center, photonics, precision engineering
Biotech center, for biotechnology
Incu-Tech : Hard infrastructure Strategic location of Incubator
centers Strategically located in 3 sites near universities with collaboration for easier access the technical and management service Tech. center near city university of Hong-Kong Innovation center near Chinese university of Hong KongCampus based center inside Hong-Kong Polytechnic University
Incu-Tech : Account servicing Each client is assigned an incubation manager who acts as a bridge between clients and international service support personnel
Now, 4 Incubation mangers to account for business development for 70 clients
Meet each client at least 2 hours per month
Vice president to meet clients every 6 months for milestones assessment
The End